Company Profile THE STORY

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1 Company Profile THE STORY SIMES S.p.A., established in 1973 by Cav. Egidio Botti, is an avant-garde company dedicated to the design and production of superior outdoor lighting systems. Ever since its foundation, SIMES S.p.A. has been evolving in the research of front-running technology and high quality products. High quality standard, the choice of the best materials such as aluminium and glass, and great care over light control to create sensational lighting effects: all these elements combine to summarize the company motto. Roberto Botti, Cav. Botti s son currently the General Manager, takes the head during the nineties and, thanks to his well-established experience as the Company Export Manager, brings new ideas to the Company and starts up the development of new products. The first lines of in-ground recessed luminaires, either walk-over or drive-over, wall-recessed devices and bollards come to life: in a few years these strategic segments allow SIMES S.p.A. to reach quality excellence and market recognition. Such new, sophisticated devices allow improved light distribution and accent lighting, emphasizing a more technical aspect of outdoor lighting. After many year s experience all the other segments have dramatically improved and developed. SIMES TODAY SIMES S.p.A. is dedicated to outdoor architectural and urban lighting. The objective of SIMES is to illuminate and emphasize the most beautiful, prestigious and interesting architectures and landscapes, utilizing emotion, accents and the play of light to make the environment a safer and more pleasant place to live. The visual impact of our headquarters immediately conveys what SIMES S.p.A. is today, and how architecture can be improved with good lighting.

2 With its 150 employees and more than 50mln yearly turnover, the company is now one of the premier manufacturers in the market of outdoor architectural lighting. Acknowledged abroad for the unquestioned quality and high performance fittings, SIMES S.p.A. exports over 65% of its production, 55% of which throughout Europe and the rest to prestigious projects overseas. MARKET AND ORGANIZATION 35% ITALY 55% EUROPE 10% REST OF THE WORLD SIMES S.p.A. turns to those who appreciate premium quality products able to create emotion through the skillful use of light and the effects it can produce. In particular, lighting design professionals, architects, landscape and urban designers, engineers and technical departments of local authorities, installers, and public or private investors are the main partners of SIMES S.p.A., and share all the values of quality, reliability, solidity, technical innovation, essential design, and excellent commercial sales support. The company boasts a highly skilled team of engineers and lighting designers that support professionals and offer several planning and lighting solutions. The latest generation software produce photo-realistic simulations and product renderings true to reality. Simulation Photo

3 OUR QUALITY CONCEPT The story of SIMES S.p.A., made of successes consolidated throughout Europe, which is the most prestigious and profitable market, has led the company to the use of production and development systems closely connected to quality and excellence. Talking about the quality of SIMES products, we should mention the former export sales of about 80%: this proves that, when the Italian market was not yet able to receive top quality products, the rest of Europe needed such products already. Thus we understand how the concepts of quality and excellence are written in the DNA of the whole production of SIMES S.p.A. and how the company realized the need to extend those concepts to sales services, planning, lighting design and distribution in order to succeed in those mature and fully developed markets. SIMES S.p.A. made huge investments right in this direction, creating a company culture that boasts the employment of skilled professionals in every department of the company, and a sales network that carries out more and more relevant projects. SIMES S.p.A. cooperates with leading Italian Universities and European Research Institutes to improve performances. SIMES S.p.A. has then invested in R&D, acquiring prototyping and engineering tools that allowed for the development of new products with the best lighting performances and efficiency. In the light of such results and such features, the luminaires of SIMES S.p.A. are being chosen by world-famous Lighting Designers and Architects for impressive projects that enrich the company portfolio.

4 The lighting advice provided by the internal Lighting Design Department is of primary importance for the customer-designer relations. A professional friendship has thus grown, so that when a designer has a lighting problem, he knows exactly where to turn to work it out. Several professionals often call on the company, which is intended to be an open-air SHOWROOM. Architectural trends were anticipated in the design of the headquarters, in order to offer new ideas and solutions for the utilization of new lighting technologies. Conferences and workshops are often held at the headquarters as a training and updating for the professionals; during those meetings one can acquire such competence that make this experience unique of its kind. The SIMES philosophy finds its roots through the sharing of its values and company vision without compromising the quality and reliability of its products: the Made in Italy concept implies technology, elegance and design as well as excellence in innovation that leads to solutions that are stylish and functional at the same time.

5 REFERENCES PROJECT: PRINCESS WAY PROJETIST: PRODUCTS: Wall-washer projector for the best lighting uniformity and lighting distribution PROJECT: VIRGIN ACTIVE PROJETIST: Soc. Tommasini PRODUCTS: Wall mounted down-light in-ground : high technology for humid public projects PROJECT: SOCIAS Y ROSELLO PRODUCTS: perfect narrow beams for playing with light

6 PROJECT: BASILIC IN HOLLAND PRODUCTS: Special version as the best solution for the special projects PROJECT: SPECTATOR BUILDING SINGAPORE PRODUCTS: High performances pole tops for the best performances for high qualified projects PROJECT: MILLEMNIUM BRIDGE CHICAGO PROJETIST: Frank Gehry PRODUCTS: wall mounted for the best eye - comfort and any glare PROJECT: KEMPINSKY HOTEL PRODUCTS: technical and lighting performance inground for hard projects. The main aim : the best lighting distribution on the high of the building PROJECT: OVIEDO s AUDITORIUM PROJETIST: Santiago Calatrava PRODUCTS: inground with perfect beam. Any glare.

7 PROJECT: TÜRM DER LUFTE BREMEN PROJETIST: ZUMTOBEL for SIMES GERMANIA PRODUCTS: Professional LED RGB projectors with remote DMX control for full colour changing effects PROJECT: AUCKLAND WAR MEMORIAL MUSEUM PROJETIST: Noel Lane Architects PRODUCTS: Professional Projectors for important hights with low energy consumption. LED wall mounted for all the stairs PROJECT: MASSERIA CIURA, Massafrà PROJETIST: Arch. Lanotte Muro PRODUCTS: small fittings and bigger ones perfectly integrated into the project for lighting up the architecture and the green park with a great and elegant lighting project PROJECT: IIS DON MILANI SCHOOL - Montichiari PRODUCTS: the whole outdoor of a public school has been lighted up with only 3KW with respect to the ecocompatibility and ecosostenibility of the project itself. PROJECT: FIRENZE PRODUCTS: Special version fitting for the best comfort and lowest energy consumption

8 PROJECT: CASTEL JALPì - Barcellona PRODUCTS: Fitting insert to be completely integrated into the project without affecting its harmony PROJECT: PLAZA DEL TRIUMPHO - Granada PRODUCTS: Pole tops with high lighting comfort and wall mounted for the pedestrian areas PROJECT: Queen Mary School of Medicine PROJETIST: Alsop Architects PRODUCTS: Bollard and inground for a turnkey project PROJECT: Casino Kursaal Oostende PROJETIST: Storme and Val Ranst PRODUCTS: LEDs PROJECT: Antwerpen Court of Law PROJETIST: Richard Rogers Partnership PRODUCTS: wall-washer fittings with a great uniformity and lighting distribution

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