March 18, 2014 EURAZEO TO PARTNER WITH

Transcription

1 March 18, 2014 EURAZEO TO PARTNER WITH

2 Desigual, an investment offering significant growth potential Desigual is an emerging global fashion brand, which has been experiencing an explosive growth.and achieving outstanding margins thanks to its efficient business model, a unique positioning with upper high-end mass market pricing and a bulk of customers with strong affective relationship with the brand Global brands are a key sector for Eurazeo and Desigual is a top performer offering significant growth potential through new geographies and new categories enjoying high brand awareness Eurazeo enters into a partnership with Desigual 285 million capital increase to obtain 10% of the share capital governance rights corresponding to a true partnership protection of Eurazeo s investment 2

3 What we love about Desigual Unique product and vision, with a strong brand DNA and the potential to grow globally Smart business model: 2 main collections per year; multi-channel, multi-category, multi-gender; cost conscious and highly reactive, leveraging on state of the art management/it tools and centralized supply chain Visionary, highly dedicated and experienced management team led by its founder Thomas Meyer A combination of explosive and very profitable growth over the last 11 years +29% Sales CAGR x from x in 11 years Best in class EBITDA margin (29% in 2013) Strong cash flow generation Ambition to grow the brand in North America, Latin America and Asia, where Desigual is still under-penetrated The founder and top management team remain invested and fully involved in the business Potential to grow and create a new global player 3

4 Desigual vision: La vida es chula! V i s i o n Inspire and create positive emotions through original clothing Share happiness, passion and a non-conventional spirit 4

5 Desigual brand Respect Positivism Fun&Profit Constant improvement Commitment 5

6 Desigual history Store openings (1986) Ibiza (1997) Barcelona (2006) Singapore (2007) London (2009) NYC (2010) 1st store Japan Madrid Paris (2011) Online store (2012) Flagship Tokyo (2013) Brazil People (1983) Creation of Desigual by Thomas Meyer (2002) Manel Adell joins the company (2004) Manel Jadraque joins the company (2011) Collaboration with Christian Lacroix (2013) New Desigual HQ Collections (1991) Outstanding success of Feel You Sexy (2004) First Kids collection (2013) Launch of Living, Shoes & Beauty Desigual today 4,200 FTEs c. 2,000 FTEs at the PoS 86 nationalities 29 years-old on average 6

7 Increasing brand awareness Desigual creates the buzz & consumer engagement Strongly building brand awareness, image and consideration in Europe Aided awareness* 94% Spain 83% Italy 77% France Consideration to buy* 40% Spain 38% Italy Favorite brand* 19% Spain 16% Italy 12% France Main brand marketing drivers include Impactful TV campaigns in 6 countries in Europe Special events in stores: Friends & Family Sales Seminaked event - Sixties event International catwalks: New York Fashion Week Barcelona Fashion - Singapore Fashion Festival Strong social media with high consumer engagement rate: Facebook 2,5M - Twitter 60k Instagram 108k. Top engagement rate with consumers in fashion industry. E-commerce site with huge growth since 2010 launch: 33 million visits in countries presence 80% of sales outside of Spain (France 33%) Positive like for like vs. 2012: +55% sales / +60% traffic / +20% conversion rate Potential to grow increasing the current low marketing spend 7 *Brand Health Research Women yars old.

8 Provocative communication & festive events such as Semi naked or Kiss Tour 8

9 Desigual catwalk 9

10 Desigual image: Original and arty stores PARIS Aeroville NYC 5 th Ave NYC Herald Square 10 TOKYO Harajuku MADRID Preciados

11 Desigual growth strategy: multi-channel, multi-category and multi-geography 8 categories Women Men Kids Accessories Shoes Sportswear Living Beauty 17 channels 109 geographies The largest being: Retail Wholesale core Department Stores Franchise E-commerce Specialized wholesale 11

12 Multi-geography and multi-category 41% % Total: 566m Sales by geography 18% 33% Spain & Portugal France 49% % Total: 828m RoE RoW 23% 19% Meaningful geographic diversification Spain still important France as a solid second pillar Sales by category Woman, Accessories, Man, Kids are the categories in order of importance. Women represent over 50% of total revenues. Accessories strong performance in last years with high growth potential (+5 pts. between 2011and 2013) Launch of 4 new categories in last two years: shoes living beauty sports. New opportunities to expand distribution and to get new consumers in the brand. Fast development of the rest of Europe, especially Italy and Germany (respectively 15% and 12% of Group sales) (*) Including Shoes, Beauty, Sportswear and Living 12

13 Multi-channels 5% 25% 13% Sales by channel Total: 566m 57% Retail 10% 22% Wholesale Online 11% Total: 828m Department stores 57% Balance between retail and other channels Retail represented c.57% both in 2011 and retail network development: - mainly top European countries such as France, Germany and Italy - c. 200 cumulated net openings Management expects to double the size of the retail network in the mid-term (60 new openings already signed as of today) - new geographies - increasing penetration in existing countries E-business, growing fast, represents 10% of sales : - Sales are mostly made in Europe - e-commerce sales through owned on-line stores - e-tailers: multibrand on-line stores (such as Zalando, Amazon, Vente Privée) Balanced mix by season: Fall/Winter: ~55% Spring/Summer: ~45% 13

