INSERT COMPANY LOGO HERE BEST PRACTICES RESEARCH

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1 INSERT COMPANY LOGO HERE BEST PRACTICES RESEARCH

2 Background and Company Performance Industry Challenges The anti-aging skin care market is seeing explosive growth. Frost & Sullivan finds that more and more customers are looking for a comprehensive product not only for wrinkles but also for age spots and dry skin. Hence, the cosmetics industry needs superior active ingredients that can manage all these skin problems. Understanding anti-aging science and designing active ingredients best suited for the industry is therefore crucial. Furthermore, the shortage of land and plants is a growing concern, increasing demand for cosmetics using extremophiles and microorganisms. This will also increase the need for sustainable and efficient technology that can extract maximum benefit out of microorganisms without harming the environment. Companies poised to grow in the industry are those that can address these challenges, outmaneuver competitors, combine anti-aging science with natural resources, and serve customers anti-aging skin care needs. Mibelle Biochemistry's Visionary Innovation and Product Excellence Focusing on Unmet Needs Driven by the passion to provide cosmetic companies with best-in-class ingredients, Mibelle Biochemistry (Mibelle) has always focused on enhancing customer value by meeting market demands. Mibelle has been swift to identify the trend of using extremophiles and microorganisms in cosmetic products. It introduced the Snow Algae Powder, an active ingredient in antiaging skin care products, as a result of dedicated clinical analysis and profound know-how. Although a relatively new cosmetic, Frost & Sullivan notes that it is highly sustainable in terms of technology as it is cultivated in-house and requires no cultivable land. By simulating the living conditions for snow algae and utilizing the stress response molecules the microorganism produces, the ingredient helps in maintaining the skin s youthfulness. Mibelle s use of these algae has proven of immense benefit for aging skins. Snow algae are the only algae that increase the amount of Klothogene in the skin. Mibelle has been quick to identify the benefits of the gene. It helps in DNA repair and detoxification of skin cells and stimulates calorie restriction mimetics. Mibelle s efficient production and expertise in anti-aging skin care, and keen understanding of customer requirements allows it to develop products suitable for customer needs and sustainable for the environment. Pioneering Best Practices To reduce plant and land use for the good of society, Mibelle has designed best-in-class products that combine natural resources with efficient biotechnologies.

3 Rigorous clinical analysis backed by profound know-how in cosmetic trends has helped the company optimize product value without harming the environment. Mibelle s innovative technologies have cultivated snow algae cells and produced active ingredients beneficial to skin. It mimics snow algae s natural environment to cultivate them in-house. The company s proficient and sustainable biotechnological methodology, supported by best practices, has also preserved the snow algae species. Mibelle s encapsulation technology maximizes the snow algae s skin benefits. Mibelle s best practices also guarantee that the ingredient is free from any environmental pollutants or pesticides. Mibelle pioneered the improvement of the papillary structure through its snow algae powder at the dermal-epidermal junction, which rejuvenates skin. Aspirational Ideals Frost & Sullivan finds that Mibelle has not only focused on producing superior products but has also educated its customers and end users about the benefits of snow algae and their cultivation. The company has given its customers all the regulatory and technical documents to make them aware of the active ingredient in their anti-aging skin care products. To offer customers a complete package, the company provides marketing documents, including a PowerPoint presentation, which might help customers sell their final products. It also allows its customers to use the logo of Snow Algae Powder, free of cost, on the label of the final product. Finally, the company preserves the snow algae species with efficient biotechnology. The Snow Algae Powder comes with a preservative-free label, increasing its value to customers. Superior Product Value Mibelle s Snow Algae Powder is an innovative ingredient used by cosmetic companies in their anti-aging skin care products to offer greater value to the end users. The product activates longevity factors in the skin cell, rejuvenating skin at the cellular level, maintaining youthfulness through secretion of Klothogene and strengthening the cellular defense mechanism by stimulating calorie restriction mimetics. Designed with advanced anti-aging science, Snow Algae Powder has proven an ingenious ingredient for the anti-aging skin care products. The extract stimulates Klothogene in the skin cells, a very good anti-aging stimulant, by as much as 47%, even more than that found in young skin cells. This has proven to benefit anti-aging. The resulting boost in the activated protein kinase α (AMPK) forms a protective cover against excess calories and prevents reduction of AMPK over age. Besides, Snow Algae Powder helps improve the papillary structure of the dermal-epidermal junction further helping in skin rejuvenation. Collagen is the most important structural component of the skin; reduction in it weakens the skin s firmness, elasticity, and strength. However, Snow Algae Powder can neutralize this reduction, stimulating collagen production and forming a barrier against the collagen destructive enzymes. It also reduces water loss of the skin through the epidermis, thereby reducing dryness and indirectly affecting anti-aging.

