DIPLOMA IN EVENT MANAGEMENT LONDON PART TIME 14 WEEK COURSE

Transcription

1 DIPLOMA IN EVENT MANAGEMENT LONDON PART TIME 14 WEEK COURSE

2 INDEX 1. Structure / Key Dates / Venue Information 2. Want to be an Event Manager? 3. Introduction to the Course Director 4. Syllabus / Overview 5. Project / Exam / Resource Material 6. Is this diploma for you? 7. Lecturers / Work Experience 8. Benefit through relevant Work Experience 9. Accreditation / Fees 10. Contact Details

3 MODULES COVERED WITHIN THE COURSE Co-ordinating Events Presentation Skills Corporate Event Management Conference Planning Budgeting Exhibition Management Fundraising Celebrity Events and Management Marketing the Event Event Risk Management Festival Management Public Relations Sustainability ROI Evaluation & Measurement Sponsorship Wedding Planning Practical Team Dynamics 2

4 Course Venue: University College London UCL Rockefeller Building University Street London London Part Time Event Management Course Tuesdays & Thursdays 14 Weeks 6 Hours per week 84 Hours of lectures 6:30pm to 9:30pm Start Dates - January, March, September 3

5 Terbell Event Courses UK is one of the first port of calls for recruiting companies. We provide ongoing support after you graduate. Our network provides opportunities for on the ground experience at live events. Why Choose Terbell? The course is designed and taught by professionals who are currently working in events and see the benefit of investing in the future by passing on their knowledge. We have a proven, well structured and executed syllabus. Learn through current case studies and practical workshops. We are well respected within the event industry. We have a worldwide network of excellent contacts to tap into. Our I.C.M accreditation is recognised in 130 countries. Ongoing support after you graduate. Exclusive network events. Terbell Ltd. has been an established business of over 14 years. 4

6 The event industry is one of the most exciting career choices you could make. The event industry is one of the most exciting career choices you could make. It is a crowded market place with limited real opportunities, so choosing the right starting point is critical. Terbell Event Management Training will educate you, guide you and provide support. We give you the knowledge and access into the universe of the event world. 5

7 Check out the lecture team that will be teaching on your course by going to meet-the-tutors/ Learn from the Professionals Our lecture staff are currently working full time in the event industry producing live events everyday. This is the knowledge pool that is critical to a successful training course. Our course is developed by the event industry and based on years of experience. We teach you how to work smart. Providing you with the knowledge you will use everyday when planning events. 6

8 Event Work Experience We will get you the vital event experience that you need. We introduce our students to new job opportunities at all levels via our intranet which is only accessible to Terbell past and present students. The student Intranet hosts relevant job opportunities both paid and unpaid. It lists useful websites and encourages students to visit the right trade shows and exhibitions. We like to stay in touch with past students as the majority are in the event industry and they pass on great opportunities both paid and unpaid to current students. What would you do if you needed a new member in your event team? Take a chance on someone who would like to get into events or Interview an event management student who has taken the time to learn the craft by attending an industry recognised course and gained valuable event experience. 7

9 Getting a Job in the Event Industry Our syllabus focuses on practical skills that will be used by the student in everyday life working within the industry. Such a practical outlook is well respected by potential employers and is considered a worthwhile investment to start to support a career in event management. Our courses are designed to give participants the opportunity to develop practical skills within one of the most exciting and developing industries. Employers look for three indicators when recruiting and interviewing; Candidates fit within the company and its culture. Have they attended a reputable event diploma? Event experience. These three indicators lead to an interview and potentially a job. 8

10 Joanna Kerr - Terbell Course Director (London Office) Joanna is a well respected event professional who has been producing events for over 20 years. She has run conferences and events throughout Europe and launched and marketed products on UK and European road shows. Joanna has a broad spectrum of experience in all the disciplines of events and is a director of Terbell Event Courses UK with the specific task of overseeing and delivering our courses across the UK. Her lectures are very interactive and involve breaking the class down into small workgroups. Practical exercises prove theories and develop event skills. Joanna's experience is an invaluable asset to all, with a focus on building confidence and providing support to each and every student. As a Director, Joanna is an integral part of the Terbell organisation and remains instrumental in the creation and development of course content. She is the first point of contact for our faculty and oversees the entire UK network of trainers, teaching venues and work placements. 9

