240EO026 - Technical Entrepreneurship

Transcription

1 Coordinating unit: ETSEIB - Barcelona School of Industrial Engineering Teaching unit: OE - Department of Management Academic year: Degree: 201 MASTER'S DEGREE IN MANAGEMENT ENGINEERING (Syllabus 2012). (Teaching unit Compulsory) ECTS credits: 3 Teaching languages: Catalan, English Teaching staff Coordinator: Others: Carme Martínez Costa Ivan Argiles Paris Prior skills How to create a markeging plan How to create a Balance Sheet and Profit and Loss Statement Requirements Having studied Marketing, Operations and Financial Management Degree competences to which the subject contributes Specific: 7. Develop a business plan into a pop context. Generical: 1. Acquire skills related to the design and management of complex organizations, including people management, financial aspects, production, project management, and allocation and distribution of resources for managers and management problems. 2. Know and understand the organization of a company and the sciences that define their activity, ability to understand business rules and relationships between planning, industrial and commercial strategies, quality and profit. 3. Learn and master the analytical tools necessary for decision making in the organizational context more efficient. Transversal: 4. ENTREPRENEURSHIP AND INNOVATION: Being aware of and understanding how companies are organised and the principles that govern their activity, and being able to understand employment regulations and the relationships between planning, industrial and commercial strategies, quality and profit. Teaching methodology Master class Study cases & lectures Final project Learning objectives of the subject Develop the necessary skills for students to think and act like an entrepreneur and you can ask questions and be able to solve them. Students will be helped to develop some skills to start a business from scratch and to know you are creating an organization around people and culture. 1 / 8

2 Specific Objectives: 1. To identify the competencies of each student to know what to improve to be a good entrepreneur or entrepreneurial 2. To define the business idea and the model 3. How to structure a believable business plan and guidelines. 4. Where to look funding. Recognize business models and to determine the most appropriate differentiation.. Align organization, culture, people and business 6. How to face different scenarios in setting up business. Study load Total learning time: Hours large group: Hours medium group: Hours small group: Guided activities: Self study: 2 / 8

3 Content 1. Who can be an entrepreneur It is important to know who can be an entrepreneur and what kind. To Distinguish businessman, entrepreneur and professional. To Search the skills of the students in this regard. 1, 6 2. The conception of the idea, mission and vision of the project We will work the business idea and its viability. How to identify good ideas from bad ones. How to create a good business model. 4,, 6 1,2,6 title english It will be described which parts of the financial plan are the most important, how to break down the costs and how to deal with a good plan and a cash asset structure balanced. 1,,6 3 / 8

4 4. Market research Learning time: 12h Theory classes: 6h Self study : 6h It will be discussed qualitative and quantitative methods to describe segmentation and positioning. 1,2,3,6 title english Once we have made the positioning and segmentation, it is important to know how to get it considering all the available tools. 1,4,6 6. Corporate strategy This session describes how to put the product and / or service within the corporate strategy of the company, takes center stage as the internal and external factors that define our actions. 1,,6 4 / 8

5 7. Implementation. Legal proceedings and other It is the practical part of the process. The first steps are crucial. 1,2,3,4,,6 / 8

6 Planning of activities 1. Practical case 1 Hours: 4h Self study: 2h We will use case studies or a guest speaker will present his/her own experience A week before the case study will be available on Athena. the day of the session. Essential to bring the case report to participate. 2, 3, 4,, 6 2. Practical case Hours: 4h Self study: 2h We will use case studies or a guest speaker will present his/her own experience A week before the case study will be available on Athena. The day of the session. Essential to bring the case report to participate. 2, 3, 4,, 6 3. Practical case Hours: 4h Self study: 2h We will use case studies or a guest speaker will present his/her own experience A week before the case study will be available on Athena. The day of the session. Essential to bring the case report to participate. 2, 3, 4,, 6 6 / 8

7 4. Presentation of ideas Hours: 2h Each student will have to 10 minutes to present their business idea and the other students discuss whether an idea is valid or not. Delivered in class at the beginning of the session It will be delivered at the end of the class 2. Master Class Hours: 28h Theory classes: 18h Self study: 1 Exhibition of content by teachers with examples and press articles or other. You can consider specific talks on some theoretical level management in the course of the session Available on Athena before class 6. Presentation of work Hours: 12h Self study: 1 Students must submit in 10 minutes like a presentation for investors. 7. Final Exam Hours: 13h Self study: 1 Theory classes: 3h Students will solve a case that can address some of the problems encountered in the classroom. Students can take everything ready or material deemed necessary. resolution test 7 / 8

8 Assess the level of acquisition of content and skills of the subject. Qualification system The qualification will be an average rating of: 2 %: participation in class 2% : final project/deliverable & oral presentation in class : Final exam Bibliography Basic: Julien, Pierre-André ; Solé Parellada, Francesc ; Puiggermanal, Romà. Emprenedoria regional i economia del coneixement [on line]. Barcelona: Edicions UPC, 2010 [Consultation: 1/07/2014]. Available on: < ISBN Ries, Eric. The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses. New York: Crown Business, ISBN Osterwalder, Alexander; Pigneur, Yves; Clark, Tim. Business model generation : a handbook for visionaries, game changers, and challengers. Hoboken, New Jersey: John Wiley & Sons, cop ISBN Others resources: Básica: Guías para emprender una idea de negocio. Programa Innova. Enlaces de interés: Emprenedors TV ( Inicia: per a la creació d'empreses ( Fundació Institució Catalana de Suport a la Recerca ( Global Entrepreneurship Week ( 8 / 8