4 Frost & Sullivan's competitive analysis reveals that sheer technical know-how, combined with the mission to design the most effective and innovative actives for the cosmetic industry, has put Mibelle in a leading position in the European anti-aging skin care market. Positioning of the Product Mibelle has patented use of snow algae extract in cosmetics, giving it a first-mover advantage, and its proficient production and innovative technologies have allowed it to develop a superior product for combating problems faced by aging skin. The Snow Algae Powder has been launched through Mibelle s dedicated, wide, international network of distributors. Frost & Sullivan expects Mibelle s unique strategy in marketing the product as a whole package to drive rapid growth. The company not only sells the product but also provides its customers with marketing materials for it. As the provider of a new active ingredient for the cosmetic industry, the company has quickly made a customer of La Prairie, a luxury chain specializing in anti-aging skin care products. Robust Design Mibelle has used a robust, perfect combination of natural resources and biotechnology in producing the Snow Algae Powder. The product remains uncontested in the market so far. Snow Algae Powder is produced using strict procedures. The initial stage involves isolation of the microorganisms and bringing them into the research laboratory. The snow algae are then cultivated in customized bio-reactors simulating their favorable living conditions. The next step involves cultivation under extreme conditions, during which the algae secrete carotenoids to survive the unfavorable environment. The secretion of carotenoids turns them red, after which they are harvested. The cell walls of the algae are disrupted and the cell fragments are collected in a liposome. Mibelle s robust encapsulation technology allows for optimum bioavailability of the extract. The algae are then spray-dried with a powder based on maltodextrin. Mibelle uses zero preservatives and consistent concentration of metabolites. This strict procedure and customized bioreactors ensure superior quality in the Snow Algae Powder, which delivers unmatched value to Mibelle s customers. Conclusion Frost & Sullivan's independent analysis clearly shows that Mibelle has been highly successful in using its expertise in anti-aging science to discover an active ingredient for the skin care market: Snow Algae Powder. Combining sustainable technology with efficient production has helped develop this innovative product. True to its tagline, Inspired by nature realized by science, Mibelle has used natural resources in high-end technology to produce such a best-in-class product without causing damage to the environment. The resulting first-mover advantage gained through the patented use of snow algae in cosmetic formulations should foster the company s growth in the near future. In light of these achievements, Mibelle has been chosen as the worthy recipient of 2014 Frost & Sullivan New Product Innovation Leadership Award in the European Anti-aging Skin Care Market.

5 New Product Innovation Leadership Ultimately, growth in any organization depends upon continually introducing new products to the market, and commercializing those products to the greatest extent possible. For these dual goals to occur, a company must be best-in-class in three key areas: understanding demand, nurturing the brand, differentiating from the competition. This three-fold approach to delivering New Product Innovation Leadership is explored further below. Frost & Sullivan s Global Research Platform

6 Key Benchmarking Criteria For the New Product Innovation Leadership Award, Frost & Sullivan evaluated the total client experience and strategy implementation excellence according to the criteria detailed below. Visionary Innovation Criterion 1: Unmet Needs Criterion 2: Use of Mega Trends Criterion 3: Pioneering Best Practices Criterion 4: Blue Ocean Strategy Criterion 5: Aspirational Ideals Product Excellence Criterion 1: Match to Needs Criterion 2: Reliability and Quality Criterion 3: Product/Service Value Criterion 4: Positioning Criterion 5: Design The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Frost & Sullivan s 360-degree research methodology represents the analytical rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often, companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry players and for identifying those performing at bestin-class levels. 360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS

7 Unmet Needs Use of Mega Trends Pioneering Best Practices Blue Ocean Strategy Aspirational Ideals Weighted Rating BEST PRACTICES RESEARCH Decision Support Scorecard To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Scorecard. This analytical tool compares companies performance relative to each other. It features criteria unique to each award category and ranks importance by assigning weights to each criterion. The relative weighting reflects current market conditions and illustrates the associated importance of each criterion according to Frost & Sullivan. This tool allows our research and consulting teams to objectively analyze performance, according to each criterion, and to assign ratings on that basis. The tool follows a 10-point scale that allows for nuances in performance evaluation; ratings guidelines are illustrated below. Best Practice Award Analysis for Mibelle Biochemistry Decision Support Scorecards: New Product Innovation Leadership The Decision Support Scorecards, shown below, include all performance criteria listed and illustrate the relative importance of each criterion and the ratings for each company under evaluation for the New Product Innovation Leadership Award. The research team confirms the veracity of the model by ensuring that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies. Finally, to remain unbiased and to protect the interests of all organizations reviewed, Frost & Sullivan has chosen to refer to the other key players in as Company 2 and Company 3. Decision Support Scorecard: Visionary Innovation Measurement of 1 10 (1 = poor; 10 = excellent) Award Criteria Visionary Innovation Relative Weight (%) 20% 20% 20% 20% 20% 100% Mibelle Biochemistry Company Company

8 Match to Needs Reliability and Quality Product/Service Value Positioning Design Weighted Rating BEST PRACTICES RESEARCH Criterion 1: Unmet Needs Requirement: A clear understanding of customers desired outcomes, the products that currently help them achieve those outcomes, and where key gaps may exist Criterion 2: Use of Mega Trends Requirement: Ability to incorporate long-range, macro-level scenarios into strategic plans, thereby anticipating and preparing for multiple futures that could occur Criterion 3: Pioneering Best Practices Requirement: A nothing-ventured-nothing-gained approach to strategy implementation that results in processes, tools, or activities that generate a consistent and repeatable level of success. Criterion 4: Blue Ocean Strategy Requirement: Proven track record of creating new demand in an uncontested market space, rendering the competition obsolete Criterion 5: Aspirational Ideals Requirement: A willingness to look beyond the simple goal of generating a profit to embrace a more powerful ideal of bringing greater value to customers or the planet Decision Support Scorecard: Product Excellence Measurement of 1 10 (1 = poor; 10 = excellent) Award Criteria Product Excellence Relative Weight (%) 20% 20% 20% 20% 20% 100% Mibelle Biochemistry Company Company Criterion 1: Match to Needs Requirement: Customer needs directly influence and inspire a product s design and positioning Criterion 2: Reliability and Quality Requirement: The product consistently meets or exceeds customer expectations for performance and length of service Criterion 3: Product/Service Value Requirement: Products or services offer the best value for the price, compared to similar offerings in the market

9 Criterion 4: Positioning Requirement: The product or service delivers a unique, unmet need that competitors cannot easily replicate or replace Criterion 5: Design Requirement: The product s visual presentation makes it easy to use, and makes customers happy to use it About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages more than 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit