Next Generation Solutions for Indian Railways. Sundar Ram VP, Technology Sales Consulting

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1 Next Generation Solutions for Indian Railways Sundar Ram VP, Technology Sales Consulting

2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.

3 Agenda IT Challenges Innovation in Industry Solutions Results Achieved by Various Customers

4 ! The Challenges We re Hearing Increase Operational Efficiency: How do I increase my operational efficiency and modernize my infrastructure without adversely affecting my business? Business experience shows that sub-optimal use of maximum train capacity can be due to technical parameters but also to poor operational capacity management. UIC! Increase Profitable Business and Loyalty: How can I identify, retain and develop my high-yielding customers and win business from other modes of transport? The continued growth in demand for freight services due to the increased amount of manufacturing in developing regions will be a key growth driver for the industry moving forward. Datamonitor! Ensure Regulatory Compliance and Security: How can I ensure that all my staff are qualified and my assets are managed in line with regulatory requirements? We are unable to manage our users across all of our applications, databases, and systems and our auditors require that we have comprehensive tracking of our user lifecycle. We have many databases and DBAs. It is impossible to manage their accounts effectively across our enterprise.

5 Railways - IT Challenges DEPENDANCE ON LEGACY SYSTEMS Critical business processes (reservations, operations, cargo operations) depend on legacy systems that are hard to modify, costly to maintain, and run on aging expensive hardware AGING FRAGILE INFRASTRUCTURE Strong focus on costs and low investments have left railways with aging server, PC, and network infrastructure making it difficult to support 24*7 operations across multiple continents COMPLEX APPLICATIONS ENVIRONMENTS Years of custom development and decentralized solutions have led to complex application environments with multiple data sources, complex integrations, and several point solutions with poor documentation and support SHRINKING IT BUDGETS Shrinking IT budgets leave little room for new investments in platforms although need to replace and improve their aging applications and IT infrastructure IT has a critical role to play as Indian Railways find ways to lower costs, grow revenues, and enhance customer experience

6 Agenda IT Challenges Innovation in Industry Solutions Results Achieved by Various Customers

7 Next Generation Rail Solutions Deliver Profitable Growth in an Increasingly Competitive Market Reduce Costs by Increasing Operational Efficiency Increase Profitability by Identifying and Retaining High-Value Customers Ensure Regulatory Compliance, Certification, and Security

8 Reduce Costs by Increasing Operational Efficiency Requirement Capability Solution Manage, build, modernize & maintain infrastructure, and optimize train operations Seamless processcentric Integration of various existing systems Comprehensive suite for business process integrations across technologies Reduce duplication of effort and improve controls and processes Best-in-class toolset to integrate best of breed, legacy applications and new solutions and technology Workflow, Event Management, BPEL, Integration to Automate Processes Spatial enabled logistics solutions GIS capability can be used to enable Logistics applications Open standards based spatial solution can be easily integrated with various ERP system

9 Business Processes Apps, Functions and People Customer Relationship Management Process Disconnects Across Silos Sales Marketing Customer Service Inventory & Logistics Finance & HR End-to-end Business Process Process Disconnects Missed Exceptions Escalating Costs Product Configuration Customer Support Help Desk Customer Loyalty Management Customer Relationship Management Sales Marketing Customer Service Inventory & Logistics Finance & HR CRM SFA Product product SCM product DB LMS ERP MSO Inv MGMT B2B ERP CRM product SFA Prodict product SCM DB LMS B2B info. Inv ERP. MSO MGMT ERP Enterprise Infrastructure Enterprise Infrastructure Real-World Business Processes span organizations, systems, and applications. BPM models, simulates, executes, manages, monitors, & optimizes those Business Processes.

