Data Doesn t Communicate Itself Using Visualization to Tell Better Stories

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1 SAP Brief Analytics SAP Lumira Objectives Data Doesn t Communicate Itself Using Visualization to Tell Better Stories

2 Tap into your data big and small Tap into your data big and small In today s fast-paced environment, taking full advantage of massive amounts of data available to businesses is a prerequisite for success. You need to gather and quickly make sense of all data large and small, in diverse forms, and on multiple platforms. This means going beyond spreadsheets and basic reports and moving to a fast, engaging, and visual way of presenting data. What if you could pull data directly from your enterprise and personal sources, bringing them together in a repeatable, easily understood way? Just think how it would be if you could point and click to manipulate data, organizing and consolidating it the way you want it without a single line of code or an additional modeling layer. You can do all this and more with the desktop edition of SAP Lumira software. This breakthrough solution redefines the notion of self-service information by giving you direct connectivity to enterprise data in relational databases, semantic layers (universes), and personal data sources such as spreadsheets. By combining data from different sources and lines of business into a single view, you can answer questions quickly without depending on IT. And when you connect to the SAP HANA platform, answers buried in massive amounts of data appear as quickly as you process thoughts. 2 / 10

3 Tap into your data big and small The table lists a sampling of the range of Big Data sources you can tap into using SAP Lumira. DATA SOURCES FROM SAP AND OTHER VENDORS Big Data Sources Amazon Apache Hadoop Apache Spark Cloudera CSV DataStax Greenplum HDInsight Hewlett-Packard (HP) Neoview HP Vertica Hortonworks IBM DB2 Impala MapR Microsoft Excel Microsoft Outlook Microsoft SQL MongoDB MySQL Netezza Oracle PostgreSQL Salesforce.com SAP Business Warehouse (SAP BW) application SAP BusinessObjects Business Intelligence suite, add-on for SAP Lumira SAP HANA database SAP HANA Vora engine Sybase TXT files And more 3 / 10

4 Reduce data prep time with point-and-click data manipulation Reduce data prep time with point-and-click data manipulation Quickly create engaging visualizations Business analysts typically have to prepare data before they even start an analysis or discovery process, consuming precious time and resources. You may want to eliminate a column you don t need, add a new one that includes a formula, or aggregate data under two categories. For example, to view sales for convenience stores and independent grocery stores, data may be aggregated and renamed as a small stores group. SAP Lumira provides transformation tools to facilitate these mundane but important tasks. Using this innovative software, you can prepare data by: Enriching it with geographic and time hierarchies Automatically creating useful measures based on existing data Formatting and cleaning existing data (for example, duplicating, grouping, and trimming) Merging and linking data sets based on a common attribute or key Adding sophisticated formulas without any coding You can perform all of these transformations without having to write any scripts or code. And best of all, if the data is refreshed, your transformations are automatically applied to the new data. Easily prepare and transform data so that it suits your analytical needs. 4 / 10

5 Quickly create engaging visualizations Reduce data prep time with point-and-click data manipulation Quickly create engaging visualizations Once you ve prepared your data, the next step is to use visualizations to convey key insights about your business, customers, suppliers, and operations. Often, the most important insights can t be gleaned from quantitative information, such as rows of numbers. You need powerful, interactive visualizations of data to truly see what s most important. SAP Lumira lets you build visualizations with an engaging drag-and-drop interface. The result is beautiful graphics and visualizations rendered in real time that support and enhance your thought processes. Whether you create simple bar charts, bubble charts on maps, heat maps, funnel charts, network charts, or tag clouds, or showcase a multidimensional chart, SAP Lumira gives you beautiful analytics to convey and share insights with minimal time and effort. Continued on next page 5 / 10

6 Reduce data prep time with point-and-click data manipulation Quickly create engaging visualizations With SAP Lumira, you can: Display patterns and relationships by selecting chart types suited for your analysis (for example, bar, radar, surface, tag cloud, bubble, and scatter charts) Identify trends with line and multiline charts Show the percentage of parts to a whole with pie charts and tree maps See the big picture at a glance and drill down into the details using filtering data in columns, facets, and charts Visualize data with geolocation context using country charts and geographic bubble charts Analyze, discover, and share untapped opportunities and hidden risks with predictive capabilities See the figure on the next page for an example of how you can use Esri mapping integration in SAP Lumira to visualize your location and geospatial data. 6 / 10

7 Reduce data prep time with point-and-click data manipulation Figure: Creating engaging dashboards and visualizations with SAP Lumira to convey key insights in real time Quickly create engaging visualizations 7 / 10

8 Reduce data prep time with point-and-click data manipulation Quickly create engaging visualizations For line-of-business users, one of the biggest barriers to faster insight can be waiting for IT to create a predefined query or report each time a new question arises. With SAP Lumira, your IT department can enable better use of corporate data and analytics without adding to its workload. Equally important, IT can avoid having to create additional, siloed infrastructures across your organization to support increased demand for data-driven visualizations, as the software can connect to the SAP BusinessObjects Business Intelligence (BI) platform. With SAP Lumira, your IT department can: Deliver insight using a self-service approach, as there is no need for IT to create predefined or custom queries and reports Provide data discovery functions that are connected to the enterprise (for example, to existing data, metadata, and personal sources) Focus on its core mission of delivering information to the business in a timely manner while maintaining good governance that s based on one IT-sanctioned security model and one BI platform Deliver insight using self-service so that people no longer need IT s help every time a new question arises. 8 / 10

9 Tell a story using visualizations and insights Tell a story using visualizations and insights Data tells you what s happening; stories tell you why it matters. There can be a huge disconnect between our collection of data and the communication of it. No matter how brilliant the analysis may be, if we don t clearly communicate findings in a way that s easily understood, the analysis fails. The revolution in business analytics is much more than just simplifying the complex. Rather, it s about empowering business analysts to tell better stories using visualizations, charts, graphs, and dashboards. SAP Lumira powers storytelling with visualizations and insights. It lets you communicate more effectively and unfold the stories hidden within your data. Spreadsheets and slide shows aren t always the greatest storytelling vehicles. We need to share stories in different ways to different people. Telling a great story is about knowing your audience understanding and anticipating their needs, expectations, concerns, and worries. Begin by asking the right questions, and use SAP Lumira to find the right answers and solutions for your audience, so you can tell a great story with your data. Turn your enterprise data into a source of rich insights that make your business more agile, effective, and competitive. 9 / 10

10 Objectives Summary SAP Lumira software helps you bring together and transform large and small data. It allows you to discover hidden insights and find answers in order to more effectively tell your story. Designed for ease of use, the software enables fast data manipulation with engaging visualizations, allowing you to combine and analyze data from a variety of enterprise and personal sources. As a result, you quickly discover unique and valuable insights no scripts, predefined queries, or reports required. Objectives Acquire and combine data from enterprise and personal sources Visualize data quickly and discover unique insights that can be shared across the enterprise Get immediate answers buried in massive volumes of data Access and acquire data without any scripting Combine and transform enterprise and personal data sources in a repeatable, self-service way Create clear graphics and visualizations to convey knowledge Get accurate, real-time answers from any volume of data Use data-driven storytelling to share your insights Deliver faster time to insight in a repeatable, self-service way Maximize business knowledge with big-picture insights and granular details Increase self-service data usage without adding to IT s workload Visualize any amount of data in real time Learn more Call your SAP representative today, visit us online at or send an to 10 / 10 Studio SAP 19333enUS (16/04)

11 No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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