National Tracking Poll

Transcription

1 National Tracking Poll Project: N Size: 2000 Adults Margin of Error: ± 2% Topline Report December 06-08, 2016 Question Response Frequency Percentage BRN4_1 How often do you use each of the following? Spotify More than once a day 49 7% Once a day 0 5% A few times a week 08 5% About once a week 63 3% About once every few weeks 55 3% About once a month 72 4% Less often 47 7% I do not use % BRN4_2 BRN4_3 How often do you use each of the following? Pandora More than once a day 23 2% Once a day 2 6% A few times a week 200 0% About once a week 08 5% About once every few weeks 00 5% About once a month 26 6% Less often 223 % I do not use % How often do you use each of the following? AM/FM Radio More than once a day % Once a day 386 9% A few times a week 329 6% About once a week 28 6% About once every few weeks 90 4% About once a month 7 4% Less often 8 6% I do not use 244 2% Page 1

2 Question Response Frequency Percentage BRN4_4 How often do you use each of the following? Music Ive purchased such as CDs, itunes, etc. More than once a day 229 % Once a day 75 9% A few times a week 254 3% About once a week 53 8% About once every few weeks 35 7% About once a month 37 7% Less often 3 7 6% I do not use % BRN4_5 BRN4_6 BRN4_7 How often do you use each of the following? iheartradio More than once a day 09 5% Once a day 95 5% A few times a week 7 6% About once a week 74 4% About once every few weeks 87 4% About once a month 83 4% Less often 79 9% I do not use % How often do you use each of the following? Amazon Prime How often do you use each of the following? Tidal More than once a day 33 7% Once a day 84 4% A few times a week 247 2% About once a week 29 6% About once every few weeks 05 5% About once a month 53 8% Less often 89 9% I do not use % More than once a day 4 2% Once a day 34 2% A few times a week 48 2% About once a week 34 2% About once every few weeks 27 % About once a month 8 % Less often 74 4% I do not use % Page 2

3 Question Response Frequency Percentage BRN4_8 How often do you use each of the following? Apple Music More than once a day 92 5% Once a day 62 3% A few times a week 92 5% About once a week 49 2% About once every few weeks 67 3% About once a month 87 4% Less often 73 9% I do not use % BRN4_9 BRN5 BRN6 BRN7 How often do you use each of the following? Google Play More than once a day 209 0% Once a day 28 6% A few times a week 66 8% About once a week 7 6% About once every few weeks 2 6% About once a month 95 5% Less often 83 9% I do not use 98 49% Which of the following do you use most when listening to music? Spotify 76 9% Pandora 345 7% AM/FM Radio % Music Ive purchased such as CDs, itunes, etc % iheartradio 87 4% Amazon Prime 90 5% Tidal 9 0% Apple Music 67 3% Google Play 77 4% Dont Know/ No Opinion 5 6% How much have you seen, read, or heard lately about the 2017 Grammy Awards? A lot 09 5% Some 338 7% Not much 66 33% Nothing at all 89 45% If a song, album, or artist is nominated for a Grammy award, does that make you more or less likely to purchase that song, album, or artist s work? Much more likely 37 7% Somewhat more likely % Somewhat less likely 44 7% Much less likely 40 7% Dont Know/ No Opinion % Page 3

4 Question Response Frequency Percentage BRN8 If a song, album, or artist is nominated for a Grammy award, does that make you more or less likely to listen to that song, album, or artist s work? Much more likely 232 2% Somewhat more likely % Somewhat less likely 6 6% Much less likely 6 6% Dont Know/ No Opinion % Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calculated for registered voters with demographic post-strati cation weights applied. Page 4

5 National Tracking Poll #161203, December, 2016 Respondent Demographics Summary Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xdemall All Adults % xdemgender Gender: Male % Gender: Female % age5 Age: % Age: % Age: % Age: % Age: % xpid3 PID: Dem (no lean) % PID: Ind (no lean) % PID: Rep (no lean) % xpidgender PID/Gender: Dem Men 325 6% PID/Gender: Dem Women 374 9% PID/Gender: Ind Men 356 8% PID/Gender: Ind Women 340 7% PID/Gender: Rep Men 282 4% PID/Gender: Rep Women 324 6% xdemtea Tea Party: Supporter % Tea Party: Not Supporter % N 989 xdemideo3 Ideo: Liberal (1-3) % Ideo: Moderate (4) % Ideo: Conservative (5-7) % N 730 xeduc3 Educ: < College % Educ: Bachelors degree 378 9% Educ: Post-grad 99 0% xdeminc3 Income: Under 50k % Income: 50k-100k % Income: 100k % Continued on next page Page 5

6 Summary Statistics of Survey Respondent Demographics Morning Consult Respondent Demographics Summary Demographic Group Frequency Percentage xdemwhite Ethnicity: White 59 80% xdemhispbin Ethnicity: Hispanic 299 5% demblackbin Ethnicity: Afr. Am % demraceother Ethnicity: Other 65 8% xrelnet Relig: Protestant % Relig: Roman Catholic % Relig: Ath./Agn./None % Relig: Something Else 333 7% N 732 xreligion1 Relig: Jewish 52 3% xreligion2 Relig: Evangelical % Relig: Non-Evang. Catholics % N 4 xreligion3 Relig: All Christian 4 56% Relig: All Non-Christian % xdemusr Community: Urban % Community: Suburban % Community: Rural 58 29% xdememploy Employ: Private Sector % Employ: Government 56 8% Employ: Self-Employed 44 7% Employ: Homemaker 77 9% Employ: Student 07 5% Employ: Retired 388 9% Employ: Unemployed 2 3 % Employ: Other 6 8% xdemjobstatus Job Type: White-collar % Job Type: Blue-collar 87 44% Job Type: Don t Know 43 22% xdemmilhh1 Military HH: Yes 377 9% Military HH: No % Continued on next page Page 6

7 National Tracking Poll #161203, December, 2016 Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xnr1 RD/WT: Right Direction % RD/WT: Wrong Track 40 70% xnr2bin Obama Job: Approve % Obama Job: Disapprove % N 877 xnr3 #1 Issue: Economy % #1 Issue: Security 367 8% #1 Issue: Health Care 304 5% #1 Issue: Medicare / Social Security 2 % #1 Issue: Women s Issues 97 5% #1 Issue: Education 48 7% #1 Issue: Energy 99 5% #1 Issue: Other 74 4% xsubvote16o 2016 Vote: Democrat Hillary Clinton % 2016 Vote: Republican Donald Trump % 2016 Vote: Someone else 53 8% N 520 xsubvote12o 2012 Vote: Barack Obama % 2012 Vote: Mitt Romney % 2012 Vote: Other 96 5% 2012 Vote: Didn t Vote % N 995 xreg4 4-Region: Northeast 365 8% 4-Region: Midwest % 4-Region: South % 4-Region: West % Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calculated with demographic post-strati cation weights applied. Page 7

8 Morning Consult Page 8