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2 EXECUTIVE SUMMARY HIGHLIGHTS Mobile and social, cars, the connectedness of things these are all changing how we shop and buy. Consumers are expecting merchants regardless of shopping channel to know them better, to serve them more efficiently, and to reward them for their purchases. Software developers are helping retailers meet consumers emerging needs with the latest in technology. How can a merchant keep pace with the multitude of providers and technologies available? Enter the PYMNTS.com Developer Tracker TM, powered by Vantiv. The Developer Tracker is designed to provide merchants with a view into the breadth and depth of ecommerce and commerce-related software developers. We segmented the developer community into three broad categories: Shopping and Payments, Operations, and Marketing. We then profiled 29 developers. Each month we will add more. We have also included highlights of recent news related to the developer community to keep you on top of new product launches, partnerships, investments, and other happenings. We hope you like this tracker and welcome your feedback we ll be doing this each month. Don t hesitate to tell us what you liked, who we re missing and how we can make this report better by ing us at developertracker@pymnts.com. Happy reading. In this first edition, we interviewed TableSafe, a software developer focused on improving the efficiency and safety of self-paying at the table in full-service restaurants. Shopping and Payments Operations Marketing POS and Order Taking Analytics CRM/Marketing Storefront and Shopping Cart Inventory Management/Fulfillment Loyalty/Rewards Payments/Alternative Payments Fraud Prevention/Detection Couponing Mobile Payments Social Media Gifting/Split-Tab Pricing Recurring Payments 2015 PYMNTS.COM ALL RIGHTS RESERVED 2

3 COVER STORY COVER STORY Innovation is like a fine meal prepared by chefs at a three-star Michelin-rated restaurant having someone skilled prepare a fabulous dining experience which eliminates the hassle of consumers trying to do it themselves at home. Stretching that analogy to the day-to-day retail payments and how consumers buy and pay for things, innovation in digital payments, too, is focused on eliminating friction on the part of the consumer without them having to do much more than just enjoy the experience. Thanks to the efforts of innovators - and the tools and enabling platforms available to them - the friction of creating those solutions from scratch is eliminated. With the new Developer Tracker powered by Vantiv, we at PYMNTS go behind the scenes to learn how a plan becomes a product. And for our debut series, we spoke to Ryerson Schlitt, product manager at TableSafe, which provides secure payment solutions to full service restaurants. The Seattle-based startup went to market with its product in 2013 and recently raised $4.5 million in its third round of funding. The company plans to upgrade its flagship product RAIL, a pay-at-the-table device equipped with point-to-point encryption, a mag stripe reader as well as EMV chip reader and NFC capabilities. So how do developers know what problem to solve? By finding a gap technology can fill. For TableSafe, that was security payments at full-service restaurants. We wanted to make an efficient solution, something we could build off of and bring it up to current levels of technology while preparing it for what will be new down the road, said Schlitt. From there on, it s like building LEGO blocks. Based on the feedback the team received from partners and prospective clients, TableSafe s device was beefed up to include functionalities for loyalty programs, making incremental purchases at the table and the ability to read QR codes. But the process isn t as easy as it sounds. The key for decision-making of what trade-offs need to be made depends on the functionality and making sure the client and the developer team have agreed upon reasoning between one path or the other. When TableSafe s product was first launched, clients wanted integration with third-party apps to better engage with customers, to bring gift cards and loyalty into its fold. While all of that and more was accommodated, the process typically gets muddled with conflicting and competing interests, priorities and technology. For instance, the TableSafe team has a product priority meeting every week where feedback is reviewed and prioritized according to a development queue with other partners and stakeholders. Key factors considered during the process are: A) What s going to bring the device to market quickest; B) The incremental revenue that the product can add; C) How easily it adapts to the needs of other customers. The team then works on a two-week turnaround time for development, balancing client demands with their own product roadmap. We asked Schlitt to explain, Code bases are large and developed a long time ago. Some do a good job of keeping their code open and accessible, but often, these are outdated. And when you use newer technology on one end and have to make it interact with an outdated software, it can be challenging. And sometimes this integration support is the hardest piece to work with, as a developer, especially given the competing interests and different priorities. And that s a hard balance to strike to not chase after every shiny object and focus on the ones that will scale. It s a hard balance to strike, especially if that s what the customer wants. Sometimes the bright shining object will lead to acceleration in scaling. Not because it truly adds the most value or scalability, but because it is important to a customer or stakeholder that holds a great deal of volume or clout, says Schlitt. And the challenge there becomes making good on that promise. The key in that scenario is to take an approach of validating that the shiny object actually does provide value or additional market opportunity PYMNTS.COM ALL RIGHTS RESERVED 3

