ABOUT THE AUTHOR. Dominique Levin VP of Marketing, AgilOne. Follow Me on

Size: px
Start display at page:

Download "ABOUT THE AUTHOR. Dominique Levin VP of Marketing, AgilOne. Follow Me on Twitter @NextGenCMO"

Transcription

1

2 ABOUT THE AUTHOR Dominique Levin VP of Marketing, AgilOne Follow Me on Dominique is the VP of marketing at AgilOne. She joined from Totango, a leader in customer success management software and was previously CMO at Fundly, helping non-profits with social media fundraising, and CEO and CMO at LogLogic a big data analytics company which was sold to TIBCO. She has lived and worked on four continents and when not at work plays ice-hockey or hits the road sightseeing with her husband and three kids. 2

3 TABLE OF CONTENTS INTRODUCTION 4 CLUSTERING MODELS 5 PROPENSITY MODELS 9 COLLABORATIVE FILTERING MODELS 12 CONCLUSION 15 RESOURCES AND NOTES 16 3

4 INTRODUCTION Predictive Marketing Analytics can be a mysterious realm for most marketers and we understand why. With all that customer data, it can be hard figuring out the most effective way to make your data work for you. This ebook will walk you through 10 predictive analytics models in 3 categories: Clustering, Propensity, and Collaborative Filtering. Each predictive model can help increase revenue and delight your customers through highly targeted and segmented marketing. We break down what each model does and how to most effectively leverage that model to cash in on your customer data. 4

5 CLUSTERING Clustering is another term for customer segmentation. Algorithms are able to segment customers based on many more variables than a single person ever could. It s not unusual for two clusters to be different on 30 customer dimensions or more. We call these dimensions the cluster DNA. 5

6 The example below shows some of the factors that could make up a cluster s DNA. The most common clustering algorithms are behavior-based clustering, product-based clustering (also called category-based clustering) and brand-based clustering. 1. Behavior-based Clusters The behavior-based clustering model groups customers based on how they behave while purchasing: do they use the website or the call center? Are they discount addicts? How frequently do they buy? How much do they spend? How much time will pass before they purchase again? This algorithm helps set the right tone while contacting the customer. For instance, customers who only buy with heavy discounts may be great targets for inventory-clearing sales, whereas customers who typically pay full price would be better targets for a sneak-peek promotion for a new product line. 6

7 2. Product-based Clusters Product-based clustering models group customers based on what types of products they tend to buy. See the example below of a product-based segment or cluster. You can see people in one customer segment tend to ONLY buy sweaters, whereas those in another customer segment buy different types of active wear products, such as outerwear, sportswear, swimwear and watches but never kids clothes, intimates or jewelry. This is useful information when deciding which product offers or content to send to each of these types of customers. 7

8 3. Brand-based Clusters Brand-based clusters, quite simply, tell you what brands people are most likely to buy. When a specific brand releases new products, you will know who is likely to be interested. But these models can also offer broader insights into related brands that may be of interest to a customer. The following graphic shows how brand-based clusters can work. The results of the model displayed here illustrate that customers who like Tahari also tend to like Calvin Klein and Nine West, but would not be interested at all in Desigual or notes 8

9 PROPENSITY Propensity models (also called likelihood models) are what most people think of when they hear the term predictive analytics. Propensity models make predictions about a customer s future behavior. 9

10 4. Predicted Lifetime Value Algorithms can predict how much a customer will spend with your company over time. At the moment a customer makes his or her first purchase, you may already have a lot more information than just the initial transaction record. For example, you may have and web engagement data as well as demographic and geographic information. By comparing this new customer to many others who came before him or her, you can predict future lifetime value with a high degree of accuracy. This information is extremely valuable as it allows you to make value-based marketing decisions and to allocate your marketing spend appropriately. Once you have access to reliable predictive models, it makes sense to invest more in those acquisition channels and campaigns that produce customers with the highest predicted lifetime value. 5. Likelihood to Engage A likelihood to engage model predicts how likely it is that a customer will click on your links. No marketer wants to annoy their customers or encourage them to unsubscribe. So by using a likelihood to engage model, you can potentially send fewer s to each customer, drastically lower unsubscribe rates and achieve higher customer engagement. 10

