THE 2016 LG PHONE REGISTRATION CONTEST OFFICIAL RULES ("Official Rules")

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1 THE FOLLOWING CONTEST IS VALID ONLY IN CANADA. TO BE ELIGIBLE FOR THIS CONTEST YOU MUST BE A LEGAL RESIDENT OF CANADA WHO HAS REACHED THE AGE OF MAJORITY IN THE JURISDICTION IN WHICH YOU RESIDE. THIS CONTEST WILL BE CONSTRUED AND EVALUATED ACCORDING TO APPLICABLE CANADIAN LAW. SUBMISSION OF AN ENTRY CONSTITUTES ACCEPTANCE OF ALL OF THE CONTEST RULES. THE 2016 LG PHONE REGISTRATION CONTEST OFFICIAL RULES ("Official Rules") NO PURCHASE NECESSARY TO ENTER OR WIN. The 2016 LG PHONE Registration! Contest (the "Contest") is sponsored by LG Electronics Canada, Inc. (the Sponsor ). The Contest begins at 12:00:00 a.m. Eastern Standard Time ("EST") on July 11, 2016 and ends at 11:59:59 p.m. EST on December 31, 2016 (the "Contest Period"). 1.! HOW TO ENTER: There are two (2) ways to enter the Contest: i.! With Purchase: During the Contest Period, visit lgcanada.registria.com (the Contest Website ) and select the Product Category tab to locate your LG phone. Next, select your LG phone and LG phone model number. Upon doing so, click the Get Started icon and you will be directed to the registration form (the Entry Form ). Complete the Entry Form with your full name (first and last), complete mailing address (including postal code), a valid address, daytime telephone number (including area code), date when you purchased your LG phone, store where you purchased your LG phone and serial number of your LG phone. Next, confirm compliance with the Official Rules and indicate whether you would like to receive future communication from the Sponsor (not mandatory for entry) by checking the appropriate boxes. Upon doing so, click Complete Registration and you will receive an official entry (the Entry ) into the Contest. The Entry Form must include all the required information in full or the Entry will not be eligible. Entries must be received by 11:59:59 p.m. EST on December 31, Limit of one (1) online Entry per person per LG product purchased and registered during the Contest Period. ii.! Without Purchase: On a plain piece of paper hand print your full name, (first and last), a valid address, postal code, your date of birth (day, month and year) and mail along with a 50 word essay on Why LG is my preferred brand to: The 2016 LG Phone Registration Contest, Dept 3560, Box 9500 Lakeshore West PO, Oakville, ON, L6K 0G4. Limit of one (1) Mail-In Entry per person during the Contest Period. Mail-In Entries must be postmarked no later than the Contest Closing Date and received by the applicable Draw Date (see rule 2). You may use only one (1) address to enter the Contest online and only one (1) account per person allowed. The Sponsor and its employees,

2 representatives and agents are not responsible for any lost, late, misdirected, delayed or not received (including failures due to transmission failures or technical failures of any kind, including malfunctioning of any network, servers, access providers, hardware or software, whether originating with sender or recipient), damaged, illegible, mechanically duplicated or incomplete entries or any inaccurate transcription of entry information. Proof of sending an Entry is not proof of receipt by Sponsor. All Entries from any individual submitting or attempting to submit multiple entries are void. All Entries become the exclusive property of Sponsor and will not be acknowledged or returned. Entries submitted in accordance with these Official Rules shall be referred to hereafter as the Eligible Entries. 2.! WEEKLY CONTEST PERIODS: The Contest Period is divided into twenty five (25) periods (each a Weekly Contest Period ) and they are as follows: Weekly Contest Periods Draw Date Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Begins 12:00:00 a.m. ET on July 11, 2016 and ends 11:59:59 p.m. ET on July 17, 2016 Begins 12:00:00 a.m. ET on July 18, 2016 and ends 11:59:59 p.m. ET on July 24, 2016 Begins 12:00:00 a.m. ET on July 25, 2016 and ends 11:59:59 p.m. ET on July 31, 2016 Begins 12:00:00 a.m. ET on August 01, 2016 and ends 11:59:59 p.m. ET on August 07, 2016 Begins 12:00:00 a.m. ET on August 08, 2016 and ends 11:59:59 p.m. ET on August 14, 2016 Begins 12:00:00 a.m. ET on August 15, 2016 and ends 11:59:59 p.m. ET on August 21, 2016 Begins 12:00:00 a.m. ET on August 22, 2016 and ends 11:59:59 p.m. ET on August 28, 2016 Begins 12:00:00 a.m. ET on August 29, 2016 and ends 11:59:59 p.m. ET on September 04, 2016 Begins 12:00:00 a.m. ET on September 05, 2016 and ends 11:59:59 p.m. ET on September 11, 2016 Begins 12:00:00 a.m. ET on September 12, 2016 and ends 11:59:59 p.m. ET on September 18, 2016 Begins 12:00:00 a.m. ET on September 19, 2016 and ends 11:59:59 p.m. ET on September 25, 2016 Begins 12:00:00 a.m. ET on September 26, 2016 and ends 11:59:59 p.m. ET on October 02, 2016 Begins 12:00:00 a.m. ET on October 03, 2016 and ends 11:59:59 p.m. ET on October 09, 2016 Begins 12:00:00 a.m. ET on October 10, 2016 and ends 11:59:59 p.m. ET on October 16, 2016 Begins 12:00:00 a.m. ET on October 17, 2016 and ends 11:59:59 p.m. ET on October 23, 2016 Begins 12:00:00 a.m. ET on October 24, 2016 and ends 11:59:59 p.m. ET on October 30, 2016 August 02, 2016 August 02, 2016 August 02, 2016