4 NEWS HIGHLIGHTS SHOPPING AND PAYMENTS NEWS DIGITAL SECURITY STARTUP MAGICCUBE RAISES $2.2M MagicCube, a Sunnyvale-based digital security startup, raised $2.2 million in seed funding. It helps apps handling sensitive user data by securing the data exchange between the user device and the cloud independently of the device or operating system used. CONTACTLESS PAYMENTS CATCHING ON IN THE UK Contactless payments in the U.K. grew by 560 percent on a year-on-year transaction value basis, in contrast to the 373 percent increase in the year to July COIN 2.0 ARRIVING WITH NFC TECHNOLOGY The payment device, which can store data from multiple cards, has announced the release of its second-generation EMV product incorporating NFC technology. PAPER CHECKS STAY STRONG BETWEEN X-BORDER PAYMENTS 47 percent of U.S. businesses still rely on the use of paper checks for cross-border payments, in contrast to the U.K., where 70 percent of businesses process international payments electronically. EQUIFAX AND DANAL WANT TO MAKE ECOMMERCE EASIER To make mobile commerce easier, Equifax and Danal have been working together to develop a service that by the authentication of the mobile device number and the subscriber using it, will auto complete relevant data on registration and payment forms. INGOGO TAKES A STEP INTO B2B PAYMENTS MOBILIZATION The Australian company launched Pay RIGHT AWAY, a mobile app allowing mobile B2B payments supporting major credit card companies and including contactless payment technology PYMNTS.COM ALL RIGHTS RESERVED 4

5 NEWS HIGHLIGHTS CONT DONDE FASHION IS OFFERING A NEW WAY OF SHOPPING The Donde fashion app allows shoppers to search items based not on text, but on icons representing options such as color, length, pattern and more. REVEL SYSTEMS RAISES $13.5M ROTH Capital Partners has invested $13.5 million in the ipad point-of-sale provider. Revel's POS platform offers varied services such as complete front-end order entry, payment processing and inventory management. SALESFORECE TO INTRODUCE PAY BUTTONS With the Salesforce Community Cloud, businesses can create sites where they can interact directly with customers. The platform now allows customers to feature their own buy buttons. NTN BUZZTIME IS JUMPING INTO PAYMENTS The game tablet provider that works with restaurants wants to add payment features to their products, allowing users to checkout, split tabs and pay the bill. OPERATIONS NEWS ACI WORLDWIDE JOINING COMPUTOP IN FIGHTING FRAUD ReD Shield, the fraud prevention solution powered by ACI Worldwide, will be integrated into Computop Paygate, giving consumers greater information about consumers activity and fraud risk. MARKETING NEWS MCX IS ADDING DIGITAL PROMOTIONS TO CURRENTC By teaming up with Inmar, the payment platform will allow its users to use promotions when paying with the app PYMNTS.COM ALL RIGHTS RESERVED 5

6 NEWS HIGHLIGHTS CONT EDO INTERACTIVE PRESENTS BLENDED ACTIVATION The mobile advertising solutions provider presented its new tool, which will allow advertisers to gain a larger control on the way users redeem their offers and permit them to streamline their offers OTHER DEVELOPER NEWS ECOMMERCE RETAIL SALES ON THE RISE ECommerce retail sales showed a growth of 4.2% in the second quarter, surpassing the 1.6% growth of the overall retail sales PYMNTS.COM ALL RIGHTS RESERVED 6

