Roadshow Boston / New York, March 8-10, Dr Mathias Döpfner, Chairman & CEO Dr Julian Deutz, CFO Claudia Thomé, Co-Head of Investor Relations

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1 Roadshow Boston / New York, March 8-10, 2016 Dr Mathias Döpfner, Chairman & CEO Dr Julian Deutz, CFO Claudia Thomé, Co-Head of Investor Relations

2 Disclaimer This document, which has been issued by Axel Springer SE (the "Company"), comprises the written materials/slides for a presentation of the management. Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and expectations contained herein are fair and reasonable no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability is accepted for any such information or opinions. This document contains forward looking statements which involves risks and uncertainties. These forward looking statements speak only as of the date of this document and are based on numerous assumptions which may or may not prove to be correct. The actual performance and results of the business of the Company could differ materially from the performance and results discussed in this document. The Company undertakes no obligation to publicly update or revise any forward looking statements or other information contained herein whether as a result of new information, future events or otherwise. This document does not constitute or form any part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any shares in the Company, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation thereto. 2

3 Axel Springer at a Glance Highlights Revenues by segment 1) EBITDA by segment 1) 2% One of the leading digital publishers in Europe with unique media brands Successful transformation with 70% of EBITDA from digital activities 27% 48% 23% 40% 16% -10% 55% Classified Ad Models Paid Models Marketing Models Services / Holding Organic growth supported by active M&A with strong track record Strong cashflow generation High dividend yield Financials 2015 Outlook 2016 Revenues in m 3,294.9 Low single-digit % increase EBITDA in m Low to mid single-digit % increase EBITDA-margin 17.0% EPS (adj.) in 2.22 Mid to high single-digit % increase DPS (FY 2015) in ) 1) Based on FY2015 figures. 2) Dividend proposal. 3

4 Digital transformation along core areas of expertise to become the leading digital publisher 3 Zimmer mit Haus im Grünen, Moderne Altbauwohnung, 75 m², gesucht! 2 gesucht! Ich, 43, wohnung, 75 m², gesucht! 2 Wohnung Mitbewohner Moderne Altbau- Wohnung Finesse, niedrige von privat! Keine Energiekosten Courtage! 030 Beste Lage! Zi.,Kü,Bad. Ab w, suche Mitbewohner, m, der mir Chiffre 0815 sofort! Beste Lage! Zi.,Kü,Bad. Ab dank Solaranlage, Chiffre 0815 sofort! ca 83m² Wfl., im Haushalt hilft Zimmer mit Moderne Altbauwohnung, 75 m², Haus im Grünen, Mitbewohner Finesse, niedrige 3 Zimmer mit 650 Miete + NK Finesse, niedrige Mitbewohner oder mietähnliche Energiekosten gesucht! Ich, 43, Beste Lage! von privat! Keine gesucht! Ich, 43, Energiekosten Kaufraten, Bezug dank Solaranlage, w, suche Mitbewohner, m, der mir Mitbewohner, m, ca 83m² Wfl., Chiffre 0815 Courtage! 030 w, suche dank Solaranlage, sofort ca 83m² Wfl., Miete + NK im Haushalt hilft der mir im 650 Miete + NK Mitbewohner Mitbewohner Wohnung oder mietähnliche Haushalt hilft oder mietähnliche Haus im Grünen, gesucht! Ich, 43, gesucht! Ich, 43, gesucht! 2 Kaufraten, Bezug Kaufraten, Bezug von privat! Keine w, suche Mitbewohner, m, der mir wohner, m, der mir von privat! Keine w, suche Mitbe- Haus im Grünen, Zi.,Kü,Bad. Ab sofort sofort Courtage! 030 sofort! im Haushalt hilft. im Haushalt hilft. Courtage! 030 Moderne Altbauwohnung, 75 m², gesucht! 2 gesucht! Ich, 43, Wohnung jetzt Mitbewohner 3 Zimmer mit Haus im Grünen, Haus im Grünen, Finesse, niedrige von privat! Keine von privat! Keine Moderne Altbauwohnung, 75 m², Beste Lage! Zi.,Kü,Bad. Ab w, suche Mitbewohner, m, der mir Energiekosten Courtage! 030 Courtage! 030 Chiffre 0815 sofort! dank Solaranlage, Beste Lage! im Haushalt hilft. Moderne Altbauwohnung, 75 m², 650 Miete + NK Moderne Altbau- ca 83m² Wfl., Chiffre Zimmer mit Mitbewohner Mitbewohner Finesse, niedrige gesucht! Ich, 43, gesucht! Ich, 43, Beste Lage! oder mietähnliche wohnung, 75 m², Energiekosten w, suche 3 Zimmer mit w, suche Chiffre 0815 Kaufraten, Bezug Beste Lage! dank Solaranlage, Mitbewohner, m, Finesse, niedrige Mitbewohner, m, sofort Chiffre 0815 ca 83m² Wfl., der mir im Energiekosten der mir im Mitbewohner 650 Miete + NK Haushalt hilft. dank Solaranlage, Haushalt hilft. gesucht! Ich, 43, Moderne Altbauwohnung, 75 m², Kaufraten, Bezug 650 Miete + NK von privat! Keine oder mietähnliche ca 83m² Wfl., Haus im Grünen, Wohnung Haus im Grünen, w, suche gesucht! 2 von privat! Keine Mitbewohner, m, Beste Lage! sofort oder mietähnliche Courtage! 030 Zi.,Kü,Bad. Ab Courtage! 030 der mir im Chiffre Kaufraten, Bezug sofort! Haushalt hilft sofort Classified Ad Models Paid Models Marketing Models & For all segments: main activities only. 4