11 6. Likelihood to Buy - First Purchase The likelihood to buy model for first purchases evaluates nontransaction customer data, such as clicks and website interactions to predict which customers are ready to make a first purchase. Once you re armed with this data, you can modify any discounts or offers to maximize profitability. People who are likely to buy won t need deep discounts while customers who are not likely to buy may need a more aggressive offer to entice them to make a purchase. 7. Likelihood to Buy - Repeat Purchase Once a customer makes a first purchase, the next goal is to maximize revenue and profitability from future purchases. The likelihood to buy model for repeat purchases evaluates earlier transactions and other interactions to determine which customers are likely to buy, and which customers may need more encouragement in the form of a gift or discount. This model helps to maximize both revenue and profitability from each member of your customer base. 11

12 COLLABORATIVE FILTERING The common marketing term for collaborative filtering models is recommendations. These recommendation models were made famous by Amazon with their if you like this product, yuo might also like suggestions. There are three basic types of recommendations - upsell recommendations, cross-sell recommendations, and next-sell recommendations. 12

13 8. Upsell Recommendations Upsell recommendations are typically made to customers at the time of purchase, such as at the time of online, phone or in-store purchase. Super-sizing McDonalds meals would be a classic example, but examples can be found in all industries. You could suggest a higher-end version or a multi-pack of the same product at a better price. For examle, upsell recommendations are typically tied to a specific SKU where each product has suggested products that can be used as upsells. 9. Cross-Sell Recommendations Cross-sell recommendations are also made at the time of purchase. Rather than recommending buying in bulk or buying a version of a specific product, cross-sell recommendations are made to suggest other products that are typically bought in conjunction with a specific item. The recommendation could read: customers who bought this item also tend to buy and you could offer a modest discount if the customer decides to follow your cross-sell bundle. Like upsell recommendations, cross-sell recommendations also tend to be tied to a specific SKU. Every product has suggested products that can be used as cross-sells. 13

14 10. Next-Sell Recommendations Next-sell recommendations are typically made after a customer has already purchased a product. This type of recommendation could be included in a thank you page or in the purchase confirmation . The best next-sell recommendations are specific to each customer and take into account more customer data than just the most recent transaction. An example of a next-sell use case is documented in the book Data Driven Marketing by Mark Jeffery. The book describes how a large home improvement store used data to discover that customers who build decks tend to be in the market for a grill shortly thereafter. The company then launched a clever next-sell campaign recommending grills to these customers. notes 14

15 CONCLUSION Getting the most out of your predictive models Predictive analytics models have the potential to be very beneficial, but they aren t effective unless you can tie them to your day-to-day marketing campaigns. So make sure that your predictive analytics platform is directly integrated with your marketing execution systems such as your service provider, website, call center and/or POS system. It is better to start with just one integrated and actionable model that can drive effective marketing campaigns, rather than instantly using all 10 models without a way to take marketing action on the predictive insights. 15

16 REQUEST A DEMO Increase your revenue and delight your customers with indepth customer profiling, predictive marketing intelligence, and targeted campaigns. Get a free demo of AgilOne s Predictive Marketing Platform today! 16

17 17 notes

The Definitive Guide to Lifetime Value THE DEFINITIVE GUIDE TO CUSTOMER LIFETIME VALUE

The Definitive Guide to Lifetime Value THE DEFINITIVE GUIDE TO CUSTOMER LIFETIME VALUE THE DEFINITIVE GUIDE TO CUSTOMER LIFETIME VALUE 1 About the Author Dominique Levin VP of Marketing AgilOne Follow Me on Twitter @NextGenCMO Dominique is the VP of marketing at AgilOne. She joined from

More information

ABOUT THE AUTHOR. Stephanie Macedo Field Marketing Manager. Follow Me on Twitter @SCMacedo25

ABOUT THE AUTHOR. Stephanie Macedo Field Marketing Manager. Follow Me on Twitter @SCMacedo25 ABOUT THE AUTHOR Stephanie Macedo Field Marketing Manager Follow Me on Twitter @SCMacedo25 Stephanie is the Field Marketing Manager at AgilOne. She helps to develop and market regional marketing events

More information

Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%.

Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%. Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%. Companies using both the Salesforce Marketing Cloud and predictive marketing from AgilOne,

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability. shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study

More information

FULL-SPECTRUM CUSTOMER ANALYTICS CLICK FOR MORE

FULL-SPECTRUM CUSTOMER ANALYTICS CLICK FOR MORE FULL-SPECTRUM CUSTOMER ANALYTICS CLICK FOR MORE Today, the customer is in control. Due to the proliferation of channels, most customers have more choices than ever on how to buy. And, as the number of

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

Direct Mail. With AgilOne. Direct Mail. Fast Facts

Direct Mail. With AgilOne. Direct Mail. Fast Facts Direct Mail Fast Facts Direct Mail With AgilOne 73% of consumers prefer direct mail over other advertising messages 79% of customers ACT on direct mail immediately 65% of consumers purchase as the result

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

AgilOne integrates with your existing Silverpop implementation

AgilOne integrates with your existing Silverpop implementation AgilOne integrates with your existing Silverpop implementation AgilOne s Predictive Marketing Cloud comes out of the box with a bi-directional Silverpop integration to improve email conversion, and raise

More information

Mass marketing is dead Pragmatic Data Science to the Rescue. May 16, 2013

Mass marketing is dead Pragmatic Data Science to the Rescue. May 16, 2013 Mass marketing is dead Pragmatic Data Science to the Rescue May 16, 2013 AgilOne Manifesto Mass marketing doesn't work anymore: average person spends 18% of the day answering email and frankly is fed-up,

More information

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK 5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

Product recommendations and promotions (couponing and discounts) Cross-sell and Upsell strategies

Product recommendations and promotions (couponing and discounts) Cross-sell and Upsell strategies WHITEPAPER Today, leading companies are looking to improve business performance via faster, better decision making by applying advanced predictive modeling to their vast and growing volumes of data. Business

More information

HYBRIS MARKETING AND HYBRIS COMMERCE.

HYBRIS MARKETING AND HYBRIS COMMERCE. hybris Solution Brief HYBRIS MARKETING AND HYBRIS COMMERCE. A Perfect Match for a Personalized Customer Experience. Effective marketing is a critical component for any organization operating on digital

More information

Target and Acquire the Multichannel Insurance Consumer

Target and Acquire the Multichannel Insurance Consumer Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?

More information

Five Strategies for Success: Increasing Your Average Order Value

Five Strategies for Success: Increasing Your Average Order Value Five Strategies for Success: Increasing Your Average Order Value Getting customers to buy multiple items and spend more money on each order is a great way to increase sales and revenue. Here are five easy-to-implement

More information

BIG DATA & ANALYTICS ACQUIRE, GROW & RETAIN CUSTOMERS: The Business Imperative for INSIDESSS. December 2013. Introduction Page 2

BIG DATA & ANALYTICS ACQUIRE, GROW & RETAIN CUSTOMERS: The Business Imperative for INSIDESSS. December 2013. Introduction Page 2 ACQUIRE, GROW & RETAIN CUSTOMERS: The Business Imperative for BIG DATA & ANALYTICS INSIDESSS Introduction Page 2 The Four Benefits Page 3 Make Your Business Big Data & Analytics Driven Page 4 Acquire Page

More information

Get Better Business Results

Get Better Business Results Get Better Business Results From the Four Stages of Your Customer Lifecycle Stage 1 Acquisition A white paper from Identify Unique Needs and Opportunities at Each Lifecycle Stage It s a given that having

More information

LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE

LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE Copy right 2012, S AS Ins titute Inc. A ll rights reserve d. LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE ASEAN BANKER FORUM 2014 MARK ESCAURIAGA MARK.ESCAURIAGA@SAS.COM Copy right 2012,

More information

Three proven methods to achieve a higher ROI from data mining

Three proven methods to achieve a higher ROI from data mining IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By

More information

Predicting & Preventing Banking Customer Churn by Unlocking Big Data

Predicting & Preventing Banking Customer Churn by Unlocking Big Data Predicting & Preventing Banking Customer Churn by Unlocking Big Data Making Sense of Big Data http://www.ngdata.com Predicting & Preventing Banking Customer Churn by Unlocking Big Data 1 Predicting & Preventing

More information

PREDICTIVE ANALYTICS. The power to predict who will click, buy, lie, or die

PREDICTIVE ANALYTICS. The power to predict who will click, buy, lie, or die PREDICTIVE ANALYTICS The power to predict who will click, buy, lie, or die Why Use Predictive Analytics in Business Why use predictive analytics in business? right business decision > customer behavior,

