A BRIGHTER FUTURE FOR SKIN WITH NEW CLINELLE WHITENUP

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1 A BRIGHTER FUTURE FOR SKIN WITH NEW CLINELLE WHITENUP Everyone likes to have a beautiful, flawless, and clear skin. It s not something that we like to admit but having a great skin not only makes us look good but also feel good about ourselves and therefore boost our self-esteem. To most of us beautiful and healthy skin means having a skin without age spots, acne, blemishes, and/or dark spots. Meanwhile, in some parts of the world, beautiful also means having lighter, brighter skin while a more even skin tone is perceived to be healthier and younger-looking. As pigmentation issues become more prevalent, the demand for skin brightening products has surged. Unfortunately, those looking to brighten skin often run into two different and disappointing scenarios, either the products do not deliver results or worse, skin health suffers at the hand of brightening ingredients. This led our research and development team at Clinelle to develop an ingredient complex with 3X Whitening Power that balance the skin s tone and most importantly designed with skin health in mind. Formulated with the latest scientific technology from USA and drawing its inspiration from Japanese whitening efficacy, Clinelle WhitenUp range is enriched with natural whitening power of exquisite Japanese Purple Rice (which was also known as forbidden rice so precious and only consumed by the emperor as beauty food for centuries) to effectively brighten complexion, lighten dark spots and pigmentation. Addition of this extract with Vitamin C (a wellknown ingredient in skin lightening) enhances the skin whitening effects of Vitamin C by 2.5 times. Aside from whitening, the Japanese Purple Rice Extract is also known for its youthful properties that promotes skin suppleness, prevents fine lines, wrinkles and sagging. 1

2 Marrying the effects of Purple Rice with two other powerful radiance intensifying ingredients, namely Mother Nature s Daisy Flower and Ocean s Jewel Hydrolyzed Tahiti Black Pearl, the range promotes flawless fairness. Daisy Flower prevents skin darkening by inhibiting the transfer of melanin to skin surface for longer lasting whitening results and improve skin clarity, while the Hydrolyzed Tahiti Black Pearl (from the deep turquoise water of French Polynesia s lagoons) suppresses melanin formation and naturally brightens skin. With the hydrolyzed technology, the black pearl penetrates deeply to nourish the skin from the inside to promote smooth and soft skin. In keeping with all Clinelle Skincare products, the Clinelle WhitenUp range has been dermatologically tested for its tolerance and efficacy of the product has been proven and is Paraben free. All Clinelle products are also formulated with 6 secrets to happy skin which excludes potential harmful ingredients: No artificial colouring, No artificial fragrances, No lanolin, No mineral oil, No SD-alcohol and No comedogenic ingredients. Fundamentally, all Clinelle products work effectively through an integrated Envinix system to free skin from rapid environmental aggressions with RX3 Action, to Repair, Refine and Reshield skin for optimized skin health and clearly visible and long term results. Clinelle WhitenUp is available at AEON Wellness, Caring, Guardian, Watsons & selected independent pharmacies nationwide. Join their facebook page Clinelle or Clinelle website at to keep abreast of Clinelle s latest news and events. 2

3 Clinelle WhitenUp range contains 3 key ingredients that have incredible 3X Whitening Power with RX3 White Action to deliver visibly fairer, spotless white skin. 1MULTIPLICATION Power Repair with Japanese Purple Rice Extract An effective skin brightener that doubles the whitening strength of Vitamin C that lightens pigmentation and dark spots. 2DEEPER REACH Power Refine with Hydrolyzed Black Pearl Smaller molecules penetrate deeper into skin to suppress melanin formation and optimizes skin renewal process. 3MULTI-PREVENTION Power Reshield with Daisy Flower Extract Prevents skin darkening by inhibiting the transfer of melanin to skin surface for longer lasting whitening results. 3

4 WhitenUp Whitening Cleanser A foaming gel cleanser formulated with Lactic Acid to effectively remove impurities and prepare the skin for optimum penetration impurities and helps strengthen skin barrier for better absorption of subsequent skin care products that helps: Brighten overall skin Improve skin tone and clarity Soothe & condition Skin is left clean, hydrated and brighter. Direction of use: Lather a sufficient amount of the cleanser and gently massage in circular movements over face and neck. Rinse thoroughly with water. : 50ml; 100ml : RM19.90; RM33.90 WhitenUp Whitening Toner A hydrating toner designed to create the perfect brightening base that increases the skin s absorbency of subsequent skincare products that helps: Overall skin brightening Soothe & hydrate skin Firms and tones skin Skin feels supple, soft and refreshed. Direction of use: Spray an adequate amount over cleansed skin on the face and neck area. Pat gently for better absorption : 120ml : RM33.90 WhitenUp Whitening Serum A refining, whitening serum that easily absorbs into the skin to help: Lighten and reduce pigmentation Prevent melanin formation Improve skin fairness & even out skin tone Skin is fairer, flawless and radiant. Direction of use: Gently apply over cleansed and toned skin over face using light and upward stroke. : 20ml : RM

5 WhitenUp Whitening Spot Corrector Essence A silky-rich, high potency whitening spot corrector essence that helps: Reduce pigmentation Lighten dark spots and scars Fight against discoloration Targeted spots are visibly lightened and reduced while skin tone is more even and refined. Direction of use: Apply on targeted dark spots after cleansed and toned face. : 15ml : RM59.90 WhitenUp Whitening Day Cream SPF20 A lightweight yet moisturizing day cream with SPF20 protection against UV rays that helps: Brighten and even out skin tone Prevent melanin formation Hydrate skin and locks in moisture Skin is moisturized, radiant and fairer. Direction of use: Gently apply over cleansed and toned skin of face and neck using light and upward stroke in the morning. : 40ml : RM53.90 WhitenUp Whitening Night Cream A nourishing night cream that helps: Repair and revitalize skin Slow down melanin production to brighten skin Hydrate and smoothen skin Skin feels soft, nourished and refined. Direction of use: Gently apply over cleansed and toned skin of face and neck using light and upward stroke at night. : 40ml : RM

6 About Esthetics International Group Berhad (EIG) Clinelle Professional Care is distributed by EIG Pharma Asia Sdn. Bhd., the global partner of Esthetics International Group Berhad (EIG). Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN and Hong Kong, with over 29 years' experience in the industry. The Group has regional offices in Singapore, Hong Kong, and Thailand with the headquarters located in Selangor, Malaysia. The group s strengths lie in its exceptional market reputation, a wide range of quality products, excellence in education and training, an extensive network distribution and a loyal customer base. For more press information, please contact: - Joy Ding Head of Marketing Tel: ext Or Belinda Chong Senior Product Executive Tel: ext END 6

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