Personalized e-commerce Strategies for SMEs

Transcription

1 Personalized e-commerce Strategies for SMEs LLP-2012-GR-LEONARDO-LMP 1

2 Information sur le projet Titre: Code Projet: Année: 2012 Type de Projet: Statut: Pays: Accroche marketing: Résumé: Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Personalized e-commerce Strategies for SMEs LLP-2012-GR-LEONARDO-LMP Développement d'innovation Accordé EU-Projets centralisés PECOS4SMEs met à disposition un expert en e-commerce capable de fournir aux PMEs un check-up complet dans ce domaine. En plus de compiler une liste de vérification des différents points spécifiques à améliorer, le projet fournit un plan de stratégie e-commerce personnalisé et le matériel de formation nécessaire à la mise en œuvre des mesures prévues dans le plan. Si celles-ci sont couplées avec la promesse d'un hausse immédiate des ventes transfrontalières, alors les PMEs se verront confrontées à une offre qu il leur sera difficile de refuser. Europe SMEs, especially in Southern Europe, lack the needed knowledge to take advantage of the e-commerce potential resulting a lagging within the e-business area. PECOS4SMEs intends to develop a training programme concentrated on the provision of suitable knowledge and tools, which the SMEs can use to increase cross border e-commerce revenue. This includes changing sales and marketing strategies and new types of organisation and knowledge about e-commerce technologies in a future world dominated by pervasive Internet. Description: Northern European countries are currently reaping more than twice the benefits from the Internet as a contributor to their net GDP than their crisis-driven Southern counterparts. Plenty of SMEs would like to increase their cross border e-commerce revenue, but aren't sure exactly what to do about it as there is no comprehensive advice on the variety of possibilities and the use of Web 2.0, SEO/SEM and social media for the implementation of successful e- Commerce strategies. Such specialized knowledge is not sufficiently available or comes at high cost. The idea behind PECOS4SMEs is the implementation of a personalised training system for SMEs to improve their e-commerce skills and be in position to reap the benefits of Internet as a revenue channel. The aim is to offer personalised training to SMEs on cross border e- Commerce strategies capitalising on the use of social media to approach consumers, SEO/SEM techniques and tools, the adoption of features that will make their websites more friendly to the foreign consumer (e.g. usability, personalised products, transparency, security, delivery/return options, etc.), Web 2.0, etc. Following the completion of the training, SMEs will be in position to implement a personalised e-commerce strategy. Thèmes: Sectors: *** Développement durable *** Entreprise, TPE, PME ** Marché du travail ** TIC ** Formation tout au long de la vie ** Formation ouverte et à distance ** Orientation professionnelle * Qualité * Égalité des chances *** Activités de Services Administratifs et de Soutien *** Activités Immobilières *** Commerce; Réparation d`automobiles et de Motocycles *** Construction *** Industrie Manufacturière *** Autres Activités de Services ** Enseignement * Transports et Entreposage * Information et Communication 2

3 Information sur le projet Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Types de Produit: Information sur le produit: Page Web du projet: Autres Site Internet DVD Matériel pour l'enseignement Programme/curriculum Méthodes de distribution PECOS4SMEs will target SMEs from the sectors of wholesale and retail trade, manufacturing, real estate and construction, but also accommodation (for the identification of transferable practices). The specific needs of these SMEs with regards to personalised, sector specific, e- Commerce coaching capable of increasing revenues through Internet will be identified in the context of the project. The training system will be personalised, levelled and aimed at both online newcomers as well as SMEs with experience in online technologies and tools. The training material will also factor in findings related to the low percentage of senior consumers buying online and the lower percentage of women buying online than men in order to elaborate e-commerce strategies which can attract more senior consumers and women

4 Contractant du projet Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: EUROCREA MERCHANT Milano Lombardia IT-Italie Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Personne de contact Nom: Adresse: Ville: Pays: Téléphone: Fax: Site internet: Gianluca Coppola IT-Italie 4

5 Coordinateur Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: CRYSTAL CLEAR SOFT Athens Attiki EL-Grèce Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Personne de contact Nom: Adresse: Ville: Pays: Téléphone: Fax: Site internet: Mattheos Kakaris EL-Grèce

6 Partenaire Partner 1 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: OHENNENNOH BV Amsterdam Noord-Holland NL-Pays-Bas Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Partner 2 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: FAVINOM Consultancies Nicosia Kypros / Kibris CY-Chypre Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Partner 3 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: DANMAR COMPUTERS Rzeszów Podkarpackie PL-Pologne National Agency Partner 4 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: OAKE Associates Ltd. Manchester North West (UK) UK-Royaume-Uni Autres 6

