LG Transparent Display Introduction

Transcription

1 2012 LG Transparent Display Introduction

2 Contents 1. Concept of Transparent Display 2. Transparent Display Application 3. Effectiveness as a Promotion Tool 4. LGE Transparent Display 5. Connection Guide (for SI)

3 1. Concept of Transparent Display

4 1. Concept of Transparent Display Not only see the contents, but also can see product or scene through the screen with internal light source.

5 2. Transparent Display Application

6 2. Transparent Display Application Shopping window Show case Retail Transparent Display Exhibition / Museum Commercial refrigerator Vending machine Mart Vending Machine

7 2. Transparent Display Application Retail

8 2. Transparent Display Application Mart

9 2. Transparent Display Application Exhibition / Museum

10 3. Effectiveness as a Promotion Tool Based on LGE Pilot test with Sports brand

11 3. Effectiveness as a Promotion Tool Pilot background Detail information Period : 28th Jul, 11 ~ 2th, Sep, 11 ( 2 Months) Place : 4th Floor, Time square, Young-Deung Po, Korea Promotion tool - Kiosk type 47 Transparent touch display Contents menu I. Company movie clips II. Product history III. Product introduction IV. Promotion

12 3. Effectiveness as a Promotion Tool Pilot summary Avg. 200 / day visitors touch the transparent display - Total numbers of touch : 74,531 - Total numbers of visitors who had touched display : 7,400

13 3. Effectiveness as a Promotion Tool Customer s awareness level Customer awareness level is higher than exiting POP materials and normal signage Awareness level ( 4.4 / 5.0 ) - Compared to POP materials Awareness level ( 4.2 / 5.0 ) - Compared to normal signage I can see real product with transparent display It s first-ever new tech media. Transmittance itself attracts me a lot. It s amazing!

14 3. Effectiveness as a Promotion Tool Brand recognition & Intention to purchase level Level of brand recognition & intention to purchase are high Brand Recognition Level ( 3.9 / 5.0) Intention to purchase ( 3.75 / 5.0)

15 3. Effectiveness as a Promotion Tool Influence on Sales Results in increase in both sales and number of visitors compared to non-installed stores. Store Code Title Sales # of visitors Brand total Target Achievement rate -2.70% -1% Target 245,040,000 40,108 Pilot store ( With transparent display) Actual 246,896,400 39,346 Target Achievement rate 0.80% -1.90% Target 288,150,000 25,948 Comparison store (Similar to pilot store) Actual 287,283,255 19,685 Target Achievement rate -0.30% %

16 4. LGE s Transparent Display

17 4. LGE s Transparent Display Biz scheme LGE Stakeholder System Integrator End user Distributor Show case Show case (Built in wall) Open frame Contents Designer Advertising Software Developer Media Player LED lighting Touch.... Software Table Type Kiosk Cooler Vending Machine

18 4. LGE s Transparent Display TS Series See the products inside the showcase with the LG s Transparent displays. With Full HD,shine-out, superior color gamut and true color from IPS technology, TS series give you a joyful interaction. TS series s thin IPS panel on the front of the transparent display allows promotion images and animations to dynamically interact with the merchandise. Boost the advertisement effects with the TS series.

19 4. LGE s Transparent Display USP HIGH VISIBILITY Full HD (47TS30MF) High picture quality with 1,920 x 1,080 resolution Superior Color Gamut With Superior Color Gamut, TS Series presents more clearer image. True Color (IPS) LG IPS technology provides true vivid color than conventional display. Shine-Out (47TS30MF) Perfect fit for window display by reflecting away the sunlight for best image visibility and clearer display under direct sunlight than conventional panel.

20 4. LGE s Transparent Display EASY CUSTOMIAZTION OPEN FRAME TS Series fits to any customer need and circumstance with its open frame. It can be designed according to customer request at an affordable price. LANDSCAPE & PORTRAIT (47TS30MF) Flexible usage with landscape or portrait display according to the display environment.

21 4. LGE s Transparent Display 47TS30 MF High CR & Full Color 1,920 x 1,080 (FHD) High Contrast Ratio : 1,200 : 1 (Typ) Transmittance : 5.5% (Typ) Color Gamut : 72% Shine-Out (Anti Reflection Coating) Bezel : 59 / / / mm (T / B / L / R) Easy Customization (Open Frame) * Kiosks not provided by LGE

22 4. LGE s Transparent Display 26TS30MF 1,366 x 768 (HD) High Contrast Ratio : 1,000 : 1 (Typ) Transmittance : 4.84% (Typ) Color Gamut : 68% Bezel : 71.5mm (T), 15.6mm (B / L / R) Easy Customization (Open Frame) * Kiosks not provided by LGE

23 5. Connection Guide (for SI)

24 5. Connection Guide (for SI) 47TS30MF All Display (26/47TS30MF) needs external backlight. 1. Components (Sample Only) 47TS30 * Maximum resolution of 47TS30 is FHD(1920x1080). AD Box & LVDS Cable for 47inch Adaptor Power Cord * Backlight, Adaptor, Power Cord and AD Box should be purchased separately. AD Box can be purchased from March '13

25 5. Connection Guide (for SI) 47TS30MF 1 LVDS Cable connect to the LVDS terminal of 47TS30MF. You must be push LVDS Connector for connector locking. 2 HDMI Cable(Video source) connect to the HDMI terminal of AD Box. 3 Adaptor DC Plug connector to the Adaptor In terminal of AD Box

26 5. Connection Guide (for SI) 26TS30MF All Display (26/47TS30MF) needs external backlight. 1. Component (Sample Only) 26TS30 Maximum resolution of 26TS30 is HD(1366x768). AD Box & LVDS Cable for 26inch Adaptor Power Cord * Backlight, Adaptor, Power Cord and AD Box should be purchased separately. AD Box can be purchased from March '13

27 5. Connection Guide (for SI) 26TS30MF 1 LVDS Cable connect to the LVDS terminal of 26TS30MF. You must be push LVDS Connector for connector locking. 2 HDMI Cable(Video source) connect to the HDMI terminal of AD Box. 3 Adaptor DC Plug connector to the Adaptor In terminal of AD Box

28 5. Connection Guide (for SI) External light should be located behind module. (Brightness of external light source must be 800nits over.) 26TS30MF/ 47TS30MF Light Source Display View Point AD box HDMI cable LVDS cable PC DVD player * Backlight, Adaptor, Power Cord and AD Box should be purchased separately. AD Box can be purchased from March '13

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