A Pi Primer in Entrepreneurship
|
|
|
- Christal Walsh
- 7 years ago
- Views:
Transcription
1 A Pi Primer in Entrepreneurship Prof. Dr. Ulrich Kaiser Chairof Entrepreneurship Universität Zürich Fall 2012
2 Content 2008 Prentice Hall Seite 2
3 A Pi Primer in Entrepreneurship Part IV Managing and Growingan Entrepreneurial Firm Lecture 11 Unique Marketing Issues Confronting New Ventures Prof. Dr. Ulrich Kaiser Chairof Entrepreneurship Universität Zürich Fall 2012
4 Agenda 1. The Three Step Process 1.1 Market Segmentation 1.2 Target Market 1.3 Positioning 2. Keys to Success 3. Marketing Mix Seite 4
5 Questions? How? What? What does an entrepreneur define its target market and position its firm? are the two main keys to success? is a Marketing Mix and which elements does it contain? to be answered in today s lecture. Seite 5
6 1 The Three Step Process A firm must address two important questions in order to succeed. Seite 6
7 1 The Three Step Process Following the three step process, you need to segment the market, determine the target market and establish a unique position within the target market Prentice Hall Seite 7
8 1.1 Market Segmentation The market is divided into groups of customers which are similar enough that the same product/ service will appeal to them. Seite 8
9 1.2 Target Market Since market segments are often too large to be targeted successfully most firms target a niche within a segment. understand the market meet its customers needs become an expert provide customers with high levels of value and service Seite 9
10 1.3 Positioning A firm establishes a position in order to differentiate itself from its competitors. part of a market/ segment the firm is claiming as its own how the firm is situated relative to its competitors Seite 10
11 1.3 Positioning Fictive example of the positioning of automobiles Seite 11
12 1.3 Positioning Firms often develop a tagline to reinforce the position they have staked out in their market. A phrase that is used consistently in a company s literature, advertisements, promotions, stationery, and even invoices, and thus becomes associated with the company: Seite 12
13 2 Keys to Success Selling benefits rather than features. A positioning or marketing strategy that focuses on the features of a product, such as its technical merits, is usually much less effective than a campaign focusing on the merits of the product. Seite 13
14 2 Keys to Success While features are nice, they typically do not entice someone to buy a product. Seite 14
15 2 Keys to Success A strong brand can be a very powerful asset. Seite 15
16 2 Keys to Success There are different ways of thinking about the meaning of a brand. Seite 16
17 2 Keys to Success A firm may develop a brand on a philosophical and a practical level. Seite 17
18 2 Keys to Success Source: Seite 18
19 2 Keys to Success Co branding refers to a relationship between two or more firms where the firm s brands promote each other. Seite 19
20 2 Keys to Success BrandZ TOP 100 Global Brands 2012 Seite 20
21 2 Keys to Success There is a difference between positioning and branding. The brand is all about the attributes and promises that people associate with a company. The position is all about the details. Seite 21
22 3 Marketing Mix A marketing mix is the set of controllable, tactical marketing tools that is used to produce the desired response in the target market. Seite 22
23 3.1 Product Determining the product/ service to be sold is central to the firm s entire marketing effort. Seite 23
24 3.2 Price The price is the amount of money consumers pay to buy a product and is the only element of the marketing mix that produces revenue. Seite 24
25 3.2 Price Regardless of the method of pricing, a company cannot charge a premium price without delivering on its positioning and branding promises, and unless circumstances are right.
