Artistry Supreme LX Regenerating Eye Cream

Transcription

1 Artistry Supreme LX Regenerating Eye Cream KEY PRODUCT MESSAGE A rich, luxurious, emollient cream which offers 360 degrees of comprehensive anti-ageing benefits for the entire eye area, resulting in younger looking, more radiant eyes. COLLECTION OVERVIEW PRODUCT OVERVIEW The Artistry Supreme LX Collection contains truly luxurious, high-performance anti-ageing formulas for the face, neck and eye area. They address visible signs of ageing in a unique and technologically advanced way. Artistry Supreme LX is the only Artistry skincare which: Premieres a powerful star ingredient, co-developed with a world-renowned botanic research center and global leader in plant science: the regenerative powers of the Gardenia Grandiflora Stem Cell Extracts, which help synchronise skin s natural appearance. Uses the power of the CellEffect24 Complex, a nextgeneration technology with Nutrilite ingredients and enriched with 24 Carat Gold, which helps multiply skin s natural ability to energise itself. Increases skin energy index by 68 times over baseline.* Empowers skin to act up to an astonishing 15 years younger. *Energy Index is tested by in-vitro test method in human dermal fibroblast cells with Artistry Supreme LX ingredient blend technology (including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex.) Addresses both visible and invisible signs of ageing in the eye area. Completely rejuvenates the appearance of skin. Increases skin energy index by 68 times over baseline.* Powerful antioxidants help protect skin against age-accelerating free radicals. Works well as a makeup base; will not interfere with the wear of Artistry eye makeup. CLAIMS Instantly, the eye area becomes softer, smoother, and more luminous with reduced visible fine lines. In just 3 days, the eye area looks younger, firmer and brighter. In 2 weeks, visible under-eye bags, puffiness and sagging are all dramatically reduced. In 4 weeks, the appearance of dark circles and deep wrinkles around the eyes are clearly improved. The eye area appears lifted. In 8 weeks, the eye area appears dramatically firmer as elasticity is improved. 1

2 Artistry Supreme LX Regenerating Eye Cream FEATURES / BENEFITS FEATURE BENEFIT Formula with Gardenia Grandiflora Stem Cell Extracts. Helps reset skin s own natural biorhythms to help boost every important skin function. Formula with CellEffect24 Complex enriched with 24 Carat Gold. The combination of Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex enriched with 24 Carat Gold helps reduce visible signs of ageing in the eye area. Helps boost and multiply skin s natural ability to energise itself. Completely rejuvenates the appearance of eye area skin: Diminishes the appearance of fine lines and wrinkles. Increases firmness and elasticity to help firm visible sagging, so skin looks visibly lifted. Eye area looks less fatigued, more well rested, vibrant. Reduces the appearance of visible dark under eye circles. Increases skin energy index by 68 times over baseline.* Optical diffusers help improve the look of skin tone and skin clarity. Diffuses the look of wrinkles, dark spots and imperfections. *See Energy Index information on p. 1. PRODUCT USAGE Apply after cleansing and toning. Apply to entire eye area (upper and lower.) Use a gentle, tapping motion, moving in a 360 circle from the inside eye area outward. (For more detail, see Application Ritual on following page.) Use morning and evening, as the NOURISH step of the Artistry Signature Skincare ritual of PREP, INFUSE, and NOURISH. Plus: Fragrance Free. Dermatologist tested. Ophthalmologist tested. Non-Comedogenic. Allergy tested. Suitable for all skin types (dry, combination, oily). Suitable for sensitive skin. Safe for contact lens wearers. 2

3 3 Artistry Supreme LX Regenerating Eye Cream APPLICATION RITUAL Apply Artistry Supreme LX Regenerating Eye Cream twice daily (in the morning and evening), after cleansing and toning with your current skincare system. For optimal effects, apply Artistry Supreme LX Regenerating Eye Cream with ring finger to entire eye area (upper and lower.) Use a gentle tapping motion 360 around the eye, moving from the inside eye area outward. Follow with Artistry Supreme LX Regenerating Cream.

4 4 Artistry Supreme LX Regenerating Eye Cream TARGET CUSTOMERS Women 30+ years old who are interested in reversing or preventing visible signs of ageing. They are concerned with their appearance, and with the latest advances available to maintaining the look of youthful, healthy, radiant skin for the face, neck and eye area. Always eager to experience the latest technologies, they expect and demand the utmost effectiveness and versatility. Women who are aware of the many different skincare options available, from mass to ultra-prestige. They are attracted to premium, luxury skincare because of its cutting edge technology and unique ingredients. CONVERSATION STARTERS When you are engaging in a selling conversation with a premium skincare customers, start by asking questions about her skin care regimen and her experience with products for the eye area currently or in the past. How do you pamper and take care of the skin in your delicate eye area? How do you prevent visible signs of ageing in your skin? What do you do to make your eye area look younger? Tell me what concerns you have with your eye area. I can show you an eye cream that helps reduce visible signs of ageing and helps prevent future ageing. Have you noticed your eye area looking less youthful lately? TECHNOLOGY Gardenia Grandiflora Stem Cell Extracts: CellEffect24 Complex: Skin functions best when its natural appearance are balanced. By Skin requires energy to power all its functions; these energy levels day: skin responds to environmental stress and protects itself. By night: naturally diminish as we age, leading to visible signs of ageing. skin repairs damage and replenishes moisture. CellEffect24 Complex is an exclusive complex containing patented Skin gets unsynchronised due to many different causes (lack of sleep, ingredients. It is a powerful blend of 24 Carat Gold plus five other UV damage, illness, chronological ageing, travel, stress, etc.); it highly efficacious ingredients. functions less efficiently, and this leads to visible signs of ageing. This exclusive blend can help your skin perform the way it did when Gardenia Grandiflora Stem Cell Extracts help skin reset and it was younger by helping skin boost and multiply its own natural resynchronise these natural biorhythms, to help prevent the visible ability to energise itself. signs of skin ageing.

5 5 Artistry Supreme LX Regenerating Eye Cream CROSS SELLING PRODUCTS Specific Cross Selling Opportunities for Artistry Supreme LX Regenerating Eye Cream: Artistry Supreme LX Regenerating Eye Cream is part of Artistry Signature Skincare. Talk to your customer about additional ways to complete her Signature Skincare system to PREP, INFUSE and NOURISH her skin. Artistry Supreme LX Regenerating Cream: The most luxurious, technologically advanced, Artistry anti-ageing face cream. Helps transform and regenerates skin s youthful appearance, so it acts up to 15 years younger Artistry Youth Xtend Rich Cleansing Foam: A rich foaming cleanser that effectively sweeps away all traces of makeup and impurities, leaving skin soft and hydrated. Contains skin-conditioning agents for a smooth and radiant look. Artistry Youth Xtend Softening Lotion: A gentle toning lotion to condition and hydrate as it prepares skin to receive anti-ageing benefits. Helps seal in skin s own moisture; leaves skin smooth, moisturised and soft. FOLLOW-UP After 2 Days: Follow up with your customer two days after she has received the product to see how she likes it Make sure to ask if she has questions about her purchase. Also, make sure the customer is using the product correctly more is not better. Tell me how you are using it. After 2 3 Weeks: Ask your customer if she has noticed a difference in her eye area s appearance after using the product. This is also a great time to overall feedback on the product and recommend another Artistry Signature Skincare product, like the ones mentioned above. After 4 6 Weeks: Follow up with your customer after 4-6 weeks to confirm her next order has been shipped. You may also want to take another opportunity to cross sell an additional product. Only ask for a referral if she is a repeat customer.