Omega-3 - Fad or Future? US Report

Transcription

1 Brochure More information from Omega-3 - Fad or Future? US Report Description: At almost 90%, awareness of the health benefits of omega-3 is quite high amongst US consumers. In the US, omega-3 is most frequently consumed for its perceived heart health benefits, whilst growth is being aided by the fact that US consumers believe a higher amount of omega-3 in necessary for their diet than do their European counterparts. With sales worth over USD2.5bn, the US has a particularly sizeable market for omega-3 enriched infant formula. Coverage The report will include the following sections: - Ingredient Overview A review of omega-3 ingredients available, as well as key supply structure in the US. - Market Overview an overview of the omega-3 market by ingredient and end use application (food and supplements) in the US. - New Product Review recent new product activity in products containing omega-3 in the US. - Consumer Attitudes and Awareness consumer knowledge and understanding of omega-3 in the US. - Future Prospects for omega-3 in the US. From a geographical perspective, the market research will focus solely on the US market. Benefits The report has the following aims: - To estimate current and likely future food industry demand for omega-3 by type and end-market in the US. - To identify the main users of omega-3 in the US food industry, as well as the types and quantities used by food and supplement manufacturers. - To identify the supply structure for omega-3 in the US, as well as examine trends in new product activity. - To understand consumer attitudes to omega-3 in the US. Contents: 1. INTRODUCTION 1.1 Research Objective 1.2 Definitions 1.3 Research Method Desk research Primary industrial market research Consumer research Sample Structures TABLE 1 - Total Online Research Sample Structure TABLE 2 - European Online Research Sample Structure 2. EXECUTIVE SUMMARY 3. BACKGROUND 3.1 Types and Sources of Omega-3 TABLE 3 - Essential Fats in Vegetable Oils TABLE 4 - Omega-3 Fatty Acid Levels in Selected Fish Species 3.2 Intake of Omega Current intakes Recommended intakes FIGURE 1 - Selected Omega-3 recommendations from Europe and US 3.3 Health Benefits of Omega-3 FIGURE 2 - Relative strength of the science on Omega Heart health TABLE 5 - Beneficial Heart Effects of the Omega-3 Fatty Acids: EPA and DHA

2 3.3.2 Brain function Other health conditions 3.4 Legislation and Claims 4. MARKET SIZE AND STRUCTURE 4.1 Ingredient Market Size FIGURE 3 - Omega-3 ingredients market, YE June 2007 FIGURE 4 - Omega-3 ingredients market evolution, by value, Ingredient Market Segmentation FIGURE 5 - Omega-3 ingredients market share by type, YE June 2007 FIGURE 6 - Omega-3 ingredients market share by sector, YE June End Market Size and Segmentation The infant formula market The functional foods market The Omega-3 enriched foods market FIGURE 10 - US Omega-3 enriched food and drink categories, YE June The supplement market 4.4 New Product Activity New product activity in Omega-3 enriched foods TABLE 7 - Selected Omega-3 Enriched Food Product Launches FIGURE 11 - Model of Omega-3 category development New product activity in Omega-3 supplements TABLE 8 - Selected Omega-3 Supplement Launches 4.5 Industry Structure and Key Players FIGURE 12 - Omega-3 suppliers estimated market share Total all countries reviewed, infant formula, enriched food, supplements and Pharmaceuticals (Value %) 4.6 Additional Background on Omega-3 Supply TABLE 9 - Leading Marine Capture Fisheries by Country, ISSUES IMPACTING OMEGA-3 GROWTH 5.1 Education and Science 5.2 Health and Wellness 5.3 Government Legislation and Health Claims 5.4 Evidence of Sustainability and Purity 5.5 Taste 5.6 Cost and Premium 5.7 Formulation 6. CONSUMER INSIGHT 6.1 Awareness of Omega-3 TABLE 10 - Awareness of Omega-3 by Country Awareness of Omega-3 enriched food products Awareness of Omega-3 supplements Advertising awareness FIGURE 19 - Source of awareness of Omega-3 enriched food products by age of consumer 6.2 Understanding of Omega Understanding of Omega-3 sources FIGURE 21 - Source of Omega-3; where Omega-3 comes from, by age of consumer Perceived benefits of Omega-3 FIGURE 23 - Benefits from Omega-3 believed in by age of consumer TABLE 11 - Benefits of Omega-3 Believed in by Gender Recommended dosage of Omega Consumption of Omega Enriched products consumption Omega-3 enriched products consumption Supplement consumption Omega-3 supplement consumption TABLE 12 - Omega-3 Supplements Ever Tried Omega-3 enriched food purchases TABLE 13 - Omega-3 Enriched Food Purchases TABLE 14 - Omega-3 Enriched Food Product Purchases by Demographics TABLE 15 - Omega-3 Enriched Food Purchases FIGURE 28 - Omega-3 enriched margarine, bread and fruit juice purchased by demographics

