Kellogg s Brings New Excitement to Cereal...in the Bowl and Beyond!
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1 Nutrition that Matters Kellogg s Brings New Excitement to Cereal...in the Bowl and Beyond! Remind shoppers that cereal and milk make a fast, affordable and delicious meal or snack solution. A serving of Kellogg s cereal and a cup of milk is a tasty combination that provides protein to help rebuild and grains to help recharge. * Promote the convenience and nutrition of a cereal and milk breakfast while increasing basket size by cross-promoting dairy and fruit. As 95% of cereal in America is eaten with milk, cereal is an important driver for milk intake. 1 Help shoppers get more out of every cereal box with creative tips and recipes that use cereal in different ways. *Cereal plus milk breakfast includes one serving of cereal plus one cup of skim milk. TURN OVER FOR TOOLS, TIPS, AND SUPPORT EDUCATE. INTEGRATE. ACTIVATE. Nutrition-based ideas, tools and programs.
2 mybowl grains+dairy+fruits choosemybowl.com Enhance Cross- Category Sales with Kellogg s Cereals When choosing packaged goods, 57% of Americans consider protein content and 62% of Americans consider fiber and whole grains. 2 Drive sales by reminding shoppers that Kellogg s cereal and milk offers a tasty combination of protein to help rebuild and grains to help recharge. TM Tools for Tangible Results Kellogg s MyBowl tools help shoppers understand the benefits of a cereal, dairy and fruit meal for breakfast, lunch, snacks or dinner. Tools include: - Build a Kellogg s MyBowl Breakfast interactive digital tool. - Ready-to-use handouts. - Shopper tip sheets and pledge cards. - A three-lesson curriculum for adults, complete with a lesson guide. - Rate Your Bowl cards to encourage children to create their favorite cereal, dairy and milk combination. Think Outside the Cereal Box handout highlights alternative uses for cereal. Think Outside the Cereal Box recipe collection showcases mouthwatering recipes that encourage shoppers to dine in every night. Easy Ways to Activate In Store Drive center store sales with MyBowl cross-promotion and signage opportunities in the produce department and dairy aisle. Drive fruit sales with MyBowl produce department sampling events. Create Think Outside the Cereal Box recipe endcaps and food demonstrations. Store-Owned, Social, and Traditional Media Engage shoppers with ready-made articles, tweets, and infographics for social and traditional media promotions. Integrate our interactive MyBowl tool into your digital platform. In the Community Support your community programs with interactive MyBowl lessons and health fair materials. 1 Song, WO, OK Chun, J Kerver, S Cho, CE Chung, S Chung (2006) Ready-to-Eat Breakfast Cereal Consumption Enhances Milk and Calcium Intake in the US Population. J Am Diet Assoc. 2006;106: IFIC 2013 Food and Health Survey Get started today! Visit KelloggsNutrition.com to review our resources, or contact the Kellogg s Nutrition Marketing Team at NutritionThatMatters@Kellogg.com
3 Nutrition that Matters Shoppers are Hungry for New Recipes Economic pressures are driving consumers to cook more at home, and shoppers are increasingly looking for healthier options to feed their families. Moms are often challenged with coming up with new meal ideas for their families. Recipe solutions, such as recipe stations, food demonstrations and digital recipe libraries help shoppers come up with new meal ideas for their families and provide opportunities for cross-promotions. TURN OVER FOR TOOLS, TIPS, AND SUPPORT EDUCATE. INTEGRATE. ACTIVATE. Nutrition-based ideas, tools and programs.
