Outdoor Advertising Association of America Poster Designs, circa s and undated

Transcription

1 Inventory of the Outdoor Advertising Association of America Poster The John W. Hartman Center for Sales, Advertising & Marketing History David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina USA

2 Inventory of the Outdoor Advertising Association of America Poster Designs, circa s and undated David M. Rubenstein Rare Book & Manuscript Library Duke University Box 90185, 103 Perkins Library Durham, North Carolina USA Phone: (919) / Fax: (919) special-collections@duke.edu URL: 2

3 Inventory of the Outdoor Advertising Association of America Poster Designs, circa s and undated Descriptive Summary Collection Title: Outdoor Advertising Association of America Poster Designs, circa s and undated Creator: Outdoor Advertising Association of America Extent: 3 Linear Feet 729 Items Language of Material: English. Information for Users Access Restrictions Collection is open for research. However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection. Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials. Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection. Use Restrictions The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library. Preferred Citation [Identification of item], Outdoor Advertising Association of America Poster Designs, David M. Rubenstein Rare Book & Manuscript Library, Duke University. Provenance The Outdoor Advertising Association of America Poster Designs were transferred to the David M. Rubenstein Rare Book & Manuscript Library from Fairleigh Dickinson University in Processing Information Processed by Lisa C. Chandek-Stark Completed September 2002 Encoded by Lisa C. Chandek-Stark, Ramona Jauneika-Devine, and Ruth E. Bryan Processing of this collection was supported by the National Endowment for the Humanities. This finding aid is NCEAD compliant. Historical Note 3

4 Inventory of the Outdoor Advertising Association of America Poster Designs, circa s and undated The Outdoor Advertising Association of America (OAAA) compiled and held the materials that became this collection of poster designs (formerly known as the Outdoor Advertising Sketch Library), but the card file and volumes in this collection most likely originated within the outdoor advertising companies represented, such as General Outdoor Advertising Co. and Foster and Kleiser. OAAA is the primary professional and trade association representing the outdoor advertising industry and was founded to promote outdoor advertising interests in the United States. OAAA members own and operate billboards, street furniture, transit, or other outdoor advertising displays. Members also include service providers to the industry, users of the outdoor medium, and others supporting its goals. Significant Dates in Outdoor Advertising History 1891 OAAA was founded as the Associated Bill Posters' Association of the US and Canada (ABPA) 1901 Outdoor advertising company Foster and Kleiser opened for business in Portland and Seattle; the company later was known as Patrick Media, then Eller, then Clear Channel 1906 ABPA changed its name to Associated Bill Posters and Distributors of the United States and Canada 1912 Association changed its name to the Poster Advertising Association, Inc. (PAA) 1920 The Art Directors Club was organized, establishing standards for commercial arts through competitions and the identification of categories of commercial art 1925 PAA and the Painted Outdoor Advertising Association merged to become OAAA The Fulton Group and the Cusack Co. combined to become the General Outdoor Advertising Company 1930 First National Contest and Exhibit of Outdoor Advertising Art was held under the auspices of the Outdoor Advertising Department of the Advertising Council of the Chicago Association of Commerce 1962 The first modern "multivision" painted bulletin displayed in Sacramento, Calif.; triangular sections permitted display of three different designs on a single unit 1990s Collection Overview Digital technology affected creation of advertising designs and display Painted boards were replaced by computer-generated formats The Outdoor Advertising Association of America Poster Designs are comprised of black and white poster designs (for billboard or other transit advertising), some printed on cards and some photographed and mounted in volumes, that document the advertising design holdings of several outdoor advertising companies from 1934 through the 1940s and possibly later. The majority of the designs in the collection are stock posters in preliminary sketch form with simple lines, but the collection also includes finished 4

5 Inventory of the Outdoor Advertising Association of America Poster Designs, circa s and undated designs with brief information on exhibition and award status. Stock designs were created without actual brand names so more than one advertiser could use them by simply inserting their own brand name or product into the ad. The designs include work created or acquired by the Donaldson Lithographing Co., Foster and Kleiser, General Outdoor Advertising Co., and the AD-VER-TIS-ER, Inc. These designs provide a snapshot of American consumerism during the interwar years by demonstrating how advertising professionals in the 1930s and 1940s represented products in order to entice shoppers. As well, the designs document the production of commercial art during this time period, in both the artistic process of creating ad artwork for billboards or other transit advertising space, as well as in the relationship between ad agency and client. Proven designs were available to the ad agency as sales tools to prospective clients, and these stock images could be reused, so there was less need to customize advertising campaigns for individual clients. The designs are organized into two series: Printed Poster Designs and Stock Poster Photograph Volumes. The Printed Poster Designs Series consists of a card file of designs including some more polished billboard images, all arranged into product or service categories. The Stock Poster Photograph Volumes Series consists of twelve volumes of designs, also organized by product or service type. Closely related collections in the David M. Rubenstein Rare Book & Manuscript Library include the Outdoor Advertising Slide Library; the John E. Brennan Outdoor Advertising Survey Reports; the John Paver Papers; the John Browning Papers; the Duplex Advertising Co. Records; the War Effort Mobilization Campaigns Collection; the Outdoor Advertising Association of America Records; the Garrett Orr Papers; the R.C. Maxwell Company Records; the Howard Scott Papers; and the Strobridge Lithographing Company Photographs. Subject Headings These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials. AD-VER-TIS-ER, Inc. Donaldson Lithographing Co. Foster and Kleiser Company. General Outdoor Advertising Co. Outdoor Advertising Association of America. Advertising--History. Advertising layout and typography. Advertising, Outdoor--Design and construction. Advertising, Outdoor--Posters. Advertising, Outdoor--United States. Advertising--Posters. Billboards--United States. Commercial art--united States. 5