5 62% of revenues and 70% of EBITDA earned with digital activities Revenues Advertising Revenues EBITDA 38% 81% 62% 19% % 70% 80% 30% % 88% 70% 12% Digital share. Non-digital share. 5

6 Active portfolio management with attractive exits Acquired Sold Net capital gain ( m) 2010 Q1/ Q3/ M/15 26 Σ 179m 6

7 EBITDA increase of 10.2% slightly above guidance in m 2015 yoy Q4/15 yoy Revenues 3, % % Advertising 2, % % Circulation % % Other % % Revenues up 8.5% yoy, adjusted for consolidation effects +3.3% EBITDA up 10.2% yoy despite higher restructuring expenses EBITDA % % Margin 17.0% 0.3pp 17.7% 1.0pp Restructuring Exp Launch Costs EBITDA ex. Restr./LC % % Margin 19.7% 0.5pp 21.3% 2.7pp 7

8 Adjusted eps increase of 10.3% in line with guidance in m Q4/15 Q4/14 Net income Net income discontinued operations Net income continuing operations Non-recurring effects Depreciation, amortization, and impairments of purchase price allocations Taxes attributable to these effects Adjusted net income Thereof attributable to non-controlling interests Adjusted net income attributable to shareholders of Axel Springer SE in Adjusted eps continuing operations 1) ) Based on weighted average number of shares outstanding in FY15: 99.7m (FY14: 98.9m). 8

9 High cash flow and dividend yield Free cash flow in m Dividend volume in m Dividend ( /share) * *Dividend proposal 9

10 Leverage of 1.6x, attractive financing secured Net financial debt 1) of 945.8m as of January 2016 (leverage1.6x 2) ) Attractive financing 1,200m revolving credit facility (partly drawn, maturity 2020) 300m term loan (maturity 2020) 637m promissory note/schuldschein (maturity 2016/18/20) Average interest rate currently 1.2% Future cash flows Inflows Strong free cash flow generation 257m loans related to sale of assets to FUNKE Media Group (payments within 2-year period starting 2018) Payment of 55m in January 2016 from sale of stake in Doğan TV. Further sale/payments of 171m expected in 2020, Outflows Put-Call-Options following acquisitions, volume expected to be ~ 50m for ) Excl. pension liabilities. 2) Based on Bloomberg EBITDA Consensus for

11 What s next? In 2016, we want to further grow in classifieds invest for further growth in Business Insider, upday, Retale stabilize paid models segment ex growth investments for Business Insider/upday 11