7 DEVELOPER DIRECTORY DEVELOPERS ARE LISTED ALPHABETICALLY BY The Developer Tracker, powered by Vantiv, is designed to provide an organizing framework for evaluating the many players that provide merchants with core payments processing capabilities as well as those that enrich the payments experience with value-added services. HEADQUARTERS Appninjas POS Dublin, OH 8 Appninjas offers Swipe, a POS service that allows the merchant to accept payments using mobile devices. Among the features offered are analytics insights, collecting tips through the terminal and sending customizable receipts to the consumer s address once the transaction is done. Bread Payments YEAR LAUNCHED 2014 Founded by Josh Abramowitz in 2014, Bread offers consumers who shop online with one of their partner merchants the possibility of paying their purchases over time PYMNTS.COM ALL RIGHTS RESERVED 7

8 DEVELOPER DIRECTORY DEVELOPERS ARE LISTED ALPHABETICALLY BY The Developer Tracker, powered by Vantiv, is designed to provide an organizing framework for evaluating the many players that provide merchants with core payments processing capabilities as well as those that enrich the payments experience with value-added services. CaptureCode CRM YEAR LAUNCHED CaptureCode provides a personal engagement solution a fully integrated marketing platform that provides the client with consumer behavior analytics and interpretative support. Chargify Recurring Payments YEAR LAUNCHED 2009 Chargify is a recurring billing system designed for Web 2.0 and SaaS companies. Chargify was developed by the team behind Grasshopper.com and EngineYard.com, both companies that serve entrepreneurs and small businesses that operate on recurring, subscription-based billing models PYMNTS.COM ALL RIGHTS RESERVED 8

9 DEVELOPER DIRECTORY CONTD Clearsale Fraud Detection YEAR LAUNCHED 2001 CLIENTS +1,400 Clearsale is a Brazilian fraud prevention company that deals with around 80 million transactions per year. Their solution, Score, is the statistical brain of their services: It calculates the probability of fraud for each transaction and it assigns a manual review of the most dangerous ones. CTUIT Analytics YEAR LAUNCHED 2000 INDUSTRY FOCUS Restaurants The California based company s main product is Ctuit Radar, an analytics software that works with sales, labor and accounting data. Ctuit gives finance, marketing, operations and accounting departments insights that can improve customer satisfaction, sales and margins. Demandware Analytics, Inventory Management YEAR LAUNCHED 2004 NUMBER OF CUSTOMERS >250 retail brands >1,000 sites Demandware s open cloud platform provides benefits like the LINK ecosystem of integrated best-ofbreed partners and community insight to optimize customer experiences PYMNTS.COM ALL RIGHTS RESERVED 9

10 DEVELOPER DIRECTORY CONTD Menusoft POS/Order Taking Year Launched 1984 Customers More than 50,000 Digital Dining is a completely integrated restaurant management system. Its point-of-sale programs include home delivery and a multi-plan frequent diner program, among other features. Dinerware POS/Order Taking YEAR LAUNCHED 2000 INDUSTRY FOCUS Hospitality Seattle-based Dinerware provides restaurant point-of-sale software solutions to the hospitality industry. Dinerware is an RSPA-certified vendor. Dinerware achieved a place on the Inc list of the nation's fastest-growing private companies in 2011, 2012 and PYMNTS.COM ALL RIGHTS RESERVED 10

