How To Understand The Trends In Digital Home Storage

Transcription

1 Brochure More information from DNA of the Digital Home: Trends in Digital Home Storage Description: As widespread use of digital consumer electronics continues to accelerate, consumers will increasingly look to non-pc storage solutions to house and protect the personal rapidly expanding content created by these devices. This evolution will see an increase from today s multi-pc activities such as sharing an Internet connection or peripherals such as printers and scanners to tomorrow s networks that support a variety of multimedia sharing activities, such as the use of portable digital music players, digital still and video cameras, and even DVRs and digital A/V players. The DNA of the Digital Home: Trends in Digital Home Storage argues that consumers will need a secure, non -PC-based platform on which to store the vast amounts of personal digital data created by these devices - a single storage platform that is networked and can share resources with both fixed and mobile PC and CE devices. This platform will support not only PC and consumer electronic data storage and sharing, but will evolve to automatically backup all networked fixed and mobile devices, as well as enable the storage and transfer of very large multimedia files. The DNA of the Digital Home: Trends in Digital Home Storage, provides an examination of the general storage trends in the digital home, as well as a detailed analysis of the drivers and constraints that will determine consumer demand for network-attached storage units. The report includes an analysis of disc drive and storage product trends and the leading companies driving innovation in digital home storage. Forecasts include: - Worldwide home networking and connected devices; - HDD demand by unit shipment and market share; - HDDs for consumer applications; - HDDs for both fixed and mobile applications; - HDD form factor projections; - External disc drive devices; - Single and multiple NAS average sales prices; and -Projected unit and revenue for NAS units through Methodology This report is the result of extensive interviews and discussions with many people and companies from throughout the consumer electronics and storage industry including storage component and systems companies as well as companies that incorporate storage into their consumer electronics applications and enterprise network storage companies. The list of companies contacted is extensive and the data we gathered is very comprehensive, not all of it is included in this report. Our thinking and projections were shaped by many inputs. We would like to thank the following companies and organizations for their help and information: Atmel, Hitachi Global Storage Technology, Intel, Marvell, Maxtor, Microsoft, Scientific Atlanta, Seagate Technology, and Silicon Image. Also thanks in particular to the following individuals for their help: Gerry Connolly, Maurice Schlumberger, Tom Clark, Michael Greeson and many others Contents: Key Findings 1.0 Introduction 1.1 Purpose of Report 1.2 Definitions 1.3 Methodology 2.0 The Emerging Demand for Coordinated Digital Storage 2.1 An Overview of the Home Digital Storage Environment 2.2 The Need for Home Storage Utilities 2.3 The Need for Network Attached Storage 3.0 Disk Drive and other Home Storage Product Trends 4.0 Factors Influencing Consumer Electronic Storage

2 4.1 Retail vs. Service Markets 4.2 Digital Rights Management 5.0 Home Network Storage Trends 5.1 Drivers for Home Network Adoption 5.2 Networking Options in the Home 5.3 Home Networking Trade Groups 5.4 Push vs. Pull Market for Home Networks 5.5 Home Networks for Media Sharing Example: IP-Based Coax Networking 5.6 Personal or Home Reference Data Backup 5.7 Storage Virtualization in the Home 5.8 Phases of Home Network Storage Phase 1: Internet Sharing Networks Phase 2: File and Peripheral Sharing Networks Phase 3: Home Media Sharing Networks Phase 4: Backup Networks Phase 5: Integrated Home Storage Networks Phase 6: Home Storage Utilities 5.9 Projections for Home Network Storage 6.0 Revenue Model for Home Network Storage 7.0 Companies Providing Home Network Storage Infrastructure 7.1 Agere Systems 7.2 Atmel 7.3 Broadcom 7.4 Datacore 7.5 Infrant Technologies 7.6 Iomega Corporation 7.7 Cisco/Linksys 7.8 Marvell 7.9 Maxtor 7.10 Mirra 7.11 NETGEAR 7.12 Seagate 7.13 Silicon Image 7.14 Toshiba 7.15 Western Digital 7.16 Ximeta 7.17 Anthology Solutions 7.18 Zetera 7.19 Market Share 8.0 Demand-Side Data: Home Network Storage Survey Results 8.1 Technology in Use & Most Likely to be Purchased 8.2 Reasons for Deploying a Home Network 8.3 Devices Connected to Home Networks 8.4 Storage Devices Used in the Networked Home 8.5 Home Backup 8.6 Home DVR and Entertainment Network Connections 8.7 Home Digital Storage Content 8.8 Familiarity with and Use of NAS and Important Characteristics for Choosing NAS 8.9 Digital Storage Demand 8.10 Likely Price Points for Purchase of NAS, Likely Place of Purchase, and When Likely to Purchase NAS 8.11 Interest in Out-of-Home Back-Up Service Acknowledgements List of Figures Figure 1 Examples of Home Digital Storage Figure 2 Digital Home Storage Application Hierarchy Figure 3 Home Storage Network Connected Devices

