The Westwind Group. Our mission is to equip our clients with solutions that measurably contribute to productivity in the work place by:

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2 The Westwind Group Our mission is to equip our clients with solutions that measurably contribute to productivity in the work place by: Building collaborative value added relationships. Applying a systematic approach. Evaluating, supplementing, or developing processes and procedures that insure quality, incorporate best practices, and emphasize management standards and expectations. Developing clients in house skills to maintain and extend the solution.

3 Just The Facts. To gain understanding of the Challenge Ahead To profile the Next Generations To discuss the options for Attracting, Recruiting, Retaining (and Re Enlisting) To explore ways to do the above at your site To address Knowledge Transfer to the Next Generations

4 Oklahoma City Bombing Watergate John Lennon shot and killed First Man on the Moon Salk Polio Vaccine introduced Clinton/Lewinski Scandal Hitler Invaded Austria Ronald Reagan Inaugurated Chernobyl Accident Princess Diana marries Prince Charles The Pill was made available The United States entered World War II The Berlin Wall Fell Space Shuttle Challenger exploded Three Mile Island McCarthy Un-American Hearings President Kennedy Was Assassinated Martin Luther King March on Washington AIDS Found to be Caused By HIV Iran Hostage Crisis

5 Oklahoma City Bombing 1995 Watergate 1973 John Lennon shot and killed 1980 First Man on the Moon 1969 Salk Polio Vaccine introduced 1955 Clinton/Lewinski Scandal 1998 Hitler Invaded Austria 1937 Ronald Reagan Inaugurated 1981 Chernobyl Accident 1986 Princess Diana marries Prince Charles 1981 The Pill was made available 1960 The United States entered World War II 1941 The Berlin Wall Fell 1989 Space Shuttle Challenger exploded 1986 Three Mile Island 1979 McCarthy Un-American Hearings 1954 President Kennedy Was Assassinated 1963 Martin Luther King March on Washington 1963 AIDS Found to be Caused By HIV 1983 Iran Hostage Crisis 1979

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9 A Generational Divide. Although Boomers and Matures have much to offer Gen Y in regards to knowledge and experience, 51 percent of Boomers and 66 percent of Matures report little to no interaction with their Gen Y colleagues. And three of the four generations say they have little to no interaction with the most experienced workers World of Work Study 2008

10 Defining the Challenge. Skilled labor shortage is not because of the lack of manpower in the wake of retiring Baby Boomers, but because of the limited transfer of knowledge. In fact, according to the U.S. Census Bureau, Gen Ys in today s workforce (79.8 million) outnumber Boomers (78.5 million) who are perceived as retaining the bulk of working America s institutional brain trust. World of Work Study 2008

11 Four generations in the workplace Technology advancing faster than Immigrants can handle A large contingent of skilled workers retiring A small number of Gen Xers to replace managers A large number of capable but young Natives entering the workforce

12 Who are we talking about?

13 Matures:

14 Matures:

15 Matures: Lindbergh baby kidnapping 32 Stock Market Crash 29 FDR s New Deal 33 Social Security established 34 Hitler and World War II Depression Lindbergh Transatlantic flight 27

16 Boomers

17 Boomers

18 Boomers Assassinations of JFK ( 63) and MLK ( 68) Civil Rights (Rosa Parks 55) March on Washington 63 The Pill 60 Vietnam 65 Man on the Moon 69 Climbing the Corporate Ladder McCarthy Hearings 54

19 Generation X

20 Generation X

21 Generation X

22 Generation X Watergate and the Energy Crisis 73 Tandy and Apple personal computers 76 Three Mile Island 79 Women s Liberation Movement American Hostages in Iran 79 John Lennon Shot and Reagan Inaugurated MTV 81 AIDS 84 Challenger Disaster 86 Latch key kids They have never had to touch a t.v.

23 Generation Y

24 Generation Y

25 Generation Y Helicopter Parenting Information Age Clinton/Lewinsky scandal Columbine High School Massacre September 11, 2001 The popularity of ESPN Perceived Scarcity of Natural Resources (going green) Oklahoma City Bombing My Space/Facebook/Twitter/Blogging/Wiki forms of communication

26 Generation Y % own a cell phone 76% use Instant Messaging. 15% of IM users are logged on 24 hours a day/7 days a week 34% use websites as their primary source of news 28% own a blog and 44% read blogs 49% download music using peer to peer file sharing 75% of students have a Facebook account [12] 60% own some type of expensive portable music and/or video device such as an ipod. 97% own a computer They don t know phones come with cords

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28 HARD to find KEY to bridge Gen Gap CRITICAL to hire GROOM to lead

29 Ask what their personal goals are, and discuss how to meet within your organization (create a personal career path) Emphasize your respect for their work life balance and don t snigger Discuss the benefits of the community (local golf course, good schools ) Emphasize any corporate change in progress Align them with a mentor immediately (preferably a slightly older Gen X) Assure them that they will have regular feedback Assure them that they will have work flow control Describe a no nonsense way of dealing with conflict

30 RECRUITING CHALLENGE: GETTING THEM TO YOUR SITE

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32 SOLUTION: KNOW WHAT THEY VALUE!!!

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34 The Xer Island

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36 Plenty Skilled Needy Science/Tech Diverse Computers Multi tasking Helicoptered Newbies

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39 Children raised with the computer think differently from the rest of us. They develop hypertext minds. They leap around. It s as though their cognitive structures were parallel, not sequential. Linear thought processes that dominate educational systems now can actually retard learning for brains developed through game and Web surfing processes on the computer. While these individual cognitive skills may not be new, the particular combination and intensity is. We now have a new generation with a very different blend of cognitive skills than its predecessors the Digital Natives. Mark Prensky

40 Emphasize the green ness of Nuclear Emphasize the family environment Assure them they will have plenty of mentoring and training Align them with a mentor immediately Boomer or GenX Emphasize the Multi tasking aspects of their job Describe the desire to minimize conflict in the workplace Describe their access to loads of technology

41 RECRUITING CHALLENGES: TECHNOLOGY AND CHANGE

42 Second Life, DIVE, Active World, Mind Mapping

43 Virtual Reality IS Reality

44 Select/Qualify Mentored Trained Calibrated Tested

45 Reenlist Retain Recruit

46 Avoid Attrition! Give them reasons to stay. Cultural Responsiveness Reward Structure Regular Feedback Plugged In Emotionally Continual Challenges

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48 CAPTURE KNOWLEDGE ENSURE GAP IS FILLED BUDGET ENGAGE AS MENTORS

49 So is business Armageddon at hand? The short answer is no. The proposed shortage of workers is shaping out to be less and less of an issue, with a recent Bureau of Labor Statistics figure showing that by 2012, there will be jobs available for workers a shortage, but not nearly as severe as some are predicting. Many boomers also will continue to work longer, past the "normal" retirement age, simply due to poor financial planning. With the dollar falling and the cost of living increasing, the retirement flood probably will shake out to be nothing more than a slow trickle. Talentmanagement.com

50 More Flexible Training Delivery Mechanisms Job/Task Alignment in Training Content Consistent Feedback Systems

51 Our earth is degenerate these days; there are signs that the world is speedily coming to an end; bribery and corruption are common; children no longer obey their parents; and the end of the world is evidently approaching. Assyrian Stone Tablet 2800 B.C.E.