Booking Your Initial Parties
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- Matthew Ward
- 3 years ago
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1 Booking Your Initial Parties There are 2 keys to doing this successfully: 1. Creating your contact list. How many people does the average person know? If you guessed over 100 you are statistically right! 2. Your Enthusiasm The more excited and enthusiastic you are, the more keen people are to book a party with you! As a new Business Owner, one of the first things you should do is make a contact list of everyone you know from those you know very well, to others you may only know of. You ll be amazed at the number of people you know and can remember from the past. Some will be people with whom you have totally lost contact, this is a great way to get in touch again. Your friends will love hearing about you and about what you re doing, this is where your enthusiasm comes in! Many of them are going to say I just love jewellery and they will love the fabulous host rewards that you have to offer them.
2 STEP 1 - CREATE A LIST OF CONTACTS Whether you call it a Contact List, Prospect List, a Possibility List, or a List of Friends and Acquaintances, a list of everyone you know is something every Representative, whether brand new or a seasoned pro, must have. This ever changing list of referral sources, potential clients and prospective team members serves a number of purposes. It keeps your opportunity to serve in the forefront of your mind. You have tangible evidence of how many people you can serve. Your list will form the core of your business growth. It centralises and systemises your business building process and, by constantly growing and changing, it provides you with fresh leads and business opportunities. Your list will help ensure your diary is always full... and so is your purse! As one of your primary income building tools, your Contact List is the heart of your success. As such, you should promise yourself to find regular additions to your list. When you approach the task of growing your list with a sense of anticipation of all the incredible people you will get to know, you will enjoy building your business! Remember, your contact list is your greatest asset Now that you understand that your greatest business asset is the people you know, the people you will meet and the quality of the relationships you have with them, you re ready to begin your list! STEP 2 - QUIET YOUR INNER CRITIC Often, when you are about to take the most important steps in your life, you hear a voice that wants to hold you back. For this exercise, you inner voice may say: I can t call her; she is always busy. How could I expect her to book a party? Everyone I know is either broke or unmotivated. I don t know anybody. This is the voice of your inner critic. She often shows up when you are ready to take a step towards your dreams or step outside you comfort zone. It s important that you are aware of these thoughts, recognise them as counterproductive to your goals and desires and either cancel or reframe your thoughts so your subconscious mind does not mistake them for the truth. Turn the negative I can t into a positive... I CAN! What internal messages do you hear when you go to add names to your list? How does this help or hinder your progress toward your goal? How will you respond to these messages from now on? Congratulations! You have taken an important step towards maintaining the mindset that will support you in completing and growing your never-ending Contact List. 1
3 JOG YOUR MEMORY Use the categories listed below to develop your Contact List. As you add names from the categories below, you can track your progress by ticking off each prompt... Family Immediate family members Relatives Cousins In-laws Friends of your relatives Friends Current friends Friends of your friends Friends you haven t seen recently School friends People Living Retired People Career women In Your Area Students Stay at home mums Neighbours Old neighbours Professionals People who are in a similar line of work Co-workers Professional acquaintances Former co-workers People who don t like their job Customers People who are interested in new opportunities Where I shop Department Store Gift Shop Clothing Store Video Store Fruit Shop Bank Supermarket Hairdresser Beauty Salon Coffee shop Restaurant Post Office Chemist Deli Shoe Store Sports Contacts Gym Children s sports contacts People you met through your sporting interests Social Contacts Christmas card List Social Club Friends Church members Partners friends contacts People you meet through various organisations Professional Optometrists Teachers Lawyer Relationships Doctors Dentist Chiropractors Nurses Orthodontist Accountants 2
4 STEP 3 MAKE A PLAN FOR THE NEXT 4 WEEKS Plan out your first weeks with Envy and decide which days and times you want to work. Use the weekly or monthly planners included in the Plan for Success Guide. Take into account any other commitments, including other work, family, social, spiritual, sport and personal time. Before you first party also look at the next 4 weeks and have them planned ready for your future bookings. STEP 4 OFFER THE PEOPLE ON YOUR CONTACT LIST THE OPPORTUNITY TO HAVE AN ENVY JEWELLERY PARTY Each of us is busy. Even close friends and family have things to do besides helping you get involved in a business and they may not understand or fully support you. By offering them an immediate reward for their cooperation, you move from asking for a party as a favour, to offering them an opportunity that they benefit from. Remember, you are offering not asking, it s not about