7 Partenaire Partner 5 Nom: Ville: Pays/Région: Pays: Type d'organisation: Site Internet: European Business & Innovation Centre Network (EBN) Brussels Bruxelles Cap, Brussel Hof BE-Belgique National Agency 7

8 Données du projet 04. D6.4 - Media Kit.zip Breaking the Barriers to Cross-border e-commerce for European SMEs.pdf Commerce%20for%20European%20SMEs.pdf Consumers Questionnaire_Hardcopy_GR_Version.pdf D1.5 Standards and Guidelines.pdf D2.1 Country_Report-Cyprus.pdf D2.1 Country_Report_Greece.pdf D2.1 Country Report -NL.pdf D2 1 Country Reports - Belgium.pdf D2 1 Country Reports - Italy.pdf D2.1 Country Reports -PL.pdf D2.1 Country Reports - UK.pdf 8

9 Données du projet D2.2 E-Commerce Vocabulary List_EN.pdf D2.2 E-Commerce Vocabulary List_FR.pdf D2.2 E-Commerce Vocabulary List_GR.pdf D2 2 E-Commerce Vocabulary List_IT.pdf D2.2 E-Commerce Vocabulary List_NL.pdf D2.2 E-Commerce Vocabulary List.pdf D2.2 E-Commerce Vocabulary List_PL.pdf D2.3 Training Database.pdf D2.5 Top e-commerce Website Features.pdf D2.6 Top e-commerce Strategies.pdf D2.7.1 PECOS4SMEs Consumers' Questionnaire.pdf 9

10 Données du projet D2 7 2 PECOS4SMEs Consumers Questionnaire _Dutch.pdf D2.7.2 PECOS4SMEs Vendors Questionnaire.pdf D2 7 2 PECOS4SMEs Vendors Questionnaire _v2.1 Dutch.pdf D2.7 PECOS4SMEs Consumers' Questionnaire.pdf D2.8_Methodology for Focus Groups.pdf D3.1 Training Methodology for SMEs.pdf D3.2 Training Programme Structure and Specifications.pdf D3.3 Cross-Border E-Commerce Strategies.pdf D3.5 OSS E-Commerce List.pdf D5.2 Assessment Plan_v2.2.pdf D5.4 PECOS4SMEs Final Project Release.pdf

11 Données du projet D5.5 Recommendations Programme v1.0.pdf D End-Press Release - FR.pdf D End-Press Release-GR.pdf D End-Press Release_PL.pdf D6.6.1 Press Release_PL.pdf D Start-Press Release 1_EL.pdf D Start-Press Release 1_FR.pdf D Start-Press Release 1_IT.pdf D Start-Press Release 1_NL.pdf D6.6.1 Start-Press Release 1.pdf D End-Press Release EN.pdf

12 Données du projet D End-Press Release-GR.pdf D6.7 PECOS4SMEs Website Badge.pdf D7.4 Results Exploitation.pdf Internal Evaluation Questionnaire - PECOS4SMES.pdf Meeting Evaluation Questionnaire - PECOS4SMEs_2nd.pdf Meeting Evaluation Questionnaire - PECOS4SMEs.pdf PeCos4SMEs 1st Newsletter_EL.pdf PeCos4SMEs 1st Newsletter_EN.pdf PeCos4SMEs 1st Newsletter_IT.pdf PeCos4SMEs 1st Newsletter_NL 1.1.pdf PeCos4SMEs 1st Newsletter_NL 1.2.pdf

13 Données du projet PeCos4SMEs 1st Newsletter_PL.pdf PeCos4SMEs 2nd Newsletter_EL.pdf PeCos4SMEs 2nd Newsletter_EN.pdf PeCos4SMEs 2nd Newsletter_FR.pdf PeCos4SMEs 2nd Newsletter_IT.pdf PeCos4SMEs 2nd Newsletter_NL.pdf PeCos4SMEs 2nd Newsletter_PL.pdf PECOS4SMEs_3rd_Newsletter_EN.pdf PECOS4SMES 3rd Newsletter FR.pdf PECOS4SMEs_3rd_Newsletter_GR.pdf PECOS4SMEs_3rd_Newsletter_IT.pdf

14 Données du projet PECOS4SMEs_3rd_Newsletter_NL.pdf PECOS4SMEs_3rd_Newsletter_PL.pdf PECOS4SMEs 4th Newsletter EN.pdf PECOS4SMEs 4th Newsletter - FR.pdf PECOS4SMEs 4th Newsletter-GR.pdf PECOS4SMEs 4th Newsletter IT.pdf PECOS4SMEs 4th Newsletter NL.pdf PECOS4SMEs 4th_Newsletter_PL.pdf PECOS4SMEs BP_LL_Programme_Final.pdf PL_D2 7 PECOS4SMEs Vendors Questionnaire.pdf Questionnaire for consumers_ita.pdf

