Broadcast UHDTV in South Korea JAE-YOUNG LEE - ETRI 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 1

Transcription

1 Broadcast UHDTV in South Korea JAE-YOUNG LEE - ETRI 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 1

2 CONTENTS Why UHD in S Korea? Policy Plans & Goals for Terrestrial UHD 03 Standardization 04 Field trials / Demonstrations 2/ BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 2

3 1 Why UHD in S Korea? 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 3

4 01 Why UHD in Korea? History of Broadcasting in Korea Korea saw its first black and white in the 1960s, color in the 1980s, and the transition to digital HD in s 1980s 2000s 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 4

5 01 Why UHD in Korea? Technology Dimension Market Dimension Policy Dimension 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 5

6 01 Why UHD in Korea? Technology l : Display Technology Compression, transmission technology enable clearer, higher definition images HDR, WCG Technologies make images more realistic Clearer, higher-definition More realistic Full HD (1920 * 1080) 4K UHD (3840 * 2160) 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 6

7 01 Why UHD in Korea? Technology ll : New Services With the data sent on IP packets, new type of services integrating with IP networks is possible IP Data Packet IP Packet Fixed/Mobile Reception Fixed, Portable, Mobile Receiver Personalization Viewer Matching Service (e.g. Targeted Advertising) INTERNET Home Network Multi-View Screen Segment(Multi-Angle & Etc) New Services Interactivity Connecting Service, NRT(Non-RealTime) Service Emergency Alert Emergency Broadcasting (Typoon, Earthquake & Etc) 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 7

8 01 Why UHD in Korea? Market l : TV & Contents The share of UHD TV was 0.5% in 2013, and expected to reach 50% in No. of Paid TV VoD UHD contents increased from 700 in 2015 to 3500 in The share of UHD TV sets sold Paid TV VoD UHD contents in S. Korea UHDTV DTV * IHS( 15) million 1 million 1 mil. (0.5%) 16mil. (7.3%) 31mil. (15.2%) 60mil. (28.4%) 83mil. (38.8%) 106mil. (45.5%) 107mil. (50%) Feb Mar BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 8

9 01 Why UHD in Korea? Market Il : Paid UHD channels Paid UHD services were launched - a cable TV in Apr. 2014, a satellite in June 2014, and an IPTV in Oct As of Mar. 2016, the No. of subscribers is 1.3 millions Cable Satellite IPTV ( 14.4) ( 14.6) ( 15.6) ( 15.6) ( 15.10) 10 thousands 130 thousands 1.17 millions No. of subscribers( Mar. 2016) 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 9

10 01 Why UHD in Korea? Market lll : Terrestrial UHD Korea has tested broadcasting of terrestrial 4K UHD from 2012 Usage rate of terrestrial contents is 95.8%, and 50% more viewership than paid channels Test broadcasting of terrestrial UHD Media usage rates among TV services in % Household Viewership in % 64.6% 24.1% 8.1% 11.47% Terrestrial Cable IPTV Satellite Terrestrial Paid channels 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 10

11 01 Why UHD in Korea? Policy l : Creative Economy Korean government pursues Creative Economy policies aimed at sustainable growth through innovation and creativity Policy goal of Creative Economy Innovation & creativity Convergence of broadcasting with ICT Creation of added values 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 11

12 01 Why UHD in Korea? Policy ll : UHD & Creative Economy Get an Early Start on K-UHD New Services with IP networks Create a New Broadcasting Service Market, Revitalize Broadcasting Industry 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 12

13 2 Policy Plans & Goals for Terrestrial UHD 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 13

14 02 Policy Plans & Goals for Terrestrial UHD Policy Goals : Why & For What UHD in Korea? Bring benefits to the viewers and revitalize the broadcasting industry Technology Dimension Market Dimension Policy Dimension Adoption of Terrestrial UHD Viewers Bring benefits to the viewers Broadcasters Revitalize broadcasting industry 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 14

15 02 Policy Plans & Goals for Terrestrial UHD Policy Goals: Bring Benefits to Viewers and Broadcasters Bring benefit to the viewers Viewer Side [1] MHz Band [1]-2 UHD Standards [2]-1 Service Coverage [2]-2 Channel Allocation 1 Enhance UHD service quality 2 Ensure universal UHD Access Revitalize broadcasting industry Broadcaster side [3]-1 Broadcaster Investment [3]-2 UHD Programming 3 Boost UHD contents production [4]-1 R&D [4]-2 Test Bed 4 Create UHD broadcasting environment 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 15

16 03 02 Policy Plans & Goals for K-UHD Terrestrial UHD [1]-1 700MHz Frequency Band Allocate 30MHz bandwidth(5 Ch.) in the 700 MHz band in July 2015 Early start on terrestrial UHD, promoting quality of public broadcasting 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 16

17 03 02 Policy Plans & Goals for K-UHD Terrestrial UHD [1]-2 UHD Standards Recently different standards have been compared and field-tested Finalize on the most suitable standards by June 2016 NGBF: Next Generation Broadcasting Forum TTA: Telecommunications Technology Association 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 17

18 03 02 Policy Plans & Goals for K-UHD Terrestrial UHD [2]-1 Service Coverage Starts with Seoul Metropolitan area by the 1Q of 2017, then expand to major cities by 2017 and ultimately nationwide by 2021 Stage 1 Stage 2 Stage 3 Seoul 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 18