14 14,208 points of sale in 2013 US & CANADA SOUTH AMERICA, CARIBBEAN EUROPE, MIDDLE-EAST & AFRICA ASIA & OCEANIA Retail stores 13 Retail stores 1 Retail stores 291 Retail stores 20 Franchises 0 Department stores 5 E-tailers 13 Franchises 14 Department stores 32 E-tailers 1 Franchises 62 Department stores E-tailers 126 Franchises 4 Department stores 36 E-tailers 7 Travel retail 8 Travel retail 9 Travel retail 60 Travel retail 4 Big wholesale 1,285 Big wholesale 155 Big wholesale 9,215 Big wholesale 386 B2C 1 B2C 0 B2C 172 B2C 2 14

15 All retail points of sale in Europe in 2013 Nº of PoS %/total retail sales Europe&Middle East % Asia 24 6% North America 13 3% Latam 15 4% TOTAL % UK 2 2% Belgium 16 5% France 52 20% NL 6 2% Germany 38 13% SWI 9 3% Austria 11 5% Poland 3 0% Nº PoS Europe 291, %/ total retail sales: 72% Portugal 9 2% Spain 94 31% Italy 51 15%

16 Strong topline growth since 2002 Turnover evolution In m 26m garments sold in % CAGR Sales Growth +47% +56% +60% +63% +76% +89% +87% +45% +25% +24% +18% 16

17 Financials ( m) Change Net sales % EBITDA % Margin 29% 24% - EBIT % Margin 23% 18% - Net profit % 17

18 Our ambitions for the future: becoming a Global Brand Developing new geographies Continue its geographic expansion in Europe and consolidate its recent international development, particularly in the United States, Latin America and Japan Regularly launching new categories, leveraging on a multichannel approach Shoes, with European production Sportswear, technical products with a Desigual touch Living, mainly textile products Beauty 18

19 Transaction highlights Valuation 2.7Bn Enterprise Value 10.2x LTM EBITDA estimate as of March 31 Eurazeo subscribes 285m capital increase for 10% stake in Desigual Closing is expected before Summer depending on anti-trust clearance Strong net cash position above 150 m proforma of the investment Governance framework Thomas Meyer keeps the Executive Chairmanship and 90% of the share capital Board of Directors composition, 6 to 7 members - Thomas Meyer appoints 4 and 1 Independent director - Eurazeo appoints 2 directors Certain reserved matters to be approved with supermajority rule Economic protection of Eurazeo s investment through up to 4% additional stake to secure Eurazeo s return A very detailed contractual agreement on Eurazeo exit alternatives 19

20 Desigual fits our investment strategy Eurazeo investment criteria Barriers to entry Profitability and growth profile Long term sustainability of cash flows Strong transformation potential / equity story High quality management team Desigual s proposition Unique positioning, unique image, differentiated pricing: Desigual is playing in its own arena Best-in-class historical top line growth, coupled with a very high operating efficiency, and a well-taylored distribution strategy, delivering an impressive operating profitability (29% EBITDA margin achieved in 2013) Sustainable cash flow generation supported by solid growth prospects, profitability and high cash conversion (operating FCF conversion 60-70%) after 60-90m annual capex over the last two years A young company with numerous growth levers: new geographies, new categories, wider product offering with more basics A 30-year old brand, with still many identifiable and actionable growth levers A young and talented management team, with international experience led by Thomas Meyer, Founder and Executive Chairman 20

21 Conclusion Desigual is a unique brand with values and product that give it global potential The company is led by top quality management that has a unique track record of growth and profitability over the past ten years Desigual today presents strong growth prospects both by building on its existing strengths and expanding to new geographies and product categories Eurazeo is fully supportive of the Desigual team and will assist it in accelerating its transformation to maximize growth and company s value 21

22 APPENDIX 22

23 Talented management team led by Manel Jadraque The Steering Committee of Desigual is formed by a team of 22 professionals. Profile and composition: 17 men and 5 women (23%). Young team the average age is 43. Members are mainly originally from Europe (86%). International experience, either because of professional background or education. 80% of the members have lived abroad. 86% are university graduates. 68% are educated to a Postgraduate or Master s Degree level and have attended international business schools. Professional background: The executives from the Product areas have worked in international companies and firstclass brands from the textile-fashion sector (Inditex, Levi s); accessories or jewellery (Parfois, Tous, Uno de 50); or beauty and cosmetics (Antonio Puig, The Body Shop, Natura Bissé). The executives from the Business areas all have a wide experience, which has been acquired in reference brands and within each one of the selling channels. They have carried out international expansion projects in brands such as Furla, Buffetti, Geox, Oysho, Armand Basi, Sita Murt or Burberry s, among others. The executives from the Support areas (support challenge) bring an extremely diverse expertise, which has been built up in international companies, where their roles were noteworthy. Among them there are professionals coming from large corporations (General Cable, IBM), from mass market retailers (Cadbury Schweppes, Danone, Damm, Henkel) and prominent fashion retailers (Inditex, Pepe Jeans, Pronovias). 23

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