Television Goes Online. Tapio Kallioja President, SWelcom March 5, 2006

Transcription

1 Television Goes Online Tapio Kallioja President, SWelcom March 5, 2006

2 Television Goes Online SWelcom in brief Digitalization of terrestrial television Television over IP Television s new dimensions

3 SanomaWSOY Group Five Business Areas; Five Divisions Net sales M 2,622 EBIT M 301 Personnel 16,885 Personnel on average (full time equivalent) Sanoma Magazines Sanoma WSOY Rautakirja Net sales M 1,182 EBIT M 129 Net sales M 446 EBIT M 59 Net sales M 294 EBIT M 56 Net sales M 123 EBIT M 10 Net sales M 636 EBIT M 51 Magazine publishing Online operations Magazine distribution Newspaper publishing and printing Educational publishing Publishing Printing Commercial TV Cable TV and broadband Press distribution Kiosk operations Bookstores Movie theatres

4 SWelcom s Present Activities Four Business Units Nelonen: Commercial Television Welho: Cable Communications 2ndhead: Digital Media Solutions Werne: Television Production Services

5 Tapio Kallioja M.Sc. (Tech.) Oy Typlan Ab ( ) publishing systems for newspapers and news agencies Helsingin Telset Oy ( ) videotex Helsinki Televisio Oy ( ) cable television in the Greater Helsinki Area Eurocable Oy ( ) cable TV in Finland, Norway, UK and Ireland Sanoma Corporation / New Media ( ) cable TV, commercial television, electronic information services Helsinki Media Company Oy ( ) magazine publishing, commercial TV, cable TV SWelcom Oy (2000-) commercial TV, cable TV & broadband, internet & mobile services

6 Digital Terrestrial Television - Why? More effective use of transmission frequencies saving of valuable transmission frequencies dynamic allocation of capacity between transmissions capacity for more television channels More advanced television receivers Electronic Program Guide (metadata) 16:9 picture format (with adjustable subtitling) hard disc (for easier recording)

7 Who Benefits From DTT? The Communications Industry digital television will release valuable frequencies The Television Operators digital transmission lowers transmission costs new revenue streams from e.g. subscription fees Finnish Commercial Television operators of digital channels do not pay license fees Consumers more and better television with little extra cost

8 Digital Terrestrial Television: Part Of Analogue To Digital Conversion Telephony Mobile Phones Recorded Music Recorded Video Cameras Satellite TV Terrestrial TV Analogue Analogue switches NMT LP Video cassettes Film PAL PAL Digital Digital switches GSM, GPRS, 3G CD, MP3 DVD Digital memory DVB-S DVB-T

9 Digital Terrestrial Television Network Transmission network: phase 1 since autumn percent coverage Transmission network: phase 2 since autumn percent coverage Transmission network: phase 3 since autumn ,9 percent population coverage

10 Homes with Digital TV Terrestrial and Cable-TV Distribution, 1000 homes /01 11/01 02/02 05/02 08/02 11/02 02/03 05/03 08/03 11/03 02/04 05/04 08/04 11/04 02/05 05/05 08/05 11/05 02/06 Source: Finnpanel

11 Digital Terrestrial Television Penetration Of All Households 50 % 45 % b/w TV 40 % colour TV 35 % 30 % teletext video cable TV As if started at the same time with DTT 35,1 % 25 % satellite TV 20 % DTT 15 % 10 % 5 % 0 % 09/01 01/02 05/02 09/02 01/03 05/03 09/03 01/04 05/04 09/04 01/05 05/05 09/05 01/06 05/06 09/06 Sources: Yleisradio, Finnpanel

12 Digital Terrestrial Channels Terrestrial analogue simulcasts Analogue simulcasts in cable Exclusively digital Require card & subscription, others are free

13 Introduced New Features: Electronic Program Guide

14 Introduced New Features: Personal Video Recorder (PVR) Easy recording with the help of the Program Guide Possibility to pause and continue a live TV program Selective recording according to program types Could also be controlled by the broadcaster e.g. as a video-on-demand storage

15 Introduced New Features: Digital Television to Mobile Devices DVB-H broadcast TV network operator Mobile operator Return path

16 Nelonen s Mobile TV Test Programming & Multimedia to Mobile Devices

17 Introduced New Features: High Definition Television SDTV 4:3 HDTV 16:9

18 Capacity Requirement of TV Pictures: Less And Less Capacity Needed Channel Mbps st integrated MPEG-2 Encoder DiviTrack - LookAhead Statistical Multiplexing MV50 WM9 & MPEG-4 AVC 3 MPEG silicon DVxpert (E4) MV ClearMotion Integrated Noise Reduction With MCTF

19 (Present) Capacity Requirements Of Live Broadcast Quality TV Pictures MPEG2 Packaging MPEG4 Packaging Standard Definition 5,0 Mbs / channel 2,5 Mbs / channel High Definition 15 Mbs / channel 8 Mbs / channel

20 Capacity Available In ADSL Networks For Live Broadcast Quality TV Pictures MPEG2, HDTV (<2km) MPEG4, HDTV (<2,5km) Typical average in urban Finland MPEG2, SDTV (<3km) MPEG4, SDTV (<3,5km)

