Multimedia Digital Home: Advances and Latest Applications

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1 Multimedia Digital Home: Advances and Latest Applications Shen-Chang Chao Vice President Enterprise & Consumer Electronics Transforming Technology Innovation Into Business Success

2 Outline Market Outlook and Opportunities Enabling Technologies Interesting Applications ASTRI Technology Overview

3 Market Trends in New Millennium Consumer drives the demand Broadband Access & Home Network 130 millions of broadband home subscribers, and in rapid growth Home networking doubles by 2008 with Ethernet and WiFi dominant Intelligent Digital Consumer Electronics Wired or Wireless Multimedia Enabled Multi-purpose 3C Convergence Triple Play Emerging business opportunities for technology and product innovations Consumers demand features and convenience anytime, anywhere Content Digitization Music, video and images can be transmitted, accessed and shared over networks Miniature & Mobility

4 Multimedia Digital Home Hot Spot for IDCE Home Office active interaction productivity USB Broadband Services: Cable, xdsl, Satellite Home Media Networking MPC, STB or HMC 1394 Entertainment home theatre games passive entertainment A/V Cables Optical Port HomePlug Zigbee Bluetooth Serial Port Home Automation & Control IrDA Information Appliances mobile data, voice, audio exchange

5 IP Service Convergence Hot Spot for Multi-purpose IDCE Mobile Multimedia Services will grow significantly Multimedia -Video MMS -Video conferences -Video mail Multimedia -Video ads -Promotional content (movie trailers, music videos etc.) Multimedia -Monitoring -Training 10.3% of all broadband subscribers will utilize Broadband IP Telephony by the end of 2008 (In-Stat/MDR) Multimedia -Entertainment -Games -News/Sports clips -Music videos -Live events Triple play intensifies among Telco's, cable and ISP Voice over WLAN: A Billion Dollar Market by 2006 from ilocus

6 Huge Market Opportunities for Intelligent Digital Consumer Electronics Worldwide market for multimedia consumer devices will reach $188 billions by 2006 Portable or mobile multimedia consumer devices is the fastest growing sector. Sales ( U n it: $ M illio n s 200, , , , , ,000 80,000 60,000 40,000 20, Year Others Set-top Box DVD-Rec DVD-Player Internet Audio Player DTV Digital Camera Digital Camcorder Video Game Mobile PC PDA Camera Mobile Phone

7 Key Technology Initiatives Intelligent Digital Consumer Electronics & Services Multimedia Communication Multimedia Communication Pervasive Services Community Buildings / Airports Home WiMAX Portable Media 3G Media Adapter TV Digital Broadcasting Personal Digital Media Player Mobile Hotspot Wi-Fi Home Media Content Sharing Home

8 Outline Market Outlook and Opportunities Enabling Technologies Interesting Applications ASTRI Technology Overview

9 SIP: Universal IP Communications An Internet-Centric Application Layer Signaling Protocol Used to manage multimedia sessions. Applicable to voice, video, games, etc. Adopted by Microsoft, telecoms and enterprises Work started in Henning Schulzrinne: a once-in-century opportunity to redesign the telephone network. H.323 SIP Scalability Architecture Low Tightly Defined, Centralized High Flexible, Distributed Flexibility User Mobility Extensibility Applicability Low No Low Voice and Video High Inherent (Adopted by 3GPP) High Voice, Video and Data Easy of Deployment Low High Market Maturity Entrenched Players New Playing Field

10 H.264/MEPG4 AVC: More Efficient Compression Jointly defined and supported by both media and communications industry Enableing delivery of entertainment quality video over wired or wireless networks DVD Disc HDTV CD-RW

11 Digital Life Network Alliance (DLNA) Introduced in June 2003 as the Digital Home Working Group (DHWG) Delivering an interoperability framework of design guidelines based on open industry standards to complete the cross-industry digital convergence. Cross-industry organization of leading consumer electronics, computing industry and mobile device companies: Fujitsu, Gateway, HP, Intel, IBM, Kenwood, Lenovo, Matsushita Electric (Panasonic), Microsoft, NEC CustomTechnica, Nokia, Philips, Samsung, Sharp, Sony, STMicroelectronics and Thomson. Other Research Institute as members: Korea Electronics Technology Institute Industrial Technology Research Institute Institute For Information Industry