19 03 02 Policy Plans & Goals for K-UHD Terrestrial UHD [2]-2 Frequency bandwidth allocation Channels in the HDTV band will be re-assigned for UHD broadcasting HDTV channels will be replaced by UHD ones by 2027 Stage 1 & 2: Capital and Metropolis Stage 3: Cities and Countries Seoul Seoul Daejeon Chungnam Daegu Gyeongbuk Daejeon Chungnam Daegu Gyeongbuk Gwangju Jeonnam 700MHz Gwangju Jeonnam 700MHz DTV band DTV band 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 19

20 04 02 Policy Plans & Goals for K-UHD Terrestrial UHD [3]-1 Broadcaster Investment Initially focus on UHD contents development and gradually increase investment about 4.9 billion dollars by 2027 Invest the total of about 5.7 billion dollars from 2016 to 2027 Investment plans for terrestrial UHD Investment amount Contents 5.7 bil. 4.9 bil BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 20

21 04 02 Policy Plans & Goals for K-UHD Terrestrial UHD [3]-2 UHD Programming Expect 5% UHD programming in 2017, the first year of K-UHD Increase by 25 % in 2020, 50% in 2023, and finally 100 % in % Terrestrial UHD Programming Ratio 50% 25% 5% BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 21

22 04 02 Policy Plans & Goals for K-UHD Terrestrial UHD [4]-1 R&D R&D for UHD broadcasting systems and devices in UHD workflow R&D for new services including IP-based customized services Evolved Added Value Services CAMERA AUDIO MIXER ENCODER MULTI PLEXER IP based customized service A variety of added value services CAMERA MODULE VIDEO SWITCHER PRODUCT-SERVER TRANS-SERVER CG, EFFETER TRANSMMITER Multi- Viewing Targeted Advertising Disaster Alerts 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 22

23 04 02 Policy Plans & Goals for K-UHD Terrestrial UHD [4]-2 Test Bed Regulation-free zone in Jeju to test new convergent services Collaboration with TTA & broadcasters for UHD certification Jeju Regulation-free zone 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 23

24 3 Standardization 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 24

25 03 Standardization Phase I History Released in Oct 2014 based on DVB-T2 Phase II NGBF initiated the new process based on ATSC 3.0 in April 2015 Released in March 2016 Currently reviewing in TTA NGBF: Next Generation Broadcasting Forum TTA: Telecommunications Technology Association 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 25

26 03 Standardization Physical Layer NGBF Specification Channel bandwidth: 6MHz Max frame length: 2.1 sec Single subframe or multiple subframes Receiver decodes at least 4-PLP from the same frame Recommendation for real-time services: max 250 ms No support of MIMO / channel bonding at receivers 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 26

27 03 Standardization Video Audio ISO/IEC :2015 (HEVC) NGBF Specification Main 10 profile, Main tier, Level 5.2 or Scalable Main 10 profile, Main tier, Level 5.2 Two layer scalable coding, spatial resolution ratio: 1.5, 2, or 3 Closed caption (optional): section 8 of ANSI/SCTE HDR is not defined yet ISO/IEC :2015 (MPEG-H), LC profile, Level 3 Channel audio: stereo, 5.1, 10.2, or CH Sample rate: 48kHz (20Hz~20kHz), Bit depth: 16, 20, or 24 bits 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 27

28 03 Standardization Signaling & Delivery NGBF Specification MMT / ROUTE Closed Caption Others XML documents: ISO BMFF track files IMSC1 (TTML text and image profiles for internet media subtitles and captions) ESG: OMA BCAST Service Guide specification Contents protection 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 28

29 03 Standardization Tentative Schedule PG802 in TTA reviewed the specification released from NGBF by end of April 2016 TTA is circulating, collecting and resolving comments on the reviewed specification from the members by end of May 2016 TC8 in TTA will technically approve the proposed standard specification after the comment resolution TTA will officially approve the proposed standard 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 29

30 4 Field Trials / Demonstrations 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 30

31 04 Field Trials / Demonstration ATSC 3.0 Field Trials LDM field tests - ETRI Jeju Island (Aug. 2015) LDM / MMT field verification ETRI, MBC Seoul (Dec. 2015): Kwanak Mt. Transmitter site Channel: 52 (701 MHz) Transmitted power: 1kW, 2.5kW Various LDM modes were tested Core Layer: 2~3 Mbps mobile/indoor HD Enhanced Layer: 20~27 Mbps 4k-UHD 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 31

32 04 Field Trials / Demonstration Trial broadcasting using ROUTE SBS, ETRI, LG, TeamCast Seoul (Jan. 2016) Channel 53, 2kW Tx power Trial broadcasting using MMT SBS, Samsung, TeamCast Seoul (Mar. 2016) Channel 53, 2kW Tx power ATSC 3.0 Field Trials 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 32

33 04 Field Trials / Demonstrations NAB 2016 Demonstration KBS: 4k-UHD, ROUTE, EAS MBC: 4k-UHD, mobile HD, MMT, Advanced EPG SBS: 4k-UHD, ROUTE, hybrid broadcasting 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 33

34 Thank you! 2016 BROADCAST TELEVISION CONFERENCE ATSC 3.0 COUNTDOWN TO LAUNCH! 34