Internet Gambling Marketing with The 4Cs framework
|
|
- Beverly Douglas
- 8 years ago
- Views:
Transcription
1 Internet Gambling Marketing with The 4Cs framework Matthew Tingchi Liu Loi Hoi Ngan Abstract Although the problems of many dot.com companies, the Internet is here to stay. E-commerce can bring advantages to every business, and there are few large corporations today that do not have e-business initiatives. Internet gambling has brought the new form to the traditional gaming industry and has become the global industry which generates huge profit. Like the other entertainment industry, gaming industry pay much more attention on its marketing strategy. But, the Internet changed the concept and the way of marketing. This article tries to discuss the extension of the traditional marketing 4Ps to non-typical 4Cs in Internet gambling: content, commerce, convenience, and converting to leads. The 4Ps framework still works, but there are further diversification added in the marketing of Internet gambling. Furthermore, it provides several cases to support this argument. This research note is a selective, not a complete, review of researches concerning 4Ps application to Internet gambling field. Key words Internet gambling, marketing, 4Ps, 4Cs 1 Introduction Internet gambling consists of many forms of gambling: casinos (Traditional casino, Native American, Riverboat, etc), horse racing, sport game bet, lotteries. By the Internet technology and advanced payment mechanism, Internet gambling and e-casino can accept customer s bet from any countries through the credit card and virtual account. So, Internet gambling has achieved rapid growth rate in recent years. Manufacturing may have been stagnating for decades, but there is one UK industry that has been sweeping all before it. Gambling has increased its turn over from 207 million in 1964 to 7.4 billion in 2002 after allowing for inflation (The Guardian, 2004). Internet gambling is a new form of gaming industry which can be said totally different from the traditional gaming industry in the location, organization, financing and marketing. Due to the complexity of the issue in Internet gambling, this paper will focuses only on the marketing of Internet gambling. 2 The Traditional Marketing Theory When we introduce a product to market, four basic questions are usually considered: (1). what is the product you intend market? (2). where is the place it will be sold? (3). how will you implement the promotion of the product/service? (4). and finally, what is the price the product will be sold at? These commonly used objectives are called the 4Ps of marketing (i.e., product, place, promotion and price), which is helpful to define marketers marketing strategy. It is really a simple way to understand the marketing mix, the things a marketer can change in his marketing plan (McCarthy, 1960). But when levering the Internet gambling, much more dimensions are required under this Internet industrial context. Internet could also reduce the cost of doing business and offer better pricing through self-service customer portals (Christopher, 1998). We believe the Internet does affect these basic 4Ps and adds a set of its own four correspondent objectives that extends beyond these basic four (Wilson, 1997). We need some extension from the traditional 4Ps to new 4Cs elements in the Internet gambling context. Generally, this is a conceptual paper to do comprehensive analysis of 4Ps under the Internet gambling context. In brief, it is a conceptual paper to do comprehensive analysis of 4Ps under the Internet gambling context and extend the 4Ps through some cases observation.
2 3 Internet Gambling Why we choose the Internet gambling category? Because the Internet casinos are not only seems as powerful as the traditional ones, but influencing players in wider geographic areas without doubt. Internet gambling was frequently considered together with gambling addiction and pathological gambling. Young (1998) noted anonymity, convenience and escape help make Internet alluring as compared with traditional forms of gambling. The American Psychiatric Association (APA) also warned that Internet gambling could be more hazardous than other forms of gambling due to a lack of regulations and the solitary nature of the activity ( APA Issues Advisory on Internet Gambling, 2001). When online bettors are alone in front of their screen, they can bet and get out of control quickly. This was supported by another report revealing the fact that the majority of those with Internet gambling experience had the most serious levels of gambling behaviors, known as level 2 (problematic) and level 3 (pathological 1 ) ( Study: Internet Gambling may indicate more serious problem, 2002). Now being able to access and participate in an activity that comes into home via computers, Griffiths (1999) located possible factors causing the increase in gambling behavior by new media betting: 1) vulnerable individuals could now gamble because of little gate-keeping ; 2) gambling in the workplace was made possible for employees who were given Internet access, and could take place without arousing suspicion; 3) the psychological value of e-cash was perceived to be less than real cash, a phenomenon known as suspension of judgment, temporarily disrupting gamblers financial value system and potentially stimulating further gambling, possibly suggesting that people would gamble more using e-cash than would with real cash; and 4) Internet gambling was perceived to be safer, less intimidating, more anonymous, more fun and more tempting (Griffiths, 2001). On the other hand, several barriers to Internet gambling were also reported by Parke and Griffiths (2001), including (1) the inability to obtain valid credit / debit cards, (2) lack of physical transaction of collection winnings that can be highly rewarding, and (3) social reinforcement being unavailable in Internet gambling. On prevalence of Internet gambling, Griffiths (2001) found that among the 2,098 people in United Kingdom surveyed (918 men and 1,180 women), only 495 of them (24%) were Internet users. The results showed that not a single person gambled regularly on the Internet (i.e., once a week or more) and that only 1% of the Internet users were occasional Internet gamblers (i.e., less than once a week). Results also showed that a further 4% had never gambled but would like to do so, whereas the remaining 95% had never gambled on the Internet and said they were unlikely to do so. Participants age 15 to 19 years (n = 119) were also asked about whether they had ever gambled on the Internet, and if they had whether they had used parents credit card. No one in the sample had done so, although 4% said they would like to. Female participants (n = 1,180) were also asked about their attitudes toward gambling online as compared to gambling in a betting shop. Of those surveyed, 73% said they would never gamble on the Internet. Given that the study was carried out at a time when Internet user was an irregular activity in the United Kingdom (i.e. traditionally most people have to pay by the minute for Internet access in U.K., which most likely inhibits use), the research results should be interpreted with great caution. In yet another study by Ialomiteanu and Adlaf (2001) among adults in Ontario, Canada, 5.3% had gambled on the Internet during the past 12 months. Only marital status was significantly related to Internet gambling. Previously married (widowed, divorced) people were significantly more likely to report on-line gambling compared to those who were married or single(10.9% vs. 4.9% and 3.5% respectively). Women were more likely to gamble online than men (6.3% vs. 4.3%). Neither age, regional, educational nor income differences were related to Internet gambling likelihood. 4 The 4Cs of Internet Gambling One of the most stunning aspects of the past few years has been the speed at which the Internet gambling market has expanded and matured. Internet casinos have exploited technological advance and consumer demand to build up the global gambling market on the Internet. This rapid rate of Internet adoption has resulted in an extraordinary pace of change in the marketing landscape- and opened up a variety of opportunities for marketers (Pollack, 1999). The Internet as the primary on-online marketing channel is now overtaking the material off-line gambling. Compared with the traditional form of gambling, like lottery, pari-mutuel and casino, Internet gambling provides a platform to combine 1 See appendix to know the details about pathological gambler.
