LG Digital Cinema 4K Monitor. Sales kit for 31MU97

Transcription

1 LG Digital Cinema 4K Monitor Sales kit for 31MU97

2 MUST KNOWS before you start *This document is for sales training purposes. Do not use the contents (especially. images) of the document for any commercial use without authorization of the IT marketing division, LG Electronics HQ. *When you want to use this content for commercial purposes, please use the leaflet or catalogue source. *Picture images may differ from actual ones. Especially the image of bezel may be artificially modified on selected scenes. *Information on the product may be subject to change. *Some features included in those in this document may vary or differ depending on country as each country runs different specifications. *Some features are also available with selected models. Therefore, consumers would need to check the detailed specifications of the model they are looking for.

3 Version History Version Date Update Version September, Videography

4 Table of Contents Introduction Specifications Design Branding Guide Understanding of Target Professionals Introduce Professionals - Videography - Photography - Graphic Design Comparative Analysis/Positioning Comparative Analysis Anticipated Positioning Map Appendix

5 Specifications & Certifications Item 31MU97 Screen Size 31 (17:9) Resolution 4096x2160 / Digital Cinema 4K Color Gamut AdobeRGB over 99.5% / DCI-P3 97% Panel Type Surface Treatment Brightness (Typ.) IPS Advanced Anti-Glare 320 nits Contrast Ratio (Typ.) 1000:1 Viewing Angle 178/178 Response Time Interface Power Type Speaker Wall Mount Function 5ms GTG DisplayPort x 1, Mini DisplayPort x 1, HDMIx2, USB 3.0 1up 3 down, H/P out Built-in Power 5W x 2 (MaxxAudio Virtual Surround) 100x100 mm Factory Calibration H/W Calibration PBP Dual Color Space Picture Mode (Custom / srgb / AdobeRGB / DCI-P3 Sim. / DCM Sim. (DICOM) / Reader / Calibration1 / 2) Category Safety standard Electromagnetic compatibility Energy standard Environment standard Certification UL TUV CB KC FCC-B CE KC Energy Star 6.0 ROHS TCO 6.0 EPEAT Gold REACH Stand SW Cable Power Consumption Flicker Safe SUPER+ Resolution / SUPER Energy Saving Height (Range : 140mm) / Pivot / Tilt -5 ~15 Stand Screen Split SW True Color Pro SW HDMI, MiniDP to DP, USB 3.0 Cable, Power cord 49W (Without USB)

6 Design Head Phone Out HDMI In Mini DisplayPort In DisplayPort In USB 3.0 Up USB 3.0 Down

7 Dimension Front Pivot 90º Back Side Height 140 mm up

8 Branding Guide Not Real 4K BUT Digital Cinema 4K Background1. More Familiar to Target Vertical (4K film editing segment) In the film industry, DCI (Digital Cinema Initiatives) has been the dominant 4K (4096x2160) standard since The term Digital Cinema 4K conforms to the accurate 4K standard of DCI. Additionally, 4K specialized companies like Sony and RED Digital commonly use the term Digital Cinema 4K. Background2. Branding Differentiation Dell/Asus use the term True 4K that is 3840x2160(UHD) resolution which doesn t meet DCI standard. DCI : Digital Cinema initiative, DCI is a joint venture of major motion picture studios, formed to establish a standard architecture for digital cinema systems.

9 Understanding of Target Professionals Videography Photography Graphic Design All the stories and creative work in this document come from professionals involved in the planning of this project in the videography, graphic design, and photography fields. All of the film, print, and photo materials used here are based on the work of these professionals. Along with displaying their realistic work flow, these descriptions show which stages may properly integrate the 31MU97 and describe its superior benefits.

10 Target Segments Videography Photography Graphic Design Professionals who utilize software involved in the post production stage, which includes CG (Computer Graphics), VFX (Visual Effects), or DI (Digital Intermediate) work for the film, TV, and video industries, as well as the visual industry. Above all, artists in the film industry post production who care mostly about Digital Cinema System Specifications. Professionals who mainly work outdoors instead of indoor studios for large scale projects and utilize natural light for documentaries and snap shots, or in other areas producing content for photo exhibitions or magazine ads. Professionals in publishing and those directly related to print ads, magazines, or package design who are all involved in the process of editing, processing, and producing relevant images. Final Cut Pro Smoke Autodesk Photoshop CC Lightroom Illustrator CC Photoshop CC AVID Isis MAYA After Effect Capture One InDesign CC

11 Videography Post Production Stage Photographing Stage Graphic Design Stage Videography Post production Convey the film s full expression just the way it was shot work with 4K film content in its native resolution requires the proper equipment which supports native 4K resolution. This constraint makes it difficult to deliver the full quality of the film that was captured. - from the interview of DI(Digital Intermediate) expert in film industry