21 Capacity For TV In ADSL Networks Example: Netherlands Maximale operationele downstream snelheid 18 Mb/s 90% 16 Mb/s 80% 14 Mb/s 70% downstream snelheid 12 Mb/s 10 Mb/s 8 Mb/s 6 Mb/s 4 Mb/s MPEG4, HDTV, ADSL2+ MPEG2, SDTV, ADSL 60% 50% 40% 30% 20% % huishoudens 2 Mb/s MPEG4, SDTV, ADSL2+ 10% 0 Mb/s 0% 0,3 0,7 1 1,3 1,7 2 2,3 2,7 3 3,3 3,7 4 afstand in km ADSL ADSL2 ADSL2+ % huishoudens

22 Four Ways to Distribute Living Images Over Broadband Internet 1. File Download 2. File Streaming 3. Live Streaming 4. IPTV PC Screen TV Screen

23 File Download A (video) file is downloaded on demand from the server and stored in the users PC to be watched later Can be watched multiple times after download on PC screen (or TV screen if e.g. possible to burn on DVD) Corresponds to VHS or DVD rental or purchase Download time for e.g. a 2 hour movie can be: 1,5 2 days over a low quality 256 kbit/s line (MPEG2) 5 hours over a rigid 1 Mbit/s line (MPEG4) 3 minutes over future 100 Mbit/s lines (MPEG4) Technically and contractually available to all content providers independent of network operators Rights management challenges

24 File Download Example Movielink

25 File Download Example CinemaNow

26 File Download Example CinemaNow

27 File Download Example CinemaNow

28 File Streaming A (video) file is downloaded on demand from the server to the users PC to be watched real-time Picture quality (and size) depends on: the speed of the users broadband connection the load of the broadband operators network and the load of the content providers servers Technically and contractually available to all content providers independent of network operators Broadcast quality requires a speed of 2,5 5 Mbit/s; simultaneous users eat up a 10 Gbit/s trunk line Could be supported by advertising

29 File Streaming Example Nelonen Netti-TV

30 Live Streaming The user connects his PC - or TV through a set-top-box - to a linear video feed (not on-demand!) No copy is necessarily created: easier rights management Picture quality (and size) depends on: the speed of the users broadband connection the load of the broadband operators network and the load of the content providers servers Contractually available to all content providers Broadcast quality requires a speed of 2,5 5 Mbit/s; simultaneous users eat up a 10 Gbit/s trunk line Could be supported by advertising

31 Live Streaming Example TV7

32 Live Streaming Example Canal+

33 IPTV The network operator continuously broadcasts a great number of television signals to all pops (points of presence) The users TV set is connected to broadband internet through a set-top-box and a ADSL modem The remote control sends a signal all the way to the server, which commands the pop to direct the selected channel to the user Corresponds to cable television Multicasting technology enables a fixed load to the trunk network independent of the number of users Not possible to start without a (deep) contractual relationship with the operator of a network with multicasting capabilities Easy to include on-demand services

34 IPTV Example Maxinetti

35 IPTV Example Maxinetti

36 Cable TV vs. IPTV TVoIP /month (Price difference between e.g. 6 Mb/s and 1 Mb/s) Optical fibre All TV channels Closest node (DSLAM) Tuner Twisted pair 5-10 Mb/s 1(-2) channels at a time 1(-2) receivers per connection (or more with identical pictures) Optical fibre Coaxial cable 1,5-2 Gb/s Cable TV All TV channels Closest node (amplifier) All channels (250+) /year Unlimited number of independent receivers

37 A Growing Number of Platforms Radio TV(b/w) Radio Teletext TV Radio NMT Teletext TV (colour) Radio Game consoles Internet DVB GSM Teletext TV (colour) Radio MP3 P2P UMTS WLAN Google Game consoles Internet DVB GSM Teletext TV (colour) Radio 4G Wimax IPTV Visual radio DVB-H MP3, POD P2P UMTS WLAN Google Game consoles Internet DVB GSM Teletext TV (colour) Radio

38 A Growing Number of Devices

39 Consumer On The Move 07:00 07:30 08:30 09:00 13:00 15:00 21:00 Bath room Kitchen Car Office Lunch Meeting Living room

40 Future Multimedia Customership to the services, not to the networks Voice Text Video Internet Presence TV Radio Service layer Control layer Fixed & Mobile Convergence Cable ADSL Mobile Wireless PC TV PDA Mobile Transport layer Terminal layer

41 Television s (New) Dimensions Platform Financing Reach Offering Over the air Terrestrial TV Satellite-TV Mobile TV (DVB-H) Mobile TV (3G) Advertising financed Advertising sales Sponsoring Product placement All viewers Broadcasting Linear TV channels Video streaming Interactive Terrestrial TV Public funding Merchandise Cross-media Closed networks Encrypted transmissions Pay-Per Per View Near-Video Video- On-Demand On-line Cable-TV Broadband (IPTV) Internet (web-tv) Viewer paid Public Service Fee Pay-TV Pay-Per Per-View Near-Video Video-On-Demand Video-On On-Demand Subscription-Video Video-On-Demand Individual viewers Downloading On demand On-Demand Time shifting

42 Television On The Move Portable TV, mobile DVB-H, UMTS, GPRS, WLAN, WiMax.. new prime time Media players mobile media players (Archos, ipod 2,,...) entertainment on demand Fixed TV, traditional digitalization pay-tv HDTV IPTV TV, interactive WEB-TV VOD, PVR Home Media Center Linear Non-linear

43 Content Is Still The King! It s Just That: Consumer Has Become The God!