imagdent Management & Development Services, L.L.C.

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1 imagdent Management & Development Services, L.L.C. 2

2 imagdent Management & Development Services, L.L.C. Thank you for your interest in imagdent Management and Development Services (imdds). imdds was created to provide affordable solutions and training to imagdent s current dental imaging centers in San Antonio, Austin, Dallas. Based on requests from other dentists who also were interested in bringing new CBCT technology and services to their community, imdds now offers a menu of services including management, consultative and technical support to help dentists bring this exciting technology to their community. While dentists are bombarded in journals and meetings about cone beam computer tomography (CBCT), many dentists are trying to figure out its value and how to fully utilize the data. Some dentists are even considering buying a CT scanner or opening an imaging center. Now, it all seems simple: lease some space, buy a machine, hire a technician and you re in business. Fact is, a dental imaging lab is a complex and expensive operation. The likelihood of big and expensive mistakes, thousands of hours, and failure are probable. There are proven ways to do it right and be successful. This is where imdds comes in. imdds represents an experienced management team that has started imaging labs from scratch, matured the Information Technology, trained formatting technicians, and set up all the operational processes. imdds has the keystones and tools for marketing the secret to achieving profit. Please give us a chance to show you how to start your own imaging lab, avoid certain mistakes, minimize the hassles and professional tensions, and sharply reduce expensive start-up costs while quickly creating a successful, profitable venture. We want to share our experience and expertise. Just call and ask for Bret. Sincerely, Bret Royal, COO 1

3 Company Background imagdent is a group of state-of-the-art dental imaging facilities focused on exceptional customer service and diagnostic solutions for local dentists. With locations across Texas & Louisiana, imagdent has combined the benefits of 3D Volumetric data with powerful implant- and orthodontic-driven software that gives dentists the ability to use the latest technology in a very cost effective package. imagdent s success is attributed to creative education, fanatical customer service, enduring dentist relationships, and fair pricing. imagdent Management & Development Services, L.L.C. imagdent Management and Development Services (imdds) is a national consulting, management, and service company comprised of experienced personnel in all aspects of the volumetric dental imaging industry. imdds shares its broad experience helping local dentists start and/or operate 3-D imaging centers under the imagdent brand. With a complete menu of service options, imdds has a goal of maximizing return on investment for each local market by providing the organizational, legal, financial, marketing, management and technical support they need. You Own it. imdds Makes it Happen! 2

4 Want Your Own CT Imaging Center? AVOID CASH DRAIN, HEADACHES, HASSLES and MISTAKES Management & Development Services Let the imdds team show you how! imdds brings impressive value imdds understands every aspect of dentist-owned 3D imaging centers and brings a veteran management team with operational and technical know-how. Prepared legal structure and documents Effective investor sales strategies Lower start up costs Best space selection, design and pricing Correct equipment, software and IT Professional management and training of staff Lower operational overhead Proven marketing strategy and tools Local educational programs for dentists and staff Redundancy of vulnerable technical skills Maximized ROI with a successful venture Avoid the big & expensive mistakes Boldly trying to re-invent a complicated enterprise can be devastating. imdds protects you and your investment s of wasted hours and 100 s of headaches Strained professional relationships Massive start-up expenses Wrong legal structure and organizational strategies Wrong equipment, software and IT Staffing issues and management errors Underestimated technical complexity Unprotected market/competitors drive you out of business Expensive and ineffective marketing Call today for more information! Bret Royal 210/ or You Own it. imdds Makes it Happen! 3

5 What Does an imagdent Dental Imaging Center Look Like? 4

6 Landmark Facility: imagdent Dallas imagdent labs are designed from the start with the customer in mind. Muted colors, modern furnishings, tasteful accessories, and sleek technology all combine to make the customer comfortable and to make the scan process as simple as possible. 5

7 6

8 imdds Financials 7

9 Short- and Long-Term Strategic Planning Proven Financial Matrices imdds can help you with all of your strategic planning, from equipment and software decisions, legal and business structures, to providing tools to help you accurately budget and forecast multiple scenarios and how they affect your return on investment. imdds can help you avoid expensive sunk costs that will jump-start your dental imaging venture. Call to learn more and see how these proven financial matrices can help you. 8