11 DEVELOPER DIRECTORY CONTD Freestyle Solutions Inventory Management YEAR LAUNCHED 1986 CLIENTS + 2,000 Led by Fred Lizza, Freestyle Solutions offers an inventory management tool that integrates merchants ecommerce platforms with their sales channels, shipping providers and accounting solutions. INDUSTRY FOCUS GEOGRAPHIES Gratafy Gifting/Split-tab Restaurants U.S. Gratafy is a mobile gifting platform that lets consumers treat friends to their city's best food and drink using their phones. Gratafy offers services for U.S. cities like Chicago, Denver and San Francisco, among others. Invodo Storefront / Marketing YEAR LAUNCHED 2007 HEADQUARTERS Austin, Texas With interactive videos gaining popularity in the music industry, Invodo comes to offer them to the ecommerce market. Based in Texas, this company offers the possibility of adding interactive videos to storefronts and to take a 360 view of the items for sale PYMNTS.COM ALL RIGHTS RESERVED 11

12 DEVELOPER DIRECTORY CONTD Klarna Payments, Checkout YEAR LAUNCHED 2005 CLIENTS 50,000 With its headquarters in Stockholm, Klarna seeks to expedite ecommerce transactions. Through the objective of simplifying the purchase, the company takes the risk of the transaction and allows the consumer to pay after, releasing the merchant of such worries. LoyalTree Loyalty/Rewards YEAR LAUNCHED 2009 Located in Pittsburgh, Pennsylvania, LoyalTree offers their clients the ability to create a fully customized, hardware-free loyalty program that runs completely through mobile devices PYMNTS.COM ALL RIGHTS RESERVED 12

13 DEVELOPER DIRECTORY CONTD All Buttons Pressed UG Analytics YEAR LAUNCHED 2011 HEADQUARTERS Göttingen, Germany All Buttons Pressed UG develops various software solutions, including Mainmetrics, a SaaS analytics solution for Braintree users, launched in November of HEADQUARTERS OpenCart Shopping Cart Hong Kong OpenCart provides open source solutions. Developed by Daniel Kerr, this shopping cart can be integrated with different payment gateways and shipping providers. It offers features like product reviews, multi-language, and unlimited products and categories PYMNTS.COM ALL RIGHTS RESERVED 13

14 DEVELOPER DIRECTORY CONTD Perk Dynamics POS/Order-Taking YEAR LAUNCHED 2009 Perk Dynamics automated barista connects an espresso machine to a POS to automate the dispensation and tracking of brewed beverage sales. The company also offers a mobile app that will automatically brew the ordered beverage upon check-in. Pro/Phase Marketing Loyalty/Rewards YEAR LAUNCHED 1986 Headquartered in Eden Prairie, Minnesota, Pro/Phase Marketing, Inc. is the parent company to RepeatRewards. Their loyalty program services are supported by extensive IT, deployment, print and lettershop, card production, and customer service resources. QSRonline Analytics Year Launched 2004 Customers >2,500 Restaurants QSRonline offers data automation and systems integration solutions. Their primary services include enterprise reporting, food cost analysis, labor cost control, accounting Integration and payroll integration PYMNTS.COM ALL RIGHTS RESERVED 14

15 DEVELOPER DIRECTORY CONTD Recurly Recurring Payments YEAR LAUNCHED 2010 NUMBER OF CUSTOMERS Thousands Born in 2010, Recurly offers a subscription billing management automating solution. It helps businesses in the process of scaling recurring billing operations with a self-serve, pay-as-you-go platform. Red-Fork POS/Order Taking; Storefront/Checkout YEAR LAUNCHED 2003 INDUSTRY FOCUS Hospitality Based in Phoenix, Arizona, Red-Fork Hospitality Solutions provides a suite of software to directly connect the customers with the ordering system of the merchant PYMNTS.COM ALL RIGHTS RESERVED 15

16 DEVELOPER DIRECTORY CONTD ShipHawk Shipping YEAR LAUNCHED 2012 HEADQUARTERS Santa Barbara, CA Resting next to the beaches of Santa Barbara are Shiphawk s offices. The company offers a shipping solution that integrates into the merchant s shopping cart to analyze the purchase and offer recommendations for packaging, delivery, costs and more. ShopReply Marketing YEAR LAUNCHED 2011 HEADQUARTERS Sydney By promoting items on offline platforms such as TVs or magazines and allowing the consumer to buy them with the help of a smartphone, this Australian marketing company is trying to reduce the gap between the offline world and ecommerce. Splyt Easy POS/Order Taking YEAR LAUNCHED 2013 INDUSTRY FOCUS Restaurants Splyt Easy offers a mobile application for streamlining the dining experience, enabling customers to quickly and easily split, tip, and close out their bill with a push of a button PYMNTS.COM ALL RIGHTS RESERVED 16

