The Open Web Platform for Entertainment
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1 and The Open Web Platform for Entertainment by Jeff Jaffe, W3C CEO
2 The WORLD WIDE WEB "Thirty years ago, we couldn't know that something called the Internet would lead to an economic revolution." Barack Obama FEBRUARY 2011
3 Actually, we had some ideas about that... Tim BernersLee WEB INVENTOR AND W3C DIRECTOR 3
4 A NEW WAVE of TRANSFORMATIONS Just as the Web has transformed everything 4 It will transform everything
5 Agenda Role of W3C HTML5 and the Open Web Platform Momentum Open Web Platform for Entertainment 5
6 World Wide Web Consortium 370 Members (83 Full) Web ecosystem: users, developers, browsers, etc. 69 staff in US (MIT), France (ERCIM) and Japan (Keio) Role of W3C
7 Role of W3C W3C Open Web Platform Standards are RoyaltyFree Standard platform creates level playing field Level playing field allows innovation Participation allows organizations to shape platform, ensure needs met, standardize best practices 7
8 Role of W3C 30 New Full Members in 26 Months Amadeus Astra Zeneca Baidu BSkyB China Unicom Comcast Cox Communications Facebook Gemalto Huawei Irdeto KDDI LG Motorola Mobility Mstar Semiconductor NEC Netflix Nielsen Panasonic Qihoo 360 Qualcomm IC Rakuten SanDisk Smart Communications Sony Square Enix Telenor Tencent Verizon Zynga
9 Role of W3C W3C #1 out of MIT 150
10 Agenda Role of W3C HTML5 and the Open Web Platform Momentum Open Web Platform for Entertainment 10
11 HTML5 and Open Web Platform Web Trends Affecting Society Web everywhere Devices 85% Percentage of handsets shipped globally in 2011 that included a web browser Diversity of device types (ebooks, printers, tablets, televisions, automobiles) Apps with rich interactions. People want: Apps in addition to documents Rich media (video, animations, digital photography, music) Locationbased services Social 11
12 HTML5 and Open Web Platform HTML5: Cornerstone of the Platform "The Web is going through a onceinadecade technology transition to HTML5 and CSS3 Gartner Reach multiple devices Desktop, mobile, tablet, TV Powerful and modular Documents, multimedia, interactivity Multiapplication ebooks, user interfaces, games Standard scheduled
13 HTML5 and Open Web Platform Standard Technologies Core Video/Audio Styles Fonts Protocols Dynamic Graphics Offline access Device access Performance Hypertext Markup Language (HTML) HTML, WebRTC, Web Audio Cascading Style Sheets (CSS) Web Open Font Format (WOFF) Hypertext Transfer Protocol (HTTP) Javascript (ES), Web Application Programming Interfaces (WebAPIs) Scalable Vector Graphics (SVG), 2D Canvas API WebAPIs: Web Storage, IndexedDB, File API WebAPIs: Geolocation, Orientation, Multitouch, etc. WebAPIs: Navigation timing, Page visibility, Timing control 13
14 HTML5 and Open Web Platform Web Client 2012 Cliquez pour modifier les styles du texte du masque Deuxième niveau Troisième niveau Quatrième niveau Cinquième niveau 14
15 Privacy Tracking protection Security Security story changes with distributed apps and logic on the client Identity New crypto work starting Accessibility By people with range of disabilities Multilingual Support the world s languages HTML5 and Open Web Platform A Platform for Social Requirements 15
16 Agenda Role of W3C HTML5 and the Open Web Platform Momentum Open Web Platform for Entertainment 16
17 Momentum Rapidly Growing Support CrossDevice, CrossPlatform Major browsers IE9+, FF4+, Safari5+, Opera11+, Chrome10+, Blackberry Browser, Silk Strong support from diverse browser ecosystem Platforms ios, Android, ChromeOS, BlackberryOS, Symbian, Windows Mobile 8 Libraries Webkit (Google, Apple, Nokia, etc.), Gecko (Mozilla), Trident (Microsoft), Presto (Opera) 17
18 Momentum 2.1 billion HTML5 Browsers on Mobile Devices by 2016 ABI Research 18
19 Momentum 34% of top 100 sites using HTML5 binvisions.com 19
20 Momentum 75% of Developers Using or Plan to Use HTML5 Evans Data 20
21 Momentum HTML5 is the #1 job trend.netmagazine, indeed.com 21
22 Momentum Jeff Jaffe in top 10 Influencers in 2011 Tom s Hardware 1. Warren East, CEO, ARM 2. Steven Sinofsky, President, Windows Division, Microsoft 3. Steve Jobs 4. Mark Zuckerberg, CEO, Facebook 5. Sundar Pichai, Senior Vice President, Chrome, Google 6. Marc Pincus, CEO, Zynga 7. Jeff Bezos, CEO, Amazon.com 8. Burt Rutan, Founder, Scaled 22 Composites