12 Understanding of 4K Workflow at the Videography Post Production Stage Videography Post Production Stage Photographing Stage Graphic Designing Stage Workflow Considerations 4K Monitor Usability Rationale Shooting High Resolution Portability For preview monitors, Full HD monitors that support DCI color gamut are preferred even if footage is shot with a 4K camera due to cost issues Offline Edit Rough Edit High Resolution Large Screen As raw data size is usually being downgraded for work efficiency, It could be used as a preview monitor for checking resolution distortions 1 st DI(Digital Intermediate) Color Correction with raw data Color Accuracy Wider Color Range High Resolution DCI-P3 97%, the standard for the film industry, allows uniform color expression and more detailed sources to work with CG/VFX (Computer Graphic/Visual Effect) Create or Composition 2D/3D Graphics High Resolution Wider Color Range Large Screen With high resolution, 2D/3D CG or VFX is given more uniformity, making more detailed work possible Online Edit Elaborate Edit High Resolution Large Screen With standard 4K resolution, the loss of 4K raw data is reduced. Furthermore, one can expect how the final output will be without any distortion 2 nd DI Color Correction with raw data & CG Color Accuracy Wider Color Range High Resolution With wider color range which covers Adobe RGB over 99.5% and DCI-P3 97%, detailed color control from raw data to 2D/3D source files is possible Screening Large Screen High Resolution Considering consumer preference(projection of theater or big sized TV), viewers prefer TVs or Digital Lighting Projectors(or Digital Cinema Projectors) due to screen size

13 Videography Post Production Stage Photographing Stage Graphic Designing Stage 1 Experience high quality clear and crisp images with the Digital Cinema 4K(4096X2160), which has DCI (Digital Cinema Initiatives) standard resolution. Furthermore, by previewing 4K video content without compression and data loss at a 1:1 ratio, efficient and more detailed work is possible. 2 3 With the wide color range of the Digital Cinema standard DCI-P3 97% which supports 4K Cinema projectors, digital content color is reproduced just like the original footage, allowing for accurate and precise color adjustment from the shooting place to the post production stage. As having two programs active at the sample time is made possible with the high resolution 31 display, overall distortion is minimized through direct comparison in same conditions that enable work efficiency.

14 Videography Post Production Stage Photographing Stage Graphic Designing Stage Previewing 4K Content in Native Resolution with Digital Cinema 4K Now, by previewing film contents at a 1:1 ratio, Loss(=0) of the original file is eliminated by skipping compression. I feel as though I can imagine more of the life-like intent of the raw footage. *Upper/lower mattes visible with the letterbox ratio *1:1 Ratio Samsung UHD 4K U32D97Q(3860X2160) VS LG Digital Cinema 4K 31MU97 (4096X2160)

15 Videography Post Production Stage Photographing Stage Graphic Designing Stage Finest Work in Crisp and Detailed Conditions with the Digital Cinema 4K (4096x2160) Resolution I can now do more detailed work on crisp content with the high quality 4096x2160 resolution. This enables greater control and detail during the post production process for a finer final product. The 31MU97 s Digital Cinema 4K (4096x2160) resolution delivers the optimal DCI film industry standard and provides more detailed content with 256 more horizontal pixels than UHD resolution(3840x2160). This offers over four times the resolution of the standard 1920X1080 FHD. As a result, elaborate work such as color gradation or intricate adjustments are made comfortable for impressively clear video output. VS Full HD Monitor (1920X1080) LG Digital Cinema 4K 31MU97 (4096X2160)

16 Videography Post Production Stage Maintain Color Accuracy throughout All Steps with the DCI-P3 Digital Cinema Color Standard and IPS Display Photographing Stage With DCI-P3 97% support, I can maintain optimized specifications that I intended from vivid and detailed color expression to rich gradation. Editing on-site footage with the full color expression is possible with the 31MU97 s DCI color standard support that reproduces digital content color just like what you intended with the preview camera on site, allowing for accurate conditions such as shadow detail, color, saturation, and brightness for finer editing and overall control in the post production stage. Furthermore, with IPS Display, there s no distortion even on edges and corners, so you are able to take in the full expression of video content for an immersive viewing experience. Graphic Designing Stage *Shooting(Preview Camera on site) *Accurate color reproduction at the post production stage *Accurate color reproduction at the screening stage NOTE! In the case of feature films, a DLP (Digital Lighting Projector) is usually used. In other cases, though color grading is done in a realistic output reproduction setting, DCI supported monitors are very useful since DLP capability is somewhat limited due to high cost.

