Education & Training Plan. Photography Entrepreneur Certificate Program (with Adobe Photoshop CC*) Mentor Supported

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1 Office of Professional & Continuing Education 301 OD Smith Hall Auburn, AL Contact: Shavon Williams Last revised July 5, 2016 Auburn University is an equal opportunity educational institution/employer. No refunds can be issued after the start date published in your Financial Award document. Education & Training Plan Student Name: Start & End Dates: / / to / / Photography Entrepreneur Certificate Program (with Adobe Photoshop CC*) Mentor Supported MyCAA Information Course Code: AU- PEAP Program Duration: 10 Months Course Contact Hours: 474 Student Tuition: $3,650 This training program combines a three course training track: Adobe Photoshop CC Professional Photography Start Your Own Business Prerequisite(s): None. Please note this is not a program that includes submission of photographs for evaluation by the mentor. Photography is becoming an increasingly popular and exciting profession. These days, almost anyone can take stunning photographs after having learned the right techniques and gaining editing know-how. Our Photographer Entrepreneur Program will also teach you how to create the business you want. The Job Outlook Employment of photographers is projected to grow 4 percent from 2012 to 2022, slower than the average for all occupations. Working conditions for photographers vary considerably depending on their specialty. Some travel for photoshoots; others work in

2 their own studios. Still others work in laboratories and use microscopes to photograph subjects. Adobe Photoshop CC Description Our Adobe Photoshop CC course is perfect for Photoshop newcomers and for advanced learners who are upgrading from an earlier version of the software program. We will begin by learning to set up the software and how to import image files from a variety of sources. We will cover the most important features of Photoshop CC including retouching and repairing damaged photos, enhancing your digital images, and adding custom 3-D effects. Students will also learn how to edit images for the web, create an online photo gallery, and incorporate graphics into desktop publishing programs. We will also explore color management, using various palettes, compositing, using layers, applying gradients, setting type, and working with filters. You will have 4 weeks to complete Adobe Photoshop CC from date of your enrollment. This portion of the program is Instructor led. * This course does not come with the actual Adobe Photoshop CC program. Adobe Photoshop is NOT included in this course. Students will need to have their own copy of this software installed on their computer. Professional Photography This Professional Photography course reflects a comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of photography, but also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the shutter. This course ensures that the student comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent course for students of photography, and a great primer and reference for amateur enthusiasts. The field of digital photography is steadily becoming an increasingly popular and exciting hobby and profession. These days, just about anyone can take beautiful

3 photographs after having learned the right techniques and gaining a solid editing knowhow. This Professional Photography course also covers some of the basics of using Photoshop & how to start a home-based photography business. Prerequisite(s): None Start Your Own Business Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hiphop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who's recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late. This Start Your Own Business class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business. Prerequisite: None Adobe Photoshop CC Objectives After completing this course, you should be able to: Apply various editing tools and set up a workspace with Photoshop CC Define how to manipulate image size and resolution Experiment with colors and textures to enhance your images Apply layer styles and filters to add creative touches your photos Professional Photography After completing this course, you should be able to: Comprehend the basic principles of photography

4 Identify the steps involved in processing photographs Identify digital photography techniques Comprehend the professional photography career Define techniques for successfully starting a photography business Start Your Own Business After completing this course, you should be able to: Comprehend entrepreneurship and opportunity Identify the steps for developing a business plan and marketing strategy Identify methods for managing costs and forming a financing strategy Comprehend commercial law and the importance of contracts Identify strategies for growing your business and eventually selling it Adobe Photoshop CC 24 hours (Instructor Led) Overview Our Adobe Photoshop CC course is perfect for Photoshop newcomers and for advanced learners who are upgrading from an earlier version of the software program. We will begin by learning to set up the software and how to import image files from a variety of sources. We will cover the most important features of Photoshop CC including retouching and repairing damaged photos, enhancing your digital images, and adding custom 3-D effects. Students will also learn how to edit images for the web, create an online photo gallery, and incorporate graphics into desktop publishing programs. We will also explore color management, using various palettes, compositing, using layers, applying gradients, setting type, and working with filters. After completing this course, you should be able to: Apply various editing tools and set up a workspace with Photoshop CC Define how to manipulate image size and resolution Experiment with colors and textures to enhance your images Apply layer styles and filters to add creative touches your photos