11 OUTCOME This module studies the event pre-planning process in detail with a focus on understanding the event brief, client relationships and the tools required for meeting the client and audience expectations. Event Management Planning & Co-ordination Content: 1. Responsibility and Liability 2. Show reels and case studies 3. Brands and their relationship to events 4. Client Vs. Agency Structure and Relationship 5. Definitions and glossary 6. Taking the brief (RFP) 7. Dissecting the brief (RFP) 8. SMART and other key filter models 9. Workshop on the ingredients of a good event 10. Key milestones Timelines Production scheduling 11. Contact Reports & Supplier Briefs 12. Resource planning 13. The life cycle of event planning 10

12 OUTCOME We take the fear out of presenting, demonstrate how to engage an audience in order to sell an idea. We use workshops and practical sessions to build confidence. Presentation Skills Content: 1. Writing Presentations 2. Role Play and confidence training 3. Managing speakers and presenters 4. Understanding your audience 5. Presentation workshop 6. Practical sessions 11

13 OUTCOME Understand corporate structure and how it affects the planning and design of an event. Case studies provide a visual reference with examples of client and brand management clearly showing the objectives and expectations of the corporate event environment. Corporate Event Management Content: 1. Definitions 2. Corporate structure 3. Types of companies and how they operate 4. Case studies 5. Corporate administration processes 6. Communication Invitation process 7. Brand management 8. Time management 9. Understanding the audience 10. Corporate entertainment Keynote speakers 11. Messaging Objective planning 12

14 OUTCOME The conference module explores the make up and processes that need to be considered to deliver a successful conference program. Students will have a good grounding in the basic knowledge required to plan and execute a conference project. Conference Planning Content: 1. Definitions 2. Taking a conference brief 3. Conference geography 4. Event history 5. Brands and conferences 6. Venues and considerations 7. Accommodation 8. Date and timelines 9. Capacity 10. Catering 11. Presentation management 12. Set Design & Props 13. Venue management 13

15 OUTCOME Learn to construct a viable spreadsheet along with the process of budgeting, tracking expenditure and revenue. Understand the necessity of reporting, procedure, layouts, the importance of forecasting and revenue management. Budgeting Content: 1. Introduction to event finance 2. The finance machine and how it works 3. Basic budgeting / key line items 4. Practical workshops 5. Third party supplier management 6. External influences 7. Reporting and layout 8. Customs and cross border trading 9. Tax and financial control 14

16 OUTCOME Students will learn how to identify and select an appropriate exhibition, maximise exposure and ROI. They will be confident in briefing and ordering key elements including design, AV and exhibition services. Exhibitions Content: 1. Exhibition history 2. The advantages of Exhibitions 3. Key points of planning 4. Staff and resource management 5. Administration processes 6. Objective and measurement planning 7. Selecting the right exhibition 8. Identifying the correct stand space 9. Creative design and new technology 10. Technical specifications and equipment use 11. Shipping and transport 12. Stand types and design 13. Ordering site services such as power, gas, water etc 14. Insurance 15. Maximising PR and exposure at the exhibition 15

17 OUTCOME This module looks at fundraising events including artist management, students will be confident in all aspects of booking, preplanning, negotiation and final delivery of a celebrity event. Celebrity Management and Fundraising Content: 1. Definitions 2. Types of celebrity / fundraising events 3. Key points of planning 4. Technical check lists 5. Administrative processes 6. Time management 7. Security management 8. Press management and creating interference for paparazzi 9. Sponsorship / fundraising relationships 10. Expect the unexpected 11. Ensure top quality production 12. Travel and accommodation 13. Insurance 14. Contract fulfillment 15. Riders and the fulfillment of them 16. Contracts / costs 16

18 OUTCOME Students will comprehend the various media vehicles available and learn to construct a media plan. They will understand the role marketing plays in the event industry and be able to distinguish the relevant marketing tools to meet the event objectives. Event Marketing Content: 1. The role of marketing within events 2. Types of media and marketing 3. PR and its use within event management 4. Experiential marketing 5. Product launches / PR events (Case study) 6. Social media and digital 7. Marketing campaigns (Case study and debate) 8. Road shows and marketing campaigns 17