3 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Begins 12:00:00 a.m. ET on October 31, 2016 and ends 11:59:59 p.m. ET on November 06, 2016 Begins 12:00:00 a.m. ET on November 07, 2016 and ends 11:59:59 p.m. ET on November 13, 2016 Begins 12:00:00 a.m. ET on November 14, 2016 and ends 11:59:59 p.m. ET on November 20, 2016 Begins 12:00:00 a.m. ET on November 21, 2016 and ends 11:59:59 p.m. ET on November 27, 2016 Begins 12:00:00 a.m. ET on November 28, 2016 and ends 11:59:59 p.m. ET on December 04, 2016 Begins 12:00:00 a.m. ET on December 05, 2016 and ends 11:59:59 p.m. ET on December 11, 2016 Begins 12:00:00 a.m. ET on December 12, 2016 and ends 11:59:59 p.m. ET on December 18, 2016 Begins 12:00:00 a.m. ET on December 19, 2016 and ends 11:59:59 p.m. ET on December 25, 2016 Begins 12:00:00 a.m. ET on December 26, 2016 and ends 11:59:59 p.m. ET on December 31, ! PRIZES: There are twenty five (25) Prizes available to be won during the Contest Period (one (1) per Weekly Contest Period) each consisting of one (1) TONE Headset (HBS-750), each with an ARV of $79.99 (CDN). Prizes must be accepted as awarded without substitution, are not transferable, not for resale and have no cash surrender value, except where approved by Sponsor. The Sponsor reserves the right, in the event that a Prize or any component of a Prize cannot be awarded as described for any reason, to substitute another prize or component of a prize of equal or greater value, without liability. Only twenty five (25) Prizes will be awarded. 4.! SELECTION OF PRIZE WINNERS: A random draw for each Weekly Contest Period (each a Weekly Draw ) will be held the following month (see rule 2 for dates) following each Weekly Contest Period commencing at 10:00:00 a.m. EST (each a Weekly Draw Date ) at the office of Promotion Solutions (the Independent Contest Organization ) in Oakville, ON from among all eligible Entries received up to the end date of the applicable Weekly Contest Period. Odds of being selected depend on the total number of Entries received up to the end date of the applicable Weekly Contest Period. PLEASE NOTE: Non-winning entries will be carried over into the following Weekly Draw. 5.! The selected entrants will be contacted by the Independent Contest Organization by within one (1) business day of being selected. If a selected entrant (a) does not respond to the within five (5) business days of the being sent, (b) fails to return the properly executed Release Form within the specified time (see rule 6); or (c) otherwise is not in compliance with these Official Rules; then the Winner will be disqualified and another Winner will be selected based on the applicable Winner selection process (see rule 4) from among all remaining Eligible Entries until such time as contact is made by with a Winner or there

