Impact of Complexity on the In Car Experience
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- Loren Willis
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1 Impact of Complexity on the In Car Experience Panel 1: The Next Generation HMI Mike VanNieuwkuyk Executive Director, Global Automotive J.D. Power J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
2 Automotive Trends Quality Redefined Competitive Landscape: The In Vehicle Experience 2 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
3 Quality Equality Quality gap between best and worst models Problems Per 100 Vehicles (PP100) Quality as a Differentiator Quality as a Given Source: J.D. Power 1987 through 2012 U.S. Initial Quality Study (IQS) 3 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
4 Quality Improvement In The US Market: Last 10 Years Reported Problems Overall Vehicle Problems Reported Problems by Vehicle Category Interior Problems Feature / Control / Display Problems Ride and Handling Problems Exterior Problems Tire Problems HVAC Problems Engine / Transmission Problems Seat Problems Multimedia Problems Navigation System Problems Increased Complexity (Design Issues: Soft Inadequacies ) Usability has Taken on Greater Importance Source: J.D. Power 4 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
5 Redefinition of Quality Traditional Quality Consumer Quality Warranty Cases Malfunctions not brought to warranty Soft Inadequacies needs addressed but not as preferred Design Quality Warranty Cases Malfunctions not brought to warranty Soft Inadequacies needs addressed but not as preferred Missed Opportunities Consumer Behavior vehicle misalignment with market expectations Missed Opportunities vehicle misalignment with market expectations 5 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
6 Quality Equality Quality gap between best and worst models Quality as a Differentiator Quality as a Given Redesigned Quality Study Added Usability and New Technologies Problems Per 100 Vehicles (PP100) Consumer Defined Quality Source: J.D. Power 1987 through 2013 U.S. Initial Quality Study (IQS) 6 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
7 U.S. Model Activity: More Choices, Improved Choices New Entry Drops 30 Models 28 Increase in New and Refreshed Products New minus Drops 0 (16) Redesign Facelift Sources: J.D. Power and LMC Automotive, March J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
8 It s What s On The Inside That Counts 8 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
9 Market Driven Content and Delivery Product development and delivery market alignment MARKET MISALIGNMENT OEM PLANS CONSUMER DISSATISFACTION SUPPLIER SOLUTIONS CONSUMER EXPECTATIONS MISSED PROGRAM TARGETS NEGATIVE BRAND IMPACT CONSUMER DISSATISFACTION MISSED PROGRAM TARGETS SUPPLIER SOLUTIONS OEM PLANS CONSUMER EXPECTATIONS NEGATIVE BRAND IMPACT NEGATIVE SUPPLIER PERCEPTION DEALER DELIVERY SUPPORT/TRAINING + MARKET ALIGNMENT SUPPLIER SOLUTIONS OEM PLANS TO REDUCE THE IMPACT OF COMPLEXITY CONSUMER EXPECTATIONS + CONSUMER SATISFACTION + ACHIEVED PROGRAM TARGETS + ENHANCED BRAND IMPACT + POSITIVE SUPPLIER PERCEPTION 9 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
10 Technology Interests and Usability 10 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
11 Technology Category Interest Rank and Variability Percent Definitely/Probably Interested Individual Technology Interest Technology Category Average Highest interest categories with moderate variability among the individual technologies Large variability among the individual technologies within these categories Lowest interest categories with very little variability among individual technologies Source: J.D. Power 2014 U.S. Emerging Technologies Study Usability Features 11 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
12 61 New and Emerging Vehicle Technologies Device Application Link Surround View Camera System Active Shutter Grille Vents Wireless Charging Station Advanced Accident Notification System Smartphone Navigation Vehicle Interface Cylinder Deactivation Near Field Communication Low Speed Collision Avoidance System Active Front Air Dam Active Wheel Shutters Lifetime Navigation Map Updates Smartphone Voice Integration Wireless Connectivity System Enhanced Collision Mitigation System Active Rear Spoiler Emergency Braking and Steering Wireless Infotainment System Updates Predictive Maintenance Stop/Start System Voice Activated Personal Assistant Automatic Head Restraint Natural Language Voice Activation Electronic Window Tint Blind Spot Detection and Prevention Lane Departure Prevention System Smart Intersection Remote Vehicle Diagnostics Active Sound Management Programmable Instrument Cluster Mobile Router Source: J.D. Power 2014 U.S. Emerging Technologies Study Percent Definitely/Probably Interested Personal Assistance Services (PAS) Real Time Traffic Updates Mobile Router Subscription Next Generation Head Up Display (HUD) Drowsiness Detection System Hand Gesture Activated Doors Fully Autonomous Parking System 0% 20% 40% 60% 80% 100% Data from the 2014 US Automotive Emerging Technologies Study has been removed from this Air balance Fragrance Package Enhanced Adaptive Cruise Control Traffic Jam Assist Vehicle Communication System Solar Glass Roof Hand presentation Gesture Controlled Seat Wi Fi Direct Pedestrian Detection System Smart Headlights Cloud Online Data Storage Autonomous Driving Mode In wheel Motor Biometric Driver Sensors Adaptive Highbeam Assist Factory Installed Dual View Navigation Customizable Home Screen Speed Limit Assist System Vehicle Body Control Eye Tracking Controls Energy Recovery Suspension Tactile Touch Screen Multi user Infotainment System Laser Headlights Hand Gesture Controlled Cockpit For more information on the results from this study, please contact: Mike VanNieuwkuyk 0% 20% 40% 60% 80% 100% 12 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
13 The Impact of Usability Factory Installed Navigation Systems 13 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
14 Usability Driving Problem Counts Up for Audio and Navi Reported Problems Overall Vehicle Problems Reported Problems by Vehicle Category Interior Problems Feature / Control / Display Problems Ride and Handling Problems Exterior Problems Tire Problems HVAC Problems Engine / Transmission Problems Seat Problems Multimedia Problems Navigation System Problems Source: J.D. Power Today s Navigation Systems are: More Complex In All Segments of the Market Competing with Smartphones Source: J.D. Power & Associates 14 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
15 Ease of Use Accounts for a Third of Navi Satisfaction Ease of Use 34% 2013 Navigation Satisfaction Index Weights Routing 19% Navigation Display Screen 15% Ease of Use and Voice Activation are the areas of Navigation Satisfaction that are most aligned with Complexity Speed of System 13% Voice Directions 10% Voice Activation 10% Source: J.D. Power 2013 U.S. Navigation Usage and Satisfaction Study Weights may not sum to 100 due to rounding 15 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
16 Ease of Use and Voice Activation Navi Shortfalls Weight 100% Navigation System Index Navigation Satisfaction Index Factors Study Average % Navigation Display Screen % Routing % Speed of System % Voice Directions % Ease of Use % Voice Activation Source: J.D. Power 2013 U.S. Navigation Usage and Satisfaction Study 16 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
17 Voice Activation Still a Desired Control Type for Navi Control Method Primarily Used for Navigation System Most Preferred Control Method for Navigation System 2013 Touch Screen 75% Touch Screen 69% Voice Activation 52% Voice Activation 65% Dial/Knob 30% Dial/Knob 20% Steering Wheel Control 20% Steering Wheel Control 28% Hard Buttons 18% Hard Buttons 14% Joystick 10% Joystick 10% Touchpad Controls with Finger Stylus 8% Touchpad Controls with Finger Stylus 13% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Source: J.D. Power 2013 U.S. Navigation Usage and Satisfaction Study 17 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
18 Dealer Delivery can Influence Ease of Use Navigation System Ease of Use Index Average Rating: 637 Navigation System Demonstration Received Demonstration 660 Helpfulness of Navigation System Demonstration (among those who received a demonstration) Did Not Receive Demonstration 573 Very Helpful 746 Time Dealer Spent on Demonstration (among those who received a demonstration) Somewhat Helpful 604 More Than 12 Minutes Minute or Less 635 Not At All Helpful Source: J.D. Power 2013 U.S. Navigation Usage and Satisfaction Study 18 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
19 Complexity of Driving 19 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
20 20 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
21 Challenge: Complex Value, Simple Use 21 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
22 Thank You 22 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
23 23 J.D. Power 2014 J.D. Power, McGraw Hill Financial. All Rights Reserved.
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