1. ELIGIBILITY FOR ADMISSION TO THE COURSE Any Degree

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1 Annexure: 56.O SCAA : BHARATHIAR UNIVERSITY: COIMBATORE Master of International Business [MIB] Course offered in Colleges REGULATIONS AND SYLLABUS (from the academic year ) 1. ELIGIBILITY FOR ADMISSION TO THE COURSE Any Degree 2. DURATION OF THE COURSE The course shall extend over a period of two years comprising of four semesters, with two semesters per year. There shall not be less than ninety instructional days during each semester. Examination shall be conducted at the end of each semester for the respective subjects. 3. COURSE OF STUDY AND SCHEME OF EXAMINATION Paper Subject Lecture Hrs Exam Duration Max. Marks I Semester I International Marketing Management 6 3 Hrs 100 II Global Business Environment 7 3 Hrs 100 III International Economics 7 3 Hrs 100 IV India s Foreign Trade and Legislation 7 3 Hrs 100 PG Diploma Paper I 3 3 hrs 100 Total II Semester V Financial and Management Accounting 6 3 Hrs 100 VI Export Trade Procedures 5 3 Hrs 100 VII Foreign Exchange Management 5 3 Hrs 100 VIII Business Research Methods 5 3 Hrs 100 IX Computer Applications Practical I MS Office 6 3 Hrs 100 and HTML PG Diploma Paper II 3 3 Hrs 100 Total III Semester X Supply Chain Management 7 3 Hrs 100 XI Import Trade Procedures 7 3 Hrs 100 XII Strategic Management 7 3 Hrs 100 XIII Computer Applications Practical II Export 6 3 Hrs 100 Documentation Project Work PG Diploma Paper III 3 3 Hrs 100 Total IV Semester XIV Business Process Outsourcing 6 3 Hrs 100 XV Executive and EXIM Correspondence 6 3 Hrs 100 XVI Global Financial Management 6 3 Hrs 100 XVII Project Work & Viva Voce PG Diploma Paper IV 3 3 Hrs 100 Total MIB Degree course 1800 PG Diploma Course 400

2 4. PRACTICAL TRAINING AND PROJECT WORK The practical training is essential to expose the students to the real life work situation and to strengthen the conceptual knowledge gained in the classroom. One month practical training is to be arranged during the summer vacation after the second semester. The training shall be in a banking, financial institution, and industrial enterprise or consultancy organisations engaged in export import operations. Candidate should submit a report at the end of the study. The principal of the college and Head of the Department shall issue a certificate to the effect that the student had satisfactorily undergone the practical training for the prescribed period. Project work, which is compulsory, carries 200 marks. A student should select a topic for project work in the third semester itself and submit the project report (dissertation) at the end of the fourth semester. There is viva for project work carrying 50 marks. The guide and an external examiner shall evaluate the project report and conduct the viva. 5. REQUIREMENT TO APPEAR FOR THE EXAMINATION a) A candidate will be permitted to appear for the University examination for any semester if: i) The student secures not less than 75% attendance during the semester. ii) The student earns a progress certificate from the head of the institution of having satisfactorily completed the course of study as required by these regulations and iii) The conduct of the student has been satisfactory; iv) Provided that it shall be open to the syndicate or any other authority delegated with such powers by the syndicate, to grant exemption to a candidate who has failed to earn 75% attendance prescribed, for a valid reason, subject to usual conditions. b) A candidate may be permitted to appear for the examination even if the student does not possess the minimum required attendance and allowed to continue to go for the subsequent semester and the student should compensate the attendance requirement for both the present and earlier semester. If the student could not earn the attendance even after continuing the subsequent semester then the student should rejoin the course and redo the semester last attended. c) A candidate having arrear paper(s) shall have the option to appear in any arrear paper along with the papers of regular study in any semester. If a candidate fails to submit the project report at the end of fourth semester such a candidates may be permitted to submit it with in the next six months. 6. MEDIUM OF INSTRUCTION The medium of instruction and examination is English only. 2