10 BPM : Framework for Business Optimization Business Process Analyst Developer Process modeling, simulation and documentation Business Owner Process execution and management Process development and systems integration Business dashboards and historical & trend analysis tools Enterprise applications and databases Business User Interaction Process Participants

11 BPM and SOA Better Together BPM Optimizes business processes Provides business insight Driven directly by business goals SOA Simplifies IT infrastructure Supports service reuse Driven indirectly by business goals, translated to a need for flexibility and IT agility SOA greatly simplifies BPM implementations Provides a layer of responsiveness, control & governance for IT underneath BPM

12 BPM Value Proposition Imagine that a business user could build a business process model and do process simulations to come up with the best way to optimize the process (Business Process Analysis) then IT can rapidly deploy the process by simply importing the model into a development environment to build the web services and then install into the runtime and once in production, both Business User and IT have a single console to monitor all activity related to that process to make real-time decisions while collecting, analyzing and comparing operational performance against the simulation model (Business Activity Monitoring)

13 Next Generation Rail Solutions Deliver Profitable Growth in an Increasingly Competitive Market Reduce Costs by Increasing Operational Efficiency Increase Profitability by Identifying and Retaining High-Value Customers Ensure Regulatory Compliance and Security

14 Increase Profitability by Identifying and Retaining High-Value Customers Requirement Capability Solution Increase revenue by identifying, retaining and developing high yield passenger / freight customers Industry-tailored business intelligence to sell and market to both passenger and freight rail customers Business Intelligence solutions analyze Customer, Operational, and Financial Data Manage and reward regular, high value customers Integrated Loyalty, Call Center, Marketing, and Analytics Single solution from loyalty program management to data mining and call centers

15 Intelligent Analysis Finance HR Compliance Operations Passenger Apps Dashboards Business Processes SOA & BPM Infrastructure External Partners RosettaNet EDI ebxml Enterprise Technology Web Services B2B Apps DB Legacy

16 Business Intelligence & Decision Support The Leading BI Technology Platform Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services Business Intelligence Server Simplified Business Model and Abstraction Layer Intelligent Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process

17 Dashboards (in Real-time)

18 Multi-Dimensional Analytics Dashboard Provide Multi-Dimensional View of All Customer Transactional Information 1 Electronically capture all customer interactions Inbound call Service Level Commitments Revenue / Profitability Mgmt 4 View of Customer or Program based on role 2 Call Center Passenger Web Booking Marketing/Sales Campaigns Proactive marketing campaigns for new or expanded svcs / pricing Integration Services UCM Data Quality Services 3 Web Services Complaint Management Contract Commitments Use data in operational environment to deliver value-added service Universal customer master and integration services provide a platform through which railroad customer data and interactions can be captured, viewed and distributed to all major touch-points 360 degree customer view Customer data available at all touch points More focused customer service

19 HP Oracle Database Machine Configured for High Performance Data Warehousing 8 Oracle Database servers 64 Intel processor cores Oracle Enterprise Linux 14 Exadata Storage Servers Up to 168 TB raw storage InfiniBand switches Optimized, Certified, and Supported by Oracle

20 Next Generation Rail Solutions Deliver Profitable Growth in an Increasingly Competitive Market Reduce Costs by Increasing Operational Efficiency Increase Profitability by Identifying and Retaining High-Value Customers Ensure Regulatory Compliance and Security

21 Ensure Regulatory Compliance and Security Requirement Capability Solution Manage and control customer and regulatory documents in a secure environment Manage / Control Access to Structured and Unstructured Data through Content and Identity Mgmt Collaboration and content management solution with Identity Management Solution to facilitate full lifecycle compliance Encrypting and securing the data when at rest and in motion and preventing unauthorized data access Encrypt Data and prevent access at database layer and Auditing the data for access Leading security enhancements in Database layer for secure audit and segregation of duties

22 Database Security Framework Security and Compliance Monitoring Configuration Management Secured Auditing DB Roll back/undo Access Control Segregation of duties Encryption and Masking DB Encryption and secure data exchange Secured Backup Label the data for High Security Masking data from developers

23 Advanced DB Security Protect data on Network, Disk, and Tape Transparent Data Encryption (TDE) No application changes Tablespace and column encryption Encrypted backups (RMAN) and Data Pump Exports Encrypt Oracle Securefiles (LOBS) Built-In Key Management Transparent, automated Hardware Security Module (HSM) Network Encryption SSL/TLS Native - no certificates required Strong Authentication Kerberos, PKI ( Strong Authentication Network Encryption ) ^#^*>* Encrypted Disks, Backups, Exports

24 Firewall for Database Internal Threats Enforce Compliance and Mitigate Internal Threat Restrict DBA access to application data Compliance Controls on privileged users Separation of Duty Enforce data access security policies Control who, when, where and how is data accessed Policy can be based on IP address, time, auth SQL Command Rules Reports Audit Realms Command Rules Multi-Factor Authorization Separation of Duty

25 Efficient & Secured Auditing Compliance and alert on Threats Consolidate and Secure Audit Data Simplify Compliance Reporting Reports Monitor Policies Security Alert on Security Threats Lower IT Costs With Audit Policies Oracle Databases Microsoft SQL Server DB2, Sybase (beta)

26 Security Architecture Maximum Data Security Architecture Identity Management Configuration Management Pack E-Business Suite Enterprise User Management PeopleSoft Network encryption Siebel SAP - others Audit Data Data Masking Pack Dev & Test Secured Audit Encrypted Backups

27 Fiorde Securely Manages Regulatory Documents COMPANY OVERVIEW Fiorde International Logistics is a full service transportation logistics and cargo custom-clearance service organization. It offers cargo consolidation services to its clients anywhere on the planet. By means of its international partnerships, it has access to warehouses and fleets on five continents, offering its clients the widest and most complete logistics operations in the world. CHALLENGES / OPPORTUNITIES Integrate disparate systems to improve business processes and operational efficiency Improve productivity with enterprise-wide content management system Minimize technology maintenance costs SOLUTIONS Implemented Oracle Content Database to create a cost effective, scalable, and secure enterprise wide content management solution for 500 users Use Oracle Content DB Web Services to integrate legacy applications and business processes CUSTOMER PERSPECTIVE With Oracle Content DB, we were able to extend the value of our Oracle Database to cost effectively manage both our unstructured and structured content on the same platform. We were also able to improve our processes by integrating them with Oracle Content DB to provide secure, efficient content management within the context of how our people work. Sergio Augusto Peralta, IT Manager RESULTS Gained the ability to securely manage regulatory documents for import and export processes Increased operational efficiency and employee productivity Simplified IT administration and reduced the cost of storing unstructured and structured content

28 Agenda IT Challenges Innovation in Industry Solutions Results Achieved by Various Customers

29 Oracle in Rail Did You Know? 4 of the top 5 freight railroads globally run Oracle Solutions More than 30 of the world s leading railways run Oracle Solutions 2 of the top 5 largest railroads globally run Oracle Loyalty solutions 26 of the top 40 US Transit organizations run Oracle Solutions No. 1 rail infrastructure company in the world runs Oracle solutions

30 Rail Customer Results We selected the Siebel proposal because it was innovative, flexible, and simple, with a single solution for the entire domain, from loyalty program management to data mining and call centers. Undertaking a major upgrade to the HR system is a non-trivial exercise but we are very pleased with the results, thanks in no small part to the expertise of Oracle Consulting and the strong commitment from Oracle management. The new system enabled us to reduce operating costs while providing better management support and services to our staff. Our job at DB Systems is to help Deutsche Bahn leverage the power of technology to compete more effectively. PeopleSoft Enterprise Service Automation will support that mandate by helping us to reduce costs and increase our productivity. We expect a very fast return on our investment using PeopleSoft Enterprise Service Automation. Our corporate dashboard takes 43 of our key operational measures and displays them in a format that makes it easy to identify change. It enables us to drill down in any of these critical areas. By building a corporate dashboard with Hyperion Essbase, we ve made business performance much easier to understand and act upon.

31 People: Oracle s Ecosystem Creates Advantage 220,000 database customers 30,000 applications customers 30,000 middleware customers 29,000 developers, support engineers and consultants 1,700 application ISVs 5,000 middleware ISVs 9,000 database ISVs 275,000 Customers Benefiting from Shared Innovation 1,300 participants in early customer adoption programs 950 customers participating in Customer Advisory Boards 35 Fusion strategy council members 425 user groups 500 Industry & Product strategy council members

32 The Oracle Difference Only Oracle Offers an industry-leading suite of middleware solutions to rationalize and modernize your legacy systems so you can lower costs, shorten time-to-market, and increase security, performance, and scalability Provides a rail-proven financial suite that has been demonstrated to reduce operator costs and increase back-office efficiency Delivers a complete solution to plan, manage, deploy and maintain rail assets (fixed, moving and linear) and spares Provides a transportation management platform to optimize the movement of intermodal containers and to proactively manage their flow over your intermodal network

33

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