3 TABLE 16 - Regular Recipients Omega-3 Enriched Food Products Omega-3 supplement purchases TABLE 17 - Regular Recipients Omega-3 Enriched Food Products TABLE 18 - Omega-3 Supplement Purchases by Demographics FIGURE 30 - Consumption frequency of Omega-3 enriched food products by age Consumption frequency of Omega-3 supplements FIGURE 32 - Consumption frequency of Omega-3 supplements by age Source of purchase for Omega-3 enriched food products Source of purchase for Omega-3 supplements 6.4 Purchase Drivers and Barriers for Omega Purchase drivers for Omega-3 enriched food products Purchase drivers for Omega-3 supplements Barriers for Omega-3 enriched food products Barriers for Omega-3 supplements 6.5 Omega-3 Supplements Versus Omega-3 Enriched Foods FIGURE 40 - Consumer s view of best method to get Omega-3 into diet by country 6.6 Country Comparisons TABLE 19 - Country Comparison Scorecard 7. Fad or Future? 7.1 Fad or Future? 7.2 Forecast for Omega-3 Ingredients FIGURE 41 - Omega-3 ingredients market forecast, by value Forecast for Omega-3 Infant Formulae 7.4 Forecast for Omega-3 Enriched Foods and Supplements 7.5 Consumer Future Use FIGURE 45 - Intention to keep taking Omega-3 enriched food products by country FIGURE 46 - Intention to keep taking Omega-3 supplements by country 7.6 Future Opportunities and Barriers Appendices i) Consumer research: Country analyses a. US ii) Consumer Questionnaire LIST OF TABLES 1. INTRODUCTION 1.1 Research Objective 1.2 Definitions 1.3 Research Method Desk research Primary industrial market research Consumer research Sample Structures TABLE 1 - Total Online Research Sample Structure TABLE 2 - European Online Research Sample Structure 2. EXECUTIVE SUMMARY 3. BACKGROUND 3.1 Types and Sources of Omega-3 TABLE 3 - Essential Fats in Vegetable Oils TABLE 4 - Omega-3 Fatty Acid Levels in Selected Fish Species 3.2 Intake of Omega Current intakes Recommended intakes FIGURE 1 - Selected Omega-3 recommendations from Europe and US 3.3 Health Benefits of Omega-3 FIGURE 2 - Relative strength of the science on Omega Heart health TABLE 5 - Beneficial Heart Effects of the Omega-3 Fatty Acids: EPA and DHA Brain function

