Course Materials. Articles. Books & Chapters. Course Modules. Simulations

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1 STRATEGY Course Materials Articles Books & Chapters Cases Course Modules Online Courses Simulations Video 2013

2 Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and elearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications: ABCC at Nanyang Tech University Babson College Berrett-Koehler Publishers Business Enterprise Trust Business Expert Press Business Horizons California Management Review Darden School of Business Design Management Institute European School of Management and Technology (ESMT) Harvard Medical School/Global Health Delivery HEC Montréal Centre for Case Studies IESE Business School Indian Institute of Management Bangalore INSEAD International Institute for Management Development (IMD) Ivey Publishing John F. Kennedy School of Government Kellogg School of Management MIT Sloan Management Review North American Case Research Association Perseus Books Princeton University Press Rotman Magazine Social Enterprise Knowledge Network Stanford Graduate School of Business Thunderbird School of Global Management Tsinghua University University of Hong Kong Customer Service is available 6 am to 6 pm ET, Monday through Friday, and 9 am to 5 pm ET, Saturday and Sunday. Phone: ( outside the U.S. and Canada) Tech support is available 6 am to 8 pm ET, Monday through Friday. Phone: ( outside the U.S. and Canada) [email protected] Web: hbsp.harvard.edu

3 CASES Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist s place and suggest business strategies, tactics, and solutions. New Cases Akamai s Edge (A) Paul Sagan, the CEO of the leading online content delivery network Akamai, must decide how to respond to aggressive new competitors. Should he maintain the Akamai competitive edge by staying with his current business model or should he consider changing the marketplace by adopting an approach similar to that of his new rivals? Harvard Business School # Apple in 2012 After rescuing Apple from near bankruptcy and transforming it into one of the most profitable companies in the world, Apple CEO Steve Jobs become an innovation legend. Tragically, in 2011 the recently retired Jobs died from cancer. What challenges will his successor face and will Apple continue to thrive without its renowned leader? TN Harvard Business School # Apple ipad in India: Was There a Way Out? Despite being the global leader in the tablet market, the Apple ipad is second to Samsung in India. Students are asked to analyze Apple s expansion into India and how the company can use this experience to inform its long-term global strategy. Ivey School of Business #W12970 Best Buy in Crisis In June 2012, Best Buy was in crisis. As its competitors selected popular items for steep discounts, it was being reduced to a showroom for cheaper web-based outlets. In addition, the CEO resigned after an investigation into his personal conduct. Will Best Buy find a way to fend off rivals and maintain its position? Harvard Business School # ebay, Inc., and Amazon.com (A) A decade after BusinessWeek declared the competitive battle between ebay, Inc., and Amazon.com a defining moment for e-commerce, Amazon established itself as the leader. ebay must decide what strategy to use to regain the upper hand. Will it maintain its current platform business model or make a radical change by transforming itself into a services provider? TN Harvard Business School # How Apple s Corporate Strategy Drives High Growth This case highlights how a series of Blue Ocean Strategies transformed Apple Inc. from a computer manufacturer into a consumer electronics giant. Students apply Blue Ocean Strategy concepts, tools, and methodologies in the context of managing Apple portfolios at the corporate level. TN INSEAD #BOS022 Goldwind USA: Chinese Wind in the Americas With its first major overseas subsidiary in Chicago, a Chinese wind turbine manufacturer built a local team, bridged cross-cultural differences, and overcame regulatory and supply chain hurdles. Will these efforts allow it to be successful where so many other Chinese companies have failed? Harvard Business School # TN Teaching Note Available hbsp.harvard.edu 1

