Samsung Cloud Display. TOSM Torino, 17 Novembre 2011

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1 Samsung Cloud Display TOSM Torino, 17 Novembre 2011

2 Samsung Electronics

3 Origini 1938 Commercio di generi alimentari Anni 50 Attività manifatturiere e finanziarie Anni 60 Diversificazione nel settore dell elettronica Anni 70 Anni 80 Diversificazione nell industria pesante e settore chimico Ingresso nei settori capital-intensive Anni 90 Espansione sul mercato globale

4 Electronics Financial Services Trading & Services Machinery & Chemicals Others Electronics SDI Electro-Mechanics Corning Corning Precision Glass SDS Life Insurance Fire & Marine Insurance Card Securities Investment Trust Management Corporation Engineering Cheil Industries Everland S1 Corporation Shilla Hotels Cheil Com. Heavy Industries Techwin Total Petrochemicals Fine Chemicals BP Chemicals Medical Center Economics Research Institute Advanced Institute of Tech. Foundation of Culture Welfare Foundation Press Foundation Lions

5 Visual Display Mobile Comunications Telecom Systems IT Solutions Digital Appliance Semiconductor LCD

6 Samsung Electronics oggi Tra le 50 World s Most Admired Companies Selezionata per il Dow Jones Sustainability Index 185 Uffici in 65 Paesi e Dipendenti nel mondo Partner Olimpico dal 1996 Al secondo posto per numero di brevetti negli Stati Uniti nel 2009 (IFI) Leader nei semiconduttori, nelle telecomunicazioni e nella convergenza digitale 19 tra le 100 Best Global Brands Fatturato 2010: Utile netto 2010:

7 Le più grandi aziende al mondo Rank Azienda Fatturato (M $) Profitto (M $) 1 Wal-Mart Stores Royal Dutch Shell ExxonMobil BP Toyota Japan Post Holdings Sinopec State Grid AXA Hewlett-Packard Samsung Electronics Siemens Fonte: Fortune, luglio 2010

8 2009 M/S Rank M/S Rank TV piatti 19.3% 1 LCD TV 18.8% 1 Mobile 28.7% 1 WiMAX Memorie DRAM 31.0% 1 Cellulari 20.1% 2 Memorie SRAM 28.8% % 27.0% 1 Monitor 1 Pannelli LCD Color Laser MFP(A4) 32.2% 1 Memorie Flash 32.0% 1 Fonti: TV (Display Search), Monitor (IDC), Printer (IDC), Handset (Strategy Analytics), (WiMAX) ABI Research Base: quantità

9 $5.39 $6.01 $6.3 (Miliardi di USD) $6.3 $ % $ % $ % $ % 9.2% 9.5% 9.4% 9.3% R&D in % sulle vendite Fonte: Samsung Electronics,

10 INVESTIMENTI investimenti crescenti in termini di risorse (6,3 MLD di $ nel 2008) CENTRI DI R&D 23 centri di R&D, di cui 7 dedicati al design PERSONE 1/4 dei dipendenti Samsung si occupa di R&D; in Corea, 1 dipendente su 3 è un ingegnere

11 Creare nuovo valore con l eco-innovazione Riduzione delle emissioni di gas serra del 50% entro il 2013 Riduzione di tutte le emissioni indirette di gas serra - derivanti da prodotti Samsung - pari a 84 milioni di tonnellate entro il 2013 Investimenti di 4.3 miliardi di dollari in ricerca e sviluppo verdi Rafforzamento della cooperazione ambientale con fornitori e partner Soddisfacimento dei criteri di Good-Eco Product per il 100% dei prodotti Samsung (oggi già al 50%)

12 Classifica annuale dei Top Patent Assignees IBM 1. IBM 1. IBM 1. IBM 2. Canon 2.Samsung 2.Samsung 2.Samsung 3. HP 3. Canon 3. Canon 3. Canon 4. Panasonic 4. Panasonic 4. Panasonic 4. Microsoft 5. Samsung 5. HP 5. Intel 5. Intel 6. Micron Technology 6. Intel 6. Microsoft 6. Panasonic 7. Intel 7. Sony 7. Toshiba 7. Toshiba 8. Hitachi 8. Hitachi 8. Sony 8. Fujitsu Fonte: IFI Patent Intelligence, 2010