17 Videography Post Production Stage Photographing Stage Graphic Designing Stage Work on After Effects and Final Cut at Once on the 4K(4096X2160) Resolution Display With multiple programs active at the same time, I can efficiently edit at once, minimizing color distortion in the final output. With the 31 17:9 4K resolution display, it is possible to activate both editing and effecting programs at once, offering an enhanced work environment that enables verifying color and resolution between different programs under the same conditions. Final Cut Pro 2048x x2160 After Effect

18 Videography Post Production Stage Photographing Stage Graphic Designing Stage Complete the Settings with the Mac Compatible Display External storage devices and my Mac Pro can be connected to the 31MU97! You can connect to various devices with the HDMIx2, MiniDP, Display ports and USB 3.0 ports. If you have a Mac, you can connect the 31MU97 via MiniDP to DP cable that is included, the cable that supports 4K resolution. Also, the configured USB Up and three USB 3.0 ports allow you to directly connect a tablet and external HD. + USB USB UP + Display Port + MiniDP to MacPro Head Phone Out DisplayPort HDMI In Mini In DisplayPort In USB 3.0 Up NOTE! When connecting to a Mac device, use the MiniDP to DP cable that is included upon purchase USB 3.0 Down + Tablet + Shortcut Keyboard

19 Videography Post Production Stage Photographing Stage Graphic Designing Stage Comfortable Viewing on Long Work Days with Flicker Safe Display As I usually work long hours staring at the monitor, I feel relief with the Flicker Safe function which provides stable images regardless of the brightness & frequency control. With the 31MU97 s Flicker Safe function, spend as long as you want working on or enjoying contents without burdening your eyes. LG s Flicker Safe functions always on to reduce the flicker level to almost-zero to protect your eyes from exhausting flickers and blue lights. Conventional Monitors

20 Videography Post Production Stage Photographing Stage Graphic Designing Stage Cinema-like Immersion with MAXXAUDIO Whether it is for editing or viewing, I can experience full and rich sound with the 31MU97 MAXXAUDIO virtual surround. With two internal 5W speakers and the MAXXAUDIO feature, it is almost like a home cinema experience when viewing 4K content on my 31MU97. Even without a separate speaker system, the 31MU97 delivers high quality sound with a wide range of vibrant and clear high and low sounds.

21 Appendix

22 Appendix Compatibility of Dual Link-up Port Dual Link-up (PBP) Sub Display HDMI1 HDMI2 DP MiniDP HDMI Main Display HDMI DP - - MiniDP - -

23 Appendix 4K Graphic Card Compatibility / Resolution According to Input *Recommendation: use after updating to the latest version of your graphic card drivers *Performance and results may vary depending on the Intel Graphic Card PC Manufacturer *When connecting to a Mac product, please use the HDMI to HDMI cable or the MiniDP to DP cable that is included in the package 31MU97 Graphic Card Display Port/MiniDP Interface to Monitor HDMI Intel HD4600 or higher 4096x2160@60Hz 4096x2160@24Hz WinOS AMD HD7800 or higher 4096x2160@60Hz 4096x2160@24Hz NVDIA Geforce 780 or higher 4096x2160@60Hz 4096x2160@24Hz *When connecting to a Mac product, please use the HDMI to HDMI cable or the MiniDP to DP cable that is included in the package *Mac OS and later versions are supported 31MU97 Graphic Card Display Port/MiniDP Interface to Monitor HDMI MacOS New Mac Pro 3840x2160@60Hz 3840x2160@30Hz MacBook Pro Retina 15 Late x2160@60Hz 3840x2160@30Hz

24 Appendix Application for 31MU97 True Color Pro (Calibration S/W) *True Color Pro compatible calibrators : LA ACB8300, Data Color Spyder ¾, X-Rite Color Munki Pohoto/Design, i1display Pro, i1pro2. *External calibrators must be purchased separately. *When connecting to a Mac device, models such as the New Mac Pro and MacBook Pro Retina 15 (late 2013 and above models) are supported. 31MU97 Display Port/Mini DP Interface to Monitor HDMI O/S Version Win PC Win7 / Win8.1 True Color Pro Mac Mac OS later

25 Appendix Application for 31MU97 4 Screen Split *4-Screen Split software installation is required(the software CD is packed with monitor. Once installed, the tray menu will created on your PC. *When you want to connect to Mac, it can be supported on New Mac Pro, MacBook Pro Retina 15 Late MU97 Display Port/Mini DP Interface to Monitor HDMI O/S Version Win PC Win7 / Win8.1 4-Screen Split Mac Mac OS later

26 Appendix Accessories

27 Appendix A wide range of bass sound Clear sound quality in a high-pitch range Closest to the original sound Close to the original sound in a high-pitch volume Separate and play the background sound and voice Surround sound *MAXXVOLUME and MAXXDIALOG only have an on/off setting without a customizable equalizer

28 End of Sales kit for 31MU97