26 3.3 Promotion A firm needs to communicate the merits of its product to its target market in order to persuade people to buy the product. Seite 26
27 3.3 Promotion Advertising is used by entrepreneurs to promote their firms.!!! raise costumers awareness of a product explain a product s comparative benefits create associations between a product and a certain lifestyle 2008 Prentice Hall Seite 27
28 3.3 Promotion Public relations refers to a number of techniques. Seite 28
29 3.4 Place A firm s product needs to move from its place of origin to the consumer by taking a distribution channel. Seite 29
30 3.4 Place Many firm sell directly to costumers Prentice Hall Seite 30
31 3.4 Place Firms that sell through intermediaries typically pass off their products to wholesalers who place them in retail outlets to be sold Prentice Hall Seite 31
32 Do you know the answer??! How does an entrepreneur define its target market and position its firm??!?! What are the two main keys to success? What is a Marketing Mix and which elements does it contain? test yourself. Seite 32
33 References Barringer, B. and D., Ireland (2008): Entrepreneurship Successfully Launching New Ventures, Pearsons Prentice Hall. Seite 33
34 Outlook 2008 Prentice Hall Seite 34
A Pi Primer in Entrepreneurship
A Pi Primer in Entrepreneurship Prof. Dr. Ulrich Kaiser Chairof Entrepreneurship Universität Zürich Fall 2012 Content 2008 Prentice Hall Seite 2 A Pi Primer in Entrepreneurship Part III Movingfroman Ideato
Bingo glossary marketing mix
Bingo glossary marketing mix The management process which identifies customer wants, anticipates their future wants and then goes about satisfying them profitably. Where the market has been divided up
UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION
57 Stage 3: Set Up and Start Up Theme 6: Marketing UNDERSTANDING YOUR TARGET AUDIENCE AND DEFINING YOUR VALUE PROPOSITION Now that you re ready to turn your idea into a reality and begin defining your
Integrated Marketing Communication Strategy
Integrated Marketing Strategy Dr. Richard Sjolander 2003 The Purpose of Integrated Marketing s is to Communicate with a Target Audience Promotion: or Applied marketing communication Attempts to: Inform
BAMGOOGLED: Digital Skills Among Newly Registered Businesses
BAMGOOGLED: Digital Skills Among Newly Registered Businesses UK Startup Digital Marketing Report Copyright 2016 Third Party Formations Ltd t/a thecompanywarehouse.co.uk 2016 About The Company Warehouse
7096 TRAVEL AND TOURISM
CAMBRIDGE INTERNATIONAL EXAMINATIONS Cambridge Ordinary Level MARK SCHEME for the October/November 2014 series 7096 TRAVEL AND TOURISM 7096/23 Paper 2 (Alternative to Coursework), maximum raw mark 100
Marketing Mix, Not Branding
Marketing Mix, Not Branding Waheed Riaz Bachelors Business Administration (Marketing) Department of Management Sciences The Islamia University of Bahawalpur, Pakistan E-mail: Waheed.riaz@hotmail.com Asif
Writing a marketing plan
Writing a marketing plan 1 Contents 1 Writing a marketing plan 3 1.1 Tips for writing a marketing plan 1.2 Link to your strategy 1.3 Make it happen 2 Structure of a marketing plan 4-7 2.1 Introduction
Marketing (Marketing Principles)
Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the
K-12 Entrepreneurship Standards
competitiveness. The focus will be on business innovation, change and issues related to the United States, which has achieved its highest economic performance during the last 10 years by fostering and
Marketing: Helping Buyers Buy
Chapter Thirteen Marketing: Helping Buyers Buy McGraw-Hill/Irwin Copyright 2010 by the McGraw-Hill Companies, Inc. All rights reserved. CRICKET LEE Fitlogic Developed a system of clothes sizing called
GUIDELINES FOR WRITING A VIABLE BUSINESS PLAN
GUIDELINES FOR WRITING A VIABLE BUSINESS PLAN The Franklin Business Incubator 600 N. Mechanic Street, Suite 301 Franklin, VA 23851 757-562-1958 info@franklinsouthamptonva.com 1 EXECUTIVE SUMMARY Your executive
THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR
THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR Professor PhD Eugen BURDUŞ Associate Professor PhD Cristina ALPOPI Academy of Economic Science Bucharest
Buying a Franchise. www.vetbizresourcecenter.org Copyright 2009 Virginia SBDC Network All rights reserved
Buying a Franchise An important step in the small business startup process is deciding whether or not to go into business at all. Each year, thousands of potential entrepreneurs are faced with this difficult
meet and exceed customer expectation not just on price Read the example of McDonald s outlined on Jobber, pages 11-12.
Customer value = Perceived benefits perceived sacrifice Or we can put this another way: the gain (acquisition of the product or service) must outweigh the pain of acquisition (cost, difficulty of obtaining
SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.