13 Samsung Electronics Italia Fatturato: 2,13 miliardi di 4 Divisioni commerciali (AV, HA, TN, IT) 400 dipendenti

14 Fattori di successo Ricerca Obiettivi chiari e condivisi Controllo di tutti i processi Sviluppo Produzione Vendita Post-vendita La squadra Un prodotto per ogni esigenza

15 Notebook Printer Network Infra. Display Video Mp3 Mobile Phone Semiconduct. Home- Entert. STB IP PBX

16 VDI

17 Desktop Virtualization Architecture Desktop virtualization solution can be divided into 5 major areas. Required solutions need to be fundamentally included, and other solutions are chosen according to customer s needs. Solution Architecture Required User Connection Virtual Desktop Infrastructural Service Employees (Cloud Display) IT Manager (Cloud Display) User Device Inner Access (Vmware/ Citrix) External Access Desktop Virtualization (Server, Virtualization S/W) App Virtualization Disk Virtualization (Storage) App Service Device Service Periodical Tasks Service HR/Salary Management Customer Management Order Management Example Solution VMware View / Citrix XenDesktop Samsung NC/TC Cisco UCS Server EMC AX4 Conventional System

18 VDI Configuration VDI Environment is usually configured like below. Endpoint Devices Virtual desktop display Protocol Network Desktop Virtualization Desktop virtualization software (Connection Broker) Server Virtualization Server Virtualization (Hypervisors) Server Server H/W Switch Storage

19 Broad Portfolio of Quality Endpoint Devices Samsung is the only partner that... provides an extensive portfolio of high-quality endpoint devices covers world-wide reach with its broad supply chain and service network. Samsung s quality endpoint portfolio provides perfect n-screen environment for VDI solution.

20 Thin Client Market Overview

21 Growth in HVD Deployment Driven by enterprise adoption, HVD is expected to be the lead deployment model for desktop virtualization. By 2014, HVD installed base is expected to reach ~70 million users.. and these 70 million users represent ~16% of the total professional desktop market User base in millions Share in % % 15.5% % 0.4% % % % HVD Installed base HVD Installed Base as a Share of Desktop Installed Base Source: Gartner Source: Gartner When it comes to hosted virtual desktops, many organizations are already kicking the tires. Most of my customers are asking about it, if not going to a proof of concept -- Scott Mayers, Director, Align (IT solution provider), May 2011

22 Evolution in Client Virtualization 2009: - Client Virtualization begin to get noticed - CVD* is the dominate solution - A lot of pilots, no real deployments - Not much in term of management Client Virtualization : - Additional industry verticals to adapt client virtualization - Cost of deployment decreasing - Vendors integrate solutions - DaaS solutions emerges CVD: Centralized Virtual Desktop Source: IDC 2010: - Real deployments emerge - Client hypervisors release - Management getting better - CVD still dominate market - Use cases more widely available - Ecosystem begin to emerge Client Virtualization : - Industry to consolidate - Client Virtualization becoming a service - Deployment cost decrease dramatically 2012 will be a tipping point of client virtualization!!

23 Growth in Thin Client Adoption For Hosted virtual desktops, thin clients are expected to be the lead access devices because of their impact on direct cost Majority of cost benefits comes from reduction in end user device cost (Thin clients) $ per PC per year Percentage share of end user clients deployed for hosted virtual desktops -260 Power cost Client cost Traditional PC HW Cost Source: Mckinsey Thin Client PC HW Cost Repurposed PC Notebooks Desk based Thin Clients Source: Forrester Roughly 40% of organizations that deploy HVD will select thin-client terminals as their user device by Gartner, September 2010