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

DECODING BIG DATA: W H A T B R A N D S + R E T A I L E R S N E E D T O K N O W T O D R I V E T H E B O T T O M LINE

DECODING BIG DATA: W H A T B R A N D S + R E T A I L E R S N E E D T O K N O W T O D R I V E T H E B O T T O M LINE DECODING BIG DATA: W H A T B R A N D S + R E T A I L E R S N E E D T O K N O W T O D R I V E T H E B O T T O M LINE A n o v e r v i e w p r e s e n t a t i o n e x t r a c t e d f r o m t h e 3 h o u r

More information

Bigger Data for Marketing and Customer Intelligence Customer Analytics Roadmap

Bigger Data for Marketing and Customer Intelligence Customer Analytics Roadmap Bigger Data for Marketing and Intelligence Analytics Roadmap Segmentation Add Heading Here Add copy here Learn 1 how marketers analyze customer data to improve campaign performance, attract new customers

More information

Segmentation for High Performance Marketers

Segmentation for High Performance Marketers Segmentation for High Performance Marketers Right Time Revenue Optimization STEP-BY-STEP GUIDE A Journey not a Destination High performance marketers recognize that market segmentation strategy is a journey

More information

Predicting & Preventing Banking Customer Churn by Unlocking Big Data

Predicting & Preventing Banking Customer Churn by Unlocking Big Data Predicting & Preventing Banking Customer Churn by Unlocking Big Data Customer Churn: A Key Performance Indicator for Banks In 2012, 50% of customers, globally, either changed their banks or were planning

More information

Right Time Revenue Optimization

Right Time Revenue Optimization More Revenue, Faster Right Time Revenue Optimization More Revenue, Faster Summary: The Short List Here s our suggested short list from this paper: What is right time revenue optimization? It s marketing

More information

Transforming customer service with business analytics

Transforming customer service with business analytics IBM Software Business Analytics Customer Service Transforming customer service with business analytics 2 Transforming customer service with business analytics Contents 2 Overview 2 Customer service is

More information

Effective Segmentation. Six steps to effective segmentation

Effective Segmentation. Six steps to effective segmentation Effective Segmentation Six steps to effective segmentation Segmentation is a powerful tool to help achieve your business strategy and drive higher value to your brand. Sure, I hear you say, we all know

More information

Actionable Marketing Analytics using Spotfire

Actionable Marketing Analytics using Spotfire Actionable Marketing Analytics using Spotfire It is an exciting time to be in marketing! Today the combination of vast new sources of information and data plus powerful analytic tools to extract insight

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

How to Grow Revenue & Thrive In. Flash Sales

How to Grow Revenue & Thrive In. Flash Sales How to Grow Revenue & Thrive In Flash Sales Flash Sales Performance Marketing Survival Guide Contents Introduction 3 Chapter 1 : Flash Sale Campaigns Targeting Each Sale to Old CRM Data is Ineffective

More information

"SEO vs. PPC The Final Round"

SEO vs. PPC The Final Round "SEO vs. PPC The Final Round" A Research Study by Engine Ready, Inc. Examining The Role Traffic Source Plays in Visitor Purchase Behavior January 2008 Table of Contents Introduction 3 Definitions 4 Methodology

More information

Redefining Customer Analytics

Redefining Customer Analytics SAP Brief SAP Customer Engagement Intelligence Objectives Redefining Customer Analytics Making personalized connections with customers in real time Making personalized connections with customers in real

More information

PROS BIG DATA INNOVATIONS

PROS BIG DATA INNOVATIONS Unlock Your Data Unleash Your Sales 1 The Science Inside Big data innovations that are uniquely PROS At PROS, we talk a lot about our big data science, but what exactly is PROS Science? It is the output

More information

LEVERAGING DATA FOR BETTER BRAND MARKETING

LEVERAGING DATA FOR BETTER BRAND MARKETING LEVERAGING DATA FOR BETTER BRAND MARKETING INTRODUCTION It s no secret that brand marketers have been slow to adopt digital advertising. Until recently, they ve had to rely on broad-sweeping audience buys

More information

Facebook Advertising Strategy for Ecommerce eguide. Performance Marketer s Guide to Revenue Growth on Facebook