19 OUTCOME On completion of this module the student should be able to write a risk assessment, method statement and event management plan. The class will be able to identify different risks and formulate a viable plan for a safe event. The students will also comprehend the law and how it effects different roles and individuals on an event site. This module has two parts. The second module in ERM ensures the class has workshopped crisis management, human behavior patterns, the role of security, risk groups and communication. Event Risk Management Content: 1. Corporate Manslaughter & Corporate Homicide Act Gross negligence definition / group discussion 3. Risk management / case studies 4. Event Safety Plan 5. Venue assessments 6. Site safety 7. Crowd management planning 8. Transport management planning 9. Emergency planning 10. First Aid and medical cover 11. Risk assessments 12. Management of Health and Safety Regulations Temporary structures 14. Rigging basic - rules and regulations 15. Trucking and unloading of vehicles 16. Risk groups 17. Crisis management 18. Recording information & the Data Protection Act 19. RIDDOR 20. Crowd / audience behavior 21. Understanding occupant capacity 22. Security (SIA Rules) 23. Insurance 18

20 OUTCOME Understand how to identify, acquire and leverage sports and entertainment sponsorship rights. Working across all stages of the process, from identifying the ideal sports / entertainment properties on the market to ensuring a brand gets the best possible value from any rights. Sponsorship Content: 1. Background to the sponsorship industry 2. Why Sponsorship 3. How a sponsorship agency works 4. Strategic planning 5. Identifying the right property for a brand 6. Working with athletes / celebrities 7. Events and corporate hospitality 8. Branded content and digital 9. Event evaluation and measurement 10.Return on objectives and investment 19

21 OUTCOME The module builds students confidence in themselves and shows them how to work well as part of a team. Team Dynamics Content: 1. Self awareness as a foundation in work and life 2. Networking as a vital career skill 3. Team creativity and performance 4. How to turn a group into a high performance team 5. Personal focus and effective time utilisation 20

22 Festival Management 9. Barriers / Fencing / Plant 10. Sound & Lighting 11. Staging / Screens 12. Backstage Content: 13. Generators / Control 14. Concessions (crew catering) 15. Realise the specific risks associated with festivals 1. Case studies 2. Identify the component parts of a festival 3. Ticketing and accreditation 4. Licensing 5. Outdoor vs. Indoor 6. Site layout and Planning 7. Trackway and Access 19. Special needs and disabled requirements 8. Disabled access 20. Performers and entertainment 16. Crowd management inc. crowd density planning 17. Ground conditions / Topography / Geographic s 18. Emergency access 21

23 OUTCOME Students will gain an overall understanding of PR and how it is relevant to the events industry. They will be able to plan and activate a PR campaign, working efficiently with PR agencies to maximise the opportunities available. Public Relations (PR) Content: 1. What is PR? 2. PR for events v Events as PR 3. Types of PR 4. How to achieve PR 5. Working with the press and media 6. Generating free exposure 7. Writing press releases 8. Understanding the PR platforms 9. Measuring PR 22

24 OUTCOME Every module incorporates active discussion on these subjects. Evaluation and sustainability are key to the success of any event. Sustainability, Evaluation and Measurement Content: 1. ROI Methodology. 2. Achieve return on Investment or objectives and evaluate. 3. Produce events that achieve objectives and give value to the stakeholder. 4. Understand how to implement events in the most sustainable way possible. 23

25 Group Project Work 60% of Final marks Students are grouped and tasked to produce a pitch presentation (project) for an event based on a real life brief. The project is based on a single brief which is given to the students at the start of the course. Groups pitch their project ideas as if they were a real agency and compile a detailed leave behind. This is the most important element of the course, Students use the coursework to apply their learning s to real life scenarios, this is by far the best way to learn. The pitch presentation will make up 60% of the final marks. This will be assessed by an independent industry professional. 24

26 Open Book Exam 2.5 Hours Multiple Choice Short Essay Questions Examination 40% of Final marks The exam is open book and will last 2.5 hours. It is made up of two sections; the first is a combination of multiple choice & short questions, the second is short essay question based. The multiple choice / short question section is compulsory. Students may then choose three of the five short essay questions in section two. All questions are set by the individual trainers on the subjects on which they lecture. Students are allowed their course folder / laptop to reference material in the examination room Open Book Exam. The exam will be marked by an independent industry professional and is accredited by the ICM. ( The written exam will make up the remaining 40% of the marks. 25

