How to raise EU funds for tourism

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1 How to raise EU funds for tourism Michael Kraack, emcra & Kirsi Hyvaerinen, ITB Advisory ITB Berlin Convention 8 th March 2013

2 ITB ADVISORY KNOW HOW FOR EFFECTIVE SOLUTIONS MISSION ITB Advisory connects governments, tourist boards, destinations and travel trade professionals with experts, who are able to solve travel and tourism related issues. VISION ITB Advisory strives to deliver the most trustworthy and effective advice through its certified network of consultants. OBJECTIVES We form a network of experts in the fields of destination development, management and marketing. ITB Advisory professionals have proven know-how and track record in their specific field of expertise. ITB Advisory acts as the matchmaker between its advisors and the client. With an established diagnostic methodology, ITB Advisory provides clients with the most effective and customized solutions. 2

3 How emcra can support you further: emcra Academy Workshops, In-house Seminars, Webinars, Trainings (e.g. EU-Fundraiser) emcra Consultancy Personalized Assistance for Successful EU-Grant Application (e.g. Strategy Planning, Funding Programmes Identification, Application Writing) emcra Project Management Professional Know-How for Solid EU-Project Implementation (e.g. Contract Management, Finance Management, Monitoring and Evaluation) emcra Conference Innovative Facilitation for your Events (e.g. Facilitation and Moderation of Workshops, Optimization of Virtual Communication) 3

4 Talking points today EU Financial Framework ( ) Heading 1: Sustainable Growth Competitiveness for Growth and Employment Cohesion Policy Heading 2: Preservation and Management of Natural Resources Heading 4: EU as a Global Player Tips, Recommendations & Future of EU-Funding 4

5 EU Financial Framework ( ) 5

6 EU Financial Framework ( ) The financial framework explained: budg_system/fin_fwk0713/fin_fwk0713_en.cfm 6

7 Heading 1: Sustainable Growth - Sub-Heading 1a: Competitiveness for Growth and Employment 7

8 1. Sustainable Growth 1a. Competitiveness for Growth and Employment Research and technological development Connecting Europe through EU networks Education and training Promoting competitiveness in a fully-integrated single market Social policy agenda 8

9 Education and training Lifelong Learning Programme (LLP) Sub-programme Leonardo da Vinci To support participants in training and further training activities in the acquisition and the use of knowledge, skills and qualifications To support improvements in quality and innovation in vocational education and training systems, institutions and practices To enhance the attractiveness of vocational education and training and mobility for employers and individuals and to facilitate the mobility of working trainees More info: 9

10 Education and training Examples of Leonardo da Vinci projects in Tourism: Vocational Management Training for the European Tourism Industry (VocMat2) E-Learning Tools in Destination Management Women Entrepreneurs in Rural Tourism More on the Leonardo projects portal: 10

11 Promoting competitiveness in a fully-integrated single market Calypso Initiative (Social Tourism) An initiative to allow underprivileged citizens across Europe to travel to Europe s holiday spots, while at the same time helping local economies beat the offseason blues. In 2012 the last Call for Proposals was issued on Facilitating Transnational Low Season Exchanges in Europe through the Development of Social Tourism More info: 11

12 Promoting competitiveness in a fullyintegrated single market Examples of Calypso projects: Holiday4All OFF2013 More on the Calypso website: activities/index_en.htm#h2-1 12

13 Promoting competitiveness in a fullyintegrated single market EDEN (European Destinations of ExcelleNce) A European competition that takes place every year and results in the selection of a tourist destination of excellence for each participating country. The call for proposals published by the European Commission is only directed at public administrations. If you represent a local destination and you wish to compete to become an EDEN destination, you must take part in the national competition. More info: 13

14 Promoting competitiveness in a fullyintegrated single market Among the 98 EDEN destinations selected since 2007: Wild Taiga, Finland - Soomaa National Park, Estonia - The Tourist Wine Route Of The Jura, France - Solčavsko, Slovenia - Kars - Kuyucuk Lake Wild Life Reserve, Turkey - 14