3 much more types of gambling. Consumer can watch television to bet on his favorite England soccer team and play baccarat with the dealer who can be never seen in the real life at the same time. So, Internet gambling developed their marketing strategy to promote themselves through the Internet. Unlike the typical 4Cs in marketing, consumer s needs, cost, communication, and convenience, we call these the 4Cs of Internet gambling marketing. Reduced to the most basic objectives of an Internet business, they also help define a web site s primary purpose. They are content, commerce, convenience, and converting to leads. Let s look at each of these individually and how they extend the original 4Ps. Content Extends to Product In the first Internet marketing 4Cs, content is an extension of product. Casino gaming provides a virtual gaming environment and intangible service. The content of service includes cyber security and the convenient transaction mechanism. The gambler hopes that Internet gaming will meet the demand for privacy and security, or sometimes just plain work better than alternatives. One of the last bastions of differentiation might be value-added product including content format. Good contents are pluses for its brand image and selling, especially for Internet-related business. Clear and useful information provided on cyberspace will significantly attract targeted customer purchase intentions (like Bingo, Poker, Slots, Lotto, Sports betting, and much more). Besides, useful and relative content information provided by sponsors to customers on web pages could significantly impacts sponsor recall, attitude toward the sponsor, and purchase intentions (Shelly, 2003). Commerce Is the Place to have fun Internet space is a separate world that has its own set of protocols and rules for communications, but will remain within the constraints of a physical world. Its mere existence still requires people and the traditional operate support mechanisms. Although in some specific scenario setting, consumers have similar gambling behaviors in casinos, there are different tendency of their attitudes. It s not easy to satisfy all customers needs in a single casino, but Internet can make it more possible via a single virtual platform. Convenience Will Affect Price Quick and multiple ways to access Internet account is becoming a requirement in an information society, especially for online gamblers. Time saving is not only one of the most concerning factors for customers to purchase with traditional channel (Hansen and Deutscher, 1978), but also with Internet (Achrol and Kotler, 1999; La Ferle, Edwards, and Lee, 2000). The old adage that time is money has a new characteristic in the hyper-productive orientated business world and that is saving time is priceless. The more direct support of time saving, a higher pricing model will be required. In this third C of the Internet marketing 4Cs, providing superior convenience can reduce costs and allow improved pricing dynamics. Online casino has to exam its Internet business providing convenience to help manage pricing constraints or extended service. Online casino can not provide many free services (shuttle bus, hotel coupon, Les Vegas show ticket) or benefits (cigarette, beverage and snack) like real ones, but they still try to provide many convenient ways (e.g. low interest and instant loan, credit cars service, speedy and stable web bandwidth) to stimulate consumption. The more convenience the online casino provide, the more possibilities they may earn from consumers. Converting Leads Is the Next Level of Promotion
4 As large and expansive as the online casino is, the Internet is staggering and its growth in adoption is unmatched as a new communication medium. The Internet is not just another promotion channel similar to print ads or television. It may share some commonalities, but has one unique attribute - interactivity. While other mediums all talk to the customer, the Internet enables dialog with a customer. As online casino promotes its brand or service when a connection is made, the Internet allows you to interact with that prospective customer and convert them to a lead. In the last of the Internet marketing 4Cs, converting leads is about turning passive awareness into active interest. Using a variety of web draw mechanisms such as advertising or search engine marketing, a lead conversion is about filtering through the web traffic to help qualify and identify those visitors who are the right prospects that have aligned themselves to your offerings. 5 Conclusions Gambling has long been one of the most popular entertainments for the people in greater China areas (including Hong Kong, Macau, and Taiwan). With well-management and sophisticate-designed relevant rules, it could be a good business. For Internet gambling industry, the 4 Ps are not dead---not even close. Differentiation can still be squeezed from the marketing mix. To win in the marketplace, an intense and intimate knowledge of the customer is required in a way that no competitor can match. That understanding must then be applied in a relentless focus on the elements identified by the customer as most important. A well-rounded Internet business (includes Internet gambling of course) will have aspects of all four of the Cs, but should focus on one or two as their primary business purpose. Balance