27 Our lecture team work in the industry, therefore the information they provide is current and up to date. Resource Material & Support The information and lecture material has been written specifically for purpose by Adam Proto and Joanna Kerr along with the specialist lecturers based on real life knowledge experience and case studies. The course material has been cross referenced using industry sources and references to ensure the content is both accurate and up to date. Students are given comprehensive course notes in a PDF format at the end of each lecture in order to build up their own Event Management Library. The Terbell Intranet provides a library of material that supports the lecture material and also provides reference material for future use. 26

28 Volunteer opportunities and work experience is constantly updated on the Terbell Student Intranet. We work closely with the event industry. We have excellent relationships with event industry leaders who support our programs with internships and help shape the syllabus we lecture. Although, the part time courses do not offer an internship as part of the course, we do offer the opportunity to volunteer and be involved in some of the largest events and programs. 27

29 Our Faculty Adam Proto Founder, Terbell Event Courses UK, Senior Event Producer - Freelance Joanna Kerr Course Director & Director Miguel Neves Senior Online Community Manager, IMEX Group & President of Meetings Professional International (MPI) UK & Ireland Chapter Adam Baggs Director, Soaring Worldwide Gerry Dawson Partner & Co-Founder, Premier Training Destinations & Destination Marketing BSL David Foster, MBA Director of Rally Strategic Chris Woodford Event Health and Safety Consultant Capita Symonds Caroline Hill Director Roger Crouch Freelance Producer Selina Fairclough Senior Corporate Fundraiser National Autistic Society 30/aa0 Simon Kimberley Financial Director - Atlantis Healthcare Jean Edwards Senior Event Producer - Freelance Kile Ozier Creative Genius Peter Haigh Partner at ROI Institute & Consultant & Hamilton Haigh Associates Tim Shepley MD Blue Hat Group Joel Seymour-Hyde VP Strategy, Octagon Andrew Walker Events Manager MPI Europe Kit Watts IMEX PR Team Kul Verner MD - Deep Insight For full details 28

30 We work with some of the most established companies, venues and charities within the industry to keep our courses current and relevant to today s market. Is the course right for you? Main target audience Niche event industry professionals looking to widen their knowledge or broaden their event expertise Event executives / PA s or those with event management in their job description who would like to fast track and learn the secrets of working smarter Mature students looking to change career Graduates looking to start a career in event management Venue s and corporate companies investing in staff training Secondary target audience Industry professionals looking to transfer their skills into event management International students / bodies looking for Event management training What our past students have to say about us. We realise how important it is for you to be comfortable about the course provider you choose. The best recommendation comes from those who have experienced our course, so please take the time to read our past student testimonials. 29

31 The Institute of Commercial Management (I.C.M) benefits from full recognition by the regulators of external qualifications in England - the Office of the Qualifications and Examinations Regulator (OFQUAL). Awarding Body The diploma is certified by the Institute of Commercial Management (ICM) which is an internationally recognised accrediting body (130+ countries). This ensures that we are monitored by an external examining board and that the content of our diplomas is constantly updated by industry professionals ensuring the highest standards. For further information please refer to 30

32 Terbell Ltd. is a registered company in the United Kingdom (Registered at Companies House # ) and has been successfully trading since Fees and Payment 14 week Diploma 6 hours tuition a week. Course fees: 1,500 inc. VAT (20%) I.C.M Membership = 50 Exam Entry Fee = 26 (VAT not applicable) Deposit of 250 on sign up to guarantee your place. Balance of 1,250 to be paid prior to the commencement of the course (see contract) I.C.M Membership I.C.M membership and single exam entry form to be completed at the start of the course and sent directly to the ICM along with a passport sized photo. Students will receive a photo ID student card from the ICM. Terbell Ltd. is a registered company in the United Kingdom (Registered at Companies House # ) and has been successfully trading since Terbell Ltd. carries specific insurance for Public and Employee Liability which allows us to take students onto a live event site under supervision. 31

33 Contact To have a chat or to arrange an interview with the course director, please speak to our Course Administrator, Michele Proto Please use the contact details below. Michele Proto Director Course Administrator +44 (0) (Office) +44 (0) (Mobile) [email protected] 81 Sutton Court Road Chiswick, London, W4 3EQ Please also feel free to contact: Joanna Kerr, Director Course Director; +44 (0) (Office) +44 (0) (Mobile) [email protected] 32