12 Outline Market Outlook and Opportunities Enabling Technologies Interesting Applications ASTRI Technology Overview

13 Multimedia Communications Home Video PBX Front Ext Ext Built-in speaker LED Camera Ext transfer call to upstairs, ext SIP SIP Broadband Connection RCA Video In RCA Video Out RCA Audio In RCA Audio Out Network Interface Power On/Off Back line-in for microphone extension USB Video Phone STB connected to TV Multiple STB at home, controlled by a slim IP PBX Make calls to and receive calls from video phones. Potential application add-on: video streaming, video surveillance, baby-monitor, etc Primary PBX features supported: conferencing, call-transfer, Intercom, call-pickup, follow-me, alternate video/audio source, etc.

14 Multimedia Communications Peer-to-Peer Home Network Internet Private network for friends and family Long distance toll by-pass with optional PSTN interface Roaming at peer site to access home network P2P for private multimedia content sharing Resource sharing

15 IP TV over DSL Encryptor IP Encapsulator H.264 Encoder Content Sources Consumer Home H.264 IP STB Video Distribution Support 300+ TV Channels MPEG2 Encoder / Trans-rater Multicast DSLAM EPG Data EPG Server PC ADSL Modem Copper Loops Mediation Device + CAU Broadband ISP Platform Internet

16 Home Media Networking: Home Content Bed Room 2 nd Floor Internet Connection AP Wi-Fi Software Player HMC DVD Player Living Room Walls Walls Bed Room

17 HOME Media Networking: Portable Content Server Network Portable content ADSL Modem PC WiFi AP Portable content 264 decode HMC CCTV Tablet PC -H.264 Player -HMC content controller DVD TV Home

18 Outline Market Outlook and Opportunities Enabling Technologies Interesting Applications ASTRI Technology Overview

19 ASTRI Achievement: Secure Voice over IP SIP Stack and Platform ASTRI own IP Commercial grade Light weight and high performance SIP interoperability conformance SIP Director SIP conformance testing tool Session Security Control A framework for secure and reliable IP telephony service ASTRI patentable algorithms Cost effective implementation Block hacker intrusions

20 ASTRI Achievement: H.264/MPEG4 AVC Real-time D1 Resolution Imbedded Codec on Single Chip Note: Total time is 8 times less than the un-optimized one in the left.

21 ASTRI Achievement: Product Platforms Prof. Encoder Content Sources Bed Room IP EncryptorEncapsulator Video Distribution 2nd Floor Internet Connection IP STB AP Multicast DSLAM Wi-Fi HMC ADSL Modem DVD Player Living Room Walls Walls IP PSTN MPEG2 Encoder / Trans-rater Support 300+ TV Channels Software Player Bed Room Copper Loops Broadband Mediation Device + CAU PC EPG Server Internet ISP Platform CMS PDA RTS- Control and Management Router & Firewall Application Server Legacy PBX LAN / WAN Remote access Client player RTS-R PSTN Gateway EMX Media Server RTS-T IAD Digital Phones SIP Analog Phones Phones Large and Medium Enterprise RTS-T RTS-T

22 ASTRI will form a R&D Center for Consumer Electronics this year and Aims to Create IP for Key Enabling Technologies Bring Intelligent Digital Consumer Electronics and Digital Home Applications to a New Frontier Transform HK/PRD Industry from Low Cost Manufactures to Product Innovators

23 Thank You

24 Home Networking RANGE Cellular 33rdrdGeneration Generation Mobile MobileSys Sys 2G 2G-> ->2.5G 2.5G WiMAX WiMAX / / WMAN Wi-Fi Wi-Fi IEEE IEEE802.11x x WLAN WPAN 0.01 Zigbee Zigbee Bluetooth Bluetooth Data Rates (Mbps) UWB a 100 1,000

25 Key Enabling Technologies Applications DRM, P2P, Interoperability UPnP, MHP. Multimedia Kernel H.264, WM9, AAC, JPEG2000, Imbedded System Linux, WinCE, Application Layer Protocols SIP, RTP, RTSP, Home Networking x, UWB,

26 Imbedded System Technology One of the most potential software strengths to grow in China Fully leverage China as the world-wide manufacturing center. Form Factor Power Robustness Performance Efficiency Imbedded System Software Imbedded OS Linux, WinCE, Compact Hardware Platform Intel, MIPS, ARM, DSP,

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