12 Outlook 2016 Axel Springer Group Revenues EBITDA eps (adj.) Low single-digit % growth Low to mid single-digit % growth Mid to high single-digit % growth Classified Ad Models Paid Models Marketing Models Services/ Holding Revenues Low double-digit % growth Mid single-digit % decline Mid single-digit % growth Significant decline EBITDA Low double-digit % growth Mid to high singledigit % decline On prior-year level Mid single-digit % decline 12

13 Highlights Classified Ad Models

14 Classified Ad Models segment at a Glance Highlights Classified Ad Models Portfolio of market leading classified ad models Jobs #1 in Germany, Belgium Real Estate #1 in France Cars #1/2 in France Digital classifieds clear beneficiary of structural shift from print to online Strong market positions yielding high margins #1 in UK #1 in Ireland, South Africa Financials #1 in Belgium #2 in Germany & 2015 Outlook 2016 Local #1 in Germany Generalist #1 in Israel Vacation Rental #1 in Netherlands and Belgium Revenues in m Low double-digit % increase EBITDA in m Low double-digit % increase EBITDA margin 40.5% 14

15 Strong growth momentum in Jobs Classifieds with 23.4% organic growth in Q4/15 Jobs EBITDA share 50% Real estate EBITDA share 34% in m yoy Q4/15 yoy Revenues % % Revenues (pro forma) % % EBITDA* % % Margin 43.7% -2.2pp 40.3% -4.6pp in m 2015 yoy Q4/15 yoy Revenues % % Revenues (pro forma) % % EBITDA* % % General/Other EBITDA share 16% Margin 46.4% -1.4pp 40.9% -4.7pp in m 2015 yoy Q4/15 yoy Revenues >100 % % Revenues (pro forma) % % EBITDA* 49.5 >100 % 17.3 >100 % Margin 30.7% 6.7pp 41.7% 23.0pp * Total EBITDA includes costs of 9.0m in FY15 and 7.2m in FY14 (thereof business development, M&A and other), not allocated to the three pillars. 15

16 Ownership of Classifieds back to 100% General Atlantic 8.3% group shareholder Before December 8, 2014 Axel Springer Since December 8, 2014 Axel Springer As of December 9, 2015 Axel Springer Classified Ad Models Paid Models Marketing Models Classified Ad Models Paid Models Marketing Models Classified Ad Models Paid Models Marketing Models GA share 30% GA share 15% GA share 8.3% December 8, 2014 Acquisition of 15%-stake for 446m in cash December 9, 2015 Acquisition of remaining 15%-stake for 9.0m Axel Springer SE shares 16

17 StepStone: Significant lead over competitors Company profile Applications per job ad in Germany; ) #1 job portals in Germany, UK and other countries High growth driven by operational excellence and market share gains Competitor x2.7 x3.2 x2.6 Revenue growth and scalability of business resulting in strong margin improvement Several bolt-on acquisitions enabling knowhow transfer and best practice exchange Relevance of direct search in Germany limited Competitor Competitor Competitor x3.8 x3.5 x3.1 x5.0 x3.6 x4.7 x5.3 x5.1 x7.1 1) Source: TNS Infratest 17

18 SeLoger revenue growth driven by strong ARPA development Company profile Monthly ARPA depending on regions (EUR) #1 specialist real estate portal in France Penetration rate with real estate agents >80% Excellent competitive position and beneficiary from print to online shift Continued revenue growth driven by strong ARPA development Paris area Province Total (excl. verticals) Total (incl. verticals)

19 Merger of Immowelt & Immonet in 2015 creates a strong N 2 in German online real estate Outlook and targets High investments in the Immowelt-brand (Online-/TVcampaigns) Uplift in performance through new cooperations (e.g. meinestadt, kalaydo) + Revenues to grow with a doubledigit CAGR over the next five years After investments in the Immowelt-brand EBITDA-margin to increase to +40% Darker shade = higher search volume per region 19

20 Encouraging results for real estate agents: More leads for Immowelt: Higher ARPA DUO 1) customers may more than double their leads +145% % ARPA 2) Jan 2015 Jan ) Based on an internal analysis of the daily leads per listing for customers that had an Immowelt contract in Jan 2015 and new DUO contract in Jan ) ARPA (Average Revenue per Agent); monthly revenues of Immowelt + Immonet, divided by the number of agents (duplications eliminated, estimated before Jun15) Sources: Immowelt, Immonet. 20