5 Outline Adobe Photoshop CC Module 1 Color and Picture Management In the first module, we will begin by introducing students to the basic operations of Photoshop Creative Cloud, including working with images and color management, starting the program on various operating systems (PC and Mac), creating a workspace, using Adobe Bridge, and the Camera Raw plug in. Next we move onto how to choose and customize Photoshop workspaces and how to accomplish editing through the use of panels. We also examine how to use the all-inclusive features of the Preset Manager. Color Management Creating Files Bridge Camera Raw Workspaces Panels & Presets Adobe Photoshop CC Module 2 Layer Essentials In the second module, students are introduced to more advanced editing features, beginning with several topics that include cropping images, creating and merging layers, and making and manipulating selections. Next, we move onto how to use color in Photoshop. There are different panels and tools that are used for manipulating color. The last topic of module two focuses on how to properly make adjustments to your images. For example, you can apply a photo filter adjustment, use a Histogram panel, or merge and delete adjustment layers. Pixel Basics Layer Essentials Selections & Masks History Using Color Adjustments Adobe Photoshop CC Module 3 Combining and Editing Images In module three students will how to use image editing tools and designs. They are introduced to the Clipboard feature, how to create Smart Objects, how to paint, retouch, and refocus images, as well as how to apply an array of fun filters to pictures. Once students finish learning to use layers they will quickly and easily apply enhancements to their images using Photoshop s more than 100 filters, including artistic effects, texture effects, and distortions. Combining Images Painting Retouching Refocusing More Layer Essentials Filters

6 Adobe Photoshop CC Module 4 Type, Vector Drawings, Preferences, and Layer Styles In the last module of the course, students will learn how to create editable type, then style and format it using a wide assortment of character and paragraph controls. Next we examine Photoshop s Actions tools that automate repetitive tasks by automatically applying sequences of commands to many image files. The last several topics in the module revolve around preparing your finished images for saving, printing and display in various formats. Type Layer Styles Vector Drawing Actions Preferences Print & Export Materials Photoshop CC: Visual Quick Start Guide (2015) by Elaine Weinmann and Peter Lourekas System Requirements: Internet Connection Broadband or High-Speed - DSL, Cable, and Wireless Connections *Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible. Hardware Requirements Processor - 2GHz Processor or Higher Memory - 1 GB RAM Minimum Recommended PC Software Requirements Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1 Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc,.docx,.xls,.xlsx,.ppt,.pptx) Internet Browsers - Google Chrome is highly recommended o Cookies MUST be enabled o Pop-ups MUST be allowed (Pop-up Blocker disabled) Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.) PowerPoint Viewer (if you do not have PowerPoint) Adobe PDF Reader QuickTime, Windows Media Player &/or Real Player MAC Software Requirements Operating Systems - Mac OS x 10 or higher with Windows Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc,.docx,.xls,.xlsx,.ppt,.pptx) Internet Browsers- Google Chrome is highly recommended o Cookies MUST be enabled o Pop-ups MUST be allowed (Pop-up Blocker disabled)

7 Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.) PowerPoint Viewer (if you do not have PowerPoint) Adobe PDF Reader Apple QuickTime Media Player **Outlines are subject to change, as courses and materials are updated.** Overview Professional Photography 225 Hours This Professional Photography course reflects a comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of photography, but also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the shutter. This course ensures that the student comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent course for students of photography, and a great primer and reference for amateur enthusiasts. After completing this course, you should be able to: Identify the basic principles of photography List the steps involved in processing photographs Recall digital photography techniques Recognize the basics of establishing depth of field, perspective and lighting Define techniques for improving your photographs NOTE: Adobe Photoshop is NOT included in this course. Students will need to have their own copy of this software installed on their computer. Outline Professional Photography Module 1 Camera Basics Basic Purchases Digital Camera Types Point-and-Shoot Buying Guide Mirrorless Camera Buying Guide DSLR Camera Body Buying Guide Professional Photography Module 2 Equipment Purchasing Lens Buying Guide

8 Flash Buying Guide Wireless Flash Trigger Buying Guide Studio Lighting Tripod and Monopod Professional Photography Module 3 Improve Your Photo Instantly Differences Between Camera Modes Choosing Your Subject Choosing Foregrounds and Backgrounds Nature Ideas Portrait Ideas Professional Photography Module 4 Settings and Finishes How to Choose the Best White Balance Using Reflectors Aperture and Shutter Speed Creative Techniques Easy Photo Fixes Professional Photography Module 5 Tips to Better Portraits Poring Over the Picture Camera Settings and Lens Selection Posing, Rapport, and Problem Solving Quality and Direction of Natural Light Working with Existing Indoor Lighting Professional Photography Module 6 Lighting and Portrait Scenarios Deciding on Types of Lighting Scenarios and Modifiers Bringing it All Together Studying Portraits Establishing Depth of Field, Perspective, and Lighting Materials: All materials are included in this course. System Requirements: Internet Connection Broadband or High-Speed - DSL, Cable, and Wireless Connections *Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

