Course Building and Worldwide Community on Harvard Business Publishing s Education Web Site. Jim Dooling Ellen Gandt Denis Saulnier

Transcription

1 Course Building and Worldwide Community on Harvard Business Publishing s Education Web Site Jim Dooling Ellen Gandt Denis Saulnier Harvard University CIO Summit June, 2011

2 Agenda Our course content, market, and online community Direct online distribution of course content (B2C, B2B) Integrating with institution platforms & student devices Our next steps

3 Who we are Harvard University Harvard Business School MBA Program Executive Education Harvard Business Publishing

4 Harvard Business Publishing s Customers Higher Education Case studies, articles, chapters, online simulations and courses Focus on MBA, executive education, undergraduate business courses Individual managers Harvard Business Review Harvard Business Review Press Corporations Corporate Learning Harvard ManageMentor

5 Higher Ed Group focused on Participant-Centered Learning Known as the Socratic method, case method, discussion leadership, or active learning. Harvard Business School pioneered the use of this pedagogy in business education. We provide course materials designed to: Facilitate class discussion. Promote critical thinking. Prepare students for leadership and teamwork.

6 The Educators Online Catalog Over 8300 case studies (and industry/background notes from HBS) cases from partner collections: Babson College Business Enterprise Trust Darden School of Business Design Management Institute HEC Montréal IESE Business School IIM-Bangalore IMD INSEAD Ivey School of Business Kellogg School of Management Social Enterprise Knowledge Network Stanford GSM Thunderbird Tsinghua University University of Hong Kong

7 3200 Harvard Business Review articles 3800 articles from partner collections: Business Horizons California Management Review Rotman Magazine Sloan Management Review

8 Harvard Business Review Press 640 books 1900 chapters 110 chapters from partner book publishers Business Expert Press Perseus Books Princeton University Press

9 Six Online Courses Finance Financial Accounting IT Concepts Mathematics for Management Quantitative Methods Spreadsheet Modeling

10 14 Online Simulations Leadership and Team: Everest Finance: Blackstone/Celanese Finance: M&A in Wine Country Finance: Capital Budgeting Operations Management: Benihana Operations Management: Process Analytics Global Supply Chain Management Supply Chain Management: Root Beer Game Project Management: Scope, Resources, Schedule Marketing: Managing Segments & Customers Pricing: Universal Rental Car Change Management: Power & Influence Strategic Innovation: Back Bay Battery Strategy: Competitive Dynamics & Wintel

11 The Educators Web Site 100,000 academic users 57,000 are Premium Educators. Over 2800 institutions in 170 countries. Top 10 countries visiting the site: US, India, Canada, Mexico, UK, Spain, China, Brazil, Germany, Singapore Unique visitors/month: over 1 million. Visits/month: over 2 million. Page views/month: over 15 million.

12 Building a coursepack Search, aggregate, deliver. Types of relationships direct to student, institution funded, site license. Coursepacks created this academic year: over 30,000. Student transactions in January 2011 = 25,000.

13 Community underpinning Ratings & Reviews Relevance, student friendliness, teachability The Teaching Post blog Establishing and reshaping the learning contract Questioning, listening, and responding The teacher/student relationship Designing the teaching plan Practicing the skill Coming soon: Answer Exchange

14 Direct online distribution of course content (B2C, B2B)

15 HBP Core Systems Pre-2009 Single HBP Web B2C Site Admin B2B Sites Customer Data / Pricing #3 Prod Metadata / File Repo #2 Sub- System ABC Sub- System. Sub- System XYZ Homegrown Data Integration Tool Feeds / Jobs Sub- System 123 Sub- System. Sub- System 789 Documentum ECMS Early 1990s Prod Metadata / File Repo #1 POPS Order Mgmnt Circa 1980 s Customer Data / Pricing #2 Lawson Financials 1990 s Customer Data / Pricing #1

16 HBP Major Systems - Current Business Unit Web Sites [Mid-2009] Harvard Business for Educators / HBE (hbsp.harvard.edu) Harvard Business Review Group (hbr.org) Corporate Learning (harvardbusiness.org) HBP Core / Shared Services (REST and SOAP) [Early 2009] Enterprise IT Core Systems [Late 2008] Enterprise Content Management (ECM) Oracle E-Business Suite (EBS/ERP)

17 Harvard Business for Educators Marketing Site Content Builder - Browse Catalog (Academics) - Authoring + Publishing (Web Producers) - Al Fresco Web CMS (Open Source) - Mini-LMS + ecomm App - Java EE: JBoss Seam / AJAX / JSF / EJB 3.0 (Open Source)

18 Enterprise IT Core Systems Enterprise Content Management (ECM) Product Lifecycle Synaptica Taxonomy Full Tilt Product Info Mgmt Metadata, Status Al Fresco ECMS Repository Assets / Files Endeca Search & Metadata Oracle E-Business Suite (EBS/ERP) Customers and Commerce Customer Data Hub CRM / SFA Inventory / Pricing Config Order Management Financials

19 HBP Major Systems - Current Business Unit Web Sites [Mid-2009] Harvard Business for Educators / HBE (hbsp.harvard.edu) Harvard Business Review Group (hbr.org) Corporate Learning (harvardbusiness.org) HBP Core / Shared Services (REST and SOAP) Enterprise IT Core Systems [Late 2008] Enterprise Content Management (ECM) Oracle E-Business Suite (EBS/ERP)

20 Registration / Profile Mgmnt / Re-Authorization User Roles: - Qualified Academics / Profs - Non-Qualified Academics - Campus Admins - TA s / RA s - HBS Faculty + RA s - Students HBP Core Services Registration Profile Management Academic (Re-)Approval Auth / Auth EBS Systems Customer Data Hub Workflow Module LDAP / HBP Group- Role Mgmnt

21 Search HBP Core Services Search Get Product Metadata ECM Systems Endeca w/ HE Index Synaptica Taxonomy Mgmt Core + HE

22 Samples / Teaching Notes Digital Asset Provisioning Core Service Retrieve File (PDF/XLS/PPT) Apply Dynamic Watermark Enable / Disable Security Props ECM Systems Al Fresco ECMS Repository

23 Ratings & Reviews [Add Rating Form Screen] Endeca Search & Metadata BazaarVoice Ratings & Reviews SaaS

24 My Library v

25 Course Creation

26 Student Course Enrollment / Purchase / Access HBP Core ecomm Services Quoting Pricing EBS Systems Order Mgmnt Adv Pricing

27 Delivery Option: Copy Masters & Copyright Permissions Enable administrators to buy digital copy masters in order to print coursepacks through campus copy shops and bookstores Full, upfront payment for planned usage, based on enrollment, for smaller customers; Planned and actual usage hold and book reporting for larger contract customers.

28 Delivery Option: Single Click Enable campus administrators to obtain permalinks to watermarked PDFs utilizing same search, aggregate and course delivery functionality as professors; links are placed on campus LMS. Full, upfront payment for planned usage; actual usage is monitored.

29 HBE FY12 Features / Support Community Enhancements Blog expansion Question & Answer Exchange ~ PCL Pedagogy Social Networking XML-based product delivery (EPUB, XYZ, ) Enhanced cases with embedded multi-media and other related learning materials Annotation and highlighting (personal / shared) Cases and eproduct coupling / bundling Reflowable content for rendering on any device Deep-Linking Services / Interfaces Enable LMS / partner platform integration for content delivery, eproduct access, product / metadata discovery, and automated procurement. Monitor and understand product usage Utilize IMS Global standards, e.g. Basic LTI

30 Integrating with institution platforms & student devices

31 Higher Ed Ecosystem HBE Website Customer LMS Distribution Platforms Students Faculty Learning Environments & Devices Distributors

32 LMS Integration Challenge: Dual Login required for Direct B2B/B2C customers HBE Website Customer LMS Distribution Platforms Learning Environments & Devices

33 LMS Integration Challenge: Dual Login required for Direct B2B/B2C customers Solution: Deep Linking Single Sign-on API HBE Website Customer LMS Distribution Platforms Learning Environments & Devices

34 LMS Integration Challenge: Dual Login required for Direct B2B/B2C customers Solution: Deep Linking Single Sign-on API Customer LMS HBE Website Authentication from LMS used to allow secure access to HBE website Based on Basic Learning Tools Interoperability (BLTI) specification from IMS Global standards organization

35 LMS Integration - BLTI How IMS Global Basic Learning Tools Interoperability (BLTI) Spec Works Tool Consumer (School LMS) LMS Admin sets basic shared secret w/ HBE Website Faculty adds Product URL to course and sets as type Tool Provider User clicks on Product link in LMS course BLTI Tool Provider (HBE Website) HBE Website recognizes link as authorized user and receives relevant info from LMS: Institution LMS Unique ID User role (admin, student, faculty) Course Instructor

36 LMS Integration Challenge: Dual Login required for Direct B2B/B2C customers HBE Website Customer LMS Distribution Platforms Learning Environments & Devices

37 LMS Integration Challenge: Dual Login required for Direct B2B/B2C customers Solution: Common Cartridge Local-hosting standard HBE Website Customer LMS Distribution Platforms Learning Environments & Devices

38 LMS Integration Challenge: Dual Login required for Direct B2B/B2C customers Solution: Common Cartridge Local-hosting standard Customer LMS Single specification (also by IMS Global) can be used to deliver content for local-hosting by customers Benefits include native tracking of assessment and performance data within the LMS

39 LMS Integration

40 Content Provision for Distributors Challenge: PDF files are replicated out to multiple distributors HBE Website Customer LMS Distribution Platforms Learning Environments & Devices

41 Content Provision for Distributors Challenge: PDF files are replicated out to multiple distributors Solution: Single Repository API HBE Website Customer LMS Distribution Platforms Learning Environments & Devices

42 Content Provision for Distributors Challenge: PDF files are replicated out to multiple distributors Solution: Single Repository API HBE Website Same BLTI specification can be used to provide Distributors links to launch HBP-hosted content (rather than providing content files themselves) Distribution Platforms

43 Content Provision for Distributors Challenge: PDF files are replicated out to multiple distributors Solution: Single Repository API HBE Website Many benefits for Digital Rights Management (DRM): files more secure and can be embedded with user-specific watermarks and footers ( Social DRM ) Distribution Platforms

44 Learning Environments & Devices Challenge: Proliferation of ereader devices & learning platforms HBE Website Customer LMS Distribution Platforms Learning Environments & Devices

45 Learning Environments & Devices Challenge: Proliferation of ereader devices & learning platforms Solution: Content formats & delivery initiative HBE Website Introduce EPUB and HTML versions of case studies, articles and other traditional PDF content Learning Environments & Devices

46 Questions? For more information, contact Harvard Business Publishing, Higher Education: Jim Dooling, Technology Director Ellen Gandt, Vice President, Sales & Marketing Denis Saulnier, Learning Services Director