21 Classified Ad Models: Highest EBITDA contribution and accelerated organic growth in m 2015 yoy Q4/15 yoy Revenues % % Revenues (pro forma) % % Advertising % % Other % % EBITDA* % % Margin 40.5% -2.0pp 39.3% 0.3pp Revenue increase of 47.1% yoy due to organic growth and acquisitions Organic growth up significantly to 13.6% yoy (9.4% 2014/13) EBITDA up 40.1% to 305.0m contributing almost as much as Paid Models and Marketing Models combined ( 311.2m) Margin decrease due to consolidation effects * Total EBITDA includes costs of 9.0m in FY15 and 7.2m in FY14 (thereof business development, M&A and other), not allocated to the three pillars. 21

22 Highlights Paid Models

23 Paid Models segment at a Glance Highlights Focus on market-leading media brands with clear path to digitization National paid models dominated by unique asset BILD Pioneering paid content in Germany with encouraging results Entering English-speaking media market with Business Insider acquisition Strong presence in Eastern Europe (JV with Ringier) National BILD group WELT group/n24 (Main activities) Financials 2015 Outlook 2016 Revenues in m 1,582.2 Mid single-digit % decline EBITDA in m Mid to high single-digit % decline EBITDA-margin 14.1% Paid Models International Business Insider 1) Ringier Axel Springer Media (Poland, Hungary, Serbia, Slovakia) Switzerland (in JV with Ringier) 2), France, Spain 1) Acquisition closed in Q4/15 2) Signing 09/15, closing 1/16 23

24 Business Insider: Centerpiece of our English content strategy Now it s about execution 150 journalists (US edition) +41% yoy Revenues own articles (daily) 24

25 Acquisition of Business Insider major milestone to expand into English-speaking world Business Insider profile Major business news website in the US (founded 2007) ~325 employees (~50% journalists ) Axel Springer minority investor with ~9% since January 2015 Reach growth of >80% p.a. Revenue growth of >70% p.a. Breakeven 2015 before growth investments Deal Terms Acquisition of ~88% (total stake 97%) Long-term equity incentive for Henry Blodget (Founder, CEO & Editor-in-chief) and Julie Hansen (COO & President) Purchase price of 320.4m for 88%, based on company valuation (cash/debt free) of $390m (~ 348m) Transaction closed in Q4/15 Targets Revenues to grow >30% (CAGR) until 2020 Breakeven envisaged by

26 Innovative news service upday pre-installed on Samsung Galaxy S7 devices since March 2016 Curation of breaking news by experienced journalists with nearly 24/7 coverage Algorithm-based personalization 26 26

27 upday Innovative news service and strategic partnership with Samsung Profile Strategic partnership to develop mobile news service exclusively for Samsung devices Curation of news by experienced journalists with nearly 24/7 coverage combined with algorithm based news feed tailored to personal interest Aggregation of content from a broad range of global and local media brands; overall more than 1,000 sources Reach of new audiences in an adblocker-free environment Advertising for a targeted audience with non-intrusive formats International roll out Started as beta-version for Samsung smartphones in Germany and Poland (09/15) Available as beta-version in Germany for Samsung Gear S2 as smartwatch app (09/15) Launched for Samsung smartphones in Germany, Poland, France and UK (02/16) Pre-installed on Galaxy S7 devices in covered countries (03/16) 27

28 Monetizing content in digital: positive signals No ad no content at bild.de 384,222 paying subscribers at year-end % yoy 80% reduction of adblock ratio ~10% increase in marketable reach 28