10 imdds Frequently Asked Questions 9

11 Q: What is imdds? A: imagdent Development and Management Services, LP, (imdds) is a national company based in San Antonio, Texas. It evolved from imagdent, a group of dental imaging centers in five large Texas cities. It became apparent that a business was needed that would help dentists throughout the country organize and own their local imaging labs without start-up and management hassles. Since imagdent developed the operating systems, mastered the necessary technical skills, and built a strong management team, it is in an ideal position to be the managing partner for local dental groups. Q: Why is imdds necessary? A: Like running a restaurant, everything looks easy until you try it. Consequently, over 90% of start-up businesses fail because of inadequate capital, inexperienced executive leadership, or insufficient understanding of the business. The odds are even worse in healthcare businesses because the owners are frequently doctors whose primary focus is elsewhere, practicing their profession. Consequently, as a smart business decision, it is best to outsource the organizing and management to an experienced and professionally managed company whose sole focus and energy is on the success of the business. Improve the odds of being a winner and making a profit with proven management. Q: Why a General Partner/Limited Partnership legal configuration? A: This is a conventional legal relationship. The GP is usually set up to take the legal risk and guide the business. The Limited partners own most of the enterprise and profits, and are sheltered from legal liability. In this case the GP will also be the managing partner. imdds, as the GP, owns 20% of the Limited Partnerships and the local dentists own 80%. Q: Many dentists have business savvy, are smart, and have the capital and an extra room in the office. Why not start an imaging center ourselves? A: This is not an issue of being smart and savvy. This is an issue of keeping your energy focused on your best and safest source of revenue, your practice of dentistry, and avoiding an unimaginable number of headaches, hassles and professional tensions. The economics are not as simple or risk-free as they initially appear, the technology is more complex, and the formatting requires unforeseen skills and dependence on a single person. Rapidly evolving technology causes quick obsolescence of equipment and portends investment losses. Q: Why the 20/80 split of ownership? A: This is a common ratio in the healthcare industry. imdds as the General Partner takes a 20% capital position to confirm its commitment to the market. This leaves 80% or most of the ownership to the local dentists. Taking a larger percentage takes away from the local dentists and the local dentists are needed for success of the enterprise. Taking a smaller share gives the appearance of no skin in the game. We know that dentists want ownership. Since dentists are the channels for the customers, they sense entitlement to most of the stock. And, ownership produces passion and support. Committed owners are needed to influence and rally their colleagues, and open doors something that an outside party cannot do. Q: What leads you to believe that more dentists, and dental ownership, will lead to success? A: Volumetric imaging is a new technology that we, along with many other leading dentists, believe adds substantial value and quality to care. Eventually, 3-D imaging will be a standard of care. But, new technology needs champions and the best champions are respected colleagues. It takes a substantial number of scans to support the hardware and operations of an imaging lab. Consequently, we are convinced that a large number of committed owner/dentists including a cadre of influential leaders are necessary to assure success. 10

12 Q: Does anyone get a free ride? A: No. Everything is transparent and no person has a financial advantage over a colleague. Capital for ownership is equal for everyone. imdds pays the same dollars for their shares as everyone else. Q: Are there other hidden benefits for certain large investors or users? A: No. To avoid violation of anti-kickback or State referral laws, we can only reward investors based on percentage of ownership. Investors will be offered long term financing for their shares. Volume discounts are allowable and desirable but the same deal must, by law, be offered to everyone investor or not. Q: What happens if not enough leadership or other Limited Partner shares are sold? A: This is the reason why it is so important to put the leadership group together before starting the general sales. Leaders open doors and influence their peers to be investors. If not enough leader investors, then it may be prudent to relook at the wisdom of opening a center at this time. The leaders and imd will jointly decide whether to proceed or abort the project. Main consideration is whether there is enough capital available for the start-up costs and continuing operations for 18 months. We do not want to go back to the well for more investment at a later time. Q: Does imdds require a deposit for organizing a market or receive some type of reward? A: No. imdds will take time and capital risks just like the community leaders. imdds is willing to take risks to develop successful markets. Q: Why is exclusivity a requirement? A: Exclusivity protects the investors and imdds and should be demanded by the investors. Cross-exclusivity precludes imdds from opening other centers in your market area which might cannibalize your business. And, exclusivity precludes any Limited investors from opening another center, draining the business and value from this center. It protects your investment. Q: Can certain elements or services be purchased from imdds rather than the whole package? A: Yes. imdds will be happy to provide certain selected services. The only components that imdds require are the formatting service and use of the imagdent name and logo. Formatting is a quality issue tied to the imd name. For example, the local market may want to manage the operations but want imdds to organize and set up the program, use the imd marketing material, share software, etc. imdds has a menu of options at reasonable prices. 11

13 imagdent Management & Development Services, L.L.C. Call or today to find out how imdds can bring an imagdent Imaging Center to your community. Bret Royal, COO (210)

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