3 7. PASSING MINIMUM a) A candidate shall be declared to have passed in a paper if a student obtains not less than 50% of marks in that paper. A candidate shall be declared to have passed the whole examination if the student passes in all the papers. b) A candidate failing to secure the minimum marks prescribed shall be required to reappear for the examination in that paper and obtain the minimum marks required for passing the paper. 8. CLASSIFICATION OF SUCCESSFUL CANDIDATES Successful candidates passing the Master of International Business degree examination securing marks 60% and above shall be declared to have passed the examination in first class. All others successful shall be declared to have passed the examination in second class. 9. CONFERMENT OF THE DEGREE a) No candidate shall be eligible for conferment of the degree unless the candidate has undergone the prescribed course of study for a period of not less than four semesters in an institution approved by / affiliated to the university or has been exempted there from in the manner prescribed and has passed the examinations as have been prescribed therefore and b) Has successfully completed the prescribed practical training as evidenced by a certificate issued by the principal of the college. 10. RANKING A candidate who qualifies for the Master of International Business degree course passing all the examinations in the first attempt within the minimum period prescribed for the course of study from the date of admission to the course and secures first or second class shall be eligible for ranking and such ranking will be confined to 10% of the candidates qualifying for Master of International Business degree subject to a maximum of 10 ranks. 11. REVISION OF REGULATION AND CURRICULUM a) The above regulations, scheme of examinations and curriculum will be in force without any change for a minimum period of two years from the date of approval of the regulations. The university may revise, amend or change the regulations and scheme of examinations, if found necessary. b) If the regulations and curriculum changed, modified or amended, the students who have undergone the Master of International Business course following the old regulations and have not completed the course may be allowed to follow the old regulations itself for two more years i.e. for four semesters from the date of completion of the course by the last set of students admitted into the Master of International Business course following the old regulations. Even after the extra chances prescribed, the students having arrear papers may be permitted to appear for the examinations after obtaining specific directions from the university under the revised regulations. 3

4 12. QUESTION PAPER PATTERN Max : 75 Marks Section A: Objective type questions with no choice (10 Questions) Only multiple-choice questions to be given 10 x 1 = 10 (10 questions 2 Each from every unit) Section B: Short answer questions of either / or type 5 x 5 = 25 (10 questions 2 each from every unit) Section C: Essay type questions of either or type 5 x 8 = 40 (10 questions 2 Each from every unit) Note : Only Simple problems may be asked in Section B in problem oriented subjects. SEMESTER I PAPER I INTERNATIONAL MARKETING MANAGEMENT International Marketing Definition National & International Marketing Special features of International Marketing Difficulties & Barriers in International Marketing Future of Global Marketing. I Managing Marketing Defining customer value & satisfaction retaining customers delivering customer value & satisfaction Implementing Total Quality Marketing Competitive marketing strategies Balancing customer and Customer Orientations. II International Marketing decisions Products strategies and product planning Branding and Packaging decision Pricing strategies. V Managing Direct and On-line marketing the growth and benefits of Direct Marketing Indirect Marketing major channel for Direct Marketing On-line Marketing conducting Online Marketing Challenges of On-line Marketing. : 1. Marketing Management : Philip Kotler (Millennium edition) 2. International Marketing : Sak Onkvist & John J. Shaw 3. Principles of International Marketing : Philip Kotler & Gray Armstrong 4. Global Marketing Management : Keegan 5. International Marketing Management : Varshney and Bhattacharya 4

5 PAPER II GLOBAL BUSINESS ENVIRONMENT Environmental adjustment needs Analysing the international marketing environment Vital importance of continuous monitoring, adopting to the changing environment. I The national physical endowment Topography Climate The nature of Economic activity Rostow s view. Infrastructure Transportation. Energy Communication Urbanisation Tax structure, Inflation, Foreign Direct Investment. II Cultural environment - Material culture language Aesthestics design, colour, music, brand names educational religious Attitudes and values Eastern Vs Western Culture. V Legal environment Bases for legal system Jurisdictation for International Legal disputes International dispute resolution crime, Corruption and law Commercial law within countries Impact on International law on Business of Human Rights. 1. International Marketing : Sak Onkvisit & Shaw 2. International Marketing : Philip R. Cateora 3. Environmental Economics : M. Karpagam 4. Environmental Pollution : Katyal, Timmy & Satake. PAPER III INTERNATIONAL ECONOMICS International Trade: Historical sketch Internal & International trade Economic growth and International trade Features of International Transactions International Trade Theories Comparative cost theory Opportunity cost theory H. O. theory - International trade equilibrium I Gains from international trade Terms of trade Technical progress and Trade Balance of Trade Balance and Payments and Indian perspective Economic effects and Trade restrictions Bilateralism OPEC & other International Cartels. II International Movements: Meaning Goods, Services, Unilateral transfers & capitals, Current account Export and Import of merchandise and services Role of International Movements. International Investments: Nature, Character, Policies and results. International Payments: Meaning, Financing International Transactions. Regional monetary systems: Blocks, Areas & Zones Rates of exchange. 5