15 Heading 1: Sustainable Growth - Sub-Heading 1b: Cohesion for Growth and Employment 15

16 1. Sustainable Growth 1b. Cohesion for Growth and Employment (Cohesion Policy) 3 Objectives Convergence Regional competitiveness and employment Territorial cooperation (Interreg IV) Funding instruments: European Regional Development Fund (ERDF) European Social Fund (ESF) Cohesion Fund 16

17 Cohesion Policy ** ** 2013 new: Croatia

18 Cohesion Policy In Convergence and Competitiveness regions, the ERDF supports: The promotion of natural assets as potential for the development of sustainable tourism The protection and enhancement of natural heritage in support of socio-economic development In Convergence regions, the ERDF additionally supports: The improvement of tourism services supply through new higher added-value services and to encourage new, more sustainable patterns of tourism 18

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21 Cohesion Policy In Territorial Cooperation regions, the ERDF supports: The development of cross-border tourism (Interreg IVA) The joint use of cross-border tourism infrastructures (Interreg IVA) The transnational protection and enhancement of the natural heritage in support of socio-economic development and sustainable tourism (Interreg IVB) The transnational preservation and promotion of the cultural heritage (Interreg IVB) 21

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26 Heading 2: Preservation and Management of Natural Resources 26

27 2. Preservation and Management of Natural Resources Agriculture Rural Development Fisheries Environment 27

28 Rural Development European Agricultural Fund for Rural Development (EAFRD) Encouragement of rural tourism activities Village renewal and development Conservation and upgrading of the rural heritage 28

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30 Heading 4: EU as a Global Player 30

31 4. EU as a global player Pre-accession Neighbourhood Development Economic Cooperation Stability Humanitarian Aid Note: The farther away your area is from the European Union, the more difficult it gets to receive funding for your tourism project. 31

32 Instrument for Pre-accession Assistance (IPA) Cross-border Tourism development in/with candidate countries and potential candidate countries Development of new tourist products/services Development of small-scale tourist infrastructure Certification of local products and services Joint tourism promotion and marketing initiatives Implementation of modern technology and information systems Creation and implementation of common tourism development strategies 32

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34 Instrument for Pre-accession Assistance (IPA) IPA Cross-Border Cooperation Projects Project Example I TUR.GRATE2 InteGRATEd actions to promote sustainable ToURist development 2 - Partners from Italy, Greece, Albania and Montenegro General Objective: Increase international competitiveness of targeted tourist destinations, through the sharing of a new integrated system for the sustainable management of tourist product Budget:

35 Instrument for Pre-accession Assistance (IPA) Project Example II Via Dinarica Partners: - Centre for Sustainable Tourism Initiatives - Ministry of Sustainable Development and Tourism, MNE - Extreme Sport Club Limit, BiH General Objective: Enhanced tourism valorization and rural development of the trans-boundary region, economic diversification and revitalization, as well as social cohesion, in the communities along the initial Via Dinarica Route. 35

36 Tips, Recommendations & Future of EU-Funding 36

37 Tips, Recommendations & Future of EU-Funding Non-retroactivity: Your project must NOT have started! Top-down approach: Your project must fall within a Programme European dimension: Your project must be relevant with regards to the objectives of the European Union Transnationality? Centralised or decentralised procedures Sustainability Innovation Co-financing 37

38 Tips, Recommendations & Future of EU-Funding EU financial framework ( ) Strategy Europe 2020 rules! What will change? More money for your projects? Are you ready for EU-Funding? 38

39 Contacts emcra GmbH Berlin (Headquarter) Hohenzollerndamm Berlin Tel München Lerchenfeldstr München Düsseldorf Wagnerstraße Düsseldorf ITB Advisory Berlin Messe Berlin GmbH Messedamm Berlin, Germany Administration Office Brixner Str Innsbruck, Austria Tel. +43(0)

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