Foundations of Marketing: B1072: 2012/13 Exam Paper This examination is in TWO sections. SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.
Skills Knowledge Energy Time People and decide how to use themto accomplish your objectives.
Chapter 8 Selling With a Strategy Strategy Defined A strategy is a to assemble your resources Skills Knowledge Energy Time People and decide how to use themto accomplish your objectives. In selling, an
Marketing Management. 1 Many people are surprised when they realize how may different ideas and activities are included in the term.
Marketing Management 1 Many people are surprised when they realize how may different ideas and activities are included in the term. 1. Marketing 2. Manufacturing 3. Labeling 2 One of the most important
RISK BASED INTERNAL AUDIT
RISK BASED INTERNAL AUDIT COURSE OBJECTIVE The objective of this course is to clarify the principles of Internal Audit along with the Audit process and arm internal auditors with a good knowledge of risk
Agricultural Marketing. Direct Marketing Strategies and Opportunities. Commodity or Niche? MARKETS DEFINED
Direct Marketing Strategies and Opportunities Mykel Taylor Assistant Professor Dept. of Agricultural Economics NCKS Commercial Enterprises Conference February 25, 2012 Agricultural Marketing Commodity
Small Business Entrepreneurship Lesson Objectives
Small Business Entrepreneurship Lesson Unit 1: OVERVIEW OF SMALL BUSINESS ENTREPRENEURSHIP What Is Entrepreneurship? Define and list examples of entrepreneurs. Explain the difference between a product-based
MODULE TITLE: Foundations of Marketing
SCHOOL OF ARTS, SOCIAL SCIENCES AND MANAGEMENT DIVISION OF BUSINESS, ENTERPRISE AND MANAGEMENT LEVEL 1 DIET 1 MODULE CODE: B1072 MODULE TITLE: Foundations of Marketing DATE: 16/12/2014 WRITING TIME: 2
Preliminary Certificate in Marketing
Preliminary Certificate in Marketing April 5 th, 2015 Examination PCM I 2015 85 th Intake, 25 th Year Candidate s Registration Number (As per in the examination admission form / Student ID) 0 0 0 0 0 For
Responsive Traffic Secrets
Responsive Traffic Secrets How to Attract Hordes of Eager Buyers to Your Site Brought to you by Jason Oickle Visit Viral Ads Unleashed by clicking here. You'll receive news & updates for quality ebooks
Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies
DISTRIBUTION CHANNELS
Distribution channels Factors influencing the method of distribution Activity 27 : ASOS and Place Distribution channels The place element of the marketing mix refers to where products are made available
Determining Your Advertising Objectives
Determining Your Advertising Objectives by BNET Editorial Tags: marketing, advertising, sales Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand
Marketing strategy questionnaire
Marketing strategy questionnaire Prepared by: Date: Purpose Use this template to capture the key information that you need to develop a thorough marketing strategy. Then use the information that you collect,
High Performance Eng 9 Overview of Marketing
High Performance Eng 9 Overview of Marketing Definition: Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user in order to satisfy
Guide to Market Research and Analysis
The Orangeville & Area Small Business Enterprise Centre (SBEC) 87 Broadway, Orangeville ON L9W 1K1 519-941-0440 Ext. 2286 or 2291 sbec@orangeville.ca www.orangevillebusiness.ca Supported by its Partners:
Launching New Products in Financial Markets. A William Mills Agency Whitepaper
Launching New Products in Financial Markets A William Mills Agency Whitepaper A William Mills Agency Whitepaper Launching new products in financial markets; Marketing to banks it ain t like selling soda
Internet of Things partner guide. Your solutions. Our technology. Smarter together.