is necessary, while having a targeted objective will help design your long-term strategy. References [1] Achrol, R.S. and Kotler, P., Marketing in the network economy, Journal of Marketing, 63, 1999: 146~163. [2] APA Issues Advisory on Internet Gambling, Mental Health Weekly, 11(5), 2001: 8. [3] Christopher, M., Strategies for Reducing Cost and Improves Service, Logistics and Supply Chain Management, New Jersey: Prentice Hall, [4] Griffiths, M. D., Gambling technologies: Prospects for problem gambling, Journal of Gambling Studies, 15, 1999: 265~283. [5] Griffiths, M.D., Internet gambling: Preliminary results of the first UK prevalence study. Electronic Journal of Gambling Issues, (Available on: [6] Hansen, R. and Deutscher, T., An empirical investigation of attribute importance in retail store selection, Journal of Retailing, 53 (4), 1978: 59~95. [7] Ialomiteanu, A., and Adlaf, E. Internet gambling among Ontario adults. Electronic Journal of Gambling Issues, (Available on [8] La Ferle, C., Edwards, S.M. and Lee, W., Teens use of traditional media and the Internet, Journal of Advertising Research, 40 (3), 2000: 55~65. [9] McCarthy, J.E., Basic Marketing: A Managerial Approach. Homewood, Irwin Publishing, [10] Pollack, B., The state of Internet marketing-1999, Direct Marketing, 61(9), 1999: 18~21. [11] Shelly, R., The effects of sponsor relevance on consumer reactions to Internet sponsorships, Journal of Advertising, 32 (4), 2003: 66~76. [12] The Guardian, June, 13, 2004: 7. [13] Wilson, R.F., 4 elements of a web marketing philosophy, Web Marketing Today, 1997 (Available on:
5 [14] Young, K., Internet Addiction: The Emergence of a New Clinical Disorder. Cyber Psychology and Behavior, 1-3, 1998: 237~244. [15] Young, K., Internet addiction: Evaluation and treatment. Student British Medical Journal, 7, 1999: 351~352. Appendix This is diagnostic criteria for Pathological Gambling. Persistent and recurrent maladaptive gambling behavior as indicated by five (or more) of the following: 1. is preoccupied with gambling (e.g., preoccupied with reliving past gambling experiences, handicapping or planning the next venture, or thinking of ways to get money with which to gamble); 2. needs to gamble with increasing amounts of money in order to achieve the desired excitement; 3. has repeated unsuccessful efforts to control, cut back, or stop gambling; 4. is restless or irritable when attempting to cut down or stop gambling; 5. gambles as a way of escaping from problems or of relieving a dysphonic mood (e.g., feelings of helplessness, guilt, anxiety, depression); 6. after losing money gambling, often returns another day to get even ("chasing" one s losses); 7. lies to family members, therapist, or others to conceal the extent of involvement with gambling; 8. has committed illegal acts such as forgery, fraud, theft, or embezzlement to finance gambling; 9. has jeopardized or lost a significant relationship, job, or educational or career opportunity because of gambling; 10. relies on others to provide money to relieve a desperate financial situation caused by gambling.
GAMBLING ADDICTIONS ON THE INTERNET
GAMBLING ADDICTIONS ON THE INTERNET Dr Mark Griffiths Professor of Gambling Studies International Gaming Research Unit Psychology Division, Nottingham Trent University United Kingdom mark.griffiths@ntu.ac.uk
More informationREPORT OF SURVEY ON PARTICIPATION IN GAMBLING ACTIVITIES AMONG SINGAPORE RESIDENTS, 2014
REPORT OF SURVEY ON PARTICIPATION IN GAMBLING ACTIVITIES AMONG SINGAPORE RESIDENTS, 2014 NATIONAL COUNCIL ON PROBLEM GAMBLING [5 February 2015] Page 1 of 18 REPORT OF SURVEY ON PARTICIPATION IN GAMBLING
More informationREPORT OF SURVEY ON PARTICIPATION IN GAMBLING ACTIVITIES AMONG SINGAPORE RESIDENTS, 2011
REPORT OF SURVEY ON PARTICIPATION IN GAMBLING ACTIVITIES AMONG SINGAPORE RESIDENTS, 2011 NATIONAL COUNCIL ON PROBLEM GAMBLING 23 FEBRUARY 2012 REPORT OF SURVEY ON PARTICIPATION IN GAMBLING ACTIVITIES AMONG
More informationACTION-PLAYING (winning; excitement) NEGATIVE AFFECTIVE STATE (depression; low self-esteem)
Compulsive Gambling With what trembling, with what faintness of heart do I hear the croupier s cry With what greed do I look at the gambling table along which are strewn louis d or, friedrichs d or, and
More informationTotal sample Problem gamblers. 1 Includes seven respondents with Bipolar-I disorder
Appendix Table 1. The distribution of lifetime gambling frequency in the total sample, among people with lifetime gambling problems, and among people with lifetime Pathological Gambling (PG) Total sample
More informationA Survey of Gambling in Delaware. Walter Mateja, Robert Wilson, and Betty Ableman
A Survey of Gambling in Delaware by Walter Mateja, Robert Wilson, and Betty Ableman PREFACE ************************************************************************ In April 1997, Delaware Health and Social
More informationThe ability to play National Lottery games
Vol.25 No.2, 2007 Education and Health 23 Professor Mark Griffiths is Professor of Gambling Studies and Director of the International Gaming Research Unit, Nottingham Trent University. Dr. Richard Wood
More informationInternet gambling : An online empirical study among student gamblers. Professor Mark Griffiths Andrew Barnes
Internet gambling : An online empirical study among student gamblers Professor Mark Griffiths Andrew Barnes International Gaming Research Unit Nottingham Trent University E-mail : mark.griffiths griffiths@ntu.ac..ac.uk