Facebook Advertising Strategy for Ecommerce eguide. Performance Marketer s Guide to Revenue Growth on Facebook Facebook Advertising Strategy for Ecommerce eguide Performance Marketer s Guide to Revenue Growth on Facebook Contents Introduction 3 Chapter 1 : Scaling Spend & Growing Revenue 4 Begin with a Good Base

More information

Increasing Marketing ROI with Customer Analytics. 2013 IBM Corporation

Increasing Marketing ROI with Customer Analytics. 2013 IBM Corporation Increasing Marketing ROI with Customer Analytics 1 The agenda The Marketer s Evolving Role Data/Analytics Based Decisions Customer Analytics to Increase ROI ROI in Action 2 The Marketer s Evolving Role:

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Audi's Three Steps to a Winning CRM Strategy

Audi's Three Steps to a Winning CRM Strategy Case Studies, E. Thompson, A. Bona Research Note 14 January 2004 Audi's Three Steps to a Winning CRM Strategy This case study shows how Audi takes reactive, proactive and selective approaches to customer

More information

Episerver Digital Experience Cloud Omni-Channel Digital Commerce for Dynamics AX

Episerver Digital Experience Cloud Omni-Channel Digital Commerce for Dynamics AX Episerver Digital Experience Cloud Omni-Channel Digital Commerce for Dynamics AX Power closed-loop digital commerce helping retailers sell online faster and more easily Online marketing and digital commerce

More information

Copyright 2001-2007 Infor Global Solutions

Copyright 2001-2007 Infor Global Solutions Copyright 2001-2007 Infor Global Solutions 1 www.marketingpower.com Podcasts White Papers Job Board Communities Copyright 2001-2007 Infor Global Solutions Blogs 2 ! " " Copyright 2001-2007 Infor Global

More information

Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences

Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences Most retailers have seen the need to create omnichannel customer experiences. Leveraging Existing Business Data to Build Effective and Lucrative Omnichannel Retail Experiences TECHBLOCKS WHITEPAPER Leveraging

More information

Information-Driven Transformation in Retail with the Enterprise Data Hub Accelerator

Information-Driven Transformation in Retail with the Enterprise Data Hub Accelerator Introduction Enterprise Data Hub Accelerator Retail Sector Use Cases Capabilities Information-Driven Transformation in Retail with the Enterprise Data Hub Accelerator Introduction Enterprise Data Hub Accelerator

More information

CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software

CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software 2 CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software Introduction We wrote this ebook for CRM resellers

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

Email remarketing Best practices guide

Email remarketing Best practices guide Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use

More information

RFM Analysis: The Key to Understanding Customer Buying Behavior

RFM Analysis: The Key to Understanding Customer Buying Behavior RFM Analysis: The Key to Understanding Customer Buying Behavior Can you identify your best customers? Do you know who your worst customers are? Do you know which customers you just lost, and which ones

More information

Data Analytics: Six compelling reasons to dive deep for big returns

Data Analytics: Six compelling reasons to dive deep for big returns Data Analytics: Six compelling reasons to dive deep for big returns Jean Nickerson, CSP Senior Consultant Marketing Data Solutions February 2015 This article explores several opportunities for the B2B

More information

Achieving customer loyalty with customer analytics

Achieving customer loyalty with customer analytics IBM Software Business Analytics Customer Analytics Achieving customer loyalty with customer analytics 2 Achieving customer loyalty with customer analytics Contents 2 Overview 3 Using satisfaction to drive

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

3 Ways Retailers Can Capitalize On Streaming Analytics

3 Ways Retailers Can Capitalize On Streaming Analytics 3 Ways Retailers Can Capitalize On Streaming Analytics > 2 Table of Contents 1. The Challenges 2. Introducing Vitria OI for Streaming Analytics 3. The Benefits 4. How Vitria OI Complements Hadoop 5. Summary

More information

Integrating Extole with Adobe Analytics

Integrating Extole with Adobe Analytics Integrating Extole with Adobe Analytics Overview The Extole platform easily integrates with Adobe Analytics, passing campaign and event data directly into your Analytics reporting suite. All Extole customers

More information

How To Grow Sales By 30% With Lifecycle Marketing. (Plus 12 Quick-Start Campaign Ideas)