17 DEVELOPER DIRECTORY CONTD Swipely Analytics YEAR LAUNCHED 2009 Swipely offers an analytics solutions that works with information from the payment network, instore systems and the social Web. TableSafe POS YEAR LAUNCHED 2011 INDUSTRY FOCUS Hospitality TableSafe designs, builds and sells hardware and software products created to eliminate credit and debit card information theft. Their solutions add new value to the hospitality industry, including increased efficiency, improved guest communications and exciting marketing opportunities. WaveSoft POS/Order Taking YEAR LAUNCHED 1999 WaveSoft developed the world s first Windows CE based POS solution in WaveSoft's mobile software application enables users to perform wireless order entry, payment and line-busting applications and integrates seamlessly with virtually any third-party POS software application PYMNTS.COM ALL RIGHTS RESERVED 17

18 DEVELOPER DIRECTORY CONTD X-Cart Storefront/Shopping Cart YEAR LAUNCHED 2000 X-Cart is a PHP/MySQL based secure shopping cart software with open source code. Features include acceptance of multiple currencies, customizable design integration with Facebook, and more. Yotpo CRM Year Launched 2011 Founded in Tel Aviv, Yotpo offers a CRM service based on the reviews of the merchants users. The features of their tool go from reviews generation by and the display of them on the merchant s site to the use of such reviews for marketing on social media PYMNTS.COM ALL RIGHTS RESERVED 18

19 ABOUT DEVELOPER RESEARCH AND PROFILES To identify payments developers, we searched industry forums, directories of developers that work with merchant acquirers and payments gateways, published research, and news coverage for companies that offer payments and/or value-added payments services. For the first edition, we selected developers that appeared most often in our research. We intend to add more developers each month. To build profiles for our Payments Developer Directory, we went directly to the source each developer s website. Our list of developers will grow over time. Developers are categorized into three broad categories: Shopping and Payments Operations Marketing POS and Order Taking Analytics CRM/Marketing Storefront and Shopping Cart Payments/Alternative Payments Mobile Payments Gifting/Split-Tab Pricing Recurring payments THE DEVELOPER LANDSCAPE TM Inventory management/fulfillment Fraud prevention/detection Loyalty/Rewards Couponing Social Media The Developer Landscape TM provides a visual heat map of where developers are concentrating their efforts. We placed the logo of each developer that delivers services in each software category. FEEDBACK If you would like to be included in this report and/or would like your information to be updated, or if you have other feedback or recommendations, please contact us at developertracker@pymnts.com PYMNTS.COM ALL RIGHTS RESERVED 19

20 ABOUT CONTD VANTIV Vantiv, Inc. (NYSE: VNTV) is a leading, integrated payment processor differentiated by a single, proprietary technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes in the U.S., enabling them to address their payment processing needs through a single provider. The company builds strong relationships with its customers, helping them become more efficient, more secure and more successful. Vantiv is the second largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company's growth strategy includes expanding further into high growth payment segments, such as integrated payments, payment facilitation (PayFac TM ), mobile, prepaid and information solutions, and attractive industry verticals such as business-to-business, ecommerce, health care, gaming, government and education. For more information, visit PYMNTS.com PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the No. 1 site for the payments and broader commerce ecosystem by traffic and the premier source of information about what s next in payments. C- suite and VP level executives turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. PYMNTS.com where the best minds and best content meet on the Web to learn what s next in payments and commerce PYMNTS.COM ALL RIGHTS RESERVED 20

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