WORK LESS AND SELL MORE TICKETS

Transcription

1

2 WORK LESS AND SELL MORE TICKETS

3 TWO TIPS Work more efficiently by using regular e- commerce reports; Google Grant worth $120,000 in online advertisement per year;

4 Lantaren Venster - Rotterdam

5 Lantaren Venster - Rotterdam + 20% online ticket sales in 2014

6 ONLINE MARKETING (CULTURAL ORGANISATIONS)

7

8 PART 3

9

10 + 11% museum vists in 2013

11 40+ CULTURAL ORGS Aboriginal Art Museum Utrecht, Utrecht Bimhuis, Amsterdam Centraal Museum, Utrecht Centre Céramique, Maastricht De Appel arts centre, Amsterdam Dordrechts Museum, Dordrecht Het Scheepvaartmuseum, Amsterdam Kumulus, Maastricht LantarenVenster, Rotterdam Limburgs Museum, Venlo Muiderslot, Muiden Museon, Den Haag Museo Nacional del Prado, Madrid, ES Museum Arnhem, Arnhem Museum Boerhaave, Leiden Museum Catharijneconvent, Utrecht Museum Het Valkhof, Nijmegen Museum Rotterdam, Rotterdam Museum Volkenkunde, Leiden Museum voor Communicatie, Den Haag Naturalis, Leiden Natuurhistorisch Museum Maastricht, Maastricht Natuurmuseum Brabant, Tilburg Podium Mozaïek, Amsterdam Science Center NEMO, Amsterdam Slot Loevestein, Poederoijen Spoorwegmuseum, Utrecht Stadsschouwburg Utrecht, Utrecht Stedelijk Museum Kampen, Kampen Stedelijk Museum Schiedam, Schiedam Teylers Museum, Haarlem Theater aan het Spui, Den Haag Tropenmuseum, Amsterdam Universiteitsmuseum, Utrecht Van Abbemuseum, Eindhoven Verzetsmuseum, Amsterdam Vestingmuseum, Naarden Zeeuws Museum, Middelburg Zwolse Theaters, Zwolle

12 PODIUMKUNST Bimhuis Stadsschouwburg Utrecht LantarenVenster Theater aan het Spui Podium Mozaïek Zwolse Theaters

13 WORK LESS AND SELL MORE TICKETS

14 WHAT INFLUENCES ONLINE TICKET SALES? Difficult to measure: Easy to measure: Weather Website visits Holidays Newsletters Word of mouth Online ads Program, etc Social media, etc

15 ONLINE VISITS

16 TICKETS SOLD Online Visits Tickets Sold

17 1,7% Conversion Rate

18 WHERE BUYERS COME FROM? 9% 3% 7% 13% 9% 59% Google Direct Newsletter adwords Facebook Other

19 What is the best tip you can give to increase online ticket sales using a newsletter?

20 MEASURE THE IMPACT OF ALL NEWSLETTERS

21 NEWSLETTERS How many tickets did your latest newsletter sell? What was the most effective newsletter in 2014?

22 NEWSLETTER RELEVANT METRICS Open rate Clicks Revenue

23 TOP 5 NEWSLETTERS Newsletter Open Rate Week % Week 52 43,9% Week 23 42,9% Week 44 41,7% Week 12 40,2% This data is not from Lantaren Venster

24 IMPROVE OPEN RATE Recognition of the sender Subject line Time of day

25 WORK LESS AND SELL MORE TICKETS

26 WHERE BUYERS COME FROM? 7% 3% 9% 13% 9% 59% Google Direct Newsletter adwords Facebook Other

27 ADWORDS

28 GOOGLE GRANT for non-profit organisation

29 $ / YEAR AdWords Credit

30 $ / YEAR AdWords Credit

31 WORK LESS AND SELL MORE TICKETS

32 40+ CULTURAL ORGS Aboriginal Art Museum Utrecht, Utrecht Bimhuis, Amsterdam Centraal Museum, Utrecht Centre Céramique, Maastricht De Appel arts centre, Amsterdam Dordrechts Museum, Dordrecht Het Scheepvaartmuseum, Amsterdam Kumulus, Maastricht LantarenVenster, Rotterdam Limburgs Museum, Venlo Muiderslot, Muiden Museon, Den Haag Museo Nacional del Prado, Madrid, ES Museum Arnhem, Arnhem Museum Boerhaave, Leiden Museum Catharijneconvent, Utrecht Museum Het Valkhof, Nijmegen Museum Rotterdam, Rotterdam Museum Volkenkunde, Leiden Museum voor Communicatie, Den Haag Naturalis, Leiden Natuurhistorisch Museum Maastricht, Maastricht Natuurmuseum Brabant, Tilburg Podium Mozaïek, Amsterdam Science Center NEMO, Amsterdam Slot Loevestein, Poederoijen Spoorwegmuseum, Utrecht Stadsschouwburg Utrecht, Utrecht Stedelijk Museum Kampen, Kampen Stedelijk Museum Schiedam, Schiedam Teylers Museum, Haarlem Theater aan het Spui, Den Haag Tropenmuseum, Amsterdam Universiteitsmuseum, Utrecht Van Abbemuseum, Eindhoven Verzetsmuseum, Amsterdam Vestingmuseum, Naarden Zeeuws Museum, Middelburg Zwolse Theaters, Zwolle

33 WHERE BUYERS COME FROM? 9% 3% 7% 13% 9% 59% Google Direct Newsletter adwords Facebook Other

34 WHERE DO YOUR BUYERS COME FROM? Conversies E-commerce Overzicht Bron/medium

35

36

37 WORK LESS AND SELL MORE TICKETS

38

39 MOST SOLD FILM TICKETS ONLINE Lantaren Venster

40 MOST SOLD CONCERT TICKETS ONLINE Lantaren Venster

41 TOP 10 MOST SOLD TICKETS ONLINE