800 High Street Hackettstown, NJ (908) Halloween 2016

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1 800 High Street Hackettstown, NJ (908) MEDIA CONTACT: Ampy Vasquez (973) Halloween 2016 Halloween 2016 scares up a spine-tingling array of new items and returning favorites from Mars Chocolate North America. With iconic brands, including M&M S, SNICKERS, TWIX, MILKY WAY, DOVE and 3 MUSKETEERS Brands, Mars leverages innovation and satisfies Halloween usage occasions with new M&M S Brand Harvest flavors, new large and medium FUN SIZE varieties, and variety bags and stand-up pouches with themed flavor combinations. Seasonal Trends Ninety-seven percent of households participate in Halloween, with chocolate sales totaling $1.03 billion. 1 Mars is #2 in Halloween with a 38 percent share of sales and boasts five of the top 10 brands. 2 Trick-or-treating is the top usage occasion at Halloween. Seventy-one percent of consumers participate in trick-or-treating, accounting for 57 percent of sales. Sixty-two percent of consumers participate in decorating and snacking (11 percent of sales), 30 percent in Halloween parties (19 percent of sales) and 16 percent in treats for self (12 percent of sales). 3 Variety bags are the fastest-growing Halloween pack type and drive seasonal sales. Eightythree percent of consumers feel variety bags provide convenience and choice to make shopping easier. More than 50 percent of Halloween shoppers purchase variety bags. 3 M&M S Brand is one of the top five most-purchased brands for Halloween, is the most thought of brand for baking and is the second most-purchased candy for filling candy bowls. 4 Displays and Graphics Each season, Mars continues to build momentum for its iconic brands by refreshing and redesigning graphics, packaging and displays to better connect with consumers and the season. 1 of 6

2 This year, updates to the packaging for SNICKERS Brand Harvest Minis feature seasonal colors, harvest leaf icons and a festive fall message in each individually wrapped piece. For 2016, a new themed variety bag collection pulls together consumers favorite brands based on flavors and textures including Smooth & Creamy, Crunchy & Crispy and Smooth Caramel. With bold graphics, these bags satisfy consumers needs for convenience and choice. Mars continues to deliver an array of eye-catching displays with Halloween and harvest graphics that are loaded with top-performing Mars brands. New pallet displays with optimized mixes build excitement among consumers to drive sales during the Halloween season. Marketing Mars engages consumers and unmasks high-flying sales for retailers with marketing campaigns during Halloween Highlights of the multi-media, multi-brand support include national TV and print advertising, high-value FSIs, digital advertising and social media. NEW ITEMS M&M S Milk Chocolate Crispy S mores Candies (Open Stock), (DRC) Description: Gather around the campfire for new M&M S Milk Chocolate Crispy S mores Candies. Perfect for decorating and snacking, this addition to the M&M S Brand Harvest portfolio combines the essence of melted chocolate with smoky marshmallow and crispy graham crackers. Package/Weight: 8 ounce Shipping: 24 Ct. Case (Open Stock), 36 Ct. Case (DRC) SNICKERS Crisper FUN SIZE Medium Bag (Open Stock), (DRC) Description: Take a bite out of new SNICKERS Crisper -- crisped rice and peanuts layered with caramel and covered in milk chocolate in a FUN SIZE format for Halloween. The $1.2 billion crispy and crunching chocolate is growing at twice the category average of 9.2 percent. Package/Weight: ounce Shipping: 12 Ct. (Open Stock), 24 Ct. Case (DRC) DOVE Milk Chocolate TREAT SIZE Medium Bag Description: A Halloween first! New DOVE Milk Chocolate TREAT SIZE Medium Bag is loaded with delicious silky smooth DOVE Chocolate pieces that are individually wrapped for trick-or-treating and candy bowls. Package/Weight: 9.0 ounce Shipping: 24 Ct. Case (DRC) 2 of 6

3 DOVE Dark Chocolate Jack-O-Lanterns Description: Festive new DOVE Dark Chocolate Jack-O-Lanterns deliver on the top factors consumers seek when purchasing candy for Halloween a favorite brand, fun, festive foil wrapping and colors and seasonal packaging. $3.50 Package/Weight: 8.87 ounce Shipping: 24 Ct. Case (Open Stock) Crunchy & Crispy Lovers Mix Variety Stand-up Pouch (Open Stock), (DRC) Description: A mix of monstrous proportions, new Crunchy & Crispy Lovers Mix Variety Stand-up Pouch is chock full of 170 pieces of consumers favorite Mars crunchy, crispy brands SNICKERS, SNICKERS Crisper, M&M S Crispy and TWIX. Mars new themed bags for Halloween meet consumers needs for flavors and textures as well as convenience and choice. $14.99 Package/Weight: ounce Shipping: 6 Ct. Case (Open Stock and DRC) Smooth & Creamy Lovers Mix Variety Stand-Up Pouch (Open Stock), (DRC) Description: Halloween is smooth sailing with Mars new Smooth & Creamy Lovers Mix Variety Stand-Up Pouch overflowing with 140 individually wrapped pieces. Look for 3 MUSKETEERS, MILKY WAY, MILKY WAY Simply Caramel and DOVE Milk Chocolate in one convenient pouch. $14.99 Package/Weight: ounce Shipping: 6 Ct. Case (Open Stock and DRC) M&M S Milk Chocolate Crispy Harvest Candies Description: Dressed in festive fall colors for decorating and snacking, M&M S Milk Chocolate Crispy Harvest Candies feature a crispy center covered in creamy milk chocolate, enclosed in a colorful candy shell for a unique flavor and texture combination. Package/Weight: 9.9 ounce Shipping: 36 Ct. Case (DRC) 3 of 6

4 3 MUSKETEERS FUN SIZE Medium Bag Description: The 3 MUSKETEERS FUN SIZE Medium Bag RETURNS bringing the light, fluffy nougat consumers love in a size ideal for trick-or-treating. Sales will spike with an eye-catching Halloween pumpkin display case. Package/Weight: ounce Shipping: 24 Ct. Case (DRC) M&M S Crispy FUN SIZE Medium Bag Description: Consumers screamed for M&M S Crispy, and now Mars brings this fan favorite out for Halloween in a FUN SIZE and dressed in an unmistakable bright green bag. Boasting a crispy center, draped in creamy milk chocolate and coated in a colorful candy shell, M&M S Crispy puts the treat in trick-or-treat. Package/Weight: 9.2 ounce Shipping: 18 Ct. Case (DRC) M&M S Milk Chocolate Costume Party Mix FUN SIZE Large Bag Description: Ghouls, goblins and all costume-clad Halloween revelers will howl for new M&M S Milk Chocolate Costume Party Mix. Each bag is brimming with festive FUN SIZE packs that depict the iconic M&M S Characters and include festive rewards such as Scariest costume, Best Costume and Funniest Costume. $5.99 Package/Weight: ounce Shipping: 12 Ct. Case (DRC) Smooth & Creamy Lovers Chocolate Mix Variety Bag Description: Fans of smooth and creamy Mars brands will cast a spell for new themed variety bags this Halloween. Meeting consumers needs for favorite brands, flavor and texture, the Smooth & Creamy Lovers Chocolate Mix Variety Bag is filled with a mix of 40 individually wrapped miniature pieces of 3 MUSKETEERS, MILKY WAY, MILKY WAY Simply Caramel and DOVE Milk Chocolate. 4 of 6

5 $5.99 Package/Weight: ounce Shipping: 18 Ct. Case (DRC) Caramel Lovers Chocolate Mix Variety Bag Description: Convenience and choice are in the bag for caramel lovers. Among Mars new themed bags, Caramel Lovers Chocolate Mix Variety Bag is packed with 40 individually wrapped pieces of Mars caramel-filled bars including SNICKERS, MILKY WAY, MILKY WAY Simply Caramel and TWIX. $5.99 Package/Weight: ounce Shipping: 18 Ct. Case (DRC) NEW PALLETS Loaded with top-performing Mars Chocolate items, these eye-catching pallets are designed to increase repeat purchases, capture impulse sales and improve sell through. Mixed Filled Bar and M&M S FUN SIZE Medium Bag Pallet (shown) Description: This pallet offers variety with Mixed Filled Bar and M&M S FUN SIZE Medium Bags. $3.00/bag Package/Weight: Medium Bag Shipping: 744 Ct. Pallet Mixed Miniatures Harvest Pallet Description: This pallet is stacked with SNICKERS Harvest Miniatures, MILKY WAY Caramel Apple Harvest Miniatures and Harvest Minis Mix Bags with MILKY WAY, TWIX, SNICKERS and 3 MUSKETEERS Brands. $3.50/bag Package/Weight: 11.5 ounce (Snickers, Milky Way), ounce (Filled Bar Minis) Shipping: 128 Ct. Pallet Mixed Filled Bar FUN SIZE Medium Bag Pallet Description: This versatile pallet boasts medium bags of FUN SIZE MILKY WAY, 3 MUSKETEERS, SNICKERS and TWIX Brands. $3.00/bag Package/Weight: Medium Bag Shipping: 368 Ct. Pallet 5 of 6

6 Mixed Variety Bag Pallet Description: For mummies with parties to plan, this pallet has it all and is brimming with three different variety bags: Chocolate Mix Variety Bag (100 pieces), Chocolate Mix Variety Bag (80 pieces) and the FUN SIZE Chocolate/Sugar Mix Variety Bag 90 pieces including M&M S Milk Chocolate Candies, TWIX, SNICKERS and STARBURST Brands. $9.99/bag Package/Weight: 34.7 ounce, 37.5 ounce, 38.6 ounce Shipping: 288 Ct. Pallet Mixed Variety Bag Quarter Pallet (shown) Description: No boo bash is complete without candies from the Mixed Variety Bag Quarter Pallet, piled high with three different variety bags: Chocolate Mix Variety Bag (100 pieces), Chocolate Mix Variety Bag (80 pieces) and the FUN SIZE Chocolate/Sugar Mix Variety Bag 90 pieces including M&M S Milk Chocolate Candies, TWIX, SNICKERS and STARBURST Brands. $9.99/bag Package/Weight: 34.7 ounce, 37.5 ounce, 38.6 ounce Shipping: 72 Ct. Pallet 1. National Retail Federation, National Confectioners Association, Nielsen: Halloween 9 Weeks Ending 10/31/ Halloween Beacon 2013 / trademarks Mars, Incorporated of 6

Dear Toffee Lover, From all of us here at Enstrom, we hope you enjoy every last bite.

Dear Toffee Lover, From all of us here at Enstrom, we hope you enjoy every last bite. 2016 Dear Toffee Lover, Once again, it is a pleasure to share a few words with you, our friends and loyal customers. As we ve spent the last year developing our new premium look, much of that time has