Unless You Have One of These, It s Time To Change Your Lead Company

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1 Unless You Have One of These, It s Time To Change Your Lead Company

2 Welcome TO MAIN STREET POWERMAIL Helping you make more money is our primary goal at Main Street PowerMail. We bring together the financial services expertise, sales and marketing skills and the latest technology needed to produce and implement a highly-successful direct mail lead generation program. There was a time when getting leads from a mailing was simple and easy. You could mail out thousands of pieces with no more criteria than a zip code - and you would generally get a double-digit return. Unfortunately, those days are gone forever! Now, you must manage the process and mail smarter in order to hit your return and budget targets. Staying ahead of the competition means you must make the most of your sales and marketing dollars. Today, direct mail leads are more important than ever before. With consumers signing up for Do-Not-Call in record numbers, telephone prospecting has become extremely limited. And, if your target market is Medicare Advantage - you can t call them at all! In addition, many producers have tested telemarketing and internetgenerated leads with only marginal closing success. There is no substitute for a highly-qualified direct mail lead. Direct mail leads are still the unsurpassed, time-tested way to increase your income. Main Street PowerMail can help you develop a cost-effective direct mail lead program based on proven target marketing and mailing techniques. You will reach more highly-qualified prospects who want to see you and buy your products. This means you will spend more time selling - and less time prospecting

3 THE EXPERIENCE AND EXPERTISE YOU NEED TO SUCCEED Main Street PowerMail has established a strong reputation in the insurance industry for delivering outstanding customer service and results that readily convert into sales. For over seven years, we have maintained a consistently-high level of annual growth. Currently, we are in the process of building a 25,000 square foot production facility on a new 15 acre campus in Sheridan, Indiana. Our 40 employees are wholly dedicated to customer service. It s this attention to your success that has fueled our extraordinary growth. Insurance industry professionals with years of knowledge of what works and what doesn t develop Main Street PowerMail lead mailers. Our leads are strongly worded messages with clear calls to action - so the prospect understands the need, the benefits, and how to respond. You can choose from proven-successful mailers in the following markets to give yourself a steady flow of qualified prospects: Final Expense Mortgage Protection Reverse Mortgage Annuities Single-Premium Life Turning-65 Medicare Supplement Medicare Advantage and SNP Dick Hinderer, CLU, MSAA, is our Marketing Director. Dick has 40 years of insurance industry experience in all facets of product development, advertising, recruiting, marketing and sales. He has been Marketing VP for several large national home offices, and has developed and managed lead programs for several other insurance companies. Dick is also in charge of our Compliance activities. Insurance regulators take Compliance seriously, and so do we. Fines for senior market violations are generally triple, not to mention the time and expense of hiring an attorney if a complaint is filed against you. Penalties can even result in the loss of your license. When you mail a non-custom standard Main Street PowerMail lead, we guarantee to help you defend any complaints with the state regulators.

4 Main Street PowerMail Lead Generation Overview We Will Help You Identify Your Best Markets Demographics (age, income, gender, children, homeownership, etc.) More deliverable names than most lead companies offer We Will Run Record Counts for You You request by phone, or fax Counts are quickly ed back to you by a highly-experienced Account Manager Value-Added Benefits for You Professional list preparation for fastest-possible delivery to the Post Office Flexible check boxes to create a custom Combo mailer for you Variable copy including your phone number for more leads at no additional cost On-line 24/7 Lead Management System On-line 24/7 lead order Response Reports Leads are Insurance Department and Attorney General compliant Easy Ordering Order by phone, , or fax 60-day geographic Lock-Out for your lead card Your leads are NEVER resold to anyone else Hard copy of mail list with scrubbed phones available for your follow-up Leads are guaranteed in the mail within 2-3 working days of your placing an order Custom Lead Mailer Development Created to your specific product and target market specifications You can change bullet points, check boxes, photos, etc. Returned Lead Scanning Leads are scanned as received and ed to you daily Faster appointment setting means most prospects will remember returning the lead

5 TWO WAYS TO VALUE DIRECT MAIL LEADS The Old-Fashioned Way Conventional wisdom is used by many insurance producers, field managers and even home offices to determine the ultimate value of a sales lead. The Cost of Marketing is frequently calculated in terms that include: Cost stated in relation to production costs - The cost to mail 1,000 pieces Cost equated per number of responses - A cost per response A great many agents and managers continue to view the value of leads this way. In its bottom-line value, however, a sales lead is nothing more than an expense until an app is written, issued and paid. The Modern Way Main Street PowerMail understands that there are two sides to the sales lead value proposition. More and more insurance salespeople are beginning to value sales leads by: Cost equated to apps - A cost per submitted application Cost calculated per sale - Lead cost in relation to commissions This more modern approach places an income value on leads, rather than an expense value. At Main Street PowerMail our goal is providing you with leads and lead programs designed to increase your bottom line. Regardless of which way you value sales leads, MSPM can be of significant value to the growth and profitability of your insurance sales business. We hope that you will test our capabilities soon.

6 What Our Customers Say below is the name of the person we use for our lead programs. We have worked with him for over 10 years. He knows the lead business inside and out. We prefer not to use anyone else for our direct mail leads. We use him for Life, Med. Supp, LTC, Annuity, Recruiting really any lead you want he either has or can create for you and/or your agents. - National Sales Director I have received leads that actually work for me on the Life side of the business. I received 16 leads and submitted 17 apps. Now, in my book, that s good numbers. - North Carolina agent WOW! I have been running leads for 20 years in the insurance business now, and these seem to have no equal! In two days I placed 9 applications for $4,855 in AP. Not bad for a final expense agent trying to peddle a $5,000 burial policy!!! - Florida agent Thanks once again for the OUTSTANDING SERVICE. - Georgia agent You taught me more this morning than others have in five years - South Carolina general agent those who did return were sitting on the porch waiting for you to get there. Also, it showed a great increase in their awareness that they remembered sending it in. They remembered the lead piece, and know what it was for. None of these returns ever gave me the I really did not know what it was for routine at the door; which is the most common put off if you will. - Florida general agent

7 How You or Your Agents Can Earn An Additional $30,000 A Year! The example below shows how easy it is to increase your income by ordering only 2,500 Main Street PowerMail leads per month. The second example is a formula you can complete yourself using your own appointment and closing rate, plus your average premium per sale. 7 $32,610

8 With this signature, I authorize Main Street PowerMail, Inc. to charge my MasterCard Visa American Express * Discover * in the amount of $ Signature * Please include a 2% service charge for Discover and American Express.