6 Inventory of the Outdoor Advertising Association of America Poster Designs, circa s and undated Poster, American--20th century--united States. Posters--Design. Signs and signboards. Photographs. Cards. John W. Hartman Center for Sales, Advertising & Marketing History. 6

7 Inventory of the Outdoor Advertising Association of America Poster List of Series Printed Poster Designs Series, Stock Poster Photograph Volumes Series, circa 1930 and undated Contents of Collection Printed Poster Designs Series, Consists mainly of black and white printed cards of billboard advertising designs. Most images are in a preliminary stage of design completion, and many are stock designs with no actual brand names appearing. Some, however, are more polished, containing added information about placement in competitions (e.g., Annual Exhibition of Outdoor Advertising Art), the artist, and the outdoor advertising company that presumably produced the design. Foster and Kleiser and General Outdoor Advertising Co. are the two firms most often mentioned on cards. The company "Sales Promotional Service" is also found. This company may have distributed stock design cards to subscribers, probably outdoor advertising companies, to solicit use of its artwork. The cards were thus used as sales tools--some are printed on the reverse with information directed to clients including pricing. Some General Outdoor Advertising Co. cards appear to have designs stamped in blue ink. This particular group of cards was used in recordkeeping; they contain information about particular clients that used the design such as client name, pricing, contract length, salesman, and type of display. Organized by product or service type categories. Some categories overlap, and so certain topics appear in more than one category. A few numbered categories contain no cards/designs. Box 1 #1-A: Flowers and florists #2-A: Entertainment, Sports, and Recreation Includes advertising designs for festivals, rodeos, ice shows, county fairs, wrestling events, boxing, hotels and dancing, live orchestra performances, bowling, show clubs, amusement parks, and dance events. Actual advertisers featured in designs include the San Mateo County Fiesta and Rodeo, Skinnay Ennis and His Orchestra, Freddy Martin and His Orchestra, and Cypress Gardens ("America's Tropical Wonderland"). #2-B: Nightclub / Live Performance #3-A: Public Service, Recreation, and Travel Includes advertising designs for labor unions and other non-profits, public safety organizations, resorts, and theme parks. Actual advertisers featured in designs include the National Association of Manufacturers, Young Men's Christian Association (YMCA), and the Atlantic City Department of Public Safety. 7

8 #3-B: Education and Banking Includes advertising designs for colleges, business schools, continuing education (night school), and banks. Actual advertisers featured in designs include Bryant and Stratton College. #4-A: Automobiles and Auto Service Includes advertising designs for car dealers and car service providers. Actual advertisers/brands featured in designs include Chevrolet and Oliver-Cadillac. #4-B: Gasoline and Motor Oil Includes advertising designs for gasoline, gas stations, and motor oil. Actual advertisers/brands featured in designs include Standard Red Crown gasoline, Essolene motor fuel, and Amoco. #4-C: Automobiles Includes advertising designs for new and used cars. Actual advertisers/brands featured in designs include Ford, Plymouth (1940), and Packard. #4-D: Tires Sales and Service #4-E: Truck Drivers [Union? Truck Service?] #5-A: Construction and Building Materials Includes advertising designs for storm windows, doors, lumber, roofing, other building materials, and the companies that supply them. #5-B: Home Ownership [Financial Services?] #5-C: Paints and Paint Dealers Includes advertising designs for paint, paint dealers, varnish, glass, interior decoration, and wallpaper. Most of the cards in this section carry not only an ink representation of the advertisement design but also client/account information from the offices of General Outdoor Advertising Co. This includes branch office, date, client, contract length, and type of display. Actual advertisers/brands featured in the designs include Remien and Kuhnert, M.O. Huck Paint Co., McMurty Mfg. Co., Vane-Calvert Paint Co., Lowe Bros. Paint Store, and D.P.W. Company. #5-D: [Empty] Inventory of the Outdoor Advertising Association of America Poster #6-A: Auto and Home Financing Includes advertising designs for auto and home loan financing. Some ads feature the FHA seal. #7-A: Laundry and Dry Cleaning Services 8