More information4720.5560.46 (septembre 2009) 30 %
4720.5560.46 (septembre 2009) 30 % Preventing Teenage Excessive Gambling A winning strategy Why This Brochure? [ ] Parents play a critical role in preventing problem gambling among teenagers. As parents,
More informationGambling Behaviors and Problem Gambling Among Adults in New York State: Initial Findings from the 2006 OASAS Household Survey
Gambling Behaviors and Problem Gambling Among Adults in New York State: Initial Findings from the 2006 OASAS Household Survey Eliot Spitzer Governor Karen M. Carpenter-Palumbo Commissioner Page left blank
More informationProblem Gambling: The Hidden Addiction
Problem Gambling: The Hidden Addiction Gambling in America Americans annually spend more money on legal forms of gambling than on movies, music, sporting events, theme parks and video games combined. All
More information13.12.2007. Prevalence DSM IV Theoretical assumptions Treatment An example
Erik Arntzen HiAk Prevalence DSM IV Theoretical assumptions Treatment An example South Oaks Gambling Screen a 20 question instrument for evaluating pathologic in patients Officially recognized in 1980
More informationWhat is Gambling? There are many different ways to gamble, including: Elements of gambling:
What is Gambling? A person is gambling whenever he or she takes the chance of losing money or belongings, and when winning or losing is decided mostly by chance. Gambling in Canada has grown at an unprecedented
More informationTHE ADDICTIVE POTENTIAL OF SPORTS BETTING
THE ADDICTIVE POTENTIAL OF SPORTS BETTING EMPIRICAL DATA FROM A GERMAN TREATMENT- SEEKING POPULATION Tobias Hayer Gerhard Meyer Institute of Psychology and Cognition Research 6th European Conference on
More informationInternet Gambling in Canada: Prevalence, Patterns and Land-Based Comparisons
Internet Gambling in Canada: Prevalence, Patterns and Land-Based Comparisons Dr. Robert Wood & Dr. Robert Williams University of Lethbridge Current Study Funded by a Level IV grant from the Ontario Problem
More informationHow To Treat A Gambling Addict
Erik Arntzen HiAk Prevalence DSM IV Theoretical assumptions Treatment An example South Oaks Gambling Screen a 20 question instrument for evaluating pathologic gambling in patients Officially recognized
More informationGaming Trends: Internet and Cell Phones
Gaming Trends: Internet and Cell Phones Internet gambling: a casino in every home and office? Today, anyone with a personal computer and modem, interactive television or a cell phone has the capacity to
More informationDSM 5 SUBSTANCE USE DISORDERS. Ronald W. Kanwischer LCPC, CADC Professor Emeritus Department of Psychiatry SIU School of Medicine
DSM 5 SUBSTANCE USE DISORDERS Ronald W. Kanwischer LCPC, CADC Professor Emeritus Department of Psychiatry SIU School of Medicine I have no financial relationships to disclose with regard to this presentation.
More informationDefining Pathological Video-gaming:
Defining Pathological Video-gaming: Conceptual and Measurement Issues Lead author: Daniel King Co-authors: M. Haagsma, P. Delfabbro, M. Gradisar, M. Griffiths School of Psychology The University of Adelaide,
More informationGambling Behavior among High School Students in the State of Connecticut
Gambling Behavior among High School Students in the State of Connecticut A Report Delivered to CT Department of Mental Health and Addiction Services and CT Department of Education May 15, 2007 Team Members
More informationBINGO anwer bookletapl13 4/13/05 11:27 AM Page 1 BINGO. Game Answers
anwer bookletapl13 4/13/05 11:27 AM Page 1 Game Answers anwer bookletapl13 4/13/05 11:27 AM Page 2 anwer bookletapl13 4/13/05 11:27 AM Page 3 B 4 B 55 B 20 B 47 B 34 Older adults who develop problems with
More informationGambling behaviour. Summary
Gambling behaviour 7 Heather Wardle, Carla Seabury Summary In 2012, for the first time, questions on gambling activity were included in the Health Survey for England. This chapter presents estimates of
More informationExecutive summary. Participation in gambling activities (Chapter 2)
Executive summary This report presents results from the British Gambling Prevalence Survey (BGPS) 2010. This is the third nationally representative survey of its kind; previous studies were conducted in
More informationIf You Think Investing is Gambling, You re Doing it Wrong!
If You Think Investing is Gambling, You re Doing it Wrong! Warren Buffet Jennifer Arthur, M.Sc. PhD Candidate, University of Adelaide Supervisor: Dr. Paul Delfabbro 10th European Conference on Gambling
More informationBradford Regional Medical Center. Internet Addiction Treatment and Recovery Program. A Patient and Family Guide
Bradford Regional Medical Center Internet Addiction Treatment and Recovery Program A Patient and Family Guide Overview The Internet Addiction Treatment and Recovery Program provide specialized and expert
More informationGambling and Problem Gambling Prevalence Among College Students in Florida July 2008
Gambling and Problem Gambling Prevalence Among College Students in Florida July 2008 A report to the Florida Council on Compulsive Gambling, Inc. International Center for Youth Gambling Problems and High-Risk
More informationBehavioral Health (Addiction and Mental Health) Care in Schools: Where do you fit in?