4 3.3.3 Other health conditions 3.4 Legislation and Claims 4. MARKET SIZE AND STRUCTURE 4.1 Ingredient Market Size FIGURE 3 - Omega-3 ingredients market, YE June 2007 FIGURE 4 - Omega-3 ingredients market evolution, by value, Ingredient Market Segmentation FIGURE 5 - Omega-3 ingredients market share by type, YE June 2007 FIGURE 6 - Omega-3 ingredients market share by sector, YE June End Market Size and Segmentation The infant formula market The functional foods market The Omega-3 enriched foods market FIGURE 10 - US Omega-3 enriched food and drink categories, YE June The supplement market 4.4 New Product Activity New product activity in Omega-3 enriched foods TABLE 7 - Selected Omega-3 Enriched Food Product Launches FIGURE 11 - Model of Omega-3 category development New product activity in Omega-3 supplements TABLE 8 - Selected Omega-3 Supplement Launches 4.5 Industry Structure and Key Players FIGURE 12 - Omega-3 suppliers estimated market share Total all countries reviewed, infant formula, enriched food, supplements and Pharmaceuticals (Value %) 4.6 Additional Background on Omega-3 Supply TABLE 9 - Leading Marine Capture Fisheries by Country, ISSUES IMPACTING OMEGA-3 GROWTH 5.1 Education and Science 5.2 Health and Wellness 5.3 Government Legislation and Health Claims 5.4 Evidence of Sustainability and Purity 5.5 Taste 5.6 Cost and Premium 5.7 Formulation 6. CONSUMER INSIGHT 6.1 Awareness of Omega-3 TABLE 10 Awareness of Omega-3 by Country Awareness of Omega-3 enriched food products Awareness of Omega-3 supplements Advertising awareness FIGURE 19 - Source of awareness of Omega-3 enriched food products by age of consumer 6.2 Understanding of Omega Understanding of Omega-3 sources FIGURE 21 - Source of Omega-3; where Omega-3 comes from, by age of consumer Perceived benefits of Omega-3 FIGURE 23 - Benefits from Omega-3 believed in by age of consumer TABLE 11 - Benefits of Omega-3 Believed in by Gender Recommended dosage of Omega Consumption of Omega Enriched products consumption Omega-3 enriched products consumption Supplement consumption Omega-3 supplement consumption TABLE 12 - Omega-3 Supplements Ever Tried Omega-3 enriched food purchases TABLE 13 - Omega-3 Enriched Food Purchases TABLE 14 - Omega-3 Enriched Food Product Purchases by Demographics TABLE 15 - Omega-3 Enriched Food Purchases FIGURE 28 - Omega-3 enriched margarine, bread and fruit juice purchased by demographics

5 TABLE 16 - Regular Recipients Omega-3 Enriched Food Products Omega-3 supplement purchases TABLE 17 - Regular Recipients Omega-3 Enriched Food Products TABLE 18 - Omega-3 Supplement Purchases by Demographics FIGURE 30 - Consumption frequency of Omega-3 enriched food products by age Consumption frequency of Omega-3 supplements FIGURE 32 - Consumption frequency of Omega-3 supplements by age Source of purchase for Omega-3 enriched food products Source of purchase for Omega-3 supplements 6.4 Purchase Drivers and Barriers for Omega Purchase drivers for Omega-3 enriched food products Purchase drivers for Omega-3 supplements Barriers for Omega-3 enriched food products Barriers for Omega-3 supplements 6.5 Omega-3 Supplements Versus Omega-3 Enriched Foods FIGURE 40 - Consumer s view of best method to get Omega-3 into diet by country 6.6 Country Comparisons TABLE 19 - Country Comparison Scorecard 7. Fad or Future? 7.1 Fad or Future? 7.2 Forecast for Omega-3 Ingredients FIGURE 41 - Omega-3 ingredients market forecast, by value Forecast for Omega-3 Infant Formulae 7.4 Forecast for Omega-3 Enriched Foods and Supplements 7.5 Consumer Future Use FIGURE 45 - Intention to keep taking Omega-3 enriched food products by country FIGURE 46 - Intention to keep taking Omega-3 supplements by country 7.6 Future Opportunities and Barriers Appendices i) Consumer research: Country analyses a. US ii) Consumer Questionnaire LIST OF FIGURES 1. INTRODUCTION 1.1 Research Objective 1.2 Definitions 1.3 Research Method Desk research Primary industrial market research Consumer research Sample Structures TABLE 1 - Total Online Research Sample Structure TABLE 2 - European Online Research Sample Structure 2. EXECUTIVE SUMMARY 3. BACKGROUND 3.1 Types and Sources of Omega-3 TABLE 3 - Essential Fats in Vegetable Oils TABLE 4 - Omega-3 Fatty Acid Levels in Selected Fish Species 3.2 Intake of Omega Current intakes Recommended intakes FIGURE 1 - Selected Omega-3 recommendations from Europe and US 3.3 Health Benefits of Omega-3 FIGURE 2 - Relative strength of the science on Omega Heart health TABLE 5 - Beneficial Heart Effects of the Omega-3 Fatty Acids: EPA and DHA

6 3.3.2 Brain function Other health conditions 3.4 Legislation and Claims 4. MARKET SIZE AND STRUCTURE 4.1 Ingredient Market Size FIGURE 3 - Omega-3 ingredients market, YE June 2007 FIGURE 4 - Omega-3 ingredients market evolution, by value, Ingredient Market Segmentation FIGURE 5 - Omega-3 ingredients market share by type, YE June 2007 FIGURE 6 - Omega-3 ingredients market share by sector, YE June End Market Size and Segmentation The infant formula market The functional foods market The Omega-3 enriched foods market FIGURE 10 - US Omega-3 enriched food and drink categories, YE June The supplement market 4.4 New Product Activity New product activity in Omega-3 enriched foods TABLE 7 - Selected Omega-3 Enriched Food Product Launches FIGURE 11 - Model of Omega-3 category development New product activity in Omega-3 supplements TABLE 8 - Selected Omega-3 Supplement Launches 4.5 Industry Structure and Key Players FIGURE 12 - Omega-3 suppliers estimated market share Total all countries reviewed, infant formula, enriched food, supplements and Pharmaceuticals (Value %) 4.6 Additional Background on Omega-3 Supply TABLE 9 - Leading Marine Capture Fisheries by Country, ISSUES IMPACTING OMEGA-3 GROWTH 5.1 Education and Science 5.2 Health and Wellness 5.3 Government Legislation and Health Claims 5.4 Evidence of Sustainability and Purity 5.5 Taste 5.6 Cost and Premium 5.7 Formulation 6. CONSUMER INSIGHT 6.1 Awareness of Omega-3 TABLE 10 - Awareness of Omega-3 by Country Awareness of Omega-3 enriched food products Awareness of Omega-3 supplements Advertising awareness FIGURE 19 - Source of awareness of Omega-3 enriched food products by age of consumer 6.2 Understanding of Omega Understanding of Omega-3 sources FIGURE 21 - Source of Omega-3; where Omega-3 comes from, by age of consumer Perceived benefits of Omega-3 FIGURE 23 - Benefits from Omega-3 believed in by age of consumer TABLE 11 - Benefits of Omega-3 Believed in by Gender Recommended dosage of Omega Consumption of Omega Enriched products consumption Omega-3 enriched products consumption Supplement consumption Omega-3 supplement consumption TABLE 12 - Omega-3 Supplements Ever Tried Omega-3 enriched food purchases TABLE 13 - Omega-3 Enriched Food Purchases TABLE 14 - Omega-3 Enriched Food Product Purchases by Demographics TABLE 15 - Omega-3 Enriched Food Purchases FIGURE 28 - Omega-3 enriched margarine, bread and fruit juice purchased by demographics

7 TABLE 16 - Regular Recipients Omega-3 Enriched Food Products Omega-3 supplement purchases TABLE 17 - Regular Recipients Omega-3 Enriched Food Products TABLE 18 - Omega-3 Supplement Purchases by Demographics FIGURE 30 - Consumption frequency of Omega-3 enriched food products by age Consumption frequency of Omega-3 supplements FIGURE 32 - Consumption frequency of Omega-3 supplements by age Source of purchase for Omega-3 enriched food products Source of purchase for Omega-3 supplements 6.4 Purchase Drivers and Barriers for Omega Purchase drivers for Omega-3 enriched food products Purchase drivers for Omega-3 supplements Barriers for Omega-3 enriched food products Barriers for Omega-3 supplements 6.5 Omega-3 Supplements Versus Omega-3 Enriched Foods FIGURE 40 - Consumer s view of best method to get Omega-3 into diet by country 6.6 Country Comparisons TABLE 19 - Country Comparison Scorecard 7. Fad or Future? 7.1 Fad or Future? 7.2 Forecast for Omega-3 Ingredients FIGURE 41 - Omega-3 ingredients market forecast, by value Forecast for Omega-3 Infant Formulae 7.4 Forecast for Omega-3 Enriched Foods and Supplements 7.5 Consumer Future Use FIGURE 45 - Intention to keep taking Omega-3 enriched food products by country FIGURE 46 - Intention to keep taking Omega-3 supplements by country 7.6 Future Opportunities and Barriers Appendices i) Consumer research: Country analyses a. US ii) Consumer Questionnaire Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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