BARC Big Data Use Cases Survey 2015 First results and insights

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1 BARC Big Data Use Cases Survey 2015 First results and insights Big Data & Analytics Insight 2015, Brussels, 19 May 2015 Dr. Carsten Bange Founder and CEO, BARC, a CXP Group Company

2 The BARC Big Data Use Cases Survey rd Edition - First time worldwide - Over 550 participants - Real-world feedback on: - Status quo of big data - Use cases - Analytical and technical problems and challenges - Investments and Return of Investment (ROI) of Big Data - Technology used - Broad coverage of industries and company sizes - Publication: June BARC

3 Big Data describes methods and technology for the highly scalable integration, storage and analysis of poly-structured data. Not only tools Growing data volumes Growing user numbers Complex analysis Fast availability of data Structured data Semi-structured data Unstructured data All layers of an analytical infrastructure

4 Current state of big data in enterprises BARC

5 What role does data play in your company? Data and analysis form the basis of decision making and process automation/optimization throughout the company 28% Decisions are based on data and analysis throughout the company 34% Some, but not all, departments make decisions based on data and analysis 27% We have invested in Business Intelligence, but most decisions are based on the gut feel/experience of decision makers 10% Data doesn t play any role in the company 2% Source: BARC Survey Big Data Use Cases 2015, n= BARC

6 Status of the Big Data Initiatives Big data initiatives part of our business processes Implementing big data initiative as a pilot project No big data initiatives, but maybe in the future No big data initiative and no plans for the future Total 18% 23% 43% 17% Regions North America 28% 25% 37% Europe 16% 23% 43% Industries Retail 27% 18% 43% 11% IT 22% 40% 20% Finance 20% 22% 46% Industry 46% 17% Services 56% 12% Public sector 48% 25% Source: BARC Survey Big Data Use Cases 2015, n= BARC

7 Who are the thought leaders/drivers in your company concerning big data? IT department Management 45% 43% BI organization 36% Marketing Sales Finance & controlling 27% 25% Production Others 10% 9% Logistics 6% Source: BARC Survey Big Data Use Cases 2015, n= BARC

8 Big Data usage BARC

9 Which problems/challenges do you address with Big Data technologies? Analysis of large volumes of data Better or new data analysis possibilities 57% 55% Building predictive models Analysis of information from different data sources (polystructured) Faster delivery of data for analysis 46% 51% 50% Acceleration of decision-making Monitoring/Analysis of streaming data/complex Event Processing Better cost-benefit ratio for analytical environments Automation of decision-making 31% 27% 23% There are no pressing challenges in our company 6% Others 1% Source: BARC Survey Big Data Use Cases 2015, n= BARC

10 In which areas does your company use, or plan to use, Big Data analysis? Marketing 25% 25% 29% Sales 23% 27% 29% Finance 21% 21% 28% IT 21% 20% 25% Production 21% 27% Cross-departmental 21% 33% Research & Development 18% After sales 26% Risk management 11% 16% 29% Logistics 11% 16% 29% Human resources 9% 11% 23% In use Planned within 12 months Planned in long term Source: BARC Survey Big Data Use Cases 2015, n= BARC

11 Which technologies do you use/plan to use in your company for Big Data? Standard BI tool 62% 9% 14% Standard relational database 53% 4% 8% Standard data integration tool 53% 10% 14% Explorative analysis/data discovery tool 43% 12% 20% Custom development 38% 12% 11% Analytical database 36% 20% Data mining/predictive analytics solution 31% 14% Hadoop ecosystem 17% 16% Streaming system/event processing 16% 15% 18% Big data appliance 14% 10% 22% Big data analytical appliance 7% 16% NoSQL database In use Planned within 12 months Planned in long term Source: BARC Survey Big Data Use Cases 2015, n= BARC

12 What data does your company use for Big Data analysis? Transaction data 64% 9% Systems logs 59% 11% Sensor, RFID, or other machine data 30% 11% 18% Documents/Texts 30% 23% 21% Social media data 26% Clickstream data 21% 22% Videos/Images 12% 17% 17% In use Planned within 12 months Planned in long term Source: BARC Survey Big Data Use Cases 2015, n= BARC

13 Benefits BARC

14 Achieved benefits Better ability to make strategic decisions 69% Better steering of operational processes Better insight into customers/improved customer Cost reduction Acceleration of decisions Development of new product ideas/services Better insight into the market/competition Development of new business models Increase of revenues 54% 52% 47% 44% 43% 41% 38% 35% Automation of decisions Other 3% Big data part of business processes Source: BARC Survey Big Data Use Cases 2015, n=94/ BARC

15 Benefits from Big Data initiatives quantified Increase in revenues in percent 8% 16% Cost reduction in percent 10% Mean Median Source: BARC Survey Big Data Use Cases 2015, n=32/ BARC

16 Challenges BARC

17 What problems do you see when using big data technologies/analysis? Inadequate analytical know-how in our company Data privacy issues (safety of personal data) Inadequate technical know-how in our company Data security (Unauthorized access to company data) Cost 38% 49% 48% 48% 53% Lack of compelling business case Company processes aren t mature enough for the use of big data technologies Technical problems Cannot make big data usable for end-users 26% 34% 38% No significant problems 6% Others 1% Source: BARC Survey Big Data Use Cases 2015, n= BARC

18 Summary: Status of Big Data Big data is implemented today: 41% of companies are using Big Data at least in pilot scenarios. Main drivers for Big Data initiatives are analyzing large data volumes, better and predictive analysis as well as analyzing polystructured data. Technology used is a mix of existing and new tools. Benefits from big data analysis are foremost making strategic decisions and better steering of operational processes also measurable increase in revenue and cost reduction are reported. Major obstacles you need to consider are the lack of analytical and technical know-how, data privacy and security. 20

19 Let us stay in touch BARC Big Data Workshop Subscribe to BARC Access Dr. Carsten Bange Founder and CEO Tel BARC GmbH Berliner Platz 7, Würzburg Germany BARC