Behavioral Health (Addiction and Mental Health) Care in Schools: Where do you fit in? 13 th School Health Interdisciplinary Program (SHIP) Youth and Problem Gambling August, 2013 Presenter Carl E. Robertson,
More informationNAPCS Product List for NAICS 7132: Gambling Industries
NAPCS List for NAICS 7132: Gambling Industries 7132 1 Gambling services Providing games of chance and making/taking wagers on such games, including the outcome of sporting events or on other future events
More informationDSM-5 and its use by chemical dependency professionals
+ DSM-5 and its use by chemical dependency professionals Greg Bauer Executive Director Alpine Recovery Services Inc. President Chemical Dependency Professionals Washington State (CDPWS) NAADAC 2014 Annual
More informationStandard 12: The student will explain and evaluate the financial impact and consequences of gambling.
STUDENT MODULE 12.1 GAMBLING PAGE 1 Standard 12: The student will explain and evaluate the financial impact and consequences of gambling. Risky Business Simone, Paula, and Randy meet in the library every
More informationA THEORETICAL ANALYSIS OF THE MECHANISMS OF COMPETITION IN THE GAMBLING MARKET
A THEORETICAL ANALYSIS OF THE MECHANISMS OF COMPETITION IN THE GAMBLING MARKET RORY MCSTAY Senior Freshman In this essay, Rory McStay describes the the effects of information asymmetries in the gambling
More informationProblem Gambling. Over the last decade, legalized gambling in Canada has grown - rapidly! So has problem gambling!
Problem Gambling Introduction Over the last decade, legalized gambling in Canada has grown - rapidly! So has problem gambling! Should people with mood disorders be especially concerned? Probably yes! There
More informationMarket Research & Jurisdictional Review. A summary report to the Horse Racing Industry Transition Panel
Market Research & Jurisdictional Review A summary report to the Horse Racing Industry Transition Panel October 11 th, 2013 INTRODUCTION In Summer 2013, OLG commissioned two research studies to better understand
More informationDr. Sally Gainsbury. Discovery 2011. April 7, 2011. centre for gambling education & research
Dr. Sally Gainsbury Discovery 2011 April 7, 2011 centre for gambling education & research Current global state of Internet gambling and sports betting Canadian Internet sports betting Australian Internet
More informationNorway: The slot machine and problem gambling
Norway: The slot machine and problem gambling A study commissioned by the Norwegian Gaming and Foundation Authority IJ Bakken 1, A Øren 1, KG Götestam 2 1 SINTEF 2 Norwegian University of Science and Technology
More informationGambling Insights & Trends
Gambling Insights & Trends April 2011 Adam Goodman Vertical Insight Manager Contents Market Environment Gambling Market Environment Problem gambling among young people, particularly online, is emerging
More informationHIGH-RISK STOCK TRADING: INVESTMENT OR GAMBLING?
HIGH-RISK STOCK TRADING: INVESTMENT OR GAMBLING? Jennifer Arthur, M.Sc. PhD Candidate, University of Adelaide Co-Authors: Dr. Paul Delfabbro & Dr. Robert Williams 14 th Annual Alberta Research Gambling
More informationIDPH. Iowa Department of Public Health. Toolkit HANDOUTS POSTERS STATISTICS. Did You Know? Kids in Iowa. Gambling Attitudes and Behaviors
IDPH Iowa Department of Public Health Gambling in the Workplace Toolkit HANDOUTS POSTERS STATISTICS Gambling in the Workplace Policy Workplace Gambling Talking Points Workplace Gambling Template Gambling:
More informationADOLESCENT GAMBLING ON THE INTERNET: A REVIEW
ADOLESCENT GAMBLING ON THE INTERNET: A REVIEW Dr Mark Griffiths (Nottingham Trent University) Dr Jonathan Parke (Salford University) Dr Daniel King (University of Adelaide) Dr Paul Delfabbro (University
More informationIsle of Man Gambling Prevalence Survey 2012
Isle of Man Gambling Prevalence Survey 2012 Author: Melody Askari Prepared for: The Alcohol Advisory Service, in association with IOM Department of Health, Mental Health Services and the IOM Gambling Supervision
More informationGambling in Tower Hamlets- 2016
in Tower Hamlets- 2016 is a legal activity which may become problematic and be harmful to Tower Hamlets. What are the issues with gambling? Section 9(1) of the Act 2005 defines general betting as the making
More informationHelpline Summary 2000
Helpline Summary 2000 CONNECTICUT COUNCIL ON PROBLEM GAMBLING 47 Clapboard Hill Road, Suite 6 Guilford, CT 06437 (203) 453-0138 Office (203) 453-9142 Fax Helpline (800) 346-6238 CT, MA, RI E-Mail: ccpg@ccpg.org
More informationARGYLL AND BUTE COUNCIL Planning, Protective Services and Licensing Committee. Gambling Policy Fixed Odds Betting Terminals