you. When you ask others to book a party to help you out, you are leaving them out of the picture. We all worry about asking others to do us a favour, so what if you changed it around? What if instead of asking them to do us a favour, we offered them the opportunity to receive free and half price jewellery? Simply change your thinking and your question takes on a different meaning. See if you notice the difference: Example One: Hi Susie. I just joined Envy Jewellery and I m really excited, but I need people to book parties to help me get started. Would you have a party in the next three weeks for me? Example Two: Hi Susie. I ve just joined Envy Jewellery and I m really excited. The jewellery is great and I get to hold parties and give away fee and half price jewellery. I would love to offer you the opportunity to receive some jewellery by having a few friends and me over for a fun evening. The dates I have available are Tuesday the third and Thursday the fifth. Which one is better for you? Do you agree that the second example provides more information in a nonthreatening way? So the first lesson is don t ask for a party, but instead offer the opportunity to receive free and discounted jewellery. Remember there are two winners with every party: the Representative, who earns the discounts and bonuses, and the hostess, who receives the host rewards. You are giving her a way to receive the jewellery she likes at substantial savings. Become a believer in the generosity of the rewards ENVY has to offer. 3
5 KNOW WHAT YOU HAVE TO OFFER Learn the benefits ENVY offers so that you truly believe you are giving a gift to those you share your business with. At Envy Jewellery we are confident that we have some of the most generous host rewards in the industry. Backed up by beautiful high quality fine jewellery, we have the perfect reason for everyone to book a party. The Host of an $800 party with 2 bookings and 10 orders in total receives... $275 of FREE Jewellery as well as any 2 pieces for half price! In addition, look at all the other benefits for our host and her guests: Shopping in the comfort of your own home or that of a friend Individual service, personal shopper assistance Fun, social and relaxed atmosphere in which to shop Quality jewellery with 365 day guarantee Everyone has the opportunity to receive a free gift as a customer for spending over $125 Sterling silver, sterling silver and 18 ct plate and stainless steel Gorgeous classic to the latest modern pieces Jewellery that you will not see in the shops at these prices Remember, Envy has simply the best Host Rewards! With all this in mind think about how you will ask for your first bookings to get you kick started? After filling out the possible Contacts List, decide which approach listed below would suit you and your prospective Host the best. Hi Jane I thought I would give you a ring to let you know that I have just started my own business with ENVY Jewellery, we market a beautiful range of jewellery through in home parties. You will not believe the gorgeous jewellery that we have, you will just love it. The rewards we give to those who host a party are sensational and I think all your friends will love it. How about we get them together and show them? It is probably about time we all caught up and the best part is that you can receive your fine jewellery for free! I am currently booking up Tuesday nights, would this work for you and the girls on the 23 rd? Hi Jane I just loved the ENVY jewellery range so much that I have decided to start my own business. The free gift we offer to each customer spending over $125 is amazing and the host rewards are sensational. It is not hard to tempt people to come along. Why don t you book a party with me and get your choice of beautiful fine jewellery for FREE. Tuesdays are looking good. What do you think? Hi Jane I have just started my own party plan business and you are one of the first I had to call. I know you love jewellery and you will want to buy lots of this gorgeous jewellery. You know, you get so much for free with ENVY, why don t you book a party for the girls at work and that way you will receive free pieces. This really is too good to be true. I can t wait for you to see it and I can drop over a catalogue tomorrow. What would be a good day? I have Tuesdays still available and next week is looking good. 4
6 Contact List Name Phone Number Date Booked Notes How is your list going? If you don t get enough names the first time around, be patient with yourself. A first time list is typically 20 to 30 names. As you begin to work, keep adding to your contact list. Add new names to it daily, its size will grow to many times that number. Get out your Christmas card list, your address book, your wedding guest list, children s sporting contacts or team mates and check that you have included everyone on your contact list. 5
7 Contact List Continued Name Phone Number Date Booked Notes 6
8 STEP 5 - Set Goals for Your List To ensure that you remain aware of the abundance of opportunities around you, hold an intention to connect with more and more people every day. Set a goal for the number of new people you will add to your Contact List every week. With this intention and goal, you will find that new doors of opportunity will open. No matter how times change, success in direct selling has been and always will come from your consistent efforts to connect with people who can benefit from your product and service. Promise yourself that you will continue to grow your list Remember, keep your list ready for action and take action to achieve your goals! 7
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