NCPC s Marketing Strategies Center Cases

Transcription

1 NCPC s Marketing Strategies Center Cases Some Impressions from NCPC Sri Lanka

2 Topics Country Situation Sri Lanka Stakeholders Target Groups Our Strategy Service Portfolio Past & Current Marketing Activities Future Prospects 2

3 Country Situation Sri Lanka Current Economic Situation Island Nation / 65,610 km2 / 20 million population Liberalized economy with export orientation GDP growth rate 6% - 7% / Inflation 15% - 17% Industrial Situation Large income generators Apparel sector / Plantation sector (Tea, Rubber, Coconut) / Tourism sector Buyers requirements (Exports) / High energy costs / Stringent Environmental Laws and Regulations Environmental Laws and Trends National Environmental Policy and National Cleaner Production Policy Environmental Action Plan (Caring for the Environemnt) National Environmental Act (EIA & EPL) Load Based Fee System (2009) 3

4 Stakeholders Government Ministry of Industrial Development / Ministry of Environment & Natural Resources & CEA / Finance Ministry/External Resources Department Private Sector Federations / Chambers & Industry Associations Academic and Research Institutes Universities / Tertiary Education Institutes Research and Development Institutes Environmental NGOs, Social NGOs & Community Based Organisations CBOs International Organizations UNIDO, UNDP, UNEP & Other UN Agencies World Bank, ADB and other multilateral international organizations Bilateral Development Organizations Financial Institutes Banks / Finance Companies / Leasing Companies / Insurance Companies Others Business Service Providers / Media / Professional Associations 4

5 Target Groups High Polluting Industry Sectors Identified by CEA Rubber / Textile and leather / Chemicals / Food and Beverage / Service Stations / Coconut Based Industries Export Oriented Industries Plantation Based - Tea / Rubber / Coconut / Spices and Condiments Other - Apparel Thrust Industries Identified by Govt. of Sri Lanka Rubber / Coconut / Wood / Food and Beverage Industries Situated in Industrial Zones Hospitality Industry Industries Falling Under Waste Discharge Fee Scheme (CEA) Rubber / Textile and leather / Chemicals / Food and Beverage / Hotels / Central Treatment Plants 5

6 Our Strategy Service Approach Bottom-up Approach Top-down Approach Intermediate Interventions Service Delivery Awareness Creation / Training and Information Dissemination Demonstration Projects National Cleaner Production Award Programme Assistance to Financial Packages Networking Broadening the Service Portfolio 6

7 Service Portfolio Help Desk Evaluation of Industrial Performance Monitoring and Measurement Environmental Costing Environmental Sustainable Technologies Reducing Resource Intensity Reducing Toxicity and Hazardousness BPX / MEX Value Chain Enhancement CP Investment and Financing Cleaner Production in Products and Services Life Cycle Management Eco-design Eco-innovation Eco-labelling Greening the Supply Chain 7

8 Service Portfolio (Contd.) Sustainable Business Practices EMS Development Occupational Health and Safety Sustainability Reporting CSR Energy Efficiency and Renewable Energies Energy use assessments Energy efficiency improvements Systems approach to energy Alternative Energy sources CDM Resource Sustainability Promotion of 3R Principles Waste recycling and resource recovery Industrial Ecology Practices CP Circles and CP Forums Eco-office practices Introducing Cleaner Production in Offices and Commercial Buildings 8

9 Past & Current Marketing Activities Website : Publicity and Printed Material Posters, Brochures, Success stories, Booklets Print Media Publicity Advertisements, Articles, News items Electronic Media Programmes Interviews, Jingles, Short TV Spots Participation in Trade Exhibitions Presentations at special forums Representation at National level committees New Approach National Cleaner Production Award National Roundtable on SCP Eco-products showcase 9

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12 Future Prospects Vision: To be a self sustained one stop Centre for all Sustainable Development and Cleaner Production related matters in the country Mission: To provide demand driven professional services in CP and other related environmental issues to all enterprises in Sri Lanka and the region Principles Independent, Self Sustained, Accepted, Progressive 12

13 Future Prospects (Resulting from SWOT Analysis) All service strategies will depend on the exploiting the opportunities through capitalizing identified strengths and overcoming weaknesses. Long Term Goals Self owned office meeting all Green Building standards Financially Self Sustained Self-autonomy Recognizing and Harnessing New Trends Introduction of market based tools by the Govt. for environment protection Strong Multilateral Environmental Agreements Increase in Export Markets Corporate Social Responsibility UNIDO s New Approach (CP+) 13

14 Conclusion Based on the prevailig environmental, economic & political situation of the country we provide our services satisfying the requirements of our stalkholders We have our service portfolio to offer to the target groups in an strategically defined manner without compromising our responsibility to the society as a national institute We continuouslys gauge the degree of success of our marketing strategies and activities to plan our future prospects 14

15 THANK YOU!