4 HTC Corp. in 2012 After 15 years of success, Taiwan-based HTC Corp. is facing difficult times. In an uncertain and complex environment, the HTC CEO must find a sustainable differentiation strategy to compete in a rapidly evolving and increasingly competitive marketplace. Will he find a way for the historically innovative company to compete in the tablet market? TN Harvard Business School # Takeda Pharmaceutical Company: Becoming a Global Company (A) This case explores Yasuchika Hasegawa s plan to transform Takeda Pharmaceutical into a global company under volatile market conditions. Students cover the history of the leading Japanese pharmaceutical company, global industry trends, and Takeda acquisition strategies. Stanford Graduate School of Business #OB83A Yum! Brands This case explores how the parent company of Kentucky Fried Chicken, Pizza Hut, and Taco Bell can use its experience operating in China on a strategic expansion plan in India and Africa. Students are asked what distance barriers are relevant for a fast-food company specializing in regional food. Harvard Business School # Popular Cases Airborne Express In the wake of a highly successful quarter, senior managers of Airborne Express, the thirdlargest player in the express mail industry, review the firm s competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of scale even though it is much smaller than industry giants Federal Express and United Parcel Service. Revised in TN Harvard Business School # Cola Wars Continue: Coke and Pepsi in 2006 New challenges for Coke and Pepsi in 2006 include boosting flagging domestic sales and finding new revenue streams. Both firms modify their bottling, pricing, and brand strategies. Both also look to emerging international markets to fuel growth as they broaden their brand portfolios to include noncarbonated beverages such as tea, juice, sports drinks, and bottled water. Revised in TN Harvard Business School # Creating Competitive Advantage This case introduces the concept of creating and sustaining competitive advantage by covering how a firm can set itself apart from its competitors by creating a service or product that is unique, valuable, and difficult to replace. Focusing on added value, the case also covers how a firm can analyze the full range of its activities to find integrated sources of benefit. Revised in Harvard Business School # Dogfight over Europe: Ryanair (A) When the Ryan brothers fledging Irish airline announced that it would start service between Dublin and London, it put itself up against major competitors for the first time. In this case, students are asked to assess Ryanair s historic entry into the cross-continental market and anticipate the response of the rivals such as Aer Lingus and British Airways. Harvard Business School # strategy 2013 *Reviews available to Premium Educators

5 Google, Inc. This case describes Google s history, business model, governance structure, corporate culture, and innovation process. After reviewing its recent strategic initiatives and the threats they pose to competitors Yahoo! and Microsoft, students analyze what Google should do next: stay focused on the company s core competencies or branch into new areas. TN Harvard Business School # I used this case in an undergraduate, capstone strategy class to illustrate how firms grow from core competencies. The case has lots of rich detail, yet is understandable by undergraduates. Best case of the semester! Case review from Harvard Business Publishing for Educators web site* Haier: Taking a Chinese Company Global in 2011 In 2011, China s leading appliance manufacturer had over $20 billion in worldwide sales and was the leading global manufacturer of refrigerators. This case describes how the company rose from a defunct factory in the Shandong province to become an international leader in its industry. Harvard Business School # Matching Dell After years of success with its vaunted direct model for computer manufacturing, marketing, and distribution, Dell Inc. faces efforts by competitors to match its strategy. The case describes efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell s approach. Students must formulate strategic plans of action for Dell and its various rivals. TN Harvard Business School # Netflix The home movie service Netflix has undergone several major strategy shifts, ultimately developing a business model highly disruptive to retail video chains. But a new challenge is on the horizon: video on demand. Students are asked: how should Netflix respond? TN Harvard Business School # This is the lead-off case in Digital Media Economics. I have taught this case since Fall 2008, and it is consistently one of the most popular with students, who have the opportunity to rate the cases at the end of the semester. Case review from Harvard Business Publishing for Educators web site* Wal-Mart Stores, Inc. This case explores the issue of sustaining competitive advantage using the story of Wal- Mart s expansion into the warehouse club and grocery industries. Students discuss the sustainability of Wal-Mart s advantages and the potential threats to its continued success. TN Harvard Business School # Walt Disney Company: The Entertainment King This case reviews Walt Disney Company history from 1923 to 2001, including the Walt years, the company s decline after his death, and its challenges under new chief Michael Eisner. Managing synergy, managing the brand, and managing creativity are key to keeping the Disney brand strong, but Eisner has trouble forming an effective leadership team. Revised in TN Harvard Business School # TN Teaching Note Available hbsp.harvard.edu 3