9 Hardware Requirements Processor - 2GHz Processor or Higher Memory - 1 GB RAM Minimum Recommended *While our courses are accessible through multiple mobile learning platforms, some courses may include a CD or DVD with the Textbook, so you may need access to a computer with CD-ROM or DVD Drive. PC Software Requirements Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1 Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc,.docx,.xls,.xlsx,.ppt,.pptx) Internet Browsers - Google Chrome is highly recommended o Cookies MUST be enabled o Pop-ups MUST be allowed (Pop-up Blocker disabled) Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.) PowerPoint Viewer (if you do not have PowerPoint) Adobe PDF Reader QuickTime, Windows Media Player &/or Real Player MAC Software Requirements Operating Systems - Mac OS x 10 or higher with Windows Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc,.docx,.xls,.xlsx,.ppt,.pptx) Internet Browsers- Google Chrome is highly recommended o Cookies MUST be enabled o Pop-ups MUST be allowed (Pop-up Blocker disabled) Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.) PowerPoint Viewer (if you do not have PowerPoint) Adobe PDF Reader Apple QuickTime Media Player If your course has a CD-ROM or DVD included, you may need to have Microsoft Window Operating Systems over Bootcamp (Bootcamp is a free download from Apple's website) or Windows setup with Parallels. **Outlines are subject to change, as courses and materials are updated.**

10 Start Your Own Business 225 Hours Overview Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings and potential success. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late. Our Start Your Own Business class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business. After completing this course, you should be able to: Define entrepreneurship Recall the steps for developing a business plan Identify methods for forming a financing strategy Recognize the fundamentals of commercial law Distinguish between potential strategies for growing your business Outline Start Your Own Business Module 1 Entrepreneurial Pathways Defining Entrepreneurship What Entrepreneurs Do Finding & Evaluating Opportunity Examining Profits Creating Business from Opportunity Creating a Feasibility Analysis Developing a Business Model Defining Your Business Analyzing Your Competitive Advantage Viability Testing Valuing a Business Start Your Own Business Module 2 Integrated Marketing Exploring Your Market Marketing vs. Selling Market Research Market Segments Positioning Your Product or Service Developing Your Marketing Plan Marketing Mix Pricing Your Products Breakeven Analysis

11 Smart Selling Effective Customer Service Principles of Selling Successful Sales Calls Customer Relationship Management Start Your Own Business Module 3 Cost Analysis Understanding & Managing Costs Identify Required Investment Analyze Fixed Operating Costs Calculate Gross Profit Financial Record Keeping Financial Statements Income Statements Examining a Balance Sheet Financial Ratio Analysis Calculating Return on Investment Same-Size Analysis Quick, Current & Debt Ratios Start Your Own Business Module 4 Financing Strategy Cash Flow Management Cash vs. Profits Cash Flow Statement Cash Budget Taxes Filing Tax Returns Financing Preferences Types of Business Financing Debt vs. Equity Financing Identifying Sources of Capital Stocks & Bonds as Investments Start Your Own Business Module 5 Operating For Success Addressing Legal Issues Managing Risk Business Legal Structures Contracts Commercial Law Intellectual Property Protecting Tangible Assets Operations in a Business Production-Distribution Chain Supply Chain Management Managing Suppliers

12 Managing Inventory Facilities Location & Design Start Your Own Business Module 6 Growing Your Business Management 10 Basic Tasks Handled by Managers Leadership Styles Organizational Cultures Organizational Structure Human Resources Management Ethical Leadership Incorporating Social Responsibility Ethical Practices Growing Your Business Franchising Licensing Cashing in Your Brand Methods for Valuing a Business Materials Included: Entrepreneurship: Starting and Operating a Small Business by Steve Mariotti & Caroline Glackin System Requirements: Internet Connection Broadband or High-Speed - DSL, Cable, and Wireless Connections *Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible. Hardware Requirements Processor - 2GHz Processor or Higher Memory - 1 GB RAM Minimum Recommended *While our courses are accessible through multiple mobile learning platforms, some courses may include a CD or DVD with the Textbook, so you may need access to a computer with CD-ROM or DVD Drive. PC Software Requirements Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1 Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc,.docx,.xls,.xlsx,.ppt,.pptx) Internet Browsers - Google Chrome is highly recommended o Cookies MUST be enabled o Pop-ups MUST be allowed (Pop-up Blocker disabled)

13 Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.) PowerPoint Viewer (if you do not have PowerPoint) Adobe PDF Reader QuickTime, Windows Media Player &/or Real Player MAC Software Requirements Operating Systems - Mac OS x 10 or higher with Windows Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc,.docx,.xls,.xlsx,.ppt,.pptx) Internet Browsers- Google Chrome is highly recommended o Cookies MUST be enabled o Pop-ups MUST be allowed (Pop-up Blocker disabled) Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.) PowerPoint Viewer (if you do not have PowerPoint) Adobe PDF Reader Apple QuickTime Media Player If your course has a CD-ROM or DVD included, you may need to have Microsoft Window Operating Systems over Bootcamp (Bootcamp is a free download from Apple's website) or Windows setup with Parallels. **Outlines are subject to change, as courses and materials are updated.**