4 , TM, 2014 Kellogg NA Co. Corncakes with Blueberry Sauce Ingredients 1 cup frozen blueberries (unsweetened) ½ cup applesauce (unsweetened) 1½ cups all-purpose flour 1 tablespoon sugar 1 tablespoon baking powder ½ teaspoon salt 1 egg 2 cups low-fat milk 2 tablespoons vegetable oil 3 cups Kellogg s Corn Flakes, crushed Prep Equipment Demo/Presentation Equipment Sampling Equipment Sealable plastic bag Rolling pin Gloves Advance Preparation 1. Crush Corn Flakes and make blueberry sauce up to two days before demonstration. 2. Practice your set up, going through the motions of the demonstration and practicing safe food handling techniques while saying the preparation and nutrition tips below. 240 calories 6g fat 470 mg sodium 41g carbohydrate 2g fiber 12g sugar 6g protein Small microwave-safe dish Measuring cups and spoons Stirring spoon Medium mixing bowl Wooden mixing spoon Large mixing bowl Whisk Griddle Ladle Spatula Serving Spoon Damped cloth Gloves 3. Use private label applesauce, blueberries, and baking supplies as a way to promote your retailer s brands in this demo. 4. Use the original cereal, apple sauce, and blueberry packaging for display in the live demo. Food Demonstration Guide Simple Recipe Solutions from Kellogg s Disposable plates Disposable forks Napkins Gloves Copies of consumer version of recipe Today s shoppers are looking for quick and easy meal ideas to feed their families. Let them know they can count on you for the nutritional answers they need by providing simple, tasty recipes the whole family will love. Tools for Tangible Results Extensive recipe library of over 1,750 recipes featuring ingredients from all Kellogg s cereal brands, Eggo, Town House and MorningStar Farms. - Search over 30 categories, including course, method of preparation, holiday, total prep time and good-for-you. Recipe support tools include ready-made nutrition and wellness talking points, food demonstration tools and high-resolution images. Easy Ways to Activate In Store Plan an endcap that features all key recipe ingredients. Feature on-shelf recipe cards in aisles containing ingredients. Prepare recipe demos with ideas and training tools at KelloggsNutrition.com. Store-Owned, Social, and Traditional Media Feature relevant recipes for each season in circulars or on store website, tying them in with current Kellogg s promotions. Tease new recipes in social media postings to drive store traffic. In the Community Share and demonstrate recipes at schools, community cooking classes, community events, etc. Get started today! Visit KelloggsNutrition.com to review our resources, or contact the Kellogg s Nutrition Marketing Team at NutritionThatMatters@Kellogg.com
5 Nutrition that Matters Help Your Shoppers Be Fiber Mindful 67% of Americans think they are getting enough fiber. 1 But surprisingly, only 5% actually get the recommended amount. 2 68% of shoppers are looking to purchase foods with more fiber, 3 and you can help them bridge the fiber gap with Kellogg s tools, programs, fiber-full brands and delicious recipes. Breakfast presents an easy way to begin the day Fiber Forward. Many Kellogg s cereal with milk combinations provide the grains, protein and fiber shoppers are looking for. TURN OVER FOR TOOLS, TIPS, AND SUPPORT EDUCATE. INTEGRATE. ACTIVATE. Nutrition-based ideas, tools and programs.
6 Tools for Tangible Results Content for creating fiber-focused, in-store print and digital communications. Easy and delicious recipes provide shoppers with tasty ideas for adding more fiber into their day using fiber-full Kellogg s foods as ingredients. Kellogg s Fiber Tracker app can empower shoppers to take control and track their fiber choices. Kellogg s MyBowl interactive tool helps shoppers build a fiber-full meal or snack using Kellogg s cereals. Fiber Tracker App Delight Shoppers with Delicious Fiber Solutions They Want Kellogg s has more cereals that are made with whole grain and are at least a good source of fiber than any other U.S. food company. * Together, we can help your shoppers start their morning Fiber Forward with our wide variety of fiber-full breakfast solutions and stay Fiber Mindful all day with snacks and meal solutions for any occasion! Easy Ways to Activate In Store Create signage that helps shoppers start their day Fiber Forward by showing them the many Kellogg s foods that provide up to 50% of the Daily Value for fiber. Leverage our Small Plates, Big Fiber recipe collection and food demonstration tools to drive cross category sales. Store-Owned, Social, and Traditional Media Engage shoppers by integrating Kellogg s Fiber Tracker, and MyBowl tools into your digital platform. Integrate Kellogg s collection of video sound bites from nutrition experts on the benefits of fiber into store video. In the Community Leverage tools and presentations found on KelloggsNutrition.com for Health Fair Activities. 1 IFIC 2013 Food and Health Survey 2 IFIC 2012 Functional Food Survey 3 NHANES * Based on a Kellogg audit of national breakfast cereals, 2013 Get started today! Visit KelloggsNutrition.com to review our resources, or contact the Kellogg s Nutrition Marketing Team at NutritionThatMatters@Kellogg.com
7 Nutrition that Matters Integrated Efforts Lead to Success Kellogg s Nutrition Marketing utilizes cross-functional experts to provide integrated solutions that can support your nutrition and wellness goals. Ready-made marketing tools like Kellogg s MyBowl or recipe collections are easy to integrate into your store to cross-promote multiple categories. Together, we can develop nutrition and wellness promotions that are relevant, grounded in nutrition science and meet shopper s needs. TURN OVER FOR TOOLS, TIPS, AND SUPPORT EDUCATE. INTEGRATE. ACTIVATE. Nutrition-based ideas, tools and programs.
