BEST PRACTICES RESEARCH

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1 Frost & Sullivan We Accelerate Growth

2 Contents Background and Company Performance... 3 Industry Challenges... 3 New Product Attributes and Customer Impact... 3 Conclusion... 6 Significance of New Product Innovation... 7 Understanding New Product Innovation... 7 Key Benchmarking Criteria... 7 Best Practice Award Analysis for Redpine Signals... 8 Decision Support Scorecard... 8 New Product Attributes... 9 Customer Impact... 9 Decision Support Matrix The Intersection between 360-Degree Research and Best Practices Awards Research Methodology About Frost & Sullivan Copyright Frost & Sullivan We Accelerate Growth

3 Background and Company Performance Industry Challenges With the concept of Internet of Things (IoT) becoming a reality, the IoT devices market offers immense growth opportunities. Currently, hundreds of technology platforms are available in the market to support IoT applications. However, Frost & Sullivan recognizes that high-volume device deployments increase the cost of deployment. Moreover, unavailability of an end-to-end platform forces device developers to use multiple chips, modules and cloud platform from different vendors, which adds to the complexities in product development. Additionally, with the concept of IoT pervading all aspects of modern economic and social life, data security has become a major concern. In such a scenario, the company that can provide an end-to-end IoT platform supporting multiple wireless connectivity standards (Wi-Fi, Dual mode Bluetooth 4.0 and ZigBee) and networking protocols, catering to a wide range of industrial applications, and providing robust software and hardware security at an affordable cost is strongly poised for success in the market for IoT devices. New Product Attributes and Customer Impact Match to Needs Founded in 2001 and headquartered in California, Redpine Signals(Redpine) is a leading developer of next-generation wireless systems. The company offers a unique portfolio comprising highly advanced and cutting-edge chipsets, modules, and devices. To provide an end-to-end solution for the IoT market, Redpine launched a comprehensive IoT platform, WyzBee, for device manufacturers in August WyzBee is a singlesource solution with the technology, chipset, module, device, and the cloud platform developed in-house by Redpine. The platform supports multiple wireless protocols such as Dual Band (DB) Wi-Fi, Bluetooth (BT) Enhanced Data Rate (EDR), Bluetooth Low Energy (BLE), and ZigBee. The platform offers more than 40 peripherals cards supporting device creation various IoT market segments called THINGS with various sensors for connectivity, audio, video, and locating applications. Redpine provides the complete cloud platform and application development infrastructure and connectivity application program interface (API) for third-party cloud solutions, as well as application development kits for Android and ios devices. WyzBee also offers many applications to demonstrate critical monitor and control functions that are critical in any IoT applications and does this using scocial web services like Twitter. Redpine was able to achieve connection to social networking platfrom without involving any third-party proxy web services by implementing Oauth 2.0 server firmware inside the chip. Frost & Sullivan We Accelerate Growth

4 In IoT device maker community, developing a new device the challenge arises from the wireless driver integration, meeting the required performance and development time. The WyzBee platform contains development tool chain called WyzBee Workbench that assists developer to create the device faster. The WyzBee workbench incorporates tools to synthesize the final product, assist in debugging the application and helping estimate the final power profile of the device. The product synthesis concept is critical to support the IoT market which is characterized by 'Inch Deep Mile Wide' -- more different function devices and smaller volumes. The WyzBee product synthesis ideas addresses this challenge by create the product (hardware PCB layouts, software, mechanical enclosure and cloud instances for a given application to realize a prototype in days versus months. In a highly competitive market, WyzBee differentiates itself by catering to the specific needs of a wide range of customers. A large number of small and medium device developers with specific and small-scale needs can opt for the WyzBee platform. Frost & Sullivan's research shows that the wide-ranging services offered by the innovative platform reduce not only the cost of device development and deployment but also the time to market for manufacturers in the IoT industry. Reliability The WyzBee platform comprises hardware boards, an application development environment, a cloud framework, and a product synthesis system. The WyzBee Board consists of Redpine s best-in-class wireless module, Wireless Secure MCU (WiSeMCU), which runs an embedded Transmission Control Protocol/Internet Protocol (TCP/IP) networking stack with Secure Sockets Layer/Transport Layer Security/HyperText Transfer Protocol Secure (SSL/TLS/HTTPS) security. An advanced security function based on Physical Unclonable Function (PUF) is integrated into the RS9113 chipset to support device authentication. The Board also supports Wi-Fi, BT 4.1, ZigBee stacks, and additional stacks of WyzBee THINGS, such as six-axis inertial sensors, an infrared receiver, a debug port, push-buttons, Universal Serial Bus (USB) ports, and the WyzBee THING expansion connector. The application development environment is comprised of integrated stacks, analytics engines, widgets, and tools that support embedded firmware, cloud connectivity, device management, end-application development, data visualization, and data analytics. It also contains an integrated enhanced debug tool or debugger that debugs and validates systems communicating with the cloud and analyzes transactions with the cloud, including Secure Sockets Layer (SSL) protected exchanges. The WyzBee IoT Cloud, a Redpine hosted cloud framework, supports easy connectivity, analytics, and user interfaces. The PUF security feature offered by the chipset ensures Frost & Sullivan We Accelerate Growth