24 Growth in Thin Client Adoption Research houses are predicting a significant increase in thin client shipments although at different growth rates. Thin Client Terminal Shipments ( 000) 16,000 15,000 15,200 14,000 13,000 12,000 11,000 IDC Gartner 12,200 ~61% variation in estimates between Gartner and IDC (for 2014) 10,000 9,000 8,000 7,000 8,000 7,925 9,435 6,000 5,500 6,635 5,000 4,000 3,811 3,856 4,299 5,200 3,000 2,000 1,000 3,050 2,750 3,200 Aggressive Forecasts Predicting a CAGR of 30.7% for the period Conservative Forecasts Predicting a CAGR of 16.3% for the period

25 Breakdown of Thin Client Shipments Globally, thin clients with OS and standalone thin clients are expected to clearly dominate. Thin Client Terminal Shipments ( 000) 9,500 9,000 8,500 8,000 7,500 7,000 6,500 6,000 5,500 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, ,240 86% 14% 3,811 3,856 84% 77% 16% 23% By OS Thin Clients with OS Thin Clients without OS (Zero Client) 6,635 5,500 4,299 72% 75% 77% 28% 25% 23% 7,925 69% 31% 9,435 65% 35% Source: IDC Thin clients CAGR ( ): 12% Zero clients CAGR ( ): 33%

26 Alliance

27 Achievement with Alliance Partners PCoIP Zero Client All NC products are VMware-ready certified. Success Cases 1. Aledo Independent School District NC220 NS (Cloud Station) - Challenge. # students IT mgmt cost - Solution. NC units deployed. VMware View deployed - Result. Utility cost savings $50K (1 st yr). IT-based education increased NC190 NC Amway - Challenge. Consolidation of financial mgmt in North & South America - Solution. NC190-1/NC units deployed. VMware ThinApp to package applications - Result. Data/app centralized IT mgmt cost. LAN-like experience over WAN

28 Achievement with Alliance Partners VMware Partnership on the Web You can find this on VMware s Homepage (http://www.vmware.com/solutions/partners/desktop/samsung-resources.html) VMware-ready Certification VMware-ready Certification (http://alliances.vmware.com/public_html/catalog/viewproduct.php?id=a Dpuu0AAB&productName=NC190/240) (http://alliances.vmware.com/public_html/catalog/viewproduct.php?id=a GP1qHAAT&productName=TC190/240)

29 Achievement with Alliance Partners VMware Case Studies w/ Samsung Utilize their case studies with our products (http://www.vmware.com/a/customers/product/3/vmware+view) VMware Case Studies w/ Samsung 2. Aledo ISD case with NC190 / NC240 (http://www.vmware.com/files/pdf/customers/11q1_aledo_isd_case_study.pdf?sr c=www_customers_11q1_aledo_isd_case_study.pdf) 1. Amway case with NC190 / NC240 (Mfg) (http://www.vmware.com/files/pdf/customers/11q1_amway_case_study.pdf?src =WWW_customers_11Q1_AMWAY_Case_Study.pdf) 3. Amway case with NC190 / NC240 (http://www.vmware.com/files/pdf/customers/11q1_prairie- NORTH_Case_Study.pdf?src=WWW_customers_11Q1_PRAIRIE-NORTH_Case_Study.pdf)

30 Achievement with Alliance Partners HDX-certified Thin Clients Citrix Zero Client All TC products are Citrix HDX certified. TC180 TC220 Samsung B2B Monitors Cloud Station Cloud Station All-In-One TC220 LED Slim Design & Low Power TC190 TC (16:10) : SA (16:9) : SA200 VESA Mount HAS (150mm, Cylinder) Consumtion All-in-one Type Zero- Client 24 (16:10) : SA450 Stand-Type Zero-Client 22 LED

31 Achievement with Alliance Partners Citrix Partnership on the Web You can find this on Citrix s Homepage (http://www.citrix.com/ready/partners/samsung) Citrix s Vision with Samsung Samsung is the only partner who can provide complete portfolio of quality endpoint devices. This description focuses on only printing business, but we will make this include Cloud Display, Galaxy Tab, and Galaxy S. * These are sent from Citrix HQ.

32 Achievement with Alliance Partners Citrix Partnership on the Web You can find this on Citrix s Homepage (http://www.citrix.com/ready/partners/samsung/products/syncmaster-tc240) (http://www.citrix.com/ready/partners/samsung/products/syncmaster-tc190) Citrix s Vision with Samsung You can find this on Citrix s Homepage (http://www.citrix.com/ready/partners/samsung/products/syncmaster-tc180)

33 Achievement with Alliance Partners CAD/CAM Solution EMC 2 proposed CAD/CAM on VDI environment with Samsung PCoIP monitors PCoIP monitor + VDI Virtualization Integrated Mgmt Samsung Zero Client Success Cases Industrial Bank of Korea Call Center - Challenge. Narrow work space. Unpleasant environment w/ dust and heat of PC - Solution. 500 units of Samsung Cloud Display. VMware virtualization, EMC server solution - Result. IT mgmt became much more efficient. Airconditioning cost reduced. Much fewer flu incidence Unified Computing Server Networking Unified Storage Private Cloud (Virtualized server / desktop) This deal was done through EMC 2 brokerage program Supports up to 5 users on 1 blade server. (Remarkable performance!) 1User 2 Users 3Users 4users 5Users CPU 15% 31% (Peak 40%) 35% (Peak45%) 40% (Peak50%) 50% (Peak70%) Memory 1.4G 1.6G 1.98G 2.09G 2.3G Network 50Kbps 68.56Kbps 379Kbps 429kbps 514kbps

34 Achievement with Alliance Partners UPOE Zero Client Early Field Trials Samsung and Cisco colaborate to develop a zero client with UPOE, the new PoE tech. 1. GE Money - Possibility to grow as a global deal - PoE concept diagram LAN (Data + Electricity) TCO Maintenance Energy Saving Easy Install 2. Morgan Stanley 3. Eastern Michigan University - Possibility to grow as a global deal Switch - 22 Network Monitor. External POE Adaptor (Max 51W, PCoIP) NC GWU Law School - Piling up VDI energy savings report with Samsung Cloud Display and Cisco Energywise systems.

35 Achievement with Alliance Partners Cisco Partnership on the Web Samsung and Cisco colaborate to develop a zero client with UPOE, the new PoE tech. Early Field Trials You can find the following page at the following link: 4324/index.html You can find this solution brief at the following link: s5718/ps4324/solution_overview_c22_ pdf - 22 Network Monitor. External POE Adaptor You can find this video including our NC220 product. (Max 51W, PCoIP) NC220

36 THIN CLIENT PRAIM Thin Client modelli XT E il sistema operativo sviluppato da Praim e derivato da Linux e per t utta la famiglia di terminali XT. Supporto USB redirection nativo VMware Client VMware 4.5 (in modalità nativa VMware e Praim API) Supporto protocollo RDP e PCoIP Supporto VMware MMR in RDP con opzione Codec: - WMA stereo, WMV, MMS, H264, AAC stereo, MPEG4, MPEG2 Supporto Praim TCe Virtual Desktop Agent - USB redirection proprietario Praim indipendente dall architettura VDI - Associazione dinamica Desktop Virtuale in ThinMan - Log degli Utenti VDI

37 THIN CLIENT PRAIM Thin Client modelli XT HDX Broadcast Out-of-the-box XenDesktop Integration HDX Plug-n-Play: USB 2.0 HDX Plug-n-Play: Printing HDX Plug-n-Play: True Multi-Monitor Support HDX Plug-n-Play: Smartcard Support HDX Plug-n-Play: Isochronous USB 2.0 (Webcam) HDX RealTime: VOIP on LAN HDX RealTime: Client Audio Recording HDX MediaStream: CD Quality Audio on LAN (Server Rendered) HDX MediaStream: 480x360 Quality Windows, Flash, QuickTime & Silverlight video on LAN (Server-Rendered) HDX MediaStream: 480x360 Quality Windows, Flash, QuickTime & Silverlight video on LAN (Client-Rendered)

38 THIN CLIENT PRAIM Thin Client modelli XT Supporto Smart Card con protocollo RDP, ICA, PCoIP in architettura Termi nal Server e Virtual Desktop, certificato con molte applicazioni di autentic azione e firma digitale: Windows Smart Card Logon Infocamere CNS Firma Digitale (Dike) SysGillo ISS Lombardia CRS (Carta Regionale dei Servizi) Insiel Digital Sign CNS CompEd Digital Sign 3.0 Unicredit Web Corporate banking. BNL. Infocamere USB BusinessKey Supporto etoken Pro Aladdin per autenticazione in architettura Virtual Desktop su protocollo RDP e ICA.

