# Customer Experience Blueprint Maturity tool

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3 Phase 1. Evaluation Let s get straight to it. Select seven topics from the table below: Now, calculate the points. The first column is worth 1 point, the second column is worth 2 points, the third column is worth 3 points and the fourth column is worth 4 points. Example 1: If you chose two topics from the first column, that will total 2 points. If you chose three topics from the second column, that totals 6 points. If you chose 1 topic from the third column that totals 3 points. If you chose one topic from the fourth column that totals 4 points. Now, count them together: = 15 points. Example 2: If you chose four topics from the first column, that will total 4 points. If you chose two topics from the second column, that totals 4 points. If you chose one topic from the third column that totals 3 points. If you chose zero topic from the fourth column that totals 0 points. Now, count them together: = 11 points.

4 Phase 2. Results Congratulations, you just finished your evaluation and we can check the results. Use the list below to see your current situation: 9 points or less: Sleeper points: Sub-optimal Performer points: Challenger 25 or more: Champion Which maturity category did you fall into? Do you agree with the result? Why so? What did you learn from the exercise? Use the figure below to see how these different maturity levels may affect your business performance: As you can see, there are several benefits to be gained through achieving the higher maturity levels. The next step is to discuss how you can increase your customer experience strategy maturity level higher.

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