How To Grow Sales By 30% With Lifecycle Marketing. (Plus 12 Quick-Start Campaign Ideas) How To Grow Sales By 30% With Lifecycle Marketing (Plus 12 Quick-Start Campaign Ideas) Is Email Marketing Dead? Lifecycle marketing depends on email marketing, so it s only natural to wonder - in the days

More information

DISCOVER MERCHANT PREDICTOR MODEL

DISCOVER MERCHANT PREDICTOR MODEL DISCOVER MERCHANT PREDICTOR MODEL A Proactive Approach to Merchant Retention Welcome to Different. A High-Level View of Merchant Attrition It s a well-known axiom of business that it costs a lot more to

More information

Driving Sales Full Cycle sm

Driving Sales Full Cycle sm Driving Sales Full Cycle sm WHAT IS A LEAD? >NEXT > THE CYCLE A lead is an individual who understands what you offer. > CUSTOMER DEVELOPMENT > You re being judged, like every other executive, on growing

More information

Predictive Customer Intelligence

Predictive Customer Intelligence Sogeti 2015 Damiaan Zwietering zwietering@nl.ibm.com Predictive Customer Intelligence Customer expectations are driving companies towards being customer centric Find me Using visualization and analytics

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

1 Compiled by: Deep Banerjee, Marketingpundit.com (Market Segmentation)

1 Compiled by: Deep Banerjee, Marketingpundit.com (Market Segmentation) MARKET SEGMENTATION (Compiled by Deep Banerjee, Marketingpundit.com) Definition : The division of a market into different homogenous groups of consumers is known as Market Segmentation. Market segmentation

More information

Customer Segmentation and Predictive Modeling It s not an either / or decision.

Customer Segmentation and Predictive Modeling It s not an either / or decision. WHITEPAPER SEPTEMBER 2007 Mike McGuirk Vice President, Behavioral Sciences 35 CORPORATE DRIVE, SUITE 100, BURLINGTON, MA 01803 T 781 494 9989 F 781 494 9766 WWW.IKNOWTION.COM PAGE 2 A baseball player would

More information

Why Automation Should Drive Your Marketing Engagement, Starting Now

Why Automation Should Drive Your Marketing Engagement, Starting Now Why Automation Should Drive Your Marketing Engagement, Starting Now Do we need a marketing automation system? If you re planning on marketing in 2016 and beyond, the answer is Yes. The truth of the matter

More information

SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective

SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Continuous Customer Dialogues

Continuous Customer Dialogues Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4

More information

PAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been.

PAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been. PAST PRESENT FUTURE You can t tell where they re going if you don t know where they ve been. L everage the power of millions of customer transactions to maximize your share of customer travel spend. Vistrio

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

Boosting Sales Through Business Intelligence & Predictive Analytics

Boosting Sales Through Business Intelligence & Predictive Analytics Boosting Sales Through Business Intelligence & Predictive Analytics A Whitepaper More and more telecom operators have started to realize that so as to grow their business in a fiercely competitive market,

More information

Going Beyond The Obvious With Predictive Analytics

Going Beyond The Obvious With Predictive Analytics Going Beyond The Obvious With Predictive Analytics How Progressive Marketing Organizations Are Looking Beyond Behavioral Triggers To Truly Understand Their Best Potential Customers In the world of B2B

More information

FIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers

FIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers FIS Active Analytics Suite Delivering Segmentation-driven Digital Marketing, Merchant Offers Price Optimization and Risk Management Performance Analysis The FIS Active Analytics Suite helps financial institutions

More information

Customer Centric Banking. June 2014, IBU Banking, SAP

Customer Centric Banking. June 2014, IBU Banking, SAP Customer Centric Banking June 2014, IBU Banking, SAP EMPOWERED CUSTOMERS ARE 79% 53% 59% Digitally Connected of customers spend at least 50% of total shopping time researching brands online. Socially Networked

More information

YOUR BIG DATA AUDIENCE INSIGHT

YOUR BIG DATA AUDIENCE INSIGHT YOUR BIG DATA AUDIENCE INSIGHT Sam Zindel _ DATA MODELLING ANALYST TODAY S AGENDA BIG DATA IN THE DIGITAL WORLD BUILDING THE BRAND/CUSTOMER RELATIONSHIP SIGN-POSTING THE CUSTOMER JOURNEY AUDIENCE INSIGHT

More information

Business Intelligence: How better analytics can lead your business to higher profits.