ARGYLL AND BUTE COUNCIL Planning, Protective Services and Licensing Committee Customer Services 17 th December 2014 Gambling Policy Fixed Odds Betting Terminals 1. EXECUTIVE SUMMARY 1.1 Concerns have been
More informationEthical Gambling: policies of gambling in modern societies
Ethical Gambling: policies of gambling in modern societies Mariano Chóliz, PhD Psychology School University of Valencia Spain Ethical Gambling: a necessary concept Can be ethical an economic activity which
More informationCo-occurring Disorder Treatment for Substance Abuse and Compulsive Gambling
Co-occurring Disorder Treatment for Substance Abuse and Compulsive Gambling Midwest Conference on Problem Gambling and Substance Abuse 2006 Problem Gambling and Co-occurrence: Improving Practice and Managing
More informationSocial Facilitation in Online and Offline Gambling: A Pilot Study
DOI 10.1007/s11469-010-9281-6 Social Facilitation in Online and Offline Gambling: A Pilot Study Tom Cole & Douglas J. K. Barrett & Mark D. Griffiths # Springer Science+Business Media, LLC 2010 Abstract
More informationHow To Gamble Online In Australia
Internet Gambling Regulation Richard Brading Principal Solicitor Wesley Community Legal Service Mediums for interactive gambling Internet gambling on a computer Phone gambling voice or interactive phone
More informationProblem Gambling in Germany Evidence and Preventive Measures
Parallel Session 4 / 03.07.2008 Focus on Europe / Middle Central and a bit from the North Problem Gambling in Germany Evidence and Preventive Measures Paper presented at the 7 th European Conference on
More informationGambling participation: activities and mode of access
Gambling participation: activities and mode of access July 2013 1 Key findings 1.1 The following findings are based on a set of questions commissioned by the Gambling Commission in omnibus surveys conducted
More informationGambling Attitudes and Behaviors: A 2011 Survey of Adult Iowans
Gambling Attitudes and Behaviors: A 2011 Survey of Adult Iowans Prepared for Iowa Department of Public Health Office of Problem Gambling Treatment and Prevention Prepared by Melvin E. Gonnerman, Jr. &
More informationGambling participation: activities and mode of access
Gambling participation: activities and mode of access January 2014 1 Key findings 1.1 The following findings are based on a set of questions commissioned by the Gambling Commission in omnibus surveys conducted
More informationNew Media Betting: An Exploratory Study of Motivations, Innovation Attributes & Pathological Gambling on Betting Behaviors
New Media Betting: An Exploratory Study of Motivations, Innovation Attributes & Pathological Gambling on Betting Behaviors By Ho Sau Wing Ally (Student ID: 02223560) A Graduation Project in Partial Fulfillment
More informationScott Hambleton, M.D. Medical Director Mississippi Professionals Health Program
Scott Hambleton, M.D. Medical Director Mississippi Professionals Health Program Midwestern Conference on Problem Gambling and Substance Abuse Kansas City, Missouri July 22, 2011 Objectives * 1. Review
More informationStudy on Hong Kong People s Participation in Gambling Activities (2005) Key Statistics
Study on Hong Kong People s Participation in Gambling Activities (2005) Key Statistics Contents 1. The Survey... 3 a)telephone Survey... 3 b)youth Survey... 3 2.Findings of Telephone Survey... 4 2.1 Participation
More informationRegulating/Investigating Remote Gambling - IAGR Annual Conference Lima 14 October 2015
Regulating/Investigating Remote Gambling - IAGR Annual Conference Lima 14 October 2015 Introduction ARJEL is a new member of this association since July 2015 and I am pleased and honoured to have the opportunity
More informationAn Exploratory Investigation into the Attitudes and Behaviours of Internet Casino and Poker Players
An Exploratory Investigation into the Attitudes and Behaviours of Internet Casino and Poker Players COMMISSIONED BY ecogra (e-commerce and ONLINE GAMING REGULATION AND ASSURANCE) AUTHORS: JONATHAN PARKE,
More informationThe Evolving Definition of Pathological Gambling in the DSM-5
The Evolving Definition of Pathological Gambling in the DSM-5 By Christine Reilly and Nathan Smith National Center for Responsible Gaming One of the most anticipated events in the mental health field is
More informationAppendix 1. Local Area Profile. Gambling Premises: Hotspots of Recorded Crime, Vulnerable People and Vulnerable Places
Appendix 1 Local Area Profile Gambling Premises: Hotspots of Recorded Crime, Vulnerable People and Vulnerable Places In the London Borough of Ealing there are currently 82 betting shops, 6 Adult Gaming
More informationOnline Gambling. The main forms of online gambling are online wagering and online gaming.