39 ThinMan Console di amministrazione In una installazione di terminali Thin Client lo strumento di amministrazione assume un ruolo determinante nella riduzione dei costi di gestione. Ricerca ed amministrazione Controllo dello stato Salvataggio, Ripristino configurazioni Assistenza remota all utente Accensione, Spegnimento, Riavvio, Aggiornamento Azioni pianificate sui gruppi Clonazione multipla delle configurazioni Zero Configuration Policy di configurazione per Gruppi Utenti o Gruppi Thin Client integrata con Active Directory. Visualizzazione dei Desktop Virtuali Associati all EndPoint, utenti connessi e log degli accessi all EndPoint.

40 Product Line-up Overview

41 Form Factor Classification Samsung Cloud Display Thin Client Zero Client WES* / Linux (X86 Chipset CPU, RAM) Citrix Zero (X86 Chipset CPU, RAM) PCoIP (TERA1100 PCoIP SoC) All-in-One TC TC NC Cloud Station TS TS NS * WES: Windows Embedded Standard

42 Classification 1. H/W Thin Client / Citrix Zero Client X86 Based CPU + North Bridge + South Bridge Local Memory (FDM), Memory BIOS PC over IP Codec PCoIP Zero Client (TERA1100) Provide PC over IP Solution Use XDR Memory in Encoding and Decoding Delivery decoded signal to TMDS and Audio Codec after receive encoded signal from LAN Controller(B5081) 1. TERA1100 LVDS - PC over IP Codec TMDS - PC over IP Solution 제공 IP - Encoding과 Decoding에 Board Connector XDR Memory를 사용 - LAN Controller(B5081) 로부터 encoding 된 신호를 받아 decoding해서 TMDS와 XDRAudio XDR Codec으로 Codec 전달 Memory Memory TERA1100 USB Connector Scaler SE859MH LAN Controller TMDS Audio Connector Audio Codec * Example of X86 chipset RGB In USB LAN Connector RGB Out DVI Out

43 Classification 2. Form Factor All-in-One (LCD-integrated) Client part is attached in the rear side of the screen. Cloud Station Client is located in the base of the stand. Additional cabling required, but still simpler than a separate box solution. More flexibility in maintenance is an advantage over the all-in-one form factor. Client resides here. Client resides here.

44 Benefit of LCD-integrated Form Factor Easier deployment with simple connection. Free up desk space. Samsung Cloud Display Set Top Box [back side] [back side] DVI Monitor Power Set Top Box Power RJ45 [front side] [front side]

45 Special Feature : Various Screen Size Customer VOC Customers are limited to a screen size when buying an integrated solution Various Size(19, 21.5, 24 ) LED Display LCD integrated Solution with Compact Design NC-Station (PCoIP) TC-Station with WES7 16:10 16:9 16:10 TS190 TS220 TS240 16:10 16:9 16:10 NS190 NS220 NS240 TC-Station with Citrix Zero Client 16:10 16:9 16:10 TS190 TS220 TS240

46 Roadmap PCoIP (NC, NS) 2010 (CCFL) 2011 (LED) NC W (16:10) Speaker NC N (4:3) Cloud Station NC220P NS W (16:10) UPOE TM Adaptor Speaker NS W (16:9) NS W (16:10) NC (16:9) Speaker Serial Port

47 NC190 / NC240 NC190 NC240 Easier deployment (fewer cabling, fewer assembly) Clean Desk (Space-Saving) Height-adjustable / Pivot / Swivel stand Easier deployment (fewer cabling, fewer assembly) Clean Desk (Space-Saving) Height-adjustable / Pivot / Swivel stand Brightness 250cd/m 2 Resolution x 1024 (5:4) Feature - PCoIP Processor : Tera Memory : XDR 64MB Brightness 300cd/m 2 Resolution x 1080 (16:9) Feature - PCoIP Processor : Tera Memory : XDR 64MB - Embedded Speaker (1W x 2ea) (Option)

48 NC220 / Cloud Station (NS) NC220 Cloud Station (NS) Full HD, LED Slim Design World First POE Monitor Clean Desk Energy Saving Brightness 250cd/m 2 Resolution x 1050 (16:10) Feature POE : Power Over Ethernet 19 CCFL 23.6 CCFL 22 LED PCoIP 37W 67W 38W Thin Client 45W 65W 36W - PCoIP Processor : Tera Memory : XDR 128MB - Embedded Speaker (1W x 2ea) (Option) - POE by External Adaptor (Option) Samsung LED PCoIP Display Full HD, LED Slim Design Clean Desk Brightness 250cd/m 2 Inch x 900 (16:10) x 1080 (16:9) x 1200 (16:10) Feature - PCoIP Processor : Tera Memory : XDR 128MB

49 Special Feature: PoE PCoIP Option (NC220) World First UPOE TM Virtual Desktop Monitor

50 Special Feature: PoE PCoIP Option (NC220) A Historical Perspective W Inline Power 15W (PoE) 30W (PoE+) 60W (UPOE) Industry Standard: IEEE 802.3af (15W PoE) Industry Standard: IEEE 802.3at (30W PoE+)

51 Special Feature: PoE PCoIP Option (NC220) World First UPOE TM Virtual Desktop Monitor Samsung PoE Monitor - PoE concept diagram LAN (Data + Power) Market Trend [Market Environment] - Number of UPOE (60W) seats in 2012 : 13M Ports (expected) - CISCO will drive 60W PoE market to maintain leadership in the gigabyte switch market Switch PoE Line Card Power Sourcing Equipment Upgrade to 60W POE Card 30W POE Card Ethernet Switch Hub Easy installation / moving Energy savings Power resiliency Simple working environment - Eco-friendly energy management system is required due to increasing green regulation.

52 Roadmap Thin Client (TC, TS) 2010 (CCFL) 2011 (LED) TC N (4:3), OS(WES2009, Linux) TC240 Speaker Serial Port (16:9), OS(WES2009, Linux) TC180 Speaker - 18 (16:9), OS(WES2009, Linux) Cloud Station TC220 Speaker - 22 W (16:10), OS(WES7(11/8), Citrix Zero(TBD)) TS W (16:10), OS(WES7, Citrix Zero) TS W (16:9), OS(WES7, Citrix Zero) TS W (16:10), OS(WES7, Citrix Zero)

53 TC190 / TC240 TC190 TC240 Easier deployment (fewer cabling, fewer assembly) Clean Desk (Space-Saving) Height-adjustable / Pivot / Swivel stand Easier deployment (fewer cabling, fewer assembly) Clean Desk (Space-Saving) Height-adjustable / Pivot / Swivel stand Brightness 250cd/m 2 Resolution x 1024 (5:4) Feature - CPU: AMD Sempron 210U 1.5GHz Single - Memory: DDR2 1GB/2GB - Storage: FDM 1GB/2GB/4GB/8GB Brightness 300cd/m 2 Resolution x 1080 (16:9) Feature - CPU: AMD Sempron 210U 1.5GHz Single - Memory: DDR2 1GB/2GB - Storage: FDM 1GB/2GB/4GB/8GB - Embedded Speaker (1W x 2ea) (Option)

54 TC180 / TC220 TC180 TC220 Full HD, LED Slim Design Citrix Full Certification and Vmware ready Clean Desk Energy Saving Full HD, LED Slim Design Citrix Full Certification and Vmware ready Clean Desk Energy Saving Brightness 250cd/m 2 Resolution x 768 (16:9) Feature - CPU: Intel Atom N GHz Single - Memory: DDR2 1GB/2GB - Storage: FDM 1GB/2GB/4GB/8GB Brightness 250 cd/m 2 Resolution x 1050 (16:10) Feature - CPU : AMD eontario 1.2GHz Single - Memory: DDR3 1GB (Citrix Zero) / DDR3 2GB (WES7) - Storage: SSD 4GB/8GB

55 Cloud Station (TS) Cloud Station (TS) Samsung LED Thin Client Full HD, LED Slim Design Citrix Full Certification and Vmware ready Clean Desk Brightness 250cd/m 2 Inch x 900 (16:10) x 1080 (16:9) x 1200 (16:10) Feature - CPU : AMD eontario 1.2GHz Single - Memory: DDR3 1GB (Citrix Zero) / DDR3 2GB (WES7) - Storage: SSD 4GB/8GB

56 Cloud Station Overview NC-Station/ TC-Station Noteworthy aspects:. All-in-One Compact Design - 150mm height-adjustable HAS stand - 90 degree pivoting screen. One-Click Power Off - When Cloud Stand Power off, connected Monitor Power automatically off (Samsung LED monitor only). Optimal Connectivity - TC :USB2.0(6), - NC: USB1.1(4), Serial - Common: D-Sub Out, DVI Out, RJ45, Headphone/Line Out, Mic In

57 Special Features One Click Power Off Samsung Cloud Station Cloud Stand Power Off, Connected Monitor automatically Power Off No need to worry about waste of Energy (Samsung LED monitor only) Set Top Box 1. Monitor Power off 2. Set top box Power off High Possibility of Waste of Energy 1. Power Off 1. Power Off 2. Power Off 1. Power Off

58 Cloud Station Samsung LED PCoIP Display Full HD, LED Slim Design Clean Desk Samsung LED Thin Client Full HD, LED Slim Design Citrix Full Certification and Vmware ready Clean Desk Brightness 250cd/m 2 Inch 19 W, 21.5, 24 W Feature - PCoIP Processor : Tera Memory : XDR 128MB Brightness 250 cd/m 2 Resolution 19 W, 21.5, 24 W Feature - CPU : AMD Ontario 1.2GHz single - Memory /Flash. DDR3 2GB/4GB (WES7). DDR3 1GB/4GB (Citrix Zero)

59 Success cases

60 Banking & Finance Challenges - Space Efficiency for Tellers - Customer Information Security - Reduce Costs for Customers - Need for Fast Customer Response Samsung s Solution - Customer Information Secured in Datacenter - Less Energy Consumption and S/W Licenses - More Space for Tellers, Increasing Work Efficiency - More Channels Available with Increased server resources

61 Real Estate Challenges - 40,000 Desktops Aging - Free Access to Work From Any Location - O/S License Issues - Minimize Long-Term Operation Costs It s rolling out new 24-inch Samsung monitors, called zero clients, equipped with a power plug, a special input jack to tie into virtual copies of Windows 7 residing in private data centers and nothing else. The Samsung zero clients have no fans or hard drives, use minuscule electricity and should not need to be replaced for a decade.

62 Research Center Challenges - Security Regarding Confidential Data - High Performance H/W for Developments - Needs Frequent H/W Changes to Provide new Advanced Technologies Samsung s Solution - All Data Stays in Central Datacenter - Confidential Data Secured by Access Authorization from Database - CAD/CAM, Full HD Supported - H/W Maintenance Limited in The Datacenter

63 Education Challenges - PCs Out of Date and Warranty - Increasing Maintenance Time and Costs - Issues of Operations Costs - Security Alert from Multiple Users - Lack of Space Samsung s Solution - Reduce Maintenance costs by centralizing all H/W in a Single Datacenter - Energy Efficient and Cut Costs in S/W Licenses - Data Secure and Less Virus with Datacenter - Only Need Space for Monitors in Each Classroom

64 Film / Creative Challenges - Need High Performance PCs - Issues of Operations Costs - Network Connectivity Among Employees - Space Efficiency (Workspace) Samsung s Solution - Supports Full HD at 30 fps and CAD/CAM - Less Operation Costs While Extended Work Period - Users Connected through a Single Datacenter - Comfortable Environment for Designing

65 Grazie Simone Bettola LFD & Network Monitor BU Manager

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