8 mybowl grains+dairy+fruits choosemybowl.com TM Meet Shopper Desires with Kellogg s Nutrition and Wellness Programs 62% of shoppers report that having nutrition and wellness information available is important when selecting a store. 1 Educational programs can enhance the shopping experience to help set your business apart and build shopper loyalty. Kellogg s ready-made programs make it easy to offer the value added services customers want, helping you become their store of choice. Tools for Tangible Results Regular Innovation updates that highlight nutrition and wellness products. Nutrition and Wellness Activation Toolkits with content insights, recipes, promotions and activation ideas. Wide variety of nutrition and wellness content and tools from KelloggsNutrition.com for you to customize on topics such as: - Breakfast Category - Snacking Category - Fiber - Weight Management Easy Ways to Activate - Recipe Solutions - Progressive Nutrition - Organic - WIC In Store Inform shoppers with fresh content for health and wellness magazines or other programs. Engage shoppers with MyBowl lessons and materials for in-store classes that provide simple solutions to shopper s needs. Delight shoppers with easy, delicious recipes, and use our recipe demonstration resources to coordinate with promotions that drive cross-category sales. Store-Owned, Social, and Traditional Media Leverage customizable content for social and traditional media, including ideas for seasonal promotions and events. In the Community Make an impact with educational tools and promotional materials to support your outreach events. 1 Food Marketing Institute Shopping for Health Report 2012 Get started today! Visit KelloggsNutrition.com to review our resources, or contact the Kellogg s Nutrition Marketing Team at NutritionThatMatters@Kellogg.com
9 Nutrition that Matters Why WIC, Why Now? The WIC program is all about great nutrition and healthy habits! Remind WIC shoppers that a cereal plus milk breakfast, with grains to help recharge and protein to help rebuild *, is a simple, healthy way for families to start the day. Many WIC shoppers report that they do not redeem all of their benefits. With Kellogg s, you can encourage program participation by helping them find new ways to use WIC foods in recipes and simple, healthy snack ideas. As states move to electronic systems, it s easier for WIC shoppers to spread their benefits over multiple retailers. Give them reasons to return to your stores again and again. *Cereal plus milk breakfast includes one serving of cereal plus one cup of skim milk. TURN OVER FOR TOOLS, TIPS, AND SUPPORT EDUCATE. INTEGRATE. ACTIVATE. Nutrition-based ideas, tools and programs.
10 Tools for Tangible Results HealthyBeginnings.com provides you with WIC relevant articles, tips and content shaped by Kellogg s insight research on WIC shoppers. WIC friendly recipe solutions use a variety of WIC foods to help drive full redemption of benefits. Kellogg s MyBowl resources, promotions and tools show WIC shoppers the great nutrition in WIC cereals, milk and fruit. Easy Ways to Activate HealthyBeginnings.com Website for Young Families Insights that Guide, Programs that Deliver and Nutritious Cereals For WIC shoppers, a WIC friendly shopping experience is a major driver for store choice and loyalty. Dig into Kellogg s WIC family insights research to find ways to deliver a positive shopping experience. In Store Show the health benefits of WIC foods with English/Spanish displays that speak to WIC shopper needs. Help streamline WIC shopping trips with insight-based shelving solutions. Leverage recipe endcaps that use multiple WIC foods. Store-Owned, Social, and Traditional Media Integrate our interactive Healthy Habits tool and WIC relevant articles into your digital platform. In the Community English/Spanish MyBowl lessons for local agencies help drive full redemption of cereal, fruit and milk benefits. Partner with Kellogg s to create programs, messages, and simple solutions that remind WIC shoppers of the great nutrition that WIC foods and a cereal plus milk breakfast provide. Get started today! Visit KelloggsNutrition.com to review our resources, or contact the Kellogg s Nutrition Marketing Team at NutritionThatMatters@Kellogg.com
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