23 Agenda Role of W3C HTML5 and the Open Web Platform Momentum Open Web Platform for Entertainment 23
24 Industry Use of Open Web Platform The nature of digital entertainment is Changing Past: Static TV viewing on television sets Now: Different forms of content Entertainment continues to include television It also includes nonpremium video It also includes games, social networking These may stay separate or may be integrated Sharing with family and friends New devices Mobility means entertainment everywhere: home, travel, automobile Nielsen report May 2012: Computers overtake TVs as preferred video platform of Internet users New forms of interaction through new device capabilities (touch, voice, gesture) and combinations of capabilities (e.g., watching and shopping) augmented reality Multidevice means new experiences (e.g., second screen) New delivery models Data, devices, and rich media mean new advertising opportunities More distribution channels. 24
25 Web Transports and Enhances TV User generated content commonplace on Internet Convergence has started, but where will it lead? Industry Use of Open Web Platform User content and premium content How much integration of Web content into programming? Internet, wireless, or conventional distribution Device: TV, laptop, handheld Different stakeholders have different perspectives Traditional broadcast Telecoms Content providers New entrants (youtube, netflix, hulu, pandora, spotify, ) Device manufacturers 25
26 Industry Use of Open Web Platform Web and TV Interest Group Results Home networking / device discovery / multiscreen Joint work on Web Intents going on in two Working Groups Adaptive streaming Seeking generic solution for any streaming technology to work in the browser and allow finegrain control. Content protection Netflix, Google, Microsoft proposals to HTML Working Group: encrypted media extensions, media source extensions. HTML Working Group and Web and TV IG coordinating. Profiles Task force working to harmonize the development cycle of the different stakeholders (CE manufacturers,
27 Industry Use of Open Web Platform Many W3C Groups in this Space HTML Working Group (HTML5 video) Web and TV Interest Group Games Community Group Web and Broadcasting Business Group First facetoface tomorrow. Webbased Signage Business Group Film Industry Community Group (new) Many other groups in other ways
28 Industry Use of the Open Web Platform Social Networking and Gaming will Merge with TV 28
29 Industry Use of Open Web Platform Facebook CTO Bret Taylor in July 2011 Over the long term, people in Silicon Valley really view HTML5 as the future platform that s where we re putting a huge amount of our investment Facebook mobile apps built with HTML5 (including native apps) Facebook promotes HTML5 for mobile and social apps Nearly 50% of 800 million users access Facebook through mobile. Drawing Video History API Geolocation Web storage Web sockets CSS Transitions App Cache 29
30 Core Mobile Web Platform Community Group CTO Bret Taylor at MWC 2012: If you click on your "friends" apps you download the app automatically. Strong integration with social will greatly expand apps on the Web Need guarantee that these apps will work on broad range of devices Facebook launches Core Mobile Web Platform Community Group To accelerate the adoption of the Mobile Web as a compelling platform for the development of modern mobile web applications CG Activities Identify features developers can depend on Test suites Industry Use of Open Web Platform 30
31 Zynga leverages Facebook social 31 network by using HTML5 Industry Use of Open Web Platform Zynga Zynga mission: social gaming for all The company has 60 million daily active users, who play Zynga games for more than 2 billion minutes every day. Open Web Platform advantages No plugins (mobile users don t install) Play quickly without install; one click away Significant code reuse between desktop, mobile User experiencedriven live updates; bug fixes Web sockets Caching CSS animations CSS 2d transforms Touch events Orientation HTML5 audio Timing control
32 The Open Web Platform is Transforming Industry Value Creation Platform for Innovation Economic Revolution 32
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