3 Figure 4 HDD Market Segment Projections, Units Shipped Figure 5 HDD Market Segment Projects, Market Share (%) Figure 6 HDDs for Consumer Applications, Units Shipped Figure 7 HDDs for Consumer Applications 2, Thousand Units Shipped Figure 8 HDDs for Fixed and Mobile Consumer Applications Figure 9 Hard Disk Drive Form-Factor Projections Figure 10 Quarterly HDD Public Technology Demonstrations and Product Announcements compared to Toshiba MLC Flash Memory Areal Densities Figure 11 Projections for Capacity vs. Time for 95-mm (GB) HDDs Figure 12 Projections for Capacity of Various Form-factor Drives Figure 13 Consumer Storage Product Mark-up Through the Retail Distribution Chain Figure 14 Factors Important to Network Adoption among Network Intenders Figure 15 Tab Characteristics of Home Networking Alternatives Figure 16 Data Rates for Home Media Streams Figure 17 MoCA Model for Home Media Network Figure 18 Virtualizing the Home Storage Stack Figure 19 Home Storage Virtualization Figure 20 Phases of Home Storage Network Evolution Figure 21 Development of Home Storage Networking Phases Figure 22 Worldwide Home Networking Projections Figure 23 Calculation of Typical Digital Home Reference Data Figure Early Digital Technology Adopter s Home Storage Requirements37 Figure 25 Worldwide External Disk Drive Devices Figure 26 Worldwide Home NAS Units (Single & Multi-Drive RAID) Figure 27 Single and Multiple Drive Home NAS Average Sales Prices Figure 28 Home NAS Revenue Projections Figure 29 Network Technologies Currently in Use Figure 30 Networking Technology Most Likely to Purchase Figure 31 Primary Reason for Installing a Home Network among Network Owners Figure 32 Primary Reason for Installing a Home Network among Network Intenders Figure 33 Devices Connected to Home Networks Figure 34 Devices Connected or Soon-to-be-Connected to Home Networks Figure 35 External Storage Devices Connected to Today s Home Networks Figure 36 Percentage of Data in Home Office Deemed Critical and Irreplaceable Figure 37 Backup Frequency among Home Office Workers Figure 38 Backup Frequency among Consumer Households Figure 39 Home Office Backup Methods Figure 40 Consumer Backup Methods Figure 41 Internet Homes with DVR Service Figure 42 Types of Digital Content Stored in the Home Figure 43 Average Perceived Value of Household Digital Content Figure 44 Broadband Internet Homes Type of Data Most Concerned about Losing Figure 45 Familiarity with and Use of NAS Figure 46 External Storage Solutions Currently in Use Figure 47 Importance of Various Features in Determining Storage Purchase among Home Office Workers Figure 48 Importance of Various Features in Determining Storage Purchase among Consumer Households Figure 49 Importance of Various Storage Features among Home Network Owners & Intenders Figure 50 Likely Action if Current Storage was Exhausted Figure 51 Anticipated Growth in Storage Needs among Home Office Workers Figure 52 Primary Content to be Stored among NAS Intenders Figure 53 Proclivity to Purchase NAS for Home Office Use at Various Price Points Figure 54 Proclivity to Purchase NAS for Home Use among NAS Intenders Figure 55 Likely Source for Purchase among Home NAS Intenders Figure 56 Likely Source for Purchase among Home Office NAS Intenders Figure 57 Time Frame for Purchase among NAS Intenders Figure 58 Interest in WAN-Based Data Backup Service among Home NAS Intenders Figure 59 Interest in WAN-Based Backup Service among Home Office NAS Intenders

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