Business Intelligence: How better analytics can lead your business to higher profits. Business Intelligence: How better analytics can lead your business to higher profits. Introduction The economic downturn is forcing business leaders to rethink strategic plans. To remain competitive, businesses

More information

Digital.ru. Success Story

Digital.ru. Success Story Digital.ru Success Story CONTENTS BACKGROUND CHALLENGE SOLUTION IMPLEMENTATION OUTCOMES 3 3 4 5 8 Russian Retail Giant Digital.ru Implements BPMonline Loyalty System to Transform Sales and Marketing Strategy

More information

The Data-Driven Marketer s Guide to: Lifecycle Marketing

The Data-Driven Marketer s Guide to: Lifecycle Marketing The Data-Driven Marketer s Guide to: Lifecycle Marketing % The Importance of Lifecycle Marketing To savvy marketers, it s no longer news that existing customers are crucial to growing your business. According

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

Marketing Automation Strategy SURVEY SUMMARY REPORT

Marketing Automation Strategy SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation

More information

JOURNEY OPTIMIZING YOUR CUSTOMER S

JOURNEY OPTIMIZING YOUR CUSTOMER S How Ektron s Guided Optimization helps marketers predict customer behavior and convert digital interactions to immediate results OPTIMIZING YOUR CUSTOMER S JOURNEY In this ebook you will learn how search

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads.

Want more tips and tricks from ExactTarget? Visit www.exacttarget.com/resources for other helpful downloads. If you re like most marketers, you re looking for proven ways to get more of a return on your email marketing efforts. You know that email isn t the newest form of advertising communication, but it s still

More information

Driving Multi-channel Commerce

Driving Multi-channel Commerce Driving Multi-channel Commerce Business Overview Online shopping is being redefined. Not only are voluble customers making their presence known across ecommerce sites, but these digital consumers are also

More information

Real-Time Personalization is Simpler than You d Think

Real-Time Personalization is Simpler than You d Think Real-Time Personalization is Simpler than You d Think If you re in marketing, you ve probably heard a lot about personalization lately. Given the rising expectations of customers, the difficulty of marketing

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper June 2014 Whitepaper Five Questions to Ask Your Mobile Ad Platform Provider Use this easy, fool-proof method to evaluate whether your mobile ad platform provider s targeting and measurement are capable

More information

How Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK

How Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK How Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK Agenda Analytics why now? The process around data and text mining Case Studies The Value of Information

More information

emma Mobile Business Intelligence

emma Mobile Business Intelligence emma Mobile Business Intelligence The big problem in ecommerce is the recurrency Best customers comes from Mobile emma is Mobile Business Intelligence. The ultimate mobile marketing technology in the market

More information

Predictive Analytics for Database Marketing

Predictive Analytics for Database Marketing Predictive Analytics for Database Marketing Jarlath Quinn Analytics Consultant Rachel Clinton Business Development www.sv-europe.com FAQ s Is this session being recorded? Yes Can I get a copy of the slides?

More information

EMAIL MARKETING 3.0: A BLUEPRINT FOR SUCCESSFUL CAMPAIGNS

EMAIL MARKETING 3.0: A BLUEPRINT FOR SUCCESSFUL CAMPAIGNS : A BLUEPRINT FOR SUCCESSFUL CAMPAIGNS Contents Email Marketing 101: What Your Business Needs to Know 1 Email Marketing Metrics: What Matters and Why 3 Email Marketing Best Practices 6 Email Marketing

More information

EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY

EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY Email Media Solutions for the Hospitality Industry Our Email Media Offering allows you to add targeted, centrally-controlled signatures and marketing

More information

Easily Identify the Right Customers

Easily Identify the Right Customers PASW Direct Marketing 18 Specifications Easily Identify the Right Customers You want your marketing programs to be as profitable as possible, and gaining insight into the information contained in your

More information

Building and Deploying Customer Behavior Models

Building and Deploying Customer Behavior Models Building and Deploying Customer Behavior Models February 20, 2014 David Smith, VP Marketing and Community, Revolution Analytics Paul Maiste, President and CEO, Lityx In Today s Webinar About Revolution

More information