An Insight into the US Digital Advertising Market
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- Gladys Caldwell
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1 Brochure More information from An Insight into the US Digital Advertising Market Description: This market insight presents an analysis of the US digital advertising market. Specifically, this insight outlines the key trends in the US digital advertising market and presents an overview of the key capabilities required to deliver comprehensive and unified cross-channel advertising solutions. Throughout this insight, the terms advertising and ad are used interchangeably. The Digital Advertising Landscape According to the Interactive Advertising Bureau (IAB), the following are key highlights of the US digital advertising market: - Internet advertising revenues in the United States totaled $X billion in the second quarter (Q2) 2015, an increase of X% from the first quarter (Q1) 2015 total of $X billion and an increase of X% from the Q total of $X billion. Year-to-date revenues through June 2015 totaled $X billion, up X% from the $X billion reported in Q was the highest quarter on record, with the X% year-over-year growth besting the 10-year compound annual growth rate (CAGR) of X% from 2006 to Social advertising in the United States totaled $ billion during half year (HY) 2015, up from $X billion in the first months of According to the IAB, search continued to lead ad formats, while mobile continued its steady growth. - Non-mobile search accounted for $X billion (X% of total) of Q revenues, compared with $X billion (X% of total) in Q Inclusive of mobile-related search revenue, the search format totaled $X billion (X% of total) in Q revenues. - Non-mobile display-related advertising accounted for $X billion or 24% of total revenues during Q2 2015, up X% from the $X billion (X% of total) reported in Q Q display-related advertising includes banner ads (X% of revenues or $X billion), digital video (X% or $X billion), rich media (X% or $X million), and sponsorship (X% or $X million). Inclusive of mobile-related display revenue, the display-related format totaled $X billion (X% of total) in Q revenues. - Mobile revenues increased X% from the $X billion (X% of total) reported in Q to $X billion (X% of total) in Q Mobile revenues consisted of mobile search ($X billion); mobile display, including banner ads, digital video, digital audio, sponsorships, and rich media advertising served to mobile devices ($X billion); and mobile other ($X million). - Non-mobile classifieds revenues totaled $X million or X% of Q revenues, up X% from the $X million (X% of total) reported in Q Non-mobile lead generation revenues accounted for X% of Q revenues, or $X million, down slightly from the $X million (X% of total) reported in Q Contents: 1. Introduction and Overview 2. The Digital Advertising Landscape 3. Key Trends in the US Digital Advertising Market 4. Continued Push towards Integrated Ad Solutions 5. Programmatic and Automation 6. Cross-channel Advertising
2 7. Smart Data and Events-driven Marketing 8. Native Advertising 9. Social Advertising 10. The Final Word 11. Legal Disclaimer Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,
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