5 individual authentication of each device for its equipment with the specific software that cannot be run on any other device. This PUF technology not only helps in protecting devices from cloning but also helps from malicious firmware updates by an unauthorized source. Frost & Sullivan's competitive analysis confirms that device and system developers can leverage WyzBee s hardware, software, mechanical enclosure, and cloud framework to design their own IoT solutions at minimal costs and much less time compared to conventional processes. Quality Redpine is renowned for its high-quality wireless technologies. With sustained research and development (R&D) efforts for over 3000 person years, Redpine has 57 issued US patents and more than 200 patents in progress. The WyzBee platform leverages the cutting-edge RS9113 chipset, a combo chip supporting dual band n Wi-Fi, BT 4.1, and ZigBee Pro with the lowest energy consumption and optimized embedded firmware in the IoT market. Frost & Sullivan notes that its unique capabilities, such as integration of hardware and software from several vendors, multi-protocol support, real-time data analysis, easy and secure connection to the cloud, and remote device authentication and management, make the platform highly advanced and robust. Customers using the WyzBee platform have recorded high success rates. The IoT devices developed leveraging Redpine s WyzBee platform and mcube's monolithic single-chip micro-electromechanical (MEMS) platform along with its MC3610 accelerometer and igyro products have recorded high adoption among manufacturers of mobile handsets, tablets, and IoT devices with more than 100 million shipments so far. Positioning With its unique IoT platform, Redpine has positioned itself as a one-stop-shop for IoT device manufacturers. Frost & Sullivan's research confirms that by developing a solution that facilitates a seamless integration into third-party cloud, easy application development, quick device making, and low-cost deployment, Redpine has superiorly positioned itself to cater to a wide range of industrial applications in the IoT market. Price/Performance Value Frost & Sullivan's research reveals that Redpine consistently demonstrates its expertise in designing, developing, and delivering cutting-edge next-generation wireless technologies and solutions. Leveraging its existing RS9113 chipset and WiSeMCU module, Redpine has developed the comprehensive WyzBee IoT platform to address the needs of IoT device developers. Available at $29, the compact WyzBee Board acts as a high-end MCU with 1MB flash memory, a sensing device, and a wireless module that successfully dispenses Frost & Sullivan We Accelerate Growth

6 with the complexities of multiple layers. Designed to support multiple protocols simultaneously, the platform encompasses a wide array of IoT applications, thereby opening up avenues for futuristic IoT applications. Brand Equity Since its inception, Redpine s undisputed expertise in designing ultra-low-power chipsets has been key to enhancing the company s brand visibility in the global market for semiconductors. Redpine s proficiency in engineering technologies and solutions marked by innovation, high-precision performance, robust security, ease of use, and application diversity has further strengthened its brand equity. The company s chipsets have demonstrated high-performance capabilities over the years and have been incorporated by leading brands into their devices such as Ricoh camera, FiLIP smart watch, United Technologies thermostat, Bang & Olufsen remote control, Ascom VoWiFi phone, and Barco ClickShare. Frost & Sullivan notes that Redpine has 57 issued US patents and many prestigious industry accreditations. Conclusion Strongly committed to developing innovative and leading technologies, Redpine Signals has successfully demonstrated its expertise time and again in the wireless systems market. Seeking to design a disruptive technology for ushering in new possibilities and enabling new applications in the rapidly expanding market for IoT solutions, Redpine has developed the unique and comprehensive WyzBee platform, offering manufacturers of IoT devices significant cost savings and ease of use. The platform has the potential to revolutionize the IoT market and bring about extraordinary changes in next-generation IoT applications and devices. With its strong overall performance, Redpine Signals has earned Frost & Sullivan s 2015 Global New Product Innovation Award. Frost & Sullivan We Accelerate Growth