6 ZARA: Fast Fashion Spanish retailer Inditex has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what is selling now and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA s success, Inditex has expanded into 39 countries, making it a powerful global force. Can be used with a video supplement (#703900). Revised in TN Harvard Business School # ÆÆFind more cases at hbsp.harvard.edu multimedia cases NEW! Now available online, multimedia cases put students in the center of business dilemmas by bringing concepts to life with animated charts, audio, and video segments. Marks & Spencer: The Phoenix Rises Re-creates the attempt by a new team of top executives to restore prosperity to the venerable U.K. retailer Marks & Spencer. # The Nehemiah Strategy: Bringing It to Boston Contains both a text case and supplemental media that illustrate the challenge of implementing an affordable housing initiative in Boston. # ZARA: Fast Fashion Spanish retailer Inditex breaks with convention: instead of predicting months ahead what women will want to wear, its ZARA chain adjusts what it produces and merchandises based on what is selling now. The ZARA multimedia case is a stand-alone version of the paper case described in the Popular Cases section (#703497). # ÆÆFind more multimedia cases at hbsp.harvard.edu articles Articles from Harvard Business Review and other renowned journals provide up-to-theminute ideas from the best business thinkers. New Articles Big Data: The Management Revolution Big data differs from traditional analytics through greater size, faster speed, and larger variety. The authors of this article illustrate how companies are using big data, often gathered from the Internet and social media, to make more precise and faster decisions. Harvard Business Review #R1210C Bringing Science to the Art of Strategy Conventional strategic planning is not scientific; it is often based on unreliable guesses that lack testing. To maximize the effectiveness of strategic planning, the authors of this article outline a process that uses scientific rigor without losing creativity. Harvard Business Review #R1209C 4 strategy 2013 *Reviews available to Premium Educators

7 Execution as Strategy With today s rapidly evolving market conditions, companies must be able to function in unpredictable environments. Emerging multinational companies already know how to do this well and are currently more successful than traditional corporations. This article explores three multinationals to understand how their agile strategies are helping them win business. Harvard Business Review #R1210H Surviving Disruption In this article, Max Wessel and Clayton Christensen discuss how to measure the impact a disruptive innovation can have on a marketplace. Using the example of an online grocer, students learn to predict whether, to what extent, and how quickly an approaching disruption can displace your business model. Harvard Business Review #R1212C What You Can Learn from Family Business Large family-controlled companies such as Wal-Mart and Tata Group account for more than 30% of all companies with sales exceeding $1 billion. According to a new study by BCG and Ecole Polytechnique, such companies financial performance is better than that of traditional public companies. This article theorizes that family-controlled companies focus on resilience and not short-term results. This approach means that during economic booms, performance appears flat but in a downturn such companies excel. Harvard Business Review #R1211H Your Strategy Needs a Strategy Many people incorrectly use a strategic decision-making process that is suitable to stable and predictable environments even when conditions are highly volatile and inconsistent. The authors of this article offer a framework to match decision-making style with current business conditions by using four strategic styles : classical, adaptive, shaping, and visionary. Harvard Business Review #R1209E Popular Articles Blue Ocean Strategy Using the example of Cirque du Soleil, a company that increased its revenue 22-fold over the last 10 years by reinventing the circus concept, this article asserts that the best way to generate opportunity is to create areas of uncontested market space instead of competing in overcrowded industries. Harvard Business Review #R0410D Competitive Advantage of Nations A four-year, 10-nation study concludes that a nation s capacity to innovate is affected by four broad attributes (or the diamond of national advantage): factor conditions; demand conditions; related and supporting industries; and each firm s strategy, structure, and rivalry. Based on this analysis, government and companies should act as catalysts and challengers but not get directly involved in competition. Harvard Business Review #90211 Core Competence of the Corporation Core Competence is a significant and unique capability that provides competitive advantage to an organization. This article outlines how to identify core competencies in an organization, especially the capacity to coordinate diverse production skills and integrate streams of technologies. Harvard Business Review #90311 TN Teaching Note Available hbsp.harvard.edu 5