15 Données du projet Questionnaire for vendors_ita.pdf Questionnaire pour les consommateurs_ebn_fr.pdf Questionnaire pour les vendeurs_ebn_fr.pdf Vendors Questionnaire_Hardcopy_GR_Version.pdf

16 Produits Project Info Website Project Media Kit Best Practices & lessons Learned Training Programme Structure & Specifications PECOS4SMEs Test Release On-Line Database Of Existing E-Commerce Related Training In Europe List of top Website features increasing cross-border purchase Cross-Border E-Commerce Strategies Supporting Training Content Per Action Development standards and guidelines Set Up, update and maintenance of Web Based content Repository Vocabulary list Questionnaire List of Best Open Source Software e-commerce Platforms 1st Newsletter 2nd Newsletter PECOS4SMEs Support Badge Promotional Video Press Releases 7 Country Reports European Overview Focus Groups Collection of monitoring tools List of Actions for the Implementation of Cross-Border Strategies Supporting Training Content Per Action Translated Strategies and Training Content Interim evaluation Report 4th Newsletter 16

17 Produits PECOS4SMEs Final Release Top e-commerce Strategies Participative Technologies - Web 2.0 Assessment Plan Assessment Report SEO/SEM Game Recommendations Programme 3rd Newsletter Results Exploitation Breaking the Barriers to Cross-border e-commerce for European SMEs Progress Report - Public Part 17

18 Produit 'Project Info Website' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Project Info Website Type de Produit: Site Internet Texte marketing: A Web 2.0 enabled modern design website acting as the single entry point of information for all project related activities. Description: The context of the PECOS4SMEs Website intends to aid the promotion of the project. The site will contain: - General project information - Up-to-date news about the project progress and results - Details about the presence of the project in conferences, fairs, exhibitions, etc - Partnership members - Relevant links, etc Cible: SMEs, SME Sectoral Associations, Training institutes and organisations, General public Résultat: Web 2.0 website Domaine d'application: Online Adresse du site Internet: Langues de produit: polonais italien néerlandais grec moderne anglais 18

19 Produit 'Project Media Kit' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Project Media Kit Type de Produit: Autres Texte marketing: A press & media kit comprising all project related visualisations and promotional information for the project. Description: The project information kit (DVD) comprises: - Brochure providing an overview of the project, - Project Presentation of objectives and expected results, - Offline version of the project info site, - Newsletters, Cible: SMEs, SME Sectoral Associations, Training institutes and organisations. Résultat: Publicity kit Domaine d'application: Publicity Adresse du site Internet: Langues de produit: polonais néerlandais anglais grec moderne italien 04. D6.4 - Media Kit.zip

20 Produit 'Best Practices & lessons Learned' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Best Practices & lessons Learned Type de Produit: Autres Texte marketing: A Best Practices and Lessons Learned programme for avoiding questionable approaches and repeating successful practices Description: The Quality Consultant will disseminate internally to all partners a template for recording best practices and lessons learned during the execution of the envisaged work. Typical sources for BP/LL include: - Daily activities and experiences; - Assessment activities; - Reviews and Evaluations; - Performance or process improvement initiatives; - Experiences; The Project Manager will gather all the BP/LL recorded by the partners and filter and classify them with the Quality Consultant before preparing the BP/LL report. Cible: Other Projects Résultat: Best Practices & Lessons Learned Domaine d'application: Quality Assurance Adresse du site Internet: PECOS4SMEs BP_LL_Programme_Final.pdf

21 Produit 'Training Programme Structure & Specifications' Titre: Training Programme Structure & Specifications Type de Produit: Programme/curriculum Texte marketing: A training programme to facilitate the most efficient delivery of the training to the target SMEs Description: The training content will be designed to support the successful implementation of the actions comprising each strategy taking into account the specific characteristics (location, type of business, dispatch options, etc.) of the targeted SMEs. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Training programme structure Domaine d'application: Training Adresse du site Internet: D3.2 Training Programme Structure and Specifications.pdf

22 Produit 'PECOS4SMEs Test Release' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: PECOS4SMEs Test Release Type de Produit: Modules Texte marketing: The PECOS4SMEs platform will facilitate the personalised learning process for SMEs from the sectors of wholesale and retail trade, manufacturing, real estate and construction, but also accommodation Description: An online tool to facilitate personalised ecommerce strategies and supporting learning content for the SMEs to be in position to apply the strategies themselves and improve their turn over from cross border selling. Cible: SMEs from the sectors of wholesale and retail trade, manufacturing, real estate and construction, but also accommodation Résultat: Platform Domaine d'application: ecommerce Adresse du site Internet: 22

