Advertising 101: 2016 College Campus Outdoor Advertising Programs

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1 Advertising 101: 2016 College Campus Outdoor Advertising Programs

2 Signal Campus Signal Campus is the largest operator of premium outdoor advertising on college campuses nationwide. Our carefully cultivated, exclusive school partnerships allow access to the highly coveted college audience where they eat, sleep, and study. Signal Campus media displays demand attention and create instant brand awareness using a medium that can t be delayed, skipped, or turned off. Signal Campus (formerly known as adcamp) was founded in 1999 as a way to connect marketers with college students, and students with the brands they love. More than fifteen years in the industry has rendered us an expert in the field. Our list of happy advertisers and campus partners grows monthly. We look forward to helping you achieve your marketing goals on one of our many bustling campuses.

3 Current Reach 2.5 Million Students 2,5 138 College Campuses 31 US States 1,796 Panels in Inventory DMAs 10 Hours a Day The average time a student spends on campus 52 Million Impressions Delivered Monthly

4 Why OOH? OOH Reaches Students on the Path to Purchase Better Than Any Other Ad Medium Among Consumers Who Viewed Any OOH in The Past Month: 40% visited RESTAURANT advertised 39% visited STORE advertised 29%SALE shopped a SALE in the store advertised that week Digital and OOH advertising both reach a young, educated, affluent, and mobile audience. OOH extends the reach and frequency of a digital campaign to reach users offline, maximizing your marketing dollars. The brevity of OOH s copy is ideal for driving traffic to a website or reminding students of current offers. Your Ad Here! YourCompany.com and Here and Here and Here and Here! Source: Outdoor Advertising Association Of America

5 Static Poster Facts 1. Most widely-viewed OOH format always on, 24/7, unlike other media. 2. Time spent with OOH is rising, while declining for most other traditional media. 3. Best CPM value of all traditional media. Static Ads Support Social & Mobile Integration: 26% of adults who have viewed OOH media in the past month have visited a website they ve seen advertised. OOH outperforms all traditional media in the half-hour before key consumer mobile activity (including search, online shopping and social media). Consumers report action responses within a halfhour of viewing OOH 22% of the time. OOH works with mobile to make transactions possible any place and any time on the customer journey. OOH stimulates online activity with greater efficiency than any other offline medium. Source: Outdoor Advertising Association Of America

6 138 Participating Schools Alaska University of Alaska Fairbanks Arizona Pima Community College University of Arizona California Allan Hancock College American River College Antelope Valley College Azusa Pacific University Bakersfield College Cal State Bakersfield Cal State Channel Islands Cal State Dominguez Hills Cal State East Bay Cal State Long Beach Cal State Northridge Cal State San Bernardino Cal State San Marcos Cerritos College Chaffey College City College of San Francisco College of Alameda College of Marin College of the Desert College of the Sequoias Contra Costa College Cosumnes River College Cuesta College Cuyamaca College Cypress College De Anza College Diablo Valley College Folsom Lake College Fresno City College Fresno State University Gavilan College Glendale Community College Golden West College Grossmont College Hartnell College Irvine Valley College Las Positas College Long Beach City College Los Angeles City College Los Angeles Pierce College Los Angeles Valley College Moorpark College Mt. San Antonio College Palomar College Rio Hondo College Riverside City College Sacramento City College Saddleback College San Joaquin Delta College San Jose City College Santa Ana College Santa Monica College Santa Rosa Junior College Solano Community College Southwestern College University of California at Los Angeles University of California at Riverside University of California at Santa Barbara Victor Valley College West Los Angeles College Idaho North Idaho College North Dakota North Dakota State University Oklahoma Oklahoma State University University of Oklahoma Oregon Lane Community College Mt. Hood Community College Portland Community College Texas Del Mar College Lamar University Southern Methodist University Tarleton State University Texas A&M University, College Station Texas A&M University, Commerce Texas State University Texas Woman s University Utah Salt Lake Community College University of Utah Weber State University Washington Edmonds Community College Everett Community College Green River Community College Pierce College Fort Steilacoom Canada Camosun College Continued

7 Alabama University of Alabama, Birmingham Arkansas University of Arkansas at Little Rock Connecticut Manchester Community College Florida Florida Institute of Technology Georgia Armstrong State University Georgia Southern University Kennesaw State University Valdosta State University Illinois Illinois Central College Moraine Valley Community College Parkland College Southern Illinois University Edwardsville Indiana University of Southern Indiana Louisiana Bossier Parish Community College Delgado Community College Northwestern State University University of New Orleans Maine Southern Maine Community College University of Southern Maine Maryland University of Maryland Minnesota Minnesota State University Mississippi Mississippi State University University of Southern Mississippi Missouri Missouri State University Missouri Western State University St. Louis University New Jersey Fairleigh Dickinson University New York CUNY City College Genesee Community College Mercy College Mohawk Valley Community College New York Institute of Technology Rockland Community College SUNY College At Geneseo Syracuse University North Carolina East Carolina University North Carolina A & T State University North Carolina Central University North Carolina State University University of North Carolina, Charlotte Winston-Salem State University Ohio University of Cincinnati Pennsylvania Millersville University Temple University University of Pittsburgh Villanova University Tennessee Austin Peay State University University of Tennessee Virginia James Madison University Virginia Commonwealth University Wisconsin Milwaukee Area Technical College University of Wisconsin Oshkosh

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9 The Signal Campus Difference We are a full service company, handling every step of the process, from creative and design to production, installation, and maintenance. With headquarters in Los Angeles, we have field offices in Oakland, Indianapolis, Atlanta, and Tampa. Contact us to find out more! 4312 Woodman Avenue, Suite 202, Sherman Oaks, CA SignalCampus.com