Online Gambling The main forms of online gambling are online wagering and online gaming. Online wagering is comprised of betting on racing (thoroughbred, harness and dog), sports betting (such as the outcome
More informationSWOT Analysis of E-Commerce
Advance in Electronic and Electric Engineering. ISSN 2231-1297, Volume 4, Number 6 (2014), pp. 663-668 Research India Publications http://www.ripublication.com/aeee.htm SWOT Analysis of E-Commerce Ms Kiran
More informationGambling Tax Reform 2014
Gambling Tax Reform 2014 Information Note December 2013 1. Contents Page Foreword 3 Section 1 Introduction 4 Section 2 Liability for the Duties 6 Section 3 Regulatory Matters 9 Section 4 Definition of
More informationOnline Gambling and Money Laundering
Online Gambling and Money Laundering S&D Seminar on Online Gambling European Parliament 14th November 2012 Dr. Ingo Fiedler The European Market for Online Gambling 3,3 Revenues 2011,Total: 10 billion US$
More informationProblem Gambling Just the Facts
Problem Gambling Just the Facts Jim Pappas Executive Director Joanna Franklin Director of Training, Helpline and Prevention Services Pennsylvania Council on Compulsive Gambling www.pacouncil.com Gambling
More informationFrom slot machines to gaming terminals experiences with regulatory changes in Norway Vienna September 2010
From slot machines to gaming terminals experiences with regulatory changes in Norway Vienna September 2010 Senior adviser Jonny Engebø The Norwegian Gaming Authority Presentation Background and decisions
More informationFrequently Asked Questions
Frequently Asked Questions 1. Do I have to give up all gambling? 2. Are some kinds of gambling more addictive than others? 3. How can I win? 4. If I have a gambling problem, do I have to stop gambling
More informationBCLC Submission to the Standing Senate Committee on Legal and Constitutional Affairs Bill C-290
BCLC Submission to the Standing Senate Committee on Legal and Constitutional Affairs Bill C-290 OCTOBER 22, 2012 Summary of submission: This submission is presented by British Columbia Lottery Corporation
More informationExperian Hitwise The Online Gambling Landscape October 2010
Experian Hitwise The Online Gambling Landscape October 2010 The Online Gambling Landscape The online gambling industry is a rapidly growing market. In the last year there was a 32% uplift in the number
More informationAn examination of participation in online gambling activities and the relationship with problem gambling
An examination of participation in online gambling activities and the relationship with problem gambling ABBY MCCORMACK 1,2,3 *, GILLIAN W. SHORTER 4,5 and MARK D. GRIFFITHS 1 Journal of Behavioral Addictions
More informationObjectives. Gambling Addiction Awareness. What is Gambling? National Framework to Address Problem Gambling
1 Gambling Addiction Awareness Joachim Lee Director, MWS Tampines Family Service Centre & Council Member, National Council on Problem Gambling 27 August 2011 Objectives Overview of the National Council
More informationSocialization processes of online gambling: experiences of Finnish online Gamblers
Socialization processes of online gambling: experiences of Finnish online Gamblers Apags, Macao, 6.11.2012 Jani Kinnunen University of Tampere Game Research Lab Background: Gambling in Finland In Finland
More informationPractice. Research for JULY 04. Gambling and Crime Among Arrestees: Exploring the Link
JULY 04 U.S. Department of Justice Office of Justice Programs National Institute of Justice Research for Practice Gambling and Crime Among Arrestees: Exploring the Link U.S. Department of Justice Office
More informationGeneral Certificate of Education Advanced Subsidiary Examination June 2015
General Certificate of Education Advanced Subsidiary Examination June 2015 Critical Thinking CRIT2 Unit 2 Information, Inference and Explanation Insert Source Material This Source Material is to be read
More informationUniversity of Saskatchewan Survey
University of Saskatchewan Survey Youth Gambling In saskatchewan: Perceptions, Behaviours, and Youth Culture Overview Saskatchewan Health contracted with the University of Saskatchewan, Faculty of Sociology,
More informationVirtual Casino: More than gambling By Angelica Ortiz de Gortari March, 2005
Virtual Casino: More than gambling By Angelica Ortiz de Gortari March, 2005 A B S T R A C T On-line gambling is not an isolated event. The multitasking operative systems allow gambling events to be embedded
More informationInternet Addiction. «ª ÿ ÿ. Jarungyod Arunyanak*
Internet Addiction Jarungyod Arunyanak* The Internet has provided much positive impact on people throughout the world for the last ten years. It can be informative, convenient, resourceful and fun. However,
More informationHow To Get Online Gambling Legal In The United States
Is legalized online gambling in North America inevitable? An Australian perspective Sally Gainsbury (nee Monaghan) April 14 th, 2010 Discovery Conference Toronto, Ontario Current Internet gambling: 2,258
More informationLive Dealer Electronic Table Games
Sands Bethlehem Live Dealer Electronic Table Games March 31, 2015 The Venetian The Palazzo Sands Expo Sands Bethlehem Paiza Sands Macao The Venetian Macao Four Seasons Hotel Macao The Plaza Macao Sands
More informationRESEARCH BULLETIN. Gambling has become normalised behaviour in South Africa. Strong correlation between class, location and gambling preferences
FEBRUARY 2014 ISSUE THREE During the period 2012/2013 the NGB embarked on a study to determine the social impact of gambling. This study was conducted as a follow-up to a similar study conducted in 2009.
More informationINTERNET GAMING MRS. AMINA MAKNOON DIRECTOR OF LEGAL SERVICES BETTING GAMING AND LOTTERIES COMMISSION
INTERNET GAMING MRS. AMINA MAKNOON DIRECTOR OF LEGAL SERVICES BETTING GAMING AND LOTTERIES COMMISSION What is Internet Gaming? The term internet gaming is often used interchangeably with internet or online
More informationOUR POLICY IS 19+ Enter a casino gaming floor. Purchase, play or redeem lottery products. Wager on simulcast or live racing
YOUTH AND GAMBLING OUR POLICY IS 19+ Gambling is intended as an entertainment option for adults. Atlantic Lottery continues to increase its efforts around youth gambling awareness and prevention initiatives.