8 How Competitive Forces Shape Strategy This update of Michael Porter s 1979 article extends his classic work of strategy formulation and includes new sections that demonstrate how to put the five-forces analysis into practice. Strategy, according to Porter, can be viewed as building defenses against competitive forces or as finding a position in an industry where the forces are weaker, with changes in the competitive landscape being critical to ongoing strategy formulation. Harvard Business Review #R0801E Strategy and the Internet In this article, Michael Porter argues that gaining competitive advantage does not require a radical new approach to business it requires building on the proven principles of effective strategy. Robust competitive advantage will arise from traditional strengths such as unique products and proprietary content. Internet technology may be able to add to these strengths but it is unlikely to supplant them. Harvard Business Review #R0103D What Is Strategy? Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational improvements have resulted but these gains have rarely translated into sustainable profitability. Moreover, the tools have gradually taken the place of strategy. As managers push to improve on all fronts, they risk moving further away from viable competitive positions. Harvard Business Review #96608 Michael Porter s insights are applicable to strategy in fields as disparate as military history, politics, and sports, and are crucial to the understanding of modern business. Truly timeless... Case review from Harvard Business Publishing for Educators web site* ÆÆFind more articles at hbsp.harvard.edu SIMULATIONS Online simulations present real-world management challenges for students and encourage classroom interaction and discussion. Results are available immediately for a comprehensive debrief session. All simulations include a detailed Teaching Note and a Free Trial for Premium Educators. UPDATED! Strategic Innovation: Back Bay Battery V2 In this single-player simulation, students play the role of president at a battery company facing the classic Innovator s Dilemma. Students must manage R&D investment trade-offs between a profitable technology and a costly innovation. This updated version combines the proven learning objectives and storyline of the original with an updated user experience and enhanced administrative features. Winner of the 2012 International Serious Play Silver Award in Education. Seat Time: 90 minutes TN #7015 The simulation has been a huge success with students, who stayed focused and engaged for two hours. I have shared the theory with my students for years, but it is the first time that they got the concepts immediately. Case review from Harvard Business Publishing for Educators web site* 6 strategy 2013 *Reviews available to Premium Educators

9 Strategy Simulation: Competitive Dynamics and Wintel Students study the dynamics of cooperation and competition as they play the role of Microsoft Windows or Intel and determine both product release schedules and pricing. They must also consider the risks and benefits of coordinating schedules and frequency of product releases, especially since asymmetries in profit potential are weighted in favor of Microsoft. Seat Time: 90 minutes TN # Very effective tool in teaching and learning strategy. It enables instructors and students alike to collaborate and engage in a dynamic learning process. Case review from Harvard Business Publishing for Educators web site* ÆÆFind more simulations at hbsp.harvard.edu Course Modules Course Modules offer a road map to the best teaching materials, with recommendations on how to organize them. Each module suggests four to six items plus alternate suggestions. Popular modules in Strategy include: Competitive Advantage Competitive Dynamics Corporate Strategy Global Dynamics Industry Analysis ÆÆFind more Course Modules at hbsp.harvard.edu Online Courses Available in Sections Online courses introduce complex subjects and can be used in advanced undergraduate business courses, as prematriculation requirements for MBAs, or as homework over a semester or year. Online courses are available as complete courses or in sections. Spreadsheet Modeling Demonstrates how to use Excel functionality to solve business problems. Complete Course #3252 Introductory Section #6010 Advanced Section #6011 Quantitative Methods Set in a Hawaiian resort, this course teaches statistics and regression analysis from a management perspective. Students develop statistical models for making better business decisions. Complete Course # Regression Section #6012 ÆÆFind more online courses at hbsp.harvard.edu TN Teaching Note Available hbsp.harvard.edu 7

10 books & Chapters Individual chapters may be integrated into course materials, while books may serve as primary class texts. NEW! Build, Borrow, or Buy: Solving the Growth Dilemma Many leaders struggle with finding the best growth strategy for the future and fear the consequences of implementing the wrong solution. In this book, Laurence Capron and Will Mitchell devise a framework of build, borrow, or buy strategies to help students devise the best path forward for an organization. An Educator s Resource (PDF) is available with book synopsis, course use suggestions, and case pairings. #10808 Available in chapters The Innovator s DNA: Mastering the Five Skills of Disruptive Innovators In this book, authors Jeffrey Dyer, Hal Gregersen, and Clayton Christensen build on what we know about disruptive innovation to demonstrate how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world s best innovators, the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers. #14946 Available in Chapters Jumping the S-Curve: How to Beat the Growth Cycle, Get on Top, and Stay There Authors Paul Nunes and Tim Breene, leaders of Accenture s High Performance Business, demystify how some organizations thrive with one successful strategy after another. Their extensive research found that it is not just what you do to reach the top with a successful business strategy; it is what you also do to prepare for the next opportunity or, as they call it, make the jump to your future S-curve. #12149 NEW! Playing to Win: How Strategy Really Works The authors of this book, A. G. Lafley, the former CEO of Procter & Gamble, and Roger Martin, the former dean of the Rotman School of Management, say most people shy away from making strategic choices that are difficult but ultimately lead to a strong competitive advantage. They present a simple set of exercises and questions that students can use to make hard decisions that lead to a strong strategy. #11202 NEW! Understanding Michael Porter: The Essential Guide to Competition and Strategy Michael Porter s groundbreaking ideas on competition and strategy are required reading in many classrooms. This book, written by Porter s former editor at Harvard Business Review, provides an engaging and highly readable summary of those concepts. An original question-and-answers section with Porter is also included. #13023 Available in chapters ÆÆFind more books and chapters at hbsp.harvard.edu 8 strategy 2013 *Reviews available to Premium Educators

11 VIDEO SUPPLEMENTS Video supplements give students insight into a case as they view a class visit from a CEO, a factory tour, or interviews with prominent business visionaries. Available on DVD, many video supplements are accompanied by a Teaching Note. Video supplements in Strategy include: Bharti Airtel in Africa, Sunil Mittal, Chairman, Bharti Airtel, Video # BMG Entertainment # Competing for the Future: Swatch, Transforming an Industry #6808 Ducati: Frederico Minoli # Forging the International Partnership #1065 Kodak: Interview with George Fisher # Michael Jemal # Ravi Venkatesan, Chairman, Microsoft India # Teva Pharmaceutical Industries, Ltd. # Joe Hogan, President & CEO, GE Healthcare # ZARA: Fast Fashion # ÆÆ Find more video supplements at hbsp.harvard.edubooks & Chapte VIDEO SHORTS These free short videos are all under 10 minutes long and illustrate a case s central learning objective. Intended solely for displaying inside the classroom, the streaming video is available to registered Premium Educators at hbsp.harvard.edu. New titles will be added regularly. Current cases with video shorts in Strategy include: Academia Barilla NEW! African Communications Group BMG Entertainment CF MotorFreight in 1992 NEW! EnClean: MalcolmWaddell s Story (A) Nucor at a Crossroads NEW! Old Mutual NEW! Sime Darby Berhad (A) Tanishq: Positioning to Capture the Indian Woman s Heart ÆÆFind more Video Shorts at hbsp.harvard.edu TN Teaching Note Available hbsp.harvard.edu 9

12 save your students up to 60% with your academic discount general public academic discount Simulations $37.50 $12.50 Online Courses $38.00 $ $19.00 $64.50 Online Course Sections $16.00 $69.00 $8.00 $34.50 Online Tutorials $12.00 $6.00 Multimedia Cases $20.00 $7.00 Similar discounts apply to all teaching materials at hbsp.harvard.edu. Prices subject to change without notice. build a coursepack now: hbsp.harvard.edu Here s How to Share the Discount: Register as a Premium Educator at hbsp.harvard.edu Design a coursepack with content from inside and outside the Harvard Business Publishing catalog. Provide the coursepack unique URL to students. Students receive your academic discount and save up to 60% on course materials. EDUCATORS Get updates from us at Twitter@HarvardBizEdu 2013 Harvard Business School Publishing. Harvard Business Publishing is an affiliate of Harvard Business School. Product #M16440 MC Printed on Recycled Paper