2016 Internet of Things partner guide Your solutions. Our technology. Smarter together. Real Rewards, Starting Now Welcome to Intel Technology Provider The Internet of Things has arrived. At this point
Evaluating the Potential of Success for Value-Added Products
Extension W040 Evaluating the Potential of Success for Value-Added Products Complete these tools get a broad assessment of the potential of value-added market success. Project Partners This project was
College of Business Administration The University of Rhode Island. MBA 505 - Marketing Management Summer 2004
College of Business Administration The University of Rhode Island MBA 505 - Marketing Management Summer 2004 Professor: Deborah Rosen Office: 339 Ballentine Phone: 401-874-4393 Fax: 401-874-4312 email:
EXAMINING DIRECT & INTERACTIVE MARKETING APPLICATIONS IN A VARIETY OF SECTORS
1 CHAPTER 14-2E EXAMINING DIRECT & INTERACTIVE MARKETING APPLICATIONS IN A VARIETY OF SECTORS Summary The applications of direct and interactive marketing are almost endless. This chapter has explored
Revenue Management. Business Intelligence. Electronic Distribution
REVENUE MANAGEMENT HOTEL PRICING Whitepaper on the function of Pricing Limitations and Opportunities Revenue Management. Business Intelligence. Electronic Distribution Table Of Contents 1. Executive Summary
JA BizTown Vocabulary
JA BizTown Vocabulary Unit 1 Community and Economy Citizen A member of a town, city, country, state or country. Community A place where people live, work, trade and share. Trade Exchange of goods and services,
Pantene myshampoo Marketing Management Project
SOCIAL SCIENCES INSTITUTE MBA PROGRAMME Pantene myshampoo Marketing Management Project Mehmet Nuri ÇANKAYA June, 2003 Table of Contents Selection Of The Product... 3 Market Segments and Target Markets...
Starting a Small Business
By BBN Business Solutions Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the
Strategic Brand Management Building, Measuring and Managing Brand Equity
Strategic Brand Management Building, Measuring and Managing Brand Equity Part 1 Opening Perspectives 开 放 视 觉 Chapter 1 Brands and Brand Management ------------------------------------------------------------------------
Social media is a powerful tool. Many people are well aware of this and with the 1.6 billion people on Facebook, surely that is enough to at least
Social media is a powerful tool. Many people are well aware of this and with the 1.6 billion people on Facebook, surely that is enough to at least consider being there to promote your business? Today,
GROWTH/REPLICATION STRATEGIES
Stage 7: Long Term Growth/Replication Theme 4: Business Model GROWTH/REPLICATION STRATEGIES Long-term growth is the objective of most organisations. For commercial businesses, the goal is incremental economic
Learning Objectives. Creative Planning Essentials. Learning Objectives (cont.) Advertising Plan. Creative Development Process. Client Responsibility
CHAPTER 5 Creative Planning Essentials Learning Objectives Identify communications process elements Distinguish between client & agency responsibilities in creative development Explain creative development
What is Market Research? Why Conduct Market Research?
What is Market Research? Successful businesses have extensive knowledge of their customers and their competitors. Market research is the process of gathering information which will make you more aware
DO WHAT YOU LOVE. AMWAY BUSINESS OVERVIEW
DO WHAT YOU LOVE. AMWAY BUSINESS OVERVIEW BE YOUR OWN BOSS More freedom. More flexibility. An Amway independent business offers you a path filled with possibilities, all on your terms. It s a low-cost,
Executive Cover Memo. The Allround brand is in a favorable position, but the cold medicine is also becoming a
Executive Cover Memo The Allround brand is in a favorable position, but the cold medicine is also becoming a cash cow. I believe that Allround needs to increase its unit sales with both grocery stores
1. Product Life Cycle of Vitamin water
1. Product Life Cycle of Vitamin water We believed that vitamin water is in its Maturity stage of the Product Life Cycle. The product was launched in the U.S around the year of 2000. Most people are already
Principles of Marketing. by Jeff Tanner and Mary Anne Raymond
Principles of Marketing by Jeff Tanner and Mary Anne Raymond Chapter 8 Using Marketing Channels to Create Value for Customers 2010 Flat World Knowledge, Inc. Marketing Channels and Channel Partners Learning
Mkt501 final term subjective Solve Questions By Adnan Awan
Mkt501 final term subjective Solve Questions By Adnan Awan Question No: ( Marks: 3 ) How public relations are helpful in creating goodwill for organizations? ANSWER Corporations use marketing public relations
WORKSHOP #4 CUSTOMER TARGETING (MARKETING) STRATEGY
WORKSHOP #4 CUSTOMER TARGETING (MARKETING) STRATEGY THE FUNDAMENTAL ELEMENTS OF THE DEFINITION OF A CUSTOMER TARGETING (MARKETING) STRATEGY Corporate Strategy Mission of the firm Strategic thrusts and
Shattering the everyday perceptions about Marketing. An Introduction to a Simple Communication Plan
Shattering the everyday perceptions about Marketing An Introduction to a Simple Communication Plan How Can This Presentation Help? Not everyone works for a big company... but you still need to have a plan
Instant Site Flipping Riches
Instant Site Flipping Riches Site Flipping for Massive Profits Made Easy Module 04: Adding Massive Value to Your Virtual Real Estate Important Learning Advisory: To experience better learning, it is recommended
Terminology and Scripts: what you say will make a difference in your success
Terminology and Scripts: what you say will make a difference in your success Terminology Matters! Here are just three simple terminology suggestions which can help you enhance your ability to make your
What can Media Companies Learn from Events Industry Lead Generation Machine
What can Media Companies Learn from Events Industry Lead Generation Machine About BrightBull Working with B2B and Event companies to drive leads and revenue through inbound marketing Trusted by: How Do
GLOBAL MARKETING MIX
GLOBAL MARKETING MIX http://www.tutorialspoint.com/international_business_management/global_marketing_mix.htm Copyright tutorialspoint.com Global Marketing combines the promotion and selling of goods and
Chapter 10 Sample Questions on Advertising, PR and Promotion
Chapter 10 Sample Questions on Advertising, PR and Promotion 1. One issue facing advertisers is that consumers screen out messages that are not relevant to them. 2. Glenn is using a push strategy to promote
Fundamentals of Marketing Management
Fundamentals of Management Dr. P.V. (Sundar) Managing World-Class Organizations What is? Process by which individuals and groups obtain what they need and want through creating and exchanging products
The 7 Deadly Sins of Copywriting
The 7 Deadly Sins of Copywriting by Beverly Bergman Turning Copy Into Gold 2008 BB Marketing Solutions Copywriting Communications Group www.turningcopyintogold.com Dear Marketing Professional, There are
LOCAL INTERNET MARKETING FOR YOUR SMALL BUSINESS
LOCAL INTERNET MARKETING FOR YOUR SMALL BUSINESS Presented by: Cline Online Marketing, LLC Dave Cline, Owner 7635 West Ontario Place Littleton, CO 80128 Tel: 720-312-9196 Fax: 303-933-5266 How The Internet
Marketing: Advertising and Sales Promotion
Marketing: Advertising and Sales Promotion Food Communication II Section G Communication Mix Strategies All of the information has been adapted from: Kotler P. Armstrong, G., 2004. Principles of Marketing.
PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM
PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM 01 02 03 04 05 06 WHY IT MATTERS GETTING STARTED STRATEGY CONCEPT PLAN TYPICAL INVESTMENT AND TIMEFRAME 01. WHY IT MATTERS When you re revamping a marketing
St. Joseph s College of Commerce (Autonomous) Lesson plan 2015-2016 Even Semester M1 15 202: Marketing Management
St. Joseph s College of Commerce (Autonomous) Lesson plan 2015-2016 Even Semester M1 15 202: Management Prepared by: Tina P Singh & Fr. Roshan Objectives of the subject: To familiarize the student with
Creating a Mailing List
Creating a Mailing List by BNET Editorial Tags: marketing, mailing list, direct marketing, tool A quality mailing list is probably the most important element in a direct-marketing program, and assembling
Retail vs. Wholesale
Retail vs. Wholesale By Dan Jensen, Compensation Plan Specialist In the world of direct selling, there is frequent debate over the pros and cons of working with your sales force on a retail basis or a
Principles of Marketing Lecture 13a: Promotional Mix Decisions: Advertising and Sales Promotion. The Traditional Communication Model. Noise.
Principles of Marketing Lecture 13a: al Mix Decisions: Advertising and Sales Target Market Product Place Price Personal Selling Mass Selling Sales Advertising Publicity The Traditional Communication Model
WINNING IN BUSINESS-TO-BUSINESS MARKETS
WINNING IN BUSINESS-TO-BUSINESS MARKETS Making global trends work By Professors Jean-Pierre Jeannet, Kamran Kashani, Martin Koschat, Stuart Read and Adrian Ryans (September, 2007) IMD Chemin de Bellerive
How To Make Money Online Without Having A Website Or Blog Post Written
Uk academic essay writing companies. So at this point let us discuss some important methods that you can be use to promote your affiliate products without having your own website. What you must do is to
EVALUATION AND MEASUREMENT IN MARKETING: TRENDS AND CHALLENGES
EVALUATION AND MEASUREMENT IN MARKETING: TRENDS AND CHALLENGES Georgine Fogel, Salem International University INTRODUCTION Measurement, evaluation, and effectiveness have become increasingly important
Strategies for Sales & Marketing Management A Practical Guide for Growth. Bob Gollaher SandCastle Consulting
Strategies for Sales & Marketing Management A Practical Guide for Growth Bob Gollaher SandCastle Consulting BASIC PREMISE Whatever it was that got you where you are today is not sufficient to keep you
Effective Marketing Solutions for your Small Business
COMMUNITY TECHNOLOGY CENTER PASSAIC COUNTY COMMUNITY COLLEGE Teacher: Lucia Gheorghiu Effective Marketing Solutions for your Small Business Ideas for Today and Tomorrow Dr. Lucia Gheorghiu 1 Effective
Sales Training Programme. Module 8. Closing the sale workbook
Sales Training Programme. Module 8. Closing the sale workbook Workbook 8. Closing the sale Introduction This workbook is designed to be used along with the podcast on closing the sale. It is a self learning
Design Management, Innovation and Entrepreneurship Market needs (1/2)
Market needs (1/2) 1 In a world that keeps changing, innovation is a key factor for competitiveness, growth, and long-term sustainability. By innovation we mean the creation and successful launch of new
Bottomline Technologies (de), Inc. (EPAY) - Financial and Strategic SWOT Analysis Review
Brochure More information from http://www.researchandmarkets.com/reports/2517142/ Bottomline Technologies (de), Inc. (EPAY) - Financial and Strategic SWOT Analysis Review Description: Bottomline Technologies
Marketing Plan For Public Craft Brewing Compesed and Written by:
Marketing Plan For Public Craft Brewing Compesed and Written by: Graham Welch Scott Geiger Meghan Navarre Paige Preusse 1 Executive Summary: Being a locally brewed beer is something that Public Craft Brewery
Jump Start Micro- Enterprise Credential Key Financial Concepts Student Handout (Updated: July 2016) Types of Ownership
Jump Start Micro- Enterprise Credential (Updated: July 2016) Sole Proprietorship (or Partnership) Corporation Limited Liability Corporation (LLC) Types of Ownership An individual (or group of individuals)
JOB DESCRIPTION. Manager Retail Business-Retail Health. DIVISION/DEPARTMENT Health LEVEL TBA GRADE TBA
JOB DESCRIPTION POST TITLE JOB HOLDER REPORTING TO: Manager Retail Business-Retail Health General Manager Health-Kenya DIVISION/DEPARTMENT Health LEVEL TBA GRADE TBA 1. JOB PURPOSE To provide leadership
Product Development: - Loan pricing
Product Development: - Loan pricing October 2008 Peter Njuguna Deputy Program Director WOCCU SACCO Cap Project Nairobi, Kenya Course objectives Identify the two ways a SACCO can charge for loans. Recognize
BBA 3201, Principles of Marketing Course Syllabus. Course Description. Course Textbook. Course Learning Outcomes. Credits.
BBA 3201, Principles of Marketing Course Syllabus Course Description Introduction to the functions of marketing, building on the influence of social, economic, ethical, legal, and technological forces
6 Week Business Start-Up
6 Week Business Start-Up Northfield Enterprise Center Formatted in conjunction with 6 Week Start-Up by Rhonda Abrams. 11 CLARIFY YOUR BUSINESS CONCEPT Identify your personal goals. What motivates you?
DUE DILIGENCE CHECKLIST - BUSINESS ISSUES
DUE DILIGENCE CHECKLIST - BUSINESS ISSUES 1. CORPORATE STRUCTURE AND GOVERNANCE 1.1 What is the Company s corporate structure? C corp., S corp., LLC or LP? Does this model allow for a liquidity event and/or
Guide to Trade Marketing. A guide to give you support and ideas for reviewing your trade marketing
Guide to Trade Marketing A guide to give you support and ideas for reviewing your trade marketing Synergy Creative works with clients to plan, design and implement trade marketing campaigns. Here we share
Checklists for Going into Business
Checklists for Going into Business Modified by NCF: October 2003 Checklists for Going into Business Summary Thinking of owning and managing your own business? It s a good idea provided you know what it
TIPSHEET. Use Marketing Automation to Effectively Nurture and Track Leads Following a Trade Show
TIPSHEET Use Marketing Automation to Effectively Nurture and Track Leads Following a Trade Show MARKETING AUTOMATION It is nothing less than shocking that 80% of companies fail to follow-up on leads generated
Drop Shipping ebook. What s the Deal with Drop Shipping?
What s the Deal with Drop Shipping? How would you like to start an online store with minimal upfront investment and be able to run your business from anywhere in the world? Better yet, have someone else
Thailand: Analysis of the General Insurance Industry
Brochure More information from http://www.researchandmarkets.com/reports/1958129/ Thailand: Analysis of the General Insurance Industry Description: Despite the political unrest in May 2010 that affected
Marketing Concept. The Marketing Concept
Marketing Concept Ted Mitchell is a philosophy of business competition. We need to know what it is, what it assumes, and what it implies. What is it? holds that the key to achieving organizational goals
Two Hour Business Plan Client Workbook
Two Hour Business Plan Client Workbook The key to the success of any business is to have goals and a plan that outlines how you are going to achieve those goals. You then need to regularly track the performance
DIRECT MARKETING TIPS. How to Make Your Holiday Campaign a Success
Presents 20 DIRECT MARKETING TIPS How to Make Your Holiday Campaign a Success TIS THE SEASON TO SPEND Holiday spending has been increasing each year, making the holiday season the most important shopping
Closing The Sale. What actually happens during the sales process is that the salesperson:
Closing The Sale Closing The Sale By Sean McPheat, Managing Director Of The Sales Training Consultancy Closing the sale is not a skill that can be learned in isolation from the rest of the sales process.
Guide to choosing Graphic Designers
Guide to choosing Graphic Designers How to choose the right Graphic Designer for your business Contents About Computer Weekly 4 About Approved Index 5 Introduction 6 Branding 8 Choosing the right graphic
2 Most producers use to bring their products to market. A detailers B intermediaries C expediters D agents
MULTIPLE CHOICE QUESTIONS 1.Caterpillar (famous for earth moving equipment) has a powerful partnership with its dealers. Which of the following is one of the basic principles upon which this successful
3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how is the company anticipating them?
client questionnaire Corporate Identity 1. How is the company structured? 2. How is it managed? 3. How has the company evolved over the past 5-10 years? 4. What trends are effecting the industry and how
Choosing a Major in the Harrison College of Business
Choosing a Major in the Harrison College of Business Considerable information for this document was provided by the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook,
SPORT MARKETING MIX STRATEGIES
Alexandru Lucian MIHAI Faculty: Marketing, Academy of Economic Studies, Bucharest, Romania SPORT MARKETING MIX STRATEGIES Keywords Sport marketing Marketing mix Market position JEL Classification M31 Abstract
WHO WE ARE. Our Services
WHO WE ARE Rohne communications is a full service agency that offers Integrated Marketing, Brand Management and Corporate Affairs services. Our mission is to support organizations achieve their objectives
Smu mba transfer >>>CLICK HERE<<<
Smu mba transfer. In the simplest of terms, a blog is basically an online journal. Typically, the experts will tell you that you need to plan so that your Internet business should come up in the first
Planning a Successful Facebook Fan Promotion
Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
Bachelor of Business International Event Management
Bachelor of Business International Event Unit name Aim Topics covered Level 1 BUS101 Accounting Fundamentals The aim of the unit is to provide students with the fundamental skills and knowledge to understand
The woes of the Young Kenyan Entrepreneur By Paul Mutuku
The woes of the Young Kenyan Entrepreneur By Paul Mutuku According to the world population prospects 2006, Young people comprise 15.5% of the total world population. In Africa, youths constitute 14.1%