7 Significance of New Product Innovation Ultimately, growth in any organization depends upon continually introducing new products to the market, and successfully commercializing those products. For these dual goals to occur, a company must be best-in-class in three key areas: understanding demand, nurturing the brand, and differentiating from the competition. Understanding New Product Innovation Innovation is about finding a productive outlet for creativity for consistently translating ideas into high quality products that have a profound impact on the customer. Key Benchmarking Criteria For the New Product Innovation Award, Frost & Sullivan analysts independently evaluated two key factors New Product Attributes and Customer Impact according to the criteria identified below. Frost & Sullivan We Accelerate Growth

8 New Product Attributes Criterion 1: Match to Needs Criterion 2: Reliability Criterion 3: Quality Criterion 4: Positioning Criterion 5: Design Customer Impact Criterion 1: Price/Performance Value Criterion 2: Customer Purchase Experience Criterion 3: Customer Ownership Experience Criterion 4: Customer Service Experience Criterion 5: Brand Equity Best Practice Award Analysis for Redpine Signals Decision Support Scorecard To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool allows our research and consulting teams to objectively analyze performance, according to the key benchmarking criteria listed in the previous section, and to assign ratings on that basis. The tool follows a 10-point scale that allows for nuances in performance evaluation; ratings guidelines are illustrated below. RATINGS GUIDELINES The Decision Support Scorecard is organized by New Product Attributes and Customer Impact (i.e., the overarching categories for all 10 benchmarking criteria; the definitions for each criteria are provided beneath the scorecard). The research team confirms the veracity of this weighted scorecard through sensitivity analysis, which confirms that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies. The results of this analysis are shown below. To remain unbiased and to protect the interests of all organizations reviewed, Frost & Sullivan has chosen to refer to the other key players as Competitor 2 and Competitor 3. Frost & Sullivan We Accelerate Growth

9 DECISION SUPPORT SCORECARD: NEW PRODUCT INNOVATION AWARD Measurement of 1 10 (1 = poor; 10 = excellent) New Product Innovation New Product Attributes Customer Impact Average Rating Redpine Signals Competitor Competitor New Product Attributes Criterion 1: Match to Needs Requirement: Customer needs directly influence and inspire the product s design and positioning Criterion 2: Reliability Requirement: The product consistently meets or exceeds customer expectations for consistent performance during its entire life cycle Criterion 3: Quality Requirement: Product offers best-in-class quality, with a full complement of features and functionality Criterion 4: Positioning Requirement: The product serves a unique, unmet need that competitors cannot easily replicate Criterion 5: Design Requirement: The product features an innovative design, enhancing both visual appeal and ease of use Customer Impact Criterion 1: Price/Performance Value Requirement: Products or services offer the best value for the price, compared to similar offerings in the market Criterion 2: Customer Purchase Experience Requirement: Customers feel like they are buying the most optimal solution that addresses both their unique needs and their unique constraints Frost & Sullivan We Accelerate Growth

10 Customer Impact BEST PRACTICES RESEARCH Criterion 3: Customer Ownership Experience Requirement: Customers are proud to own the company s product or service, and have a positive experience throughout the life of the product or service Criterion 4: Customer Service Experience Requirement: Customer service is accessible, fast, stress-free, and of high quality Criterion 5: Brand Equity Requirement: Customers have a positive view of the brand and exhibit high brand loyalty Decision Support Matrix Once all companies have been evaluated according to the Decision Support Scorecard, analysts can then position the candidates on the matrix shown below, enabling them to visualize which companies are truly breakthrough and which ones are not yet operating at best-in-class levels. DECISION SUPPORT MATRIX: NEW PRODUCT INNOVATION AWARD High Competitor 3 Redpine Signals Competitor 2 Low Low New Product Attributes High Frost & Sullivan We Accelerate Growth

11 The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Frost & Sullivan s 360-degree research methodology represents the analytical rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often, companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry players and for identifying those performing at bestin-class levels. 360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit Frost & Sullivan We Accelerate Growth

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