BEA BPM an integrated solution for business processes modelling. Frederik Frederiksen Principal PreSales Consultant BEA Systems

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1 BEA BPM an integrated solution for business processes modelling Frederik Frederiksen Principal PreSales Consultant BEA Systems

2 Agenda What is BPM? BEA AquaLogic BPM Suite Industry View Customers BPM and SOA BEA Confidential. 2

3 What is BPM? Business Process Management is a strategy for managing and improving the performance of the business through continuous optimization of business processes in a closed-loop cycle of modeling, execution and measurement. BEA Confidential. 3

4 What is Business Process Management? Organizational Units Order Management Process Customer Relationship Management Sales and Marketing Production Planning Manufacturing Inventory & Logistics Finance & HR Processes Product Configuration Order Management Warranty & Returns Management Customer Relationship Management Sales and Marketing Production Planning Manufacturing Inventory & Logistics Finance & HR CRM SFA Product product SCM product DB LMS ERP MES Inv MGMT B2B ERP CRM product SFA Prodict product SCM DB LMS B2B info. Inv ERP. MES MGMT ERP Enterprise Infrastructure Services (Portal, SOA, IDRS, LDAP, EAI, , IT Operations) Real-World Business Processes span organizations, systems, and applications. Enterprise Infrastructure Services (Portal, SOA, IDRS, LDAP, EAI, , IT Operations) BPM models, simulates, executes, manages, monitors, & optimizes those Business Processes. BEA Confidential. 4

5 Common Business Challenges Lack of visibility into how the business is run, because business processes are not documented or real processes differ from documented processes. Low productivity due to manual execution of processes that span divisional domains or are otherwise hard to automate. Low customer satisfaction due to long response times, unhandled exceptions in customer processes, or complex, uncoordinated customer service. Inability to launch new business tactics quickly to compete effectively or attack new opportunities. Inability to comply (or document compliance) with federal. industry or internal regulations as well as service level agreements with customers and partners. Managing Risk in a world of distributed supply-chains and complex business models. BEA Confidential. 5

6 AquaLogic BPM Suite Solution Lifecycle Business Analysts Process Modeling, Simulation and Documentation Process Analyst Process Development and Systems Integration Business Owners Use Cases Get Get the the stuff stuff Build Build the the picture picture BAM BAM Consoles Requirements Process Process Diagram Launch Launch screen screen Monitoring screen screen AquaLogic BPM Enterprise Server Process Participants HiPer Workspace Process Management and Real-Time BAM Historical & Trend Analysis Tools Process Server and Monitoring Repository BEA Confidential. 6 Business Systems DB CRM ERP

7 Industry View

8 Analyst Perspective Gartner named BEA a leader and visionary in the 2006 Magic Quadrant for Business Process Management Suites BEA Confidential. 8

9 Customers

10 Sallie Mae Opportunities & Challenges Deregulation of market added competitive pressure Multiple stages of input Review and wait for effective date Wait for system ready, then provision Information about loans and customers is stored in multiple back-end databases Manual update and sync resulted in costly customer service that was too slow and error-prone Solution Powered by ALBPM ALBPM deployed in front of a service layer to orchestrate back-end operations Provides data consistency and visibility into customer service operations Simplified interface for performing customer service Results Estimates 600 fewer employees in 2009 as a result of this implementation 45% more productive Estimates savings of $4.4M in the same year (2005) Financial Approval Final Confirmation BEA Confidential. 10

11 Change funds transfer from check to ETF BEA Confidential. 11

12 What is SOA? Service-Oriented Architecture is an architectural approach that enables the creation of loosely coupled, interoperable business services that can be easily shared within and between enterprises. BEA Confidential. 12

13 BPM and SOA BPM Enables the creation, execution and optimization of business processes Provides insight Allows continuous improvement of business processes driven by line of business Does not require SOA but SOA greatly simplifies BPM implementations SOA Enables creation, composition and governance of loosely coupled business services Provides encapsulation Allows IT to manage complexity while connecting people, processes and systems Provides a layer of control and governance for IT underneath BPM BEA Confidential. 13

14 BPM and SOA Together Enables Business Agility and IT Agility Business Measure Execute Process Lifecycle Model Implement Enables Business Agility Consume Services Discover Services Provide Manage IT Service Lifecycle Enables IT Agility Build Architect BEA Confidential. 14

15 BPM and Collaborative Work Processes

16 Collaborative Work Processes - An evolutionary perspective In the past Today Collaboration Ad-hoc, unstructured human activities more chaos Collaboration Workflow Structured human activities EAI more structure System-to-system interactions BPM BEA Confidential. 16

17 Support for Structured and Unstructured Work Many work processes have structured and unstructured parts One step in the process is a collaborative effort following ad-hoc or unknown interaction patterns Supported by seamlessly integrated collaboration and process environments BEA Confidential. 17

18 BEA Confidential. 18

19 Proactively manage the impact of change Monitor health of deployed assets Expanding the Ecosystem Identify and reuse business processes Drive transaction revenue Streamline transactions Track and communicate progress Communicate and monitor standards Transparent development experience BEA Confidential. 19

20 Optimized for SOA: Easy Access to Managed, Reusable Services Design time discovery Runtime Binding, Access Service Repository BEA Confidential. 20 Service Registry Service Network

21 Et scenarie Architects CRM BPM Developers Service Repository Synchronization Design-Time Runtime Integration Competency Center (ICC) AquaLogic Service Registry Service Registry (UDDI) Service Management Service Service AquaLogic Service Bus Enterprise Service Bus Service Control Center Service Service Service network BEA operations Confidential. 21

22 Optimized for SOA: Service Browser for Business Analysts BEA Confidential. 22

23 Thank you

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