6 V Foreign Economic Policies: Systems, Concepts, Characters and methods of formulation Euro Dollar Market International liquidity Devaluation International Lending and the World debt crisis. International Economic Development & Co-operation Development of Under developed countries United Nation Financial Programs Economic Union and communities. 1. International Economics : Kindleberger s 2. International Economics : Paul R. Krugman 3. International Economics : D.M.Mithani 4. International Economics : Desai & Bhalerao PAPER IV INDIA S FOREIGN TRADE AND LEGISLATION Development of Foreign Trade Policy India s foreign trade since 1951 objectives of policy salient features of policy salient features and special provisions of policy policy- NRI investment Impact of recent changes in Foreign Trade Policy. I Legal framework of India s Foreign Trade The Foreign Trade Development and Regulation Act (1992) Import and Export (Control) Act (1947) Foreign Trade Regulation Rules (1993) Foreign Trade (exemption from application of rules in certain cases) order 1993 Notification under Foreign Trade (development & regulation) Act 1992 Regulatory environment of International Business Exchange control regulations in India. II Technology import contract Technology Policy and environment Selection and transfer issues Law for protection of Intellectual Property Rights, Patents, Trademarks, etc., V Law of product liability Laws relating to customs practices and procedures settlement of International Trade disputes Carriage of goods by Sea, Air and over road. 1. Mercantile Law : N. D. Kapoor 2. International Marketing, Analysis and Strategy :Sak Onkvisit and Shaw 3. International Trade and Export Management : Francis Cherunilum 4. International Trade : M. L. Varma 5. Export Management : T. A. S. Balagopal 6

7 SEMESTER - II PAPER V FINANCIAL AND MANAGEMENT ACCOUNTING Accounting principles Concepts Conventions Rules for Double entry book-keeping, Journal, Ledger and Trial Balance. I Final Accounts Preparation of Trading account, Profit and Loss account and Balance sheet with simple Adjustment. II Management Accounting Difference between Financial and Management Accounting Objectives and Functions of Management accounts - Budgeting and Budgetary control Sales budget, Production budget, Cash budget and Flexible budget. V Ratio Analysis Meaning Classification of ratios. Case Studies ( based on the above units). Note: The Question paper shall cover 40% Theory and 60% Problem. 1. Principles of Managerial Finance : L.J.Gitman and Dr.M.Manickam 2. Advanced Accountancy : S. P. Jain & K. L. Narang 3. Financial Accounting : Arulanandam & Raman 4. Double Entry Book keeping : T. S. Grewal 5. Management Accounting : S. N. Maheswari 6. Management Accounting : Ramachandran & Srinivasan. PAPER VI EXPORT TRADE PROCEDURES Export trade control Different Categories of Exporters Export Licensing Procedure and formalities role of ECGC in export promotion. I Export Promotion Council their functions Commodity Board and Development Councils their functions Deemed Exports its benefits Project Exports and Consultancy Exports. UNIT III Registered exporters Definition of Export House and Trading House incentives given Free Trade Zone and 100% Export Oriented Units salient features norms governing the establishment and implementation of the units benefits 7

8 V Export Documentation Exporter s declaration, Shipping bill, Bill of lading etc., - Ware housing and Customs procedure for export Export Finance - Pre-shipment and Post-shipment Credit Finance Buyers credit. 1. International Marketing : M. L. Varma & Agarwal 2. Export Import Finance : Parasram 3. International Finance : Maurice D. Levi 4. Export Marketing : T.A.S Balagopal 5. International Trade and export Management : Francis Cherunillam PAPER VII FOREIGN EXCHANGE MANAGEMENT Foreign exchange Administration of Foreign Exchange Foreign Exchange transactions purchases and sales transactions Authorised dealers Foreign currency accounts Funding of Vostro accounts Multinational Banking. I Foreign Exchange Market Functions Exchange rates Exchanges quotations spot and forward transactions Merchant rates TT Selling rate- TT Buying rate - Forward exchange contract-features of Forward exchange contract. II Foreign exchange risk and exposure External techniques of exposure management Internal techniques of exposure management. V Inter-Bank Deals- Cover deals trading, SWAP Deals Arbitrage operations-managing foreign exchange reserves-fiscal and Monetary policies in India- Devaluation pros and cons. Case Studies (Based on the above units). Note: The Question paper shall cover 80% Theory and 20% Problems. 1. International Finance : Maurice. D. Levi 2. Foreign Exchange, International Finance : A. V. Rajwade 3. Global Financial Markets : Ian H. Giddy 4. Foreign Exchange Arithmetic : C. Jeevanandham 5. International Economics : Methane 8

9 PAPER VIII BUSINESS RESEARCH METHODS Research: Meaning Objectives Characteristics & Types Criteria of Good Research Research process Research Problems. I Research Design Sampling and Sample Design Formulation of Hypothesis Hypothesis testing Data Collection. II Measurement: Meaning Measurement Scales Sources of error Techniques. Scaling: Meaning Classification Techniques. V Anova & Chi-Square test: One way & Two way Anova Research Reports Structure of Research Reports. Case Studies (based on above units). Note: The Question paper shall cover 60% Theory and 40% Problem. : 1. Research Methdology : P. Saravanavel. 2. Research Methdology : C. R. Kothari 3. Statistical Methods : S. P. Gupta Paper IX : Computer Applications Practicals - I MS - Office and HTML 9