9 #7-B: [Empty] #8-A: Shoes and Shoe Repair #8-B: Men's Apparel (incl. Hats), Tailoring, and Department Stores #8-C: [Empty] #8-D: Women's Apparel #8-E: [Empty] #9-A: Banks, Savings and Loans, and Finance Companies #9-B: Banks, Savings and Loans, and Finance Companies #10-A: Baked Goods and Dairy Products #10-B: Coffee and Chocolate Drink #10-C: Confectionery (candy, candy shops, and gum) Actual advertisers/brands featured in designs include Wrigley's Double Mint Gum, and Mavrakos Candies. #10-D: Dairy Products Includes advertising designs for milk, cheese, cream, butter, and ice cream. Actual advertisers/brands featured in designs include Carnation, Capitol Dairies, Jersey Farms, Harding's, Pevely, and Anthony's. #10-E: Dessert and Apples #10-F: Groceries, Meat, Lard, and Other Food Items Includes advertising designs for lard, bacon, sausages, cold cuts, ham, picnic foods, bread, and pet food. Actual advertisers/brands featured in designs include Peter Eckrich and Sons, Fischer's, Bohemian Loaf, and Abraham Bros. #10-G: Beverages Includes advertising designs for bottled drinks. Coca-Cola is featured in two ads. #10-H: Food Items Includes advertising designs for ketchup, chile [chili?], and olive oil. Actual advertisers/brands featured in designs include Heinz and G. Simi. #10-I: Beer Inventory of the Outdoor Advertising Association of America Poster Includes advertising designs for beer or other beverages. 9

10 Jax Beer is featured in multiple designs. #10-J: [Empty] #10-K: Food Items, Pet Food, and Supermarkets AandP Super Markets are featured in one ad. #11-A: Funeral Services #12-A: Medicines #13-A: Coal and Home Heating West Kentucky Coal Co. is featured in one ad. #13-B: Home Furnishings Includes advertising designs for furniture, furniture stores, appliances, awnings, and upholstery. Actual advertisers/brands featured in designs include General Electric. #13-C: Hardware and Electric Fans The "Sears" name is mentioned in one ad. #13-D: Exterminators #14-A: Hotels and Resorts Includes advertising designs for hotels, resorts, inns, and vacation cabins. Actual advertisers featured in designs include the Edgewater Beach Hotel and the Blackstone (Omaha). #14-B: Restaurants Advertisers featured in designs include the Pig'N Whistle, and Pixley and Ehlers. #15-A: Insurance and Insurance Companies #16-A: Jewelry, Jewelers, and Watches #17-A: [Empty] #17-B: Radios and Radio Stations Includes an ad for Zenith Radios (1939). #18-A: Newspapers #19-A: [Empty] #20-A: [Empty] Inventory of the Outdoor Advertising Association of America Poster 10

11 #20-B: Department Stores and Sales Includes ads for Blatt's Department Store in Atlantic City and Marshall Field and Company. #20-C: Clothing Store Includes an ad for Turk's Dress and Sportswear in Burlington, Vt. #21-A: Photographer Studios and Photographs #21-B: [Empty] #21-C: Leather and Luggage Stores #22-A: [Empty] #23-A: Beauty and Hair Salon #24-A: [Empty] #24-B: [Empty] #24-C: [Empty] #24-D: Fur Shops and Storage #24-E: Travel Destination Includes an ad for Florida's Scenic Highway/Silver Springs, Fla. #25-A: Public Utilities and Appliance Stores #26-A: [Empty] #27-A: [Empty] #28-A: Christmas Inventory of the Outdoor Advertising Association of America Poster Stock Poster Photograph Volumes Series, circa 1930 and undated Comprised of volumes originating from the AD-VER-TIS-ER, Inc. ( Fort Wayne, Ind.). One volume was produced by the Donaldson Lithographing Company of Newport, Ky. Each volume contains pages on which a particular numbered design (about 8" x 3.5") is pasted, probably bound and displayed for use with prospective clients. The designs tend to be more complete than line drawings but none include particular names or brands. Arranged by product or service. Box 2 Bank Designs, undated Building and Loan Designs, undated Dry Cleaner Designs, circa 1930 and undated (2 books) The design book produced by the Donaldson Lithographing Co. dates to circa

12 Box 3 Box 4 Furniture and Insurance Designs, undated Jewelry and Optical Designs, undated Laundry Designs, undated Loan Designs, undated Advertising for financial institutions, car dealers, or other types of lenders. Lumber Manual, undated Inventory of the Outdoor Advertising Association of America Poster Milk and Bakery Designs, undated "Nellie" the Cow, undated Dairy industry spokes-character. Miscellaneous Designs, undated 12