4 are no more Eligible Entries, whichever comes first. The Sponsor will not be responsible for failed attempts to contact a selected entrant. 6.! To be declared a winner, each selected entrant must answer correctly, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill testing question posed by telephone at a mutually convenient time. Each selected entrant will also be required to sign a Release Form confirming compliance with the Official Rules, acceptance of the Prize as awarded, without substitution, and releasing the Sponsor, its affiliated and related companies, advertising and promotional agencies, the Independent Contest Organization and each of their respective shareholders, directors, officers, employees, agents, representatives, successors and assigns from any liability in connection with the Prize or the Contest. The Release Form must be signed and returned to the Independent Contest Organization within the time period specified on the Release Form or the Prize will be forfeited. Prizes will be delivered to the Winners, by the Sponsor to the address indicated on the Release Form, within sixty (60) days of being declared a winner. 7.! ELIGIBILITY AND CONDITIONS: The Contest is open only to legal residents of Canada, who have reached the age of majority in the jurisdiction in which he/she resides. Employees, representatives and agents of the Sponsor and its parent company, subsidiaries, affiliates, distributors, agents, advertising and promotion agencies involved with this Contest, and those living in the same household of such persons and the Independent Contest Organization are not eligible to enter or win. This Contest is void outside of Canada and where prohibited by law. The entrant is the individual whose name appears on the Entry Form. In the event of a dispute, if the name of an entrant on an Entry Form is not the same as the authorized account holder of the address at the time of entry, the entry will be deemed to be made by the authorized account holder. The "authorized account holder" is defined as the natural person (an individual) who is assigned to an address by an Internet access provider, online service provider, or other organization responsible for assigning addresses for the domain associated with the submitted address. The entry shall be void if the authorized account holder cannot be determined or the address does not belong to a natural person. By entering this Contest, entrants agree to abide by these Official Rules. The decisions of the Sponsor and the Independent Contest Organization with respect to all aspects of the Contest are final and binding. 8.! GENERAL: No correspondence regarding Entries will be entered into by Sponsor with Entrants, except as provided in these Official Rules. By entering the Contest, Entrant agrees that Sponsor shall not be held responsible and that they have no right to bring (and covenants and agrees not to bring) any claim, action, or proceeding of any kind or nature whatsoever against Sponsor and/or its parent company, affiliated companies, subsidiaries, divisions, advertising and promotion agencies, participating retailers, the Independent Contest Organization, and all of their respective agents, employees, directors, officers, shareholders, successors and assigns (collectively "Releasees") in connection with this Contest. By entering and/or accepting a Prize, entrants agrees to be bound by these Official Rules and the Independent Contest Organization decisions and to release all

5 Releasees from any and all liability, loss or damage of any kind arising out of or in connection with their participation in this Contest or with respect to awarding, receipt, possession, use and/or misuse of a Prize or participation in any Contest related activities. 9.! As a condition of awarding a Prize, each Winner grants to the Sponsor the right to use his/her full name (first and last), address (city and province/territory), image and likeness, voice and comments for advertising, publicity, and promotional purposes without territorial, time or use limitations, including without limitation online announcements, without additional compensation, unless prohibited by law. 10.!INTERNET: The Sponsor and the Independent Contest Organization will not be liable for any failure of the Contest Website and assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor and/or its agents are not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any or entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any Web site, or any combination thereof, including any damage to participant s or any other person s computer and other property relating to or resulting from participation in this Contest or from downloading any materials in this Contest. CAUTION: ANY ATTEMPT TO UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE TO THE FULLEST EXTENT PERMITTED BY LAW. 11.!PRIVACY / PERSONAL INFORMATION: By entering this Contest, each Entrant consents to the collection, use, and disclosure, by Sponsor, of his or her personal information including full name (first and last), date of birth (month and year), and contact information (including, but not limited to, telephone number, address, and address) for (i) the administration of this Contest including, but not limited to, the announcement of winners and awarding and delivery of a Prize; and (ii) unless otherwise indicated by the Entrant at the time of entry, for market and consumer research purposes. The names of the confirmed winners will be posted on the Contest Website. 12.!The Sponsor reserves the right, with the consent of the Régie des Alcools, des Courses et Des Jeux (the Régie ) in the Province of Québec, to terminate or amend this Contest at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned, such as tampering, the Sponsor reserves the right, with the consent of the Régie, to cancel the Contest and conduct a random draw from all previously received Eligible Entries received by the date of cancellation as is consented to by the Régie. 13.!FOR QUEBEC RESIDENTS ONLY: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie for a ruling.

6 Any litigation respecting the awarding of a Prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement. 14.!Sponsor reserves the right, in its sole discretion, to disqualify any individual who (i) tampers with, or attempts to tamper with, the entry process; or (ii) violates any of these Official Rules. 15.!For the names of Winners, send a self-addressed stamped envelope to: The 2016 LG Phone Registration! Contest, Winners List Request, Dept 3560, Box 9500 Lakeshore West PO, Oakville, ON, L6K 0G4. All requests must be received by January 13, 2017