More informationUnderstanding gamblingrelated
Understanding gamblingrelated harm and debt Information paper July 2015 Introduction Gambling is a safe and enjoyable experience for most people who gamble, but a small proportion experience harm. One
More informationMeasuring Awareness and Outcomes
Measuring Awareness and Outcomes knowyourlimit.ca olg.ca ONTARIO LOTTERY AND GAMING CORPORATION / Responsible Gambling Measuring Awareness and Outcomes 1 Measuring Awareness and Outcomes OLG works to evolve
More informationCOUNTESS MOUNTBATTEN HOSPICE PROMOTIONS LIMITED
COUNTESS MOUNTBATTEN HOSPICE PROMOTIONS LIMITED Policy Document September 2011 Introduction Countess Mountbatten Hospice Promotions Limited operates a Society Lottery for the general public in West End,
More informationOnline Gambling: The State of Play
Online Gambling: The State of Play EXECUTIVE SUMMARY Rapid expansion of internet technologies, combined with the increasing availability and accessibility of online or interactive gambling present some
More informationIS IT A SIN TO GAMBLE? Colossians 3:1-7
Introduction: IS IT A SIN TO GAMBLE? Colossians 3:1-7 1.! Andrew J. Whitaker, Jr., a 55 year old president of a construction! company, won $315,000,000 in the Powerball jackpot in 2002.! a.! I saw Mr.
More informationOnline Gambling in Italy S&D seminar ONLINE GAMBLING European Parliament 14 November 2012
Online Gambling in Italy S&D seminar ONLINE GAMBLING European Parliament 14 November 2012 Francesco Rodano Head of Remote Gaming Billion 20 Italian Gaming Market 2003/2011 18,4 15 10 2011 8,7 6,4 5 2003
More informationGAMBLING. Approved by the National Council November 2014
Public Issues Advisory Committee GAMBLING Approved by the National Council November 2014 Between 80,000 and 160,000 Australian adults have severe gambling problems and the estimated negative social cost
More informationStandard 12: The student will explain and evaluate the financial impact and consequences of gambling.
TEACHER GUIDE 12.1 GAMBLING PAGE 1 Standard 12: The student will explain and evaluate the financial impact and consequences of gambling. Risky Business Priority Academic Student Skills Personal Financial
More informationBusiness Information Systems in Your Career
Chapter 1 Business Information Systems in Your Career 1.1 2007 by Prentice Hall OBJECTIVES Explain why information systems are so essential in business today. Define an information system from both a technical
More informationBriefing for the Presentation to the DSD Committee, 19 January 2012. Represented by:
Briefing for the Presentation to the DSD Committee, 19 January 2012 Represented by: Glen McCabe, Managing Director of Merlok Systems Paul Feldstein, Literary Agent & Publishing Consultant, Alan Gilmore,
More informationAre lottery scratchcards a "hard" form of gambling?
Also in this section: Lotteries and the Problem Gambling Community: Myths and Countermyths By Don Feeney [This article prints out to about ten pages.] The Opinion section has many purposes including being
More informationA qualitative examination of online gambling culture among college students: Factors influencing participation, maintenance and cessation
A qualitative examination of online gambling culture among college students: Factors influencing participation, maintenance and cessation R I N A G U P T A, J E F F D E R E V E N S K Y & M I C H A E L
More informationWhat is gambling software?
What is gambling software? Advice, June 2014 1 Introduction/background 1.1 The Gambling Commission (the Commission) recently published Licence conditions and codes of practice (consolidated version) May
More informationDouble Down Blues: Youth Gambling and Our Community Project ACE 2005
Double Down Blues: Youth Gambling and Our Community Project ACE 2005 George S. McClellan, Ph.D. Vice President for Student Development Dickinson State University George.McClellan@Dickinsonstate.edu Project
More informationIs online gambling on state regulated websites safer? An analysis of the first national survey on online gambling
Is online on state regulated websites safer? An analysis of the first national survey on online J E AN - M I C H E L C O S T E S, French M o n i t o r i n g C e n t r e f o r G a m b l i n g ( O D J )
More informationThe Gambling Act 2005 received Royal Assent in April 2005.
Gambling Act 2005 and the Gambling Commission The questions, answers and notes below attempt to address potential concerns that may arise from the change in legislation. A great deal of the details of
More informationAssessing and Treating Internet Addiction
Assessing and Treating Internet Addiction Creative Strategies for an Emerging Disorder Joshua C. Watson, Ph.D. Texas A&M University-Corpus Christi What Will We Cover? Brief history of the internet Introduction
More informationInternet Gambling Stays Low Among Youth Ages 14 to 22 But Access to Gambling Sites Continues; Sports Gambling Makes Resurgence
Embargoed until November 26, 2008 CONTACT: Dan Romer, 215-898-6776; 610-202-7315 (cell) Internet Gambling Stays Low Among Youth Ages 14 to 22 But Access to Gambling Sites Continues; Sports Gambling Makes
More information3PL Industry. A Practical Guide to Market Oriented Business. Presented by Brian Martin, VP Sales & Marketing Kuehne + Nagel Canada October 30, 2014
Marketing and the 3PL Industry A Practical Guide to Market Oriented Business Presented by Brian Martin, VP Sales & Marketing Kuehne + Nagel Canada October 30, 2014 Today s Discussion Points and Intent
More informationA Study of Gambling Motivations of High Rollers from Mainland China
A Study of Gambling Motivations of High Rollers from Mainland China Zhonglu Zeng, Professor & Ph.D Gambling Teaching & Research Center Macao Polytechnic Institute Introduction Chinese high rollers appear
More information