Mr. Janne Peräkylä. Executive Vice President, Chief Operating Officer, RAY. Chairman of the Finnish Foundation for Gaming Research

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1 Mr. Janne Peräkylä Executive Vice President, Chief Operating Officer, RAY Chairman of the Finnish Foundation for Gaming Research 1

2 Finland: revenue from gaming activities totalled million in 2011 (population ) Revenue = players consumption = bets winnings 2011 revenues increased totally 6,3 % - RAY 9,6 % It is estimated that Finnish players loss annually also app. 100 million abroad 2

3 RAY and proceeds from gaming operations in 2011 total million Slot machine locations slots Restaurant casino game locations tables Arcades slots 58 tables Casino slots 20 tables 3

4 584 M / 739 M directly back to society! 4

5 State of Finland ordered national online casino Best possible responsible gaming tools and methods = safe form of online gaming Consumption to abroad needs to be minimalized -> domestic solution available in order to channel online gaming back to Finland RAY.fi 24 / 7 / 365 Finnish online gaming service for Finnish consumers 5

6 Opened 29th of November 2010 More than 150 games Slots Table games Poker Registered players: (15th of March 2012) Operates 24 / 7 6

7 Identification, verification, authentication = foundation for everything! Customer Identification Registration only by using personal e-banking credentials (TUPAS) One gaming account / Finnish banking account / one customer = GUARENTEED! Customer Verification Up-to-date and real-time data from National Public Register with (TUPAS) Verification of age, home address and status of custody Customer Authentication Weekly update / checking = all changes in addresses, custody and other reqs set to the customership The Supervising authority has direct access to Gaming and Drawing data f. eg. responsible gaming related data & statistics is an issue every third month when RAY and regulator hold monthly meeting 7

8 Mandatory features set by the regulator 1. Daily loss limit 2. Monthly loss limit 3. Max. amount of euros at gaming account Maximum daily loss, both slots machines category and table games against house category, is 500 / category 5. Transfers from bank account to gaming account cannot be made between midnight and 6 am 8

9 Responsible gaming and preventing problem gambling - unique solutions No registration bonuses, no deposit bonuses, no activation bonuses No rewarding based on gaming volume During registration process player needs to set both daily and monthly loss limits limits covers all gaming at First operator in the world which offers Playscan -tool for online casino players Co-operation with national helpline for problem gamblers, Peluuri, after player activates self-exclusion In every game possibility to activate short gaming ban covering all gaming = panic button Payments using credit cards forbidden 9

10 Games & standard solutions GAMES STANDARD SOLUTIONS No autoplay Player can not adjust speed of the game Maximum stakes are lower level than free market online casinos. Time is visible all the time server time hardcoded in every game screen Following themes forbidden: violence, alcohol sex Self-exclusions Session timer voluntary tool only 1,3 % of registered customers using Comprehensive information about games Updated info about responsible gaming and treatment possibilities 10

11 Technological innovations can be done = panic button = instant short gaming ban 11

12 Self-exclusions: just casino or just poker or casino+poker Durations: 1 week, 1, 3, 6,12 months Note: Any self-exclusion can be extended during existing self-exclusion 12

13 Between our customers have activated following self-exclusions Player is most likely as motivated as possible to do something to prevent and stop problematic gambling Within 10 weeks app events Industry needs to react? YES! 13

14 When player activates any self-exclusion End of March 2012 RAY launched a new tool. After activation of any self-exclusion, RAY offers automatically: Player can request a phone call. Call is made as soon as possible by national problem gambling helpline, Peluuri Player can request a material package to players . Content created in cooperation between RAY and Peluuri = help & self help material exactly when needed 14

15 Daily and monthly loss limits During registration process player needs to set (before f. eg. free games) Constantly updated info about two personal loss limits 15

16 16

17 17

18 How much used of each monthly loss limit (in percent) example one calendar month = September 2011 Lower than 0% 11 % of players (winning) 0,01% % 30 % 10,01% % 13 % 20,01% % 8 % 30,01% % 6 % 40,01% % 5 % 50,01% % 3 % 60,01% % 3 % 70,01% % 2 % 80,01% % 2 % 90,01% ,99% 9 % Exactly 100% 6 % Data collected 30th of September 2011 Only those who played with real money Massive majority of the players who play do not reach personal monthly loss limit. More than half spend less than 50 % of personal monthly loss limits Some players stop just before they hit their limits 18

19 RAY will be the first operator offering Playscan to online casino players. 19

20 Playscan is a Responsible Gambling Tool Playscan performs analysis of historic gaming data to determine each player's current status. In addition, data mining and machine learning techniques are used to predict each player's future status. The Self Test completes the picture needs to be done regularly Playscan performs an overall analysis, independently of which game has been played. The system tracks how and when players play, how they behave after losing, how much time and thought is spent on gaming, how the gaming activity increases or decreases in reaction to different events, how frequent gaming occurs, and so on. Finally, based on the results of analysis and the player's own assessment, Playscan tailors communication with each player 20

21 Let`s be serious and innovative!!! 21

22 Thank you! Further info: Jarmo Kumpulainen, RAY Head of International Affairs

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