29 Paid Models with revenue decline of 2.2% in FY15 and slight revenue growth in Q4/15 in m 2015 yoy Q4/15 yoy Revenues 1, % % thereof digital (reported) % % thereof digital (pro forma) % % Advertising % % Circulation % % Other % % EBITDA % % Margin 14.1% -1.4pp 15.8% -1.4pp Restructuring Exp Launch Costs EBITDA ex. Restr./LC % % Margin 17.1% -1.0pp 19.7% 1.0pp Total revenues in FY15 down by 2.2%, adjusted for consolidation effects decline of 4.0% Advertising revenues 2.8% below strong soccer-cup-driven prior year (adjusted for consolidation effects -5.9%) Circulation revenues down by only 1.9% (adj. for cons. effects -2.2%) due to copy price increases and higher revenues from paid digital subs EBITDA decline by 11.2% due to lower revenues and higher restructuring expenses 29

30 Paid Models International with higher launch costs Paid Models National Paid Models International in m 2015 yoy Q4/15 yoy 2015 yoy Q4/15 yoy Revenues 1, % % % % thereof digital (reported) % % % % thereof digital (pro forma) % % % % Advertising % % % % Circulation % % % % Other % % % % EBITDA % % % % Margin 14.6% -1.7pp 17.3% 0.9pp 12.7% -0.5pp 11.5% -7.9pp Restructuring Exp Launch Costs EBITDA ex. Restr./LC % % % % Margin 18.0% -1.6pp 21.4% 2.9pp 14.6% 1.1pp 14.9% -4.5pp 30

31 Highlights Marketing Models

32 Marketing Models segment at a Glance Highlights Marketing Models #1 positions in all major marketing business models Reach based marketing with margin >20% zanox group European market leader in performance marketing Performance marketing with structurally low margin (>4%) Reach Based Marketing Idealo aufeminin Bonial (kaufda/retale) (Main activities) Financials Performance Marketing zanox group Digital Window eprofessional 2015 Outlook 2016 Revenues in m Mid single-digit % increase EBITDA in m 88.0 On prior year level EBITDA-margin 10.0% 32

33 Bonial: Going fast track international Business model 2008: Start in Germany, quickly achieved market leading position (local brand kaufda ) Research online buy offline Making use of location-based offerings, also adding push alert functions 2014: Bolt-on acquisition of MeinProspekt Print insert goes digital Cost per Engagement Internationalization France (since 2011) Spain, Brazil (since 2012) USA (since 2013, local brand retale ) US market size for brochures (>15bn USD) exceeds European market Mexico, Chile, Columbia, Sweden, Denmark, and Norway (since 2015) Mobile share of revenues 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

34 Bonial: Creating a global leader main focus US expansion 34

35 Marketing Models with organic growth of 12.2% in m 2015 yoy Q4/15 yoy Revenues % % Revenues (pro forma) % % Advertising % % Other % % EBITDA* % % Margin 10.0% -3.4pp 9.4% -4.6pp Restructuring Exp Launch Costs Total revenues up 10.7% and driven by underlying organic growth of 12.2% Advertising revenue increase of 11.3% mostly due to increases at zanox and Bonial EBITDA impacted by launch costs, portfolio changes and competitive environment EBITDA ex. Restr./LC % % Margin 11.9% -3.3pp 11.5% -4.1pp * Total EBITDA includes costs of 10.6m in FY15 and 8.0m in FY14 (thereof business development, M&A and other), not allocated to the two pillars. 35

36 Reach Based Marketing with low double-digit organic growth and higher launch costs Reach Based Marketing Performance Marketing in m 2015 yoy Q4/15 yoy 2015 yoy Q4/15 yoy Revenues % % % % Revenues (pro forma) % % % % Advertising % % % % Other % % % % EBITDA* % % % % Margin 24.7% -7.8pp 23.8% -10.1pp 4.3% -0.3pp 5.0% 0.0pp Restructuring Exp Launch Costs EBITDA ex. Restr./LC % % % % Margin 30.2% -6.9pp 30.4% -8.1pp 4.4% -0.5pp 5.1% 0.0pp * Total EBITDA includes costs of 10.6m in FY15 and 8.0m in FY14 (thereof business development, M&A and other), not allocated to the two pillars. 36

37 Investor Relations contacts Claudia Thomé Co-Head of Investor Relations Phone: Mobile: Daniel Fard-Yazdani Co-Head of Investor Relations Phone: Mobile: Axel Springer SE: Axel-Springer-Str. 65, Berlin, Germany, Fax: