How To Manage Digital Asset Management
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1 Digital Asset Management 101" Research and advisory services to help you make the right technology and strategy decisions.! Irina Guseva Senior
2 Real Story Group: What We Do Analyze weaknesses and strengths of the tools...and vendors Advise on successful technology selection and implementation best practices Over 3,000 customers in 60+ countries Analysts on 3 continents We consult only to end-users, never advising the vendors we evaluate
3 What Independence Means To Us
4 Finding Your Way... Copyright 2010 Real Story Group
5 What is Digital Asset Management? The management of digital media throughout its lifetime Digital media is rich media and other mostly non-textual assets photos / graphics audio/video Animations games ads brochures catalogs 5 Copyright 2011 Real Story Group
6 Information Management Landscape Storage & Archiving Portals Digital Rights Management Business Process Management Imaging Learning Management Document Management Product Data Management Knowledge Management Digital Asset Management Collaboration < SCM > Management Source Control Management Web Content Management Records Management Enterprise Search
7 DAM Is Part of CXM Digital Marketing WCXM Mobile ecommerce DAM Social Intelligence CXM Etc. Profiling & Personalization CRM Analytics & Optimization Call Centers & Kiosks 7
8 What does a DAM system do? Sources Creation Media / Channel ($) Resolutions Format Source: Logica Management Organization Production Distribution Broadcasting Conversion (Monetization)
9 The system / architecture view
10 DAM MAM
11 What s Truly Unique About DAM? File handling Media processing Transform & transcode Multi-channel delivery
12
13 3D Image Management Example Source: ADAM
14 Collab & Iterative Production Example Source: Widen
15 Example 3D Image Managment
16 Multi-lingual Brand Management Example Source: ADAM
17 values. Dimensions of DAM For comparisons across related products within the three categories, consult the comparative charts within each category. Feature Ratings at a Glance Creation & Management Ingestion Asset Lifecycle Media Processing Metadata Management Search & Navigation Storage & Archiving Asset Manager User Interface Assembly & Delivery Collaboration Workflow Localization & Internationalization Transformation Transcoding Multi-Channel Delivery Personalization Rights Management Architecture & Management Application Development Localization & Internationalization Transformation Transcoding Multi-Channel Delivery Personalization Rights Management Key Architecture Product & Management or vendor consistently Application 4 masters Development this feature System Administration Product excels at this feature, Security 3 relative to other products in the Reporting & Analytics same category Distribution 2 Product offers this feature Configuration Customization Product provides this feature, 1 Extensibility but is not as mature as its rivals Integration Product does not offer this 0 Scalability feature & Performance Administrator User Interface Vendor Intangibles Support & Community Vendor Professional Services Channel Partner Services Strategy & Roadmap Viability & Stability
18 DAM use cases
19 MAM use cases Use Case Scenarios Television News 3 Sports Broadcasting 2 Feature-length TV / Cinema 2 Radio Broadcasting 1 Media Modernization and Archives 2 Parliaments and Govt. Bodies 2 Corporate Audio/Video Library 1 makes it a better fit for feature-length TV Scenarios. ging Copyright tools Real Story Avid Group is geared more for over-the-air
20 Current Marketplace Complex Enterprise Platforms Upper-Range Platforms Mid-Range Platforms Mid-Range Products Simpler Products
21 Platform vs. Product: Continuum North Plains! Autonomy/HP! ADAM! Fedora! MediaBeacon! OpenText! WAVE! VYRE! Adobe CQ! celum! Chuckwalla! EMC! Canto! Extensis! MerlinOne! Nuxeo! Xinet! Widen! PicturePark! GlobalEdit! Platforms" Products"
22 DAM s Unique Challenges Rich media can be large and unwieldy Rich media requires special handling Rich media often managed by specialized team of people Rich media is non-textual Rich Media often represents critical intellectual property (IP) Without metadata, it s not an asset
23 Thank you! Please visit our web site: Vendor/product evaluations Analyst advisory papers Webinars Education courses One-on-one analyst advice Download a free research sample: /Sample Keep in irina@realstorygroup.com
Global Digital Asset Management 2015-2019
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