23 Produit 'On-Line Database Of Existing E-Commerce Related Training In Europe' Titre: On-Line Database Of Existing E-Commerce Related Training In Europe Type de Produit: Site Internet Texte marketing: A database of existing e-commerce related training offering in Europe Description: The current product refers to the creation of an online directory of contacts with providers of e -Commerce related training (e.g. e-commerce training, SEO/SEM training, website usability/accessibility, online sales, capitalising on social media for boosting sales, engaging the foreign consumer, etc.) in the partner countries with descriptions of the provided training. Cible: SMEs Résultat: Directory of training courses and providers Domaine d'application: ecommerce Adresse du site Internet: D2.3 Training Database.pdf

24 Produit 'List of top Website features increasing cross-border purchase' Titre: List of top Website features increasing cross-border purchase Type de Produit: Site Internet Texte marketing: A list of the most compeling website features facilitating cross border purchases. Description: A list of most important website features for cross-border purchases revealing the skills that are required for SMEs to be in position to take advantage of Web 2.0 to increase their business are basic skills of Online Marketing and Search Engine Marketing (SEM). Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: List of website features Domaine d'application: ecommerce Adresse du site Internet: D2.5 Top e-commerce Website Features.pdf

25 Produit 'Cross-Border E-Commerce Strategies' Titre: Cross-Border E-Commerce Strategies Type de Produit: Méthodes de distribution Texte marketing: Personalised ecommerce strategies for increasing cross-border sales. Description: The practices that need to be transferred and a list of Top e-commerce Strategies facilitating Cross-Border Purchases will be elaborated. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation Résultat: Strategies Domaine d'application: ecommerce Adresse du site Internet: D3.3 Cross-Border E-Commerce Strategies.pdf D3.3 - Cross-Border e-commerce Strategies_v1.0_GR.pdf D3 3 - Cross-Border e-commerce Strategies_v1 0_PL.pdf D3.3 - Cross-Border e-commerce Strategies_v1.1_ FR.pdf D3.3 - Cross-Border e-commerce Strategies_v1.1_it.pdf D3.3 - Cross-Border e-commerce Strategies_v1.1nl.pdf

26 Produit 'Supporting Training Content Per Action' Titre: Supporting Training Content Per Action Type de Produit: Matériel d'apprentissage Texte marketing: Comprehensive training content supporting the implementation of sector-specific ecommerce strategies Description: The training content to be developed will evolve around the actions that need to be implemented for the realization of the elaborated e-commerce strategies. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation Résultat: Training content Domaine d'application: ecommerce Adresse du site Internet: 6. D3.6 Supporting Content.zip

27 Produit 'Development standards and guidelines' Titre: Development standards and guidelines Type de Produit: Méthodes de distribution Texte marketing: This document describes methods and techniques implemented by the partnership for the project's repositories. Description: This deliverable concerns the documentation of all standards and guidelines to be followed by the partners with regards to development of the project tools and the population and use of the repositories, as well as the use of project management and collaboration tools. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Development standards and guidelines. Domaine d'application: Managemnent Adresse du site Internet: 27

28 Produit 'Set Up, update and maintenance of Web Based content Repository' Titre: Set Up, update and maintenance of Web Based content Repository Type de Produit: Méthodes de distribution Texte marketing: The document describes the setup of the web based repository that will be used for managing the content products of the project. Description: The current task concerns the setup of the web based repository that will be used for managing the content products of the project. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: Set Up, update and maintenance of Web Based content Repository Domaine d'application: Management Adresse du site Internet: 28

29 Produit 'Vocabulary list' Personalized e-commerce Strategies for SMEs ( LLP-2012-GR-LEONARDO- Titre: Vocabulary list Type de Produit: Matériel d'apprentissage Texte marketing: A vocabulary list and a phrase list including words and phrases commonly used in e- Commerce. Description: The aim is to have a concise list of buzz words and words/phrases commonly used in relation to e-commerce accompanied by simplified explanation. This will allow the SMEs to properly understand all the relevant concepts and thus realise the true potential of e-commerce and subsequently base their new strategy around it. Cible: SMEs from wholesale and retail trade, manufacturing, real estate and construction, but also accommodation. Résultat: e-commerce Glossary Domaine d'application: Training Adresse du site Internet: D2.2 E-Commerce Vocabulary List_FR.pdf D2.2 E-Commerce Vocabulary List_GR.pdf D2 2 E-Commerce Vocabulary List_IT.pdf D2.2 E-Commerce Vocabulary List_NL.pdf D2.2 E-Commerce Vocabulary List.pdf D2.2 E-Commerce Vocabulary List_PL.pdf