Building on our leading position in classifieds. Olivier Aizac, General Manager, Leboncoin.fr

Transcription

1 Building on our leading position in classifieds Olivier Aizac, General Manager, Leboncoin.fr

2 Overview of leboncoin.fr A free generalist classifieds website Blocket.se French little sister launched in April 2006 The biggest marketplace in France 39,5 % reach in French internet population new ads every day 6 billion page views per month #1 position in Cars, Real Estate, Jobs and Consumer goods

3 What s happened since we last met? INVESTOR DAY

4 Recruiting talents is a key priority Within top 10 best workplaces in France in 2011 and / / / /2013

5 Steadily growing revenues with solid EBITDA Operating margin reached 68% in % growth in the first half of M +260% 5 M 18 xx M +18 M +100% 36 M +28 M +78% 64 M +33 M +51% 97 M

6 The leboncoin marketplace is becoming more mobile We are reaching same position in the charts as on the web 2,4M downloads + 3,8M downloads

7 And competition has left the market EBay France is closing down the classifieds section of its site effective as of the 18th of March in what will be seen as capitulation in the face of arch rival Leboncoin.

8 What s next? INVESTOR DAY

9 We have already built strong positions in classifieds Traffic and listings Size in traffic VS competitors Top-of-mind awareness Consumer goods #1 X2 vs ebay 61% Cars #1 X3 vs LaCentrale 39% Real estate #1 X2 vs SeLoger 31% Jobs #1 X1.5 vs Cadremploi 2% Source : Traffic MNR / Awareness TNS Sofres

10 And the audience we have built gives us opportunities far beyond classifieds

11 We see an exciting role to play as a local media player The growing start-up A leading position in classifieds under construction Cars, real estates, consumer goods, jobs, services, advertising, new consumption ways. From a pure classifieds site to a local media player

12 We have 3 phases of development Short term : develop our market shares in key verticals Cars, real estates, consumer goods, jobs are our core markets Mid term : build our position as a local advertising solution Help local businesses to sell through us : new verticals, local services, local advertising, local content Long term : be a key player in French advertising Get a bigger share of the advertising market through new technological solutions

13 Short term: Develop our market share in key verticals

14 Next step : prepare for Real Estate market approach 14

15 Leboncoin.fr by far leader in audience : x2 VS SeLoger Our leading position is consolidating over months 1,1 million extra users from Aug 12 to Aug 13 (+15%) when SeLoger lost 200K users over the same period (-5%) Sites UV (000) PV (000) Leboncoin.fr Immo SeLoger / Immostreet Particulier a Particulier Logic-immo.com AVendreALouer/Lesiteimmobilier.com Explorimmo AnnoncesJaunes Immobilier Ouestfrance-immo.com Source : MNR 15

16 Leboncoin.fr already #1 for individuals & agents Private segment #1 position with market share increased from 54% to 78% over the past three years Database of historic market leader PAP divided by 2 in the same period Professional segment Many agents are already using our services SeLoger clear market leader in value terms Leboncoin biggest in 18 of 22 regions, but not in the important Paris region Others 22 % LBC 78 % Number of private ads online (Real Estate) Batibiz June 2013 Number of pro customers by region (Real Estate) Batibiz June

17 Let s prepare our offer to have a good transition Our current sales partner will continue selling our products until end 2014 We will prepare our own offer in the meantime in order to keep and develop our market share Long term plans to build revenues from a modest base 17

18 Summary

19 Much more than a classifieds website

20 Further growth will come through Shortterm Developing our market share in key verticals First step: Prepare for Real Estate market approach Midterm Building our position as a local advertising solution Broaden our offering in each